{"id":460370,"date":"2022-06-10T04:05:34","date_gmt":"2022-06-10T01:05:34","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/supply-chain-thwacking-vechains-100m-sponsorship-deal-with-ufc\/"},"modified":"2022-06-10T04:05:34","modified_gmt":"2022-06-10T01:05:34","slug":"supply-chain-thwacking-vechains-100m-sponsorship-deal-with-ufc","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/supply-chain-thwacking-vechains-100m-sponsorship-deal-with-ufc\/","title":{"rendered":"# Supply chain thwacking: VeChain&#8217;s $100M sponsorship deal with UFC"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36e6d6e6961\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36e6d6e6961\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/supply-chain-thwacking-vechains-100m-sponsorship-deal-with-ufc\/#%E2%80%9D_Supply_chain_thwacking_VeChains_100M_sponsorship_deal_with_UFC_%E2%80%9C\" >&#8221; Supply chain thwacking: VeChain&#8217;s $100M sponsorship deal with UFC &#8220;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_Supply_chain_thwacking_VeChains_100M_sponsorship_deal_with_UFC_%E2%80%9C\"><\/span>&#8221; Supply chain thwacking: VeChain&#8217;s $100M sponsorship deal with UFC &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDYvZGIxYThlYjktMzAxOS00ZWFhLWI5MjgtZWZiMjBhNDc5OWVhLmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-2a0745c6>Blockchain logistics firm the VeChain Foundation has signed a multi-year marketing partnership with the Ultimate Fighting Championship (UFC) worth nearly $100 million, becoming the UFC\u2019s first-ever Layer 1 blockchain partner.<\/p>\n<p>The UFC is the largest promoter and event organizer for Mixed Martial Arts (MMA) and VeChain\u2019s marketing assets and brand will be integrated across the UFC in live events, in-arena promotion, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> and other areas.<\/p>\n<p>The deal is reportedly worth almost $100 million over a minimum five-year partnership according to an anonymous source <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sportsbusinessjournal.com\/Daily\/Morning-Buzz\/2022\/06\/09\/UFC.aspx\">quoted<\/a> by Sports Business Journal. The UFC\u2019s Senior Vice President of Global Partnerships Paul Asencio said the UFC\u2019s sponsorship revenues are up 30% from an already record-breaking 2021 as a result of the deal.<\/p>\n<p>The partnership kicks off immediately and VeChain\u2019s assets will start <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing this Saturday June 11 during a UFC event held in Singapore.<\/p>\n<p>VeChain is a business focused layer 1 ecosystem with an emphasis on supply chain tracking. The partnership sees a big shift from Vechain\u2019s frugal first quarter. A financial report released in May shows the VeChain Foundation only spent around $4 million in Q1 with less than $660,000 spent on marketing but it did amass a huge $1.2 billion \u201cwar chest.\u201d<\/p>\n<p>VeChain <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.vechain.org\/vechain-becomes-first-official-layer-1-blockchain-partner-of-ufc\/\">said<\/a> the partnership is \u201cone of the deepest integrations within premier UFC assets of any sponsor in UFC history,\u201d with the UFC estimating VeChain\u2019s brand will reach 900 million television households in 175 countries.<\/p>\n<p>As part of the deal, VeChain will own UFC&#8217;s official fighter rankings titleship now called the \u201cUFC Rankings Powered by VeChain\u201d along with a branded presence inside the fighting ring at all events.<\/p>\n<p>VeChain will further be promoted in-venue on prominent digital displays and both companies will create content for the UFC\u2019s social media and other digital platforms which the UFC estimates will reach 200 million people.<\/p>\n<p>An annual \u201cBrand Ambassador fund\u201d will also offer paid opportunities to UFC athletes participating in marketing activities for VeChain.<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Blockchain, crypto set to take sports industry beyond NFT collectibles<\/em><\/strong><\/p>\n<p>The UFC has long partnered blockchain and crypto companies, one of the UFC\u2019s largest partnerships is its $175 million deal with Crypto.com which saw the crypto exchange become the UFC\u2019s \u201cCryptocurrency Platform Partner\u201d with fighters receiving fan bonuses in Bitcoin (BTC) through the partnership.<\/p>\n<p>Crypto.com also released the first authorized UFC non-fungible token (NFT) collection in November 2021 and the UFC has continued to release more licensed NFTs with NFT developer Dapper Labs.<\/p>\n<p>In March 2021 the crypto-only casino and sports betting platform Stake become UFC\u2019s \u201cFirst Official Betting Partner\u201d for its Asia and Latin America markets.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/supply-chain-thwacking-vechain-s-100m-sponsorship-deal-with-ufc\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221; Supply chain thwacking: VeChain&#8217;s $100M sponsorship deal with UFC &#8220; Blockchain logistics firm the VeChain Foundation has signed a multi-year marketing partnership with the Ultimate Fighting Championship (UFC) worth nearly $100 million, becoming the UFC\u2019s first-ever Layer 1 blockchain partner. The UFC is the largest promoter and event organizer for Mixed Martial Arts (MMA)&#8230;<\/p>\n","protected":false},"author":1,"featured_media":460371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDYvZGIxYThlYjktMzAxOS00ZWFhLWI5MjgtZWZiMjBhNDc5OWVhLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[80064,75385,79699,117,73155,74688],"class_list":["post-460370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-partnership","tag-sport","tag-vechain","tag-business","tag-marketing","tag-partnerships"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/460370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=460370"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/460370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/460371"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=460370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=460370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=460370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}