{"id":465924,"date":"2022-06-20T23:49:50","date_gmt":"2022-06-20T20:49:50","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ibms-human-centered-approach-is-the-only-blueprint-your-ai-startup-needs\/"},"modified":"2022-06-20T23:49:50","modified_gmt":"2022-06-20T20:49:50","slug":"ibms-human-centered-approach-is-the-only-blueprint-your-ai-startup-needs","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ibms-human-centered-approach-is-the-only-blueprint-your-ai-startup-needs\/","title":{"rendered":"#IBM&#8217;s human-centered approach is the only blueprint your AI startup needs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a30b0edefc41\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a30b0edefc41\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ibms-human-centered-approach-is-the-only-blueprint-your-ai-startup-needs\/#%E2%80%9CIBMs_human-centered_approach_is_the_only_blueprint_your_AI_startup_needs%E2%80%9D\" >&#8220;IBM&#8217;s human-centered approach is the only blueprint your AI startup needs&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/ibms-human-centered-approach-is-the-only-blueprint-your-ai-startup-needs\/#Greetings_humanoids\" >Greetings, humanoids<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CIBMs_human-centered_approach_is_the_only_blueprint_your_AI_startup_needs%E2%80%9D\"><\/span>&#8220;IBM&#8217;s human-centered approach is the only blueprint your AI startup needs&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div id=\"article-main-content\">\n                            IBM\u2019s gone by just its initials for so long that many of us have to stop and think about what the letters stand for. International Business Machines.<\/p>\n<p>I was reminded of the corporation\u2019s singular focus last week during the TNW 2022 Conference when Seth Dobrin, IBM\u2019s first chief AI officer, took the stage to talk about artificial intelligence.<\/p>\n<p>As Dobrin put it, IBM \u201cdoesn\u2019t do consumer AI.\u201d You won\u2019t be <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a>ing IBM\u2019s virtual assistant for your smart phone anytime soon. Big Blue won\u2019t be getting into the selfie app AI filter <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>.<\/p>\n<div class=\"inarticle-wrapper neural channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\">\n<div class=\"channel-cta-img\"><img decoding=\"async\" src=\"https:\/\/s3.amazonaws.com\/uploads.tnw\/uploads\/neural-newsletter_header-1.gif\"\/><\/div>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/thenextweb.com\/news\/src=\" https:=\"\"\/><\/noscript><\/p>\n<div class=\"channel-cta-input\">\n<h2 class=\"channel-cta-title\"><span class=\"ez-toc-section\" id=\"Greetings_humanoids\"><\/span>Greetings, humanoids<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"channel-cta-tagline\">Subscribe to our <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter now for a weekly recap of our favorite AI stories in your inbox.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Simply put, IBM\u2019s here to provide value for its clients and partners and to create AI models that make human lives easier, better, or both.<\/p>\n<p>That\u2019s all pretty easy to say. But how does a company that\u2019s not focused on creating products and services for the individual consumer actually walk that kind of talk?<\/p>\n<p>According Dobrin, it\u2019s not hard: care about how individual humans will be affected by the models you monetize:<\/p>\n<blockquote><p>We\u2019re very stringent about the type of data we will ingest and make money from.<\/p>\n<\/blockquote>\n<p>During a discussion with the Financial Times\u2019 Tim Bradshaw during the conference, Dobrin used the example of large-parameter models such as GPT-3 and DALL-E 2 as a way to describe IBM\u2019s approach.<\/p>\n<p>He described those models as \u201ctoys,\u201d and for good reason: they\u2019re fun to play with, but they\u2019re ultimately not very useful. They\u2019re prone to unpredictability in the form of nonsense, hate-speech, and the potential to output private personal information. This makes them dangerous to deploy outside of laboratories.<\/p>\n<p>However, Dobrin told Bradshaw and the audience that IBM was also working on a similar system. He referred to these agents as \u201cfoundational models,\u201d meaning they can be used for multiple applications once developed and trained.<\/p>\n<p>The IBM difference, however, is that the company is taking a human-centered approach to the development of its foundational models.<\/p>\n<p>Under Dobrin\u2019s leadership, the company\u2019s cherry-picking datasets from a variety of sources and then applying internal terms and conditions to them prior to their integration into models or systems.<\/p>\n<p>It\u2019s one thing if GPT-3 accidentally spits out something offensive, these kinds of things are expected in laboratories. But it\u2019s an entirely different situation when, as a hypothetical example, a bank\u2019s production language model starts outputting nonsense or private information to customers.<\/p>\n<p>Luckily, IBM (a company that works with corporations across a spectrum of industries including banking, transportation, and energy) doesn\u2019t believe in cramming a giant database of unchecked data into a model and hoping for the best.<\/p>\n<p>Which brings us to what\u2019s perhaps the most interesting take away from Dobrin\u2019s chat with Bradshaw: \u201cbe ready for regulations.\u201d<\/p>\n<p>As the old saying goes: BS in, BS out. If you\u2019re not in control of the data you\u2019re training with, life\u2019s going to get hard for your AI startup come regulation time.<\/p>\n<p>And the Wild West of AI acquisitions is going to come to an end soon as more and more regulatory bodies seek to protect citizens from predatory AI companies and corporate overreach.<\/p>\n<p>If your AI startup creates models that won\u2019t or can\u2019t be compliant in time for use in the EU or US once the regulation hammers fall, your chances of selling them to or getting acquired by a corporation that does business internationally are slim to none.<\/p>\n<p>No matter how you slice it, IBM\u2019s an outlier. It and Dobrin apparently relish the idea of delivering compliance-ready solutions that help protect people\u2019s privacy.<\/p>\n<p>While the rest of big tech spends billions of dollars building eco-harming models that serve no purpose other than to pass arbitrary benchmarks, IBM\u2019s more worried about outcomes than speculation.<\/p>\n<p>And that\u2019s just weird. That\u2019s not how the majority of the industry does business.<\/p>\n<p>IBM and Dobrin are trying to redefine what big tech\u2019s position in the AI sector is. And, it turns out, when your bottom line isn\u2019t driven by advertising revenue, subscriber numbers, or future hype, you can build solutions that are as efficacious as they are ethical.<\/p>\n<p>And that leaves the vast majority of people in the AI startup world with some questions to answer.<\/p>\n<p>Is your startup ready for the future? Are you training models ethically, considering human outcomes, and able to explain the biases baked into your systems? Can your models be made GDPR, EU AI, and Illinois BIPA compliant?<\/p>\n<p>If the current free-for-all dies out and VCs stop throwing money at prediction models and other vaporware or prestidigitation-based products, can your models still provide business value?<\/p>\n<p>There\u2019s probably still a little bit of money to be made for companies and startups who leap aboard the hype train, but there\u2019s arguably a whole lot more to be made for those whose products can actually withstand an AI winter.<\/p>\n<p>Human-centered AI technologies aren\u2019t just a good idea because they make life better for humans, they\u2019re also the only machine learning applications worth betting on over the long haul.<\/p>\n<p>When the dust settles, and we\u2019re all less impressed by the prestidigitation and parlor tricks that big tech\u2019s spending billions of dollars on, IBM will still be out here using our planet\u2019s limited energy resources to develop solutions with individual human outcomes in mind.<\/p>\n<p>That\u2019s the very definition of \u201csustainability,\u201d and why IBM\u2019s poised to become the defacto technological leader in the global artificial intelligence community under Dobrin\u2019s so-far expert leadership.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/ibms-human-centered-approach-is-the-only-big-tech-blueprint-ai-startups-should-follow\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;IBM&#8217;s human-centered approach is the only blueprint your AI startup needs&#8221; IBM\u2019s gone by just its initials for so long that many of us have to stop and think about what the letters stand for. International Business Machines. I was reminded of the corporation\u2019s singular focus last week during the TNW 2022 Conference when Seth&#8230;<\/p>\n","protected":false},"author":1,"featured_media":465925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/neural?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/06\/seth_dobrin.jpg&signature=bc3c52d50c117dcffef4aa4be4cf8848","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-465924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/465924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=465924"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/465924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/465925"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=465924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=465924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=465924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}