{"id":469188,"date":"2022-06-30T17:56:57","date_gmt":"2022-06-30T14:56:57","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/?p=469188"},"modified":"2022-06-30T17:57:01","modified_gmt":"2022-06-30T14:57:01","slug":"how-web-design-affects-your-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-web-design-affects-your-content-marketing-strategy\/","title":{"rendered":"#How Web Design Affects Your Content Marketing Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a29254eb93b1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a29254eb93b1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-affects-your-content-marketing-strategy\/#How_Web_Design_Affects_Your_Content_Marketing_Strategy\" >How Web Design Affects Your Content Marketing Strategy<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-affects-your-content-marketing-strategy\/#How_Web_Design_Affects_Content_Marketing_Strategy\" >How Web Design Affects Content Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-affects-your-content-marketing-strategy\/#1_Makes_Content_More_Accessible\" >1. Makes Content More Accessible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-affects-your-content-marketing-strategy\/#2_Makes_Content_More_Appealing\" >2. Makes Content More Appealing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-affects-your-content-marketing-strategy\/#3_Enhances_Readability_and_User_Experience\" >3. Enhances Readability and User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-affects-your-content-marketing-strategy\/#4_Boosts_User_Engagement\" >4. Boosts User Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-affects-your-content-marketing-strategy\/#5_Web_Design_Evokes_Emotion_that_Influences_User_Behavior\" >5. Web Design Evokes Emotion that Influences User Behavior<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-web-design-affects-your-content-marketing-strategy\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Web_Design_Affects_Your_Content_Marketing_Strategy\"><\/span><strong>How Web Design Affects Your Content Marketing Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>The design you choose for your company affects how a potential customer sees your brand. A lackluster web design, with poor aesthetic and usability, can result in a user exiting the browser and going to another website. On the other hand, a stunning web design has the power to <a href=\"https:\/\/visualmodo.com\/creative-ways-to-use-web-design-to-boost-your-business\/\" target=\"_blank\" rel=\"noopener\">boost your business<\/a>, and encourage them to stay on your website which will affect your internet marketing strategy and impact your content marketing.<\/p>\n<p>In terms of content marketing, studies show that 70 percent of users would rather learn about a company through a blog post or an article, over traditional advertising. Consumers now prefer to do research on their own. It gives them confidence and assurance that they\u2019re making the right decision. This explains why 90 percent of organizations rely on content in their marketing strategy.<\/p>\n<p>Still, the question remains. How does web design affect your content marketing strategy?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Web_Design_Affects_Content_Marketing_Strategy\"><\/span><strong>How Web Design Affects Content Marketing Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>earance is everything for brands. Even though the spotlight in modern marketing has recently shifted to new tools and tech that will automate tasks for efficiency or improve analytics and data gathering, everything is still about the consumer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Makes_Content_More_Accessible\"><\/span><strong>1. Makes Content More Accessible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A great web design allows a user to easily use and navigate your website. Well-written content is useless if your target audience can\u2019t find them or access them.<\/p>\n<p>Having an intuitive web design makes it possible for your visitors to reach pages they need without having to exert mental bandwidth in finding them.<\/p>\n<p>Whether you\u2019re running an e-commerce store or a business website, you want them to find the information they need quickly. Having them sift through pages just to find the one page that will eventually make them convert, is a waste of their time. They won\u2019t be spending energy going through random content, they will most likely exit and go to a competitor\u2019s website for what they need.<\/p>\n<p>Your website should make these elements visible:<\/p>\n<ul>\n<li>Menu Bar<\/li>\n<li>Search Bar<\/li>\n<li>Archives Page or Button<\/li>\n<li>About Us Page<\/li>\n<li>Contact Us Page<\/li>\n<\/ul>\n<p>Think about the user experience. If a new user lands on a random page, will they be able to navigate their way to a specific page that they want? Does your website contain breadcrumbs to guide them?<\/p>\n<p>Think of new ways to design and organize your website in a way that aligns with how your target audience behaves. Put yourself in their shoes and look at your website\u2019s user interface from their perspective.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Makes_Content_More_Appealing\"><\/span><strong>2. Makes Content More Appealing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Looks matter. A website that doesn\u2019t look appealing will reduce the value of your content and brand. It doesn\u2019t matter how great the content is, if the place that\u2019s housing it looks bad, people won\u2019t be compelled to stay and read it.<\/p>\n<p>Today, with hundreds of thousands of choices available, users are pickier about the content they choose to read. They will \u201cjudge the book by its cover\u201d so to speak. How you present your content will determine their first impression. Make it stand out and have it look engaging.<\/p>\n<p>You have to think of the overall look, from the theme, the font, colors, background, alignment, up to the use of white space.<\/p>\n<p>Not only does the page have to look neat and cohesive, but it\u2019s also important to not make the text look cramped.<\/p>\n<p>Simple is better. Draw the attention of the user to what\u2019s important in a way that also compels them to read further. Most users don\u2019t read everything in a page, so make sure that your web design is aligned with this behavior by making the star of the page hard to ignore.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Enhances_Readability_and_User_Experience\"><\/span><strong>3. Enhances Readability and User Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many elements that impact readability. How users can easily read and understand the text on a page will depend on font choice, spacing, colors, and graphics among other things.<\/p>\n<p>Website readability will more likely result in high conversion rates.<\/p>\n<p>As we said earlier, your visitors aren\u2019t willing to spend time on a page that they don\u2019t understand or appreciate. They want to find the data or information they need as fast as possible. This is why it\u2019s important to not only have content that\u2019s straight to the point, but a design that allows them to digest the content easily.<\/p>\n<p>Website readability applies to everything, from blog posts, service pages, landing pages, to pricing pages. All website copy should be presented in a way that\u2019s easy to understand.<\/p>\n<p>One way you can test readability is through using online tools like Hemingway Editor. This evaluates the reading level of your content based on the grade level. It also gives you suggestions on how to improve your content\u2019s readability.<\/p>\n<p>Here are a few web design tips to help you enhance your reading experience:<\/p>\n<ul>\n<li>Choose large fonts. Larger fonts of about 16px-18px are ideal for online readers.<\/li>\n<li>Use the proper line height. Have the line height be set to 100% of the font size used.<\/li>\n<li>Be mindful of color contrast. This will allow all texts to be visible.<\/li>\n<li>Create scannable content. Be conscious about the length of the sentence, and always use headers and bullet points (whenever needed) as they\u2019re easier to scan and understand.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Boosts_User_Engagement\"><\/span><strong>4. Boosts User Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web design is more than just having a beautiful website, it also has a lot to do with human psychology, and using the right content or visual elements to compel visitors to take the necessary action.<\/p>\n<p>While content marketing will attract visitors to a website, elements like images, animations, infographics, videos, GIFs, and forms will increase user engagement with the pages.<\/p>\n<p>Simplify information and make it easier for your readers to digest by adding visual elements like videos, images, charts, infographics, and others.<\/p>\n<p>Make sure that the web design is set to accommodate any additional element or block added to a page. Avoid having the design shifting or moving as the element loads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Web_Design_Evokes_Emotion_that_Influences_User_Behavior\"><\/span><strong>5. Web Design Evokes Emotion that Influences User Behavior<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Research found that color alone boosts brand recognition by 80 percent and that 92.6 percent of buyers say that visual dimension is a major factor that influences their purchase decision.<\/p>\n<p>A great web design isn\u2019t created through luck. It\u2019s important to know everything about your ideal customer. Factors like how they think, how they feel at a particular stage of the buying process are important information that can help you design a website that will evoke emotion that will positively influence their actions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Basically, web design has everything to do with content marketing. Internet marketing is now widely embraced by businesses, and it gives users more options. Along with the development in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and tools, user expectations have also risen, and it\u2019s in your best interest to meet and exceed those expectations.<\/p>\n<p>To earn the confidence and respect of your potential consumers, you need to convey an image that you\u2019re trustworthy, credible, professional, and that you care.<\/p>\n<p><strong>by Livia Neisat<\/strong><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on&nbsp;<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>&nbsp;too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>How Web Design Affects Your Content Marketing Strategy The design you choose for your company affects how a potential customer sees your brand. A lackluster web design, with poor aesthetic and usability, can result in a user exiting the browser and going to another website. On the other hand, a stunning web design has the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":469192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i.hizliresim.com\/6k0wlmv.jpg","fifu_image_alt":"#How Web Design Affects Your Content Marketing Strategy","footnotes":""},"categories":[18],"tags":[130865,130866,130863,130862,130864,130861,130867],"class_list":["post-469188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-boosts-user-engagement","tag-enhances-readability-and-user-experience","tag-how-web-design-affects-content-marketing-strategy","tag-how-web-design-affects-your-content-marketing-strategy","tag-makes-content-more-accessible","tag-makes-content-more-appealing","tag-web-design-evokes-emotion-that-influences-user-behavior"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/469188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=469188"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/469188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/469192"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=469188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=469188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=469188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}