{"id":473999,"date":"2022-07-14T18:49:00","date_gmt":"2022-07-14T15:49:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/in-one-chart-amazon-prime-day-in-one-chart-americans-stocked-up-on-electronics-household-essentials-amid-inflation\/"},"modified":"2022-07-14T18:49:00","modified_gmt":"2022-07-14T15:49:00","slug":"in-one-chart-amazon-prime-day-in-one-chart-americans-stocked-up-on-electronics-household-essentials-amid-inflation","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/in-one-chart-amazon-prime-day-in-one-chart-americans-stocked-up-on-electronics-household-essentials-amid-inflation\/","title":{"rendered":"#In One Chart: Amazon Prime Day in one chart: Americans stocked up on electronics, household essentials amid inflation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3d9a43e176a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3d9a43e176a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/in-one-chart-amazon-prime-day-in-one-chart-americans-stocked-up-on-electronics-household-essentials-amid-inflation\/#%E2%80%9CIn_One_Chart_Amazon_Prime_Day_in_one_chart_Americans_stocked_up_on_electronics_household_essentials_amid_inflation%E2%80%9D\" >&#8220;In One Chart: Amazon Prime Day in one chart: Americans stocked up on electronics, household essentials amid inflation&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/in-one-chart-amazon-prime-day-in-one-chart-americans-stocked-up-on-electronics-household-essentials-amid-inflation\/#Prime_members_worldwide_bought_more_than_300_million_items_averaging_100000_items_per_minute_during_Amazons_two_days_of_deals_the_company_reported\" >Prime members worldwide bought more than 300 million items, averaging 100,000 items per minute during Amazon\u2019s two days of deals, the company reported<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/in-one-chart-amazon-prime-day-in-one-chart-americans-stocked-up-on-electronics-household-essentials-amid-inflation\/#Nicole_Lyn_Pesce\" >Nicole Lyn Pesce<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CIn_One_Chart_Amazon_Prime_Day_in_one_chart_Americans_stocked_up_on_electronics_household_essentials_amid_inflation%E2%80%9D\"><\/span>&#8220;In One Chart: Amazon Prime Day in one chart: Americans stocked up on electronics, household essentials amid inflation&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Prime_members_worldwide_bought_more_than_300_million_items_averaging_100000_items_per_minute_during_Amazons_two_days_of_deals_the_company_reported\"><\/span>\n  Prime members worldwide bought more than 300 million items, averaging 100,000 items per minute during Amazon\u2019s two days of deals, the company reported<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div class=\"article__side\">\n<div class=\"container--sticky not-active\">\n<div id=\"cx-next\" data-nosnippet>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0001026313\" role=\"document\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div data-layout=\"\n                inline\" data-layout-mobile=\"\" class=\"\n          media-object\n          type-InsetArticleReader\n              \n              inline\n  article__inset\n          article__inset--type-InsetArticleReader\n              article__inset--inline\n  \"><\/p>\n<div class=\"media-object-article-reader\">\n<div class=\"audioplayer\" data-sbid=\"WP-MKTW-0001026313\" role=\"region\" aria-label=\"Listen to Article\" tabindex=\"-1\" id=\"articlereader\" data-show-title=\"false\" data-theme=\"wsj-article-reader\" data-show-header=\"false\" data-show-subscribe=\"false\" data-ads-enabled=\"true\" data-save-publication=\"false\">\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>       While some of the most hyped Amazon Prime Day deals were for consumer electronics like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le AirPods<br \/>\n        AAPL,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202934861\/composite\" class=\"positive\">+1.12%<\/bg-quote><br \/>\n       and Alexa-enabled smart home devices, many Americans used the two-day sale to stock up on household essentials amid soaring inflation.\u00a0<\/p>\n<p> Amazon<br \/>\n        AMZN,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/210331248\/composite\" class=\"negative\">-1.20%<\/bg-quote><br \/>\n       reported Thursday that this year\u2019s two-day online deals extravaganza was its biggest Prime Day event since the summer blowout launched in 2015. The online retail giant claimed that its Prime members worldwide bought more than 300 million items over 48 hours this year, saving more than $1.7 billion. And this included spending more than $3 billion on over 100 million small business items, Amazon said.\u00a0<\/p>\n<div class=\"paywall\">\n       The company also said that Prime members worldwide bought more than 100,000 items per minute during both days of deals, which kicked off at midnight PT on Tuesday (3 a.m. ET) and wrapped Wednesday night. In the U.S., shoppers bought more than 60,000 items per minute, with online ordering hitting its peak between 8-9 p.m. PT on Wednesday, July 13.\u00a0<\/p>\n<p>Check out Amazon Prime Day 2022 by the numbers in this MarketWatch chart. <\/p>\n<div data-layout=\"inline\n                \" data-layout-mobile=\"\" class=\"\n          media-object\n          type-InsetMediaIllustration\n            inline\n  article__inset\n          article__inset--type-InsetMediaIllustration\n            article__inset--inline\n  \"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        img-inline\n        article__inset__image\n      \" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"><\/p>\n<div style=\"padding-bottom:252.71428571428572%;\" data-subtype=\"photo\" class=\"image-container  responsive-media article__inset__image__image\">\n        <img decoding=\"async\" srcset=\"https:\/\/images.mktw.net\/im-583745?width=540&amp;size=0.39579468150896724 540w, https:\/\/images.mktw.net\/im-583745?width=620&amp;size=0.39579468150896724 620w, https:\/\/images.mktw.net\/im-583745?width=639&amp;size=0.39579468150896724 639w, https:\/\/images.mktw.net\/im-583745?width=700&amp;size=0.39579468150896724 700w, https:\/\/images.mktw.net\/im-583745?width=700&amp;size=0.39579468150896724&amp;pixel_ratio=1.5 1050w, https:\/\/images.mktw.net\/im-583745?width=700&amp;size=0.39579468150896724&amp;pixel_ratio=2 1400w, https:\/\/images.mktw.net\/im-583745?width=700&amp;size=0.39579468150896724&amp;pixel_ratio=3 2100w\" sizes=\"(max-width: 639px) 100vw, (max-width: 979px) 620px, (max-width: 1299px) 540px, 700px\" src=\"https:\/\/images.mktw.net\/im-583745?width=700&amp;height=1769\" alt=\"\" title=\"\">\n      <\/div><figcaption class=\"wsj-article-caption article__inset__image__caption\" itemprop=\"caption\">\n      <\/figcaption><\/figure>\n<\/p><\/div>\n<p>       The bestselling categories this year are notable. Amazon said it included consumer electronics, household essentials and home. And this aligns with what consumer insights and data company Numerator found in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.numerator.com\/prime-day\" class=\"icon none\">surveying Prime Day shoppers this year<\/a>. The top categories that buyers told Numerator they purchased during the 2022 sales event included household essentials (39% of respondents), health and beauty products (28%), consumer electronics (27%), apparel and shoes (25%), as well as home and garden supplies (22%). <\/p>\n<p>What\u2019s more, household essentials cracked Amazon\u2019s top five shopping categories in Numerator\u2019s survey this year, which was unusual because the bestsellers tend to be Amazon\u2019s own products, the analysts said, like its Alexa-enabled smart home devices.\u00a0<\/p>\n<p>\u201cAmong the top five items sold, two are household or grocery products, and three are Amazon branded,\u201d Numerator wrote on Wednesday afternoon. Frito-Lay variety packs and Dawn Powerwash Dish Soap joined the Amazon Fire TV Stick, fourth generation Echo Dot and Amazon Gift Card reloads in the top five products that clicked with shoppers surveyed by Numerator.\u00a0\u201cOn Prime Day 2021, all top five items were Amazon branded, and the list did not include any household or grocery items,\u201d Numerator added.\u00a0<\/p>\n<p>Indeed, analysts had expected that Amazon\u2019s Black Friday in July event would be a hit with shoppers seeking out discounts during record inflation, which could help explain why sales of home essentials were so strong.<\/p>\n<p>And the latest consumer price index report, which found inflation hitting a 41-year high,\u00a0hit smack dab in the middle of the two-day Amazon sales event this week.<\/p>\n<p><strong>Read more:<\/strong> Are we in a recession? 58% of Americans think so, poll says<\/p>\n<div id=\"cx-membership-tile\"><\/div>\n<p>Most of Numerator\u2019s surveyed shoppers (83%) said that inflation was on their minds while scrolling through both days of Amazon\u2019s bargains. One in three said they waited for the sale to purchase a specific item at a discounted price, and 28% passed on a good deal because it just wasn\u2019t a necessity.\u00a0<\/p>\n<p>And more than one in 10 (11%) Prime Day participants surveyed by Numerator said they used Prime Day to get started on holiday shopping, while\u00a08%\u00a0said they used Amazon\u2019s summer sale to bag back-to-school supplies.<\/p>\n<p><strong>Related:<\/strong>Avoid these food items the next time you go shopping if you want to drastically cut your grocery bill<\/p>\n<p>That\u2019s not to say that folks skipped loading their online shopping carts with bigger-ticket items, however. Amazon reported that some of the bestselling items included select Fire TVs, Echo and Blink devices, as well as the Apple Watch <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">Series<\/a> 7 and Beats by Dre headphones and earbuds.\u00a0<\/p>\n<p>Shoppers also stocked up on summer essentials, buying more than 1.2 million pairs of sunglasses and more than 1 million swimsuits.<\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>    <span>By<\/span><\/p>\n<div class=\"author mobile-scrim hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Nicole Lyn Pesce\",\"subhead\":\"The Wall Street Journal\",\"list\":[{\"type\":\"link\",\"icon\":\"bio\",\"url\":\"https:\/\/www.marketwatch.com\/topics\/journalists\/nicole-lyn-pesce\",\"text\":\"Biography\"},{\"type\":\"link\",\"icon\":\"twitter\",\"url\":\"https:\/\/twitter.com\/pescenic\",\"text\":\"@pescenic\"},{\"type\":\"link\",\"icon\":\"email\",\"url\":\"http:\/\/www.marketwatch.com\/news\/mailto:nicole.pesce@dowjones.com\",\"text\":\"nicole.pesce@dowjones.com\"}]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Nicole_Lyn_Pesce\"><\/span>Nicole Lyn Pesce<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><ufc-follow-author-widget product=\"marketwatch\" author-id=\"148_MW\" author-name=\"Nicole Lyn Pesce\" signin-url=\"https:\/\/accounts.marketwatch.com\/login?target=https%3A%2F%2Fwww.marketwatch.com%2Fstory%2Famazon-prime-day-in-one-chart-americans-stocked-up-on-electronics-household-essentials-amid-inflation-11657813783%3Frss%3D1%26siteid%3Drss\" panda-api=\"https:\/\/follow-api.marketwatch.com\"><\/ufc-follow-author-widget><\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B20C05575-04D4-B545-7FA9-095048ECAC29%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;In One Chart: Amazon Prime Day in one chart: Americans stocked up on electronics, household essentials amid inflation&#8221; Prime members worldwide bought more than 300 million items, averaging 100,000 items per minute during Amazon\u2019s two days of deals, the company reported While some of the most hyped Amazon Prime Day deals were for consumer electronics&#8230;<\/p>\n","protected":false},"author":1,"featured_media":474000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.mktw.net\/im-581809\/social","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-473999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/473999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=473999"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/473999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/474000"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=473999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=473999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=473999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}