{"id":462344,"date":"2022-06-13T22:58:37","date_gmt":"2022-06-13T19:58:37","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/russias-rebranded-mcdonalds-covers-golden-arches-on-sauce-packets\/"},"modified":"2022-06-13T22:58:37","modified_gmt":"2022-06-13T19:58:37","slug":"russias-rebranded-mcdonalds-covers-golden-arches-on-sauce-packets","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/russias-rebranded-mcdonalds-covers-golden-arches-on-sauce-packets\/","title":{"rendered":"#Russia&#8217;s rebranded McDonald&#8217;s covers &#8216;golden arches&#8217; on sauce packets"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a409537910da\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a409537910da\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/russias-rebranded-mcdonalds-covers-golden-arches-on-sauce-packets\/#%E2%80%9CRussias_rebranded_McDonalds_covers_%E2%80%98golden_arches_on_sauce_packets%E2%80%9D\" >&#8220;Russia&#8217;s rebranded McDonald&#8217;s covers &#8216;golden arches&#8217; on sauce packets&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CRussias_rebranded_McDonalds_covers_%E2%80%98golden_arches_on_sauce_packets%E2%80%9D\"><\/span>&#8220;Russia&#8217;s rebranded McDonald&#8217;s covers &#8216;golden arches&#8217; on sauce packets&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>The fast reopening of rebranded McDonald\u2019s restaurants in Russia has reportedly prompted local management to take some shortcuts.<\/p>\n<p>Workers at a restaurant location in Moscow\u2019s Pushkin Square covered up McDonald\u2019s famous \u201cgolden arches\u201d logo on packages of ketchup and other sauces that were served to customers, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/europe\/mcdonalds-russia-reopens-under-new-ownership-renamed-vkusno-tochka-2022-06-12\/\">Reuters<\/a> reported. <\/p>\n<p>Black markings used to block the logo <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eared to be visible in photos of food trays \u2014 including one AFP image published by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/russian-mcdonalds-restaurants-vkusno-tochka-scribbled-logo-sauce-packets-rebrand-2022-6\">Business Insider.<\/a><\/p>\n<p>The repurposed sauce packets weren\u2019t the only sign of rapid turnover under the restaurants\u2019 new owners. Staple items such as burgers, fries and drinks were reportedly served in plain white packaging, while customers who ordered their food to go were given their owners in brown paper bags.<\/p>\n<p>McDonald\u2019s stores around Moscow reopened on Sunday under the new name \u201cVkusno &amp; tochka,\u201d which translates to \u201cTasty and That\u2019s it.\u201d The restaurants are also using a new logo and branding following McDonald\u2019s exit from Russian in response to the invasion of Ukraine.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-76.jpg?w=1024\" alt=\"Rebranded McDonald's in Russia\" class=\"wp-image-22640151\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-76.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-76.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-76.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The rebranded McDonald\u2019s stores debuted a new logo in Moscow.<\/figcaption><figcaption><span class=\"credit\">Xinhua <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> Agency via Getty Ima<\/span><\/figcaption><\/figure>\n<p>\u201cThe name changes, love stays,\u201d a slogan outside the Pushkin Square location read, according to Reuters.<\/p>\n<p>The stores are offering a less extensive menu than they did under US management \u2013 with items such as the Big Mac and McFlurry nowhere to be found. The Wall Street Journal published <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/mcdonalds-in-russia-reopens-under-new-ownership-11655030638?fbclid=IwAR0c8e5THvn0znX7cc_gtNHh2iueSYQ8YL91Eeoshzm1em4f5A4dZjA9Zms&amp;mod=e2fb&amp;AID=11557093&amp;PID=6415797&amp;SID=bi%7C62a6f3dde1ca0a448a650524%7C1655142464070opy2l7yi&amp;subid=Business+Insider&amp;cjevent=b6b18e12eb4b11ec801c000e0a82b82d&amp;tier_1=affiliate&amp;tier_2=moa&amp;tier_3=Business+Insider&amp;tier_4=3861930&amp;tier_5=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fmcdonalds-in-russia-reopens-under-new-ownership-11655030638%3Ffbclid%3DIwAR0c8e5THvn0znX7cc_gtNHh2iueSYQ8YL91Eeoshzm1em4f5A4dZjA9Zms%26mod%3De2fb\">photos of basic menu items<\/a>, such as burgers, chicken nuggets and fried shrimp, offered to sparsely decorated packaging.<\/p>\n<p>McDonald\u2019s sold its Russian restaurants\u00a0to Alexander Govor, who became a local licensee in 2015 and already operated 25 locations in Siberia. New management has already reopened about 15 locations around Moscow and plans to relaunch all 850 stores by the end of summer.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-77.jpg?w=1024\" alt=\"Worker at former McDonald's restaurant\" class=\"wp-image-22640153\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-77.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-77.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-77.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The \u201cTasty and That\u2019s It\u201d locations have a smaller menu.<\/figcaption><figcaption><span class=\"credit\">Xinhua News Agency via Getty Ima<\/span><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-81.jpg?w=1024\" alt=\"Rebranded McDonald's locations.\" class=\"wp-image-22640156\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-81.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-81.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/McDonalds-russia-81.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The rebranded restaurants under the new name \u201cVkusno &amp; tochka,\u201d which translates to \u201cTasty and That\u2019s it.\u201d<\/figcaption><figcaption><span class=\"credit\">AFP via Getty Images<\/span><\/figcaption><\/figure>\n<p>In an interview with Reuters, Govor confirmed that his chain could not make any reference to McDonald\u2019s in its restaurants.<\/p>\n<p>\u201cThe Big Mac is the story of McDonald\u2019s. We will definitely do something similar,\u201d he said. \u201cWe will try to do something even better so that our visitors and guests like this dish.\u201d<\/p>\n<p>When announcing its plans to sell local restaurants and exit Russia in May, McDonald\u2019s said it would take steps to protect its intellectual property. The statement followed efforts by Russian authorities to unwind trademark and patent protections in retaliation against companies who fled the country.<\/p>\n<p>\u201cThe Company intends to initiate the process of \u201cde-Arching\u201d those restaurants, which entails no longer using the McDonald\u2019s name, logo, branding, and menu, though the Company will continue to retain its trademarks in Russia,\u201d McDonald\u2019s said in a statement at the time.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/06\/13\/russias-rebranded-mcdonalds-covers-golden-arches-on-sauce-packets\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Russia&#8217;s rebranded McDonald&#8217;s covers &#8216;golden arches&#8217; on sauce packets&#8221; The fast reopening of rebranded McDonald\u2019s restaurants in Russia has reportedly prompted local management to take some shortcuts. Workers at a restaurant location in Moscow\u2019s Pushkin Square covered up McDonald\u2019s famous \u201cgolden arches\u201d logo on packages of ketchup and other sauces that were served to customers,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":462345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/06\/russia-mcdonalds1.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[130276,70978,70509,70384,4975,80082,126128],"class_list":["post-462344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-6-13-22","tag-fast-food","tag-food","tag-mcdonalds","tag-russia","tag-trademarks","tag-ukraine-war"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/462344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=462344"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/462344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/462345"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=462344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=462344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=462344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}