{"id":468286,"date":"2022-06-27T17:41:36","date_gmt":"2022-06-27T14:41:36","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/"},"modified":"2022-06-27T17:41:36","modified_gmt":"2022-06-27T14:41:36","slug":"sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/","title":{"rendered":"#SFMC Automation Best Practices to Beat the Competitive Bottleneck in Email Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ccb57744e1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ccb57744e1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#%E2%80%9CSFMC_Automation_Best_Practices_to_Beat_the_Competitive_Bottleneck_in_Email_Marketing%E2%80%9D\" >&#8220;SFMC Automation Best Practices to Beat the Competitive Bottleneck in Email Marketing&#8221;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#1_Take_baby_steps\" >1. Take baby steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#2_Understand_the_flow_thoroughly\" >2. Understand the flow thoroughly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#3_Avoid_giving_in_to_the_temptation_to_try_out_advanced_features\" >3. Avoid giving in to the temptation to try out advanced features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#4_Use_journey_settings_as_business_requirements\" >4. Use journey settings as business requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#5_Employ_watertight_customer_segmentation_strategies\" >5. Employ watertight customer segmentation strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#6_Carry_out_IP_warming\" >6. Carry out IP warming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#7_Utilize_the_power_of_Content_Detective\" >7. Utilize the power of Content Detective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#8_Take_help_of_Subscriber_Preview\" >8. Take help of Subscriber Preview\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#9_Use_Journey_Builders_test_feature\" >9. Use Journey Builder\u2019s test feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#10_Invest_in_a_deliverability_monitoring_tool\" >10. Invest in a deliverability monitoring tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#11_Take_the_minimalistic_approach\" >11. Take the minimalistic approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#12_Always_follow_the_generic_best_practices\" >12. Always follow the generic best practices<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CSFMC_Automation_Best_Practices_to_Beat_the_Competitive_Bottleneck_in_Email_Marketing%E2%80%9D\"><\/span>&#8220;SFMC Automation Best Practices to Beat the Competitive Bottleneck in Email Marketing&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<div class=\"entry-inner\"> \n                            \n<p class=\"wp-block-paragraph\">Salesforce Marketing Cloud is a technically challenging software to use. You need to be a jack of multiple trades to use it to its maximum potential. You need to visualize intricate workflows clearly, accurately score and grade the leads, create effective segmentation and personalization strategies, and keep testing at regular intervals. That\u2019s just the tip of the iceberg. You need to handle so many other things to implement marketing automation using SFMC.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the best practices that will allow you to stay ahead of the curve while using SFMC:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_baby_steps\"><\/span>1. Take baby steps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing large, complex processes from the get-go can be overwhelming for an average marketer. So, you must take baby steps and start with the activities that bring the biggest results through the smallest effort. At the outset, automate the repetitive tasks in the workflow. Choose low-effort, low-risk, and high-returns tasks that will not hamper your ongoing operations.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Understand_the_flow_thoroughly\"><\/span>2. Understand the flow thoroughly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Try to understand the entire process rather than automating any individual point within the process. Document and map the complete workflow. Then, identify the opportunities for automation. This will help ensure that you can build effective solutions that perfectly match the existing processes. It will also help you meet the program goals.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Avoid_giving_in_to_the_temptation_to_try_out_advanced_features\"><\/span>3. Avoid giving in to the temptation to try out advanced features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce Marketing Cloud keeps adding new functionalities in the tool every now and then. For example: It is quite likely that Einstein Send Time Optimization will eliminate send times based on anecdotal logic instead of data.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While it can be tempting to be the early adopters and start using them right away, it is advisable to focus on the current goals and processes you have chalked out. It might also lead to spoiling the entire project and cost you exorbitantly. Therefore, the best bet is to stay focused on the existing features and task at hand. You can always try out the new features after successful completion of that project.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_journey_settings_as_business_requirements\"><\/span>4. Use journey settings as business requirements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Always consult the business stakeholders and get them to review the settings before activation. For instance: Discuss with the decision makers how they want to configure contact entry mode \u2014 No re-entry, re-entry anytime, or re-entry only after exiting.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Employ_watertight_customer_segmentation_strategies\"><\/span>5. Employ watertight customer segmentation strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Define a powerful customer segmentation strategy by finding answers to questions like:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Most significant actions to identify how a customer engages with your brand<\/li><li>Actions or behavior that qualify someone as an engaged customer<\/li><li>Opportunities to upsell to \u201csomewhat\u201d engaged customer or get them excited about a new feature or product launch<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">After identifying the segments, you must find the data within your organization or get together with an analytics team to plan the data architecture strategy by defining the customer aggregations.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take into consideration whether you will be able to find a resource with SQL skills while defining the data strategy. Such resources can create custom segments inside the Marketing Cloud with the data. It is advisable to have access to this skill set. However, there are drag and drop tools such as DESelect using which users without SQL skills can also execute complex segmentations.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Carry_out_IP_warming\"><\/span>6. Carry out IP warming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a new user looking forward to sending more than 100k emails per month, carry out IP warming to establish a favorable sender reputation.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to carry out IP warming correctly:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/06\/image-23.png\" alt=\"\" class=\"wp-image-180021\"><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/email.uplers.com\/infographics\/ip-warming\/\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Utilize_the_power_of_Content_Detective\"><\/span>7. Utilize the power of Content Detective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content Detective is a tool within SFMC Email Studio that allows you to keep the messages out of the subscriber\u2019s spam folders. They recognize phrases that can trigger the spam filters and help in curbing deliverability issues.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Take_help_of_Subscriber_Preview\"><\/span>8. Take help of Subscriber Preview\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Subscriber Preview allows you to steer clear of any personalization blunders in email. Imagine someone receiving an email saying \u201cHey {Fname}\u201d. With the help of the Subscriber Preview feature, you can check how an email will look like for a particular subscriber. As a best practice, identify the testing personas to make sure that your personalization is on point. You can do this through live or real subscriber data or with the help of \u2018dummy\u2019 test data that cover all the scenarios.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Use_Journey_Builders_test_feature\"><\/span>9. Use Journey Builder\u2019s test feature<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The test mode along with a data extension enables you to view the simulated paths through the customer\u2019s journey without the need to send messages to them or affecting tracking or reporting. It emulates random and decision split activities while ignoring wait times and contact entry settings. You will be able to get an exact view of the entire journey workflow without waiting. Once the test is complete, you will see the contact\u2019s expected path on the journey canvas. This feature goes a long way in saving time. You no longer need to wait for 2-3 weeks to figure out whether it is configured correctly.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Invest_in_a_deliverability_monitoring_tool\"><\/span>10. Invest in a deliverability monitoring tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A deliverability monitoring tool like Inbox Monster allows you to carry out unlimited inbox placement tests and elaborate deliverability analytics. It can be easily integrated with SFMC and you will get a complete suite of professional services and collaboration tools. It will also help you avoid getting blacklisted. Such tools make sure that you abide by the email sending best practices and stay away from spam traps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Take_the_minimalistic_approach\"><\/span>11. Take the minimalistic approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The key is to keep even the most advanced campaigns simple. With the help of Journey Builder, you can create elaborate multi-step campaigns that have several activities on the canvas. However, it is recommended that you keep it simple for the best functionality. Just because a feature exists does not mean you have to use it. When you create a complex campaign, you will find it tough to manage, maintain, and debug it. So, the bottom line is to create it as minimalistic as possible. Follow the \u201ccrawl, walk, run\u201d <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach and gradually advance to marketing automation maturity.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Always_follow_the_generic_best_practices\"><\/span>12. Always follow the generic best practices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Just because you are using a powerful and advanced tool like SFMC, you cannot do away with the best practices. You have to create engaging content, keep it brief and specific, and create actionable CTAs that im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely draw attention. Also, keep the image to text ratio at 20:80 to avoid any deliverability issues.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SFMC is a robust marketing automation tool that can open up new conversion opportunities and drive faster business growth, if used correctly. Through these tips, you will surely be able to propel sales and achieve unmatched results from your campaigns.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more insights, visit the insightful infographic created by the folks at Email Uplers: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/email.uplers.com\/infographics\/sfmc-automation-practices\/\">Salesforce Marketing Automation best practices from 11 global SFMC experts<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/06\/image3.jpg\" alt=\"\" class=\"wp-image-180031\"><\/figure>\n                            <\/div><br><div class=\"author-inner\">\n<p class=\"bio-name\">Kevin George<\/p>\n<div class=\"bio-desc\">\n    Kevin George is Head of Marketing at Email Uplers, he loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.<\/div>\n<!-- social-link -->\n<div class=\"clear\"><\/div>\n<\/div>\r\n<blockquote><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n<span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/sfmc-automation-best-practices-to-beat-the-competitive-bottleneck-in-email-marketing.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>&#8220;SFMC Automation Best Practices to Beat the Competitive Bottleneck in Email Marketing&#8221; Salesforce Marketing Cloud is a technically challenging software to use. You need to be a jack of multiple trades to use it to its maximum potential. You need to visualize intricate workflows clearly, accurately score and grade the leads, create effective segmentation and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":468287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/06\/denys-nevozhai-wgtJfd2Jhnk-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[130761,78322,78045,130762],"class_list":["post-468286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-digital-mar","tag-email-marketing","tag-online-business","tag-salesforce"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/468286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=468286"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/468286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/468287"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=468286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=468286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=468286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}