{"id":471103,"date":"2022-07-06T14:00:35","date_gmt":"2022-07-06T11:00:35","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/eye-catching-typography-to-get-more-leads\/"},"modified":"2022-07-06T14:00:35","modified_gmt":"2022-07-06T11:00:35","slug":"eye-catching-typography-to-get-more-leads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/","title":{"rendered":"#Eye-Catching Typography To Get More Leads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27651f3f446\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27651f3f446\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#%E2%80%9CEye-Catching_Typography_To_Get_More_Leads%E2%80%9D\" >&#8220;Eye-Catching Typography To Get More Leads&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Typographys_Effects_on_the_Mind\" >Typography\u2019s Effects on the Mind<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Expresses_Brand_Personality\" >Expresses Brand Personality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Grabs_Attention\" >Grabs Attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Triggers_a_Visual_Emotional_Response\" >Triggers a Visual, Emotional Response<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Weaponizing_Typography\" >Weaponizing Typography<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#1_Choose_a_Font_that_Visually_Reflects_your_Message_and_Identity\" >1. Choose a Font that Visually Reflects your Message and Identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#2_Make_Wise_Usage_of_Font_Contrast\" >2. Make Wise Usage of Font Contrast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#3_Choose_your_Main_Fonts_and_Get_to_Know_Them\" >3. Choose your Main Fonts and Get to Know Them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#4_Consider_your_Font_Stress\" >4. Consider your Font Stress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#5_Mobile_Typography_Matters\" >5. Mobile Typography Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#6_Use_Safe_Typefaces\" >6. Use Safe Typefaces<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Eight_Examples_of_Modern_Eye-Catching_Fonts\" >Eight Examples of Modern, Eye-Catching Fonts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Moon\" >Moon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Grand_Hotel\" >Grand Hotel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Playfair_Display\" >Playfair Display<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Lato\" >Lato<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Arvo\" >Arvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Ultra\" >Ultra<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Odachi\" >Odachi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Bite_Chocolate\" >Bite Chocolate<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/eye-catching-typography-to-get-more-leads\/#Final_Words\" >Final Words\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CEye-Catching_Typography_To_Get_More_Leads%E2%80%9D\"><\/span>&#8220;Eye-Catching Typography To Get More Leads&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<div class=\"entry-inner\"> \n                            \n<p class=\"wp-block-paragraph\">Typography has been an ongoing trend in graphic design for the past five years. There are typography and font tools, and even courses on how to use them, all over the internet. The chances are that if you\u2019ve seen a colorful, eyecatching infographic, you\u2019ve also seen a good example of typography. This design approach has become indispensable in both web copy and web design, as it draws attention, sets the tone, and even underscores the overall <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a> and design of a website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Typographys_Effects_on_the_Mind\"><\/span><strong>Typography\u2019s Effects on the Mind<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-14-678x1024.png\" alt=\"\" class=\"wp-image-181901\"><figcaption><em>Image source: https:\/\/www.pexels.com\/photo\/framed-picture-with-inspirational-text-hanging-on-wall-6430730\/<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll hardly find a contemporary website these days that doesn\u2019t utilize some form of typography, whether it\u2019s within the site design, banner, or the company logo. But typography is more than just artistic and creative methods of placing text in a graphic. It\u2019s an art form that aids the onlooker in absorbing information better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fonts are the core of typography, and the right one can even affect a user\u2019s mindset or impression of a company. There are many ways that fonts can affect the psychology of a user.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expresses_Brand_Personality\"><\/span><strong>Expresses Brand Personality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You need to determine what identity and personality your company is trying to project on its site visitors and choose the right fonts. Using the right type or class of font becomes a reflection of the brand itself. And this personality is what customers will innately detect from the moment they see the typography on your webpage upon arrival.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Grabs_Attention\"><\/span><strong>Grabs Attention<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the type of font used, it is also a method to gain the user\u2019s attention. For example, a heavy, slab-type font is ideal for headings and headers as it\u2019s bold, strong, and im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely draws the eye. For example, a site for <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/transcribe.wreally.com\/guide\/podcast-tools-117\">podcast tools<\/a> can highlight brand names with different font usage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another way is to use a serif font as a header and then a sans-serif font to create a hierarchy between the texts. It distinguishes which area is vital for readers to note in the body text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Triggers_a_Visual_Emotional_Response\"><\/span><strong>Triggers a Visual, Emotional Response<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Great typography can make your customers react. Your website\u2019s text may be easier to read because of the typography elements compared to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/redstagfulfillment.com\/top-tips-spying-online-competitors\/\">what your competitors do<\/a>. It makes customers want to stay on your website and read more. They will become leads, which is a step closer to eventually converting them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typography also sets the mood for your readers\u2019 emotions. This applies to all industries, whether using fonts in a formal website for lawyers, an elegant site for corporate gifts, or a playful dog walker\u2019s site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Weaponizing_Typography\"><\/span><strong>Weaponizing Typography<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-1-1024x762.jpeg\" alt=\"\" class=\"wp-image-181911\"><figcaption>MINOLTA DIGITAL CAMERA &#8211; <em>Image source: https:\/\/www.freeimages.com\/photo\/typograpgy-1242973<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, many of the best graphic design software helps designers weaponize typography as a means of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/growthrocks.com\/blog\/growth-hacking-today\/\">growth hacking<\/a>, assisting websites in gaining more leads and conversions. Like other marketing methods, typography changes with different trends every year, going with what appeals to customers. It may only continue to evolve in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In its most basic sense, typography is defined as the art of appealing to a user\u2019s aesthetics through the appearance and style of the text. Typography applies to any form of text and any usage the text may have. It can apply to a single word, a phrase, a sentence, or even an entire paragraph.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ansrsource.com\/blog\/elements-of-typography\/\">crucial elements of typography <\/a>to know are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Kerning<\/strong> \u2014 It specifically refers to the space between every letter and every word, which makes it legible and clarifies that they are separate words.<\/li><li><strong>Hierarchy<\/strong> \u2014 An easy example of this is considering the differences between subheadings and body text. Headings typically have a different font, weight, and style than the body text, indicating that they are important pieces of information that categorize the rest of the body text below it.<\/li><li><strong>Alignment<\/strong> \u2014 This unifies all the designs on the page, whether it be the images, videos, and other forms of media, with the text.<\/li><li><strong>Contrast<\/strong> \u2014 Similar to hierarchy, contrast creates elements for the reader to focus on. A header might have a bright pastel color to draw attention, while the body text remains plain.<\/li><li><strong>Line Length and Tracking<\/strong> ??\u2014 Tracking specifically refers to how much space there is between letters in the line. This is how long each line of the text becomes. With more spaces between letters and words or more flourishes in the fonts, the line becomes longer.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These elements affect the customer\u2019s or reader\u2019s personality and their perception of your brand. The text is what helps them assign and associate values with your business. This means typography must be used wisely as a weapon for conversion. Below are some tips you can apply:\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Choose_a_Font_that_Visually_Reflects_your_Message_and_Identity\"><\/span>1. <strong>Choose a Font that Visually Reflects your Message and Identity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-15.png\" alt=\"\" class=\"wp-image-181921\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/insightsinmarketing.com\/resources\/infographics\/how-does-color-affect-consumer-behavior\/\">93% of consumers<\/a> rely heavily on the aesthetic and overall appearance of a product, site, or service before they judge it. Therefore, your choice of typography lends an image to your brand from the moment customers see it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider your <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jotform.com\/form-templates\/brand-personality-research-survey-template\">brand\u2019s personality<\/a>, values, and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jotform.com\/blog\/target-audience\/\">target audience<\/a>. You don\u2019t want to choose a curly, cursive, or informal font for a serious website such as one for medical services. You want elegant, straightforward types like serif and sans serif fonts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Wise_Usage_of_Font_Contrast\"><\/span>2. <strong>Make Wise Usage of Font Contrast<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-16-1024x512.png\" alt=\"\" class=\"wp-image-181931\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned in the section above, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.zekagraphic.com\/how-to-use-contrast-in-graphic-design\/\">font contrast<\/a> refers to how a different font, weight, or color can create a highlight to the overall design. Use this to your advantage by contrasting through white space, color, and dark body text to draw your reader\u2019s eye to crucial areas of the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a lot of information on the page, make it more legible and easier to read with a light or white background and dark or black text. Colored types can be used to get attention on headlines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Choose_your_Main_Fonts_and_Get_to_Know_Them\"><\/span>3. <strong>Choose your Main Fonts and Get to Know Them<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every site\u2019s overall design should have no more than two to three fonts. There are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jotform.com\/blog\/50-free-fonts-for-professional-designs\/\">major fonts<\/a>, and they can express different identities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-17.png\" alt=\"\" class=\"wp-image-181941\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fonts, for example, are typically categorized as<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Serif<\/strong> (with the decorative lines or serifs at the tips of each letter),<\/li><li><strong>Sans serif<\/strong> (with clean, modern endpoints),<\/li><li><strong>Scripts<\/strong> (which mimic human handwriting and are full of curling flourishes),<\/li><li><strong>Slab<\/strong> (with strong, heavy type), and<\/li><li><strong>Modern<\/strong> (which are expressive, with chic, stylish cuts).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These different fonts give the brand different characteristics, whether it\u2019s familiar and friendly, sophisticated and elegant, or blunt and straight to the point. Choose the type with the correct representation for your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Consider_your_Font_Stress\"><\/span>4. <strong>Consider your Font Stress<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-18.png\" alt=\"\" class=\"wp-image-181951\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Font stress refers to the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/designshack.net\/articles\/typography\/is-my-type-stressed-a-primer-on-stressed-typography\/\">visual change of direction<\/a> that affects every stroke of the type. Similar to the usage of contrast, font stress will depend on the hierarchy of your website. Some brand names and logos you see sometimes change font styles within the same name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quirky details like these can add to the personality of your products and your site. Clever usage of multiple old-type fonts can give a label or a brand a rustic or antique feel. Closely-fitted words in various weights add creativity and interesting depth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Mobile_Typography_Matters\"><\/span>5. <strong>Mobile Typography Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-19.png\" alt=\"\" class=\"wp-image-181961\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that many users now visit your brand\u2019s site through mobile devices. Just as a developer has to consider the site\u2019s appearance between <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gurutechnolabs.com\/hire-flutter-developers\/\">PC and mobile platforms,<\/a> the typography should also accurately reflect the brand on both platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile is often <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/medium.muz.li\/typography-in-mobile-design-15-best-practices-to-excellent-ui-5eaf18280ad\">smaller and more compact<\/a>, so there isn\u2019t much room for flourishes, so choose the logos and labels wisely without compromising character. Moreover, legibility is more important on smaller screens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Use_Safe_Typefaces\"><\/span>6. <strong>Use Safe Typefaces<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-20.png\" alt=\"\" class=\"wp-image-181971\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What are websafe fonts? These are fonts that you can conceivably expect to appear on every user\u2019s computer or mobile correctly. Some custom fonts won\u2019t appear on a customer\u2019s webpage because they haven\u2019t been installed there. But websafe fonts can display correctly with everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be familiar with the different <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.europeanbusinessreview.com\/over-15-web-safe-fonts-for-your-upcoming-2021-design-projects\/\">varieties of websafe fonts<\/a> and utilize them when possible. This ensures that your website appears as intended on any platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eight_Examples_of_Modern_Eye-Catching_Fonts\"><\/span><strong>Eight Examples of Modern, Eye-Catching Fonts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Modern typography has come a long way, adapting to the ever-changing needs and moods of the online audience you\u2019re trying to attract. Here are some crucial examples to study.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moon\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.behance.net\/gallery\/23468357\/Moon-UPDATED\"><strong>Moon<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image12-1024x878.png\" alt=\"\" class=\"wp-image-181981\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This rounded, sans serif font is wide with circular themes and comes with three different weights. As the name suggests, it\u2019s a modern font that evokes futuristic and fun images. It\u2019s an excellent, legible font for reading and is simple in its appearance that it can be used as a font to underscore more highlighted text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Grand_Hotel\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fonts.google.com\/specimen\/Grand+Hotel\"><strong>Grand Hotel<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-21-1024x518.png\" alt=\"\" class=\"wp-image-181991\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a highly versatile script font that is both elegant and fun. It\u2019s ideal for headers and titles for the menu as it evokes comfort and softness while displaying elegance. Best of all, it\u2019s a websafe font as it can be installed through Google Fonts, making it easily available for display on various platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Playfair_Display\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fonts.adobe.com\/fonts\/playfair\"><strong>Playfair Display<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-22-1024x460.png\" alt=\"\" class=\"wp-image-182001\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is another websafe font readily available on Google Fonts and multiple online design tool platforms. It has feminine appeal and pairs well as a header for sans serif fonts. It\u2019s elegant with good height and available in multiple weights, creating an image of a fashion magazine and aesthetically pleasing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lato\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fonts.adobe.com\/fonts\/lato\"><strong>Lato<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-23-1024x471.png\" alt=\"\" class=\"wp-image-182011\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lato is also websafe and available on Google Fonts. It\u2019s ideal for body text because of its crisp, slim lines and rounded ends. The overall appeal is high professionalism and great readability while remaining modern and friendly. It\u2019s a popular font of choice for corporate or informative websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Arvo\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fonts.google.com\/specimen\/Arvo\"><strong>Arvo<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-24-1024x473.png\" alt=\"\" class=\"wp-image-182021\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It is a free font named after the Finnish term for \u201cnumber\u201d or value. It\u2019s reflected in its heavy serif ends that are almost geometric and symmetrical, especially with its capital letters. It\u2019s become popular for areas of emphasis like titles and headings. It\u2019s attention-grabbing and versatile for various approaches but is best used for home or food-related goods. It\u2019s ideal for promo graphics, banner work, and flyers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ultra\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/fonts.google.com\/specimen\/Ultra\"><strong>Ultra<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-25-1024x448.png\" alt=\"\" class=\"wp-image-182031\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ultra is an extra-bold, heavy, serif font that has been designed for headlines. It has a semi-retro approach and is great for creating a large headline that is ideally only one to a few words long. Music festivals, major events, and other celebrations benefit from this font as it evokes excitement and activity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odachi\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.behance.net\/gallery\/59783897\/Odachi-Free-Brush-Font\"><strong>Odachi<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-26-453x1024.png\" alt=\"\" class=\"wp-image-182041\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This free font is a \u201cbrush\u201d type font that mimics handwriting from a paintbrush. It\u2019s semi-calligraphic in appearance but is in print type rather than script. It\u2019s very visual, easy to use, and is Japanese-calligraphy-inspired. It\u2019s another great title font or can be used for bold texts, lines, and graphics. It can easily be used as a decorative font for shirts, mugs, and other merchandise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bite_Chocolate\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.fontspace.com\/billy-argel\/bite-chocolate\"><strong>Bite Chocolate<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image-27.png\" alt=\"\" class=\"wp-image-182051\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This sweet script-type font shows the familiar swirls people associate with bonbons or chocolate and food swirls. It\u2019s a script with flourishes but still comfortably readable, making it warm and enticing. Though it has gotten the best usage from food production sites and headlines, it\u2019s also useable as a header for per7sonal websites or aesthetic services.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><strong>Final Words\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Make your text more than just a means to convey information. Turn it into an active, visual part of your design, evoking emotions and positive feelings about your company and brand. Let it become an intrinsic part of your brand identity, and improve customer conversion by the aesthetic appearance alone. You can gain more leads and draw more interest through typography, all before your customer even reads what\u2019s on the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is your typography poised to help you grow? Sound off in the comments below.<\/p>\n                            <\/div><br><div class=\"author-inner\">\n<p class=\"bio-name\">Aaron Chichioco<\/p>\n<div class=\"bio-desc\">\n    Aaron Chichioco is the chief content officer (CCO) and one of the web designers of Design Doxa. His expertise includes not only limited to Web\/mobile design and development, but digital marketing, branding, eCommerce strategy and business management tactics as well.<\/div>\n<!-- social-link -->\n<div class=\"clear\"><\/div>\n<\/div>\r\n<blockquote><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n<span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/inspiration\/typography\/typography-to-get-more-leads.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>&#8220;Eye-Catching Typography To Get More Leads&#8221; Typography has been an ongoing trend in graphic design for the past five years. There are typography and font tools, and even courses on how to use them, all over the internet. The chances are that if you\u2019ve seen a colorful, eyecatching infographic, you\u2019ve also seen a good example&#8230;<\/p>\n","protected":false},"author":1,"featured_media":471104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/07\/image1.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[131028,131029,89395,101043,89396],"class_list":["post-471103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-font","tag-fonts","tag-fonts-typography","tag-lead-generation","tag-typography"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/471103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=471103"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/471103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/471104"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=471103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=471103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=471103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}