{"id":474606,"date":"2022-07-16T09:41:38","date_gmt":"2022-07-16T06:41:38","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/rattled-and-uncertain-of-its-future-twitter-stumbles-on\/"},"modified":"2022-07-16T09:41:38","modified_gmt":"2022-07-16T06:41:38","slug":"rattled-and-uncertain-of-its-future-twitter-stumbles-on","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/rattled-and-uncertain-of-its-future-twitter-stumbles-on\/","title":{"rendered":"#Rattled and uncertain of its future, Twitter stumbles on"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bbef064811\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bbef064811\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/rattled-and-uncertain-of-its-future-twitter-stumbles-on\/#%E2%80%9CRattled_and_uncertain_of_its_future_Twitter_stumbles_on%E2%80%9D\" >&#8220;Rattled and uncertain of its future, Twitter stumbles on&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CRattled_and_uncertain_of_its_future_Twitter_stumbles_on%E2%80%9D\"><\/span>&#8220;Rattled and uncertain of its future, Twitter stumbles on&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2022\/under-the-cloud-of-elo.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/2022\/under-the-cloud-of-elo.jpg\" data-sub-html=\"Under the cloud of Elon Musk's buyout bid, Twitter is left in limbo.\">\n<figure class=\"article-img\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2022\/under-the-cloud-of-elo.jpg\" alt=\"Under the cloud of Elon Musk's buyout bid, Twitter is left in limbo\" title=\"Under the cloud of Elon Musk's buyout bid, Twitter is left in limbo.\" width=\"800\" height=\"516\"\/><figcaption class=\"text-darken text-low-up text-truncate-js text-truncate mt-3\">\n                Under the cloud of Elon Musk&#8217;s buyout bid, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> is left in limbo.<br \/>\n            <\/figcaption><\/figure>\n<\/p><\/div>\n<\/div>\n<p>Anxious employees, wary advertisers and hamstrung management: Twitter is limping along as it waits to learn how the fight over Elon Musk&#8217;s buyout bid will end.<\/p>\n<p>                                                                                Just days before the first court hearing in Twitter&#8217;s lawsuit seeking to force the Tesla boss to close the $44 billion deal, the firm is stuck in limbo.<\/p>\n<p>&#8220;The best conclusion for me would be that he leaves us alone, so that we can go on our merry way,&#8221; an engineer at the key social media network told AFP on condition of anonymity. <\/p>\n<p>The engineer spoke of employees departing and a &#8220;climate of uncertainty that does not leave one with a peaceful state of mind.&#8221; <\/p>\n<p>&#8220;We&#8217;re still trying to do our work normally, because the main reasons why we chose to work for Twitter still hold true,&#8221; he added.<\/p>\n<p>But there&#8217;s been nothing normal about Musk&#8217;s unsolicited bid that he&#8217;s now backed away from, saying Twitter has obfuscated on the number of fake accounts on the platform.<\/p>\n<p>He has harangued the network, on its own platform no less, with mocking tweets about its management and direction.<\/p>\n<p>&#8220;Musk&#8217;s repeated disparagement of Twitter and its personnel, create uncertainty&#8230; that harm Twitter and its stockholders,&#8221; the firm&#8217;s lawyers argued in their lawsuit lodged this week.<\/p>\n<p>The billionaire&#8217;s comments &#8220;also expose Twitter to adverse effects on its business operations, employees, and stock price,&#8221; the lawyers added.<\/p>\n<p>A judge has set the first hearing in the case for Tuesday in a court in the eastern state of Delaware.<\/p>\n<p><b>Sluggish ad sales<\/b><\/p>\n<p>&#8220;Twitter is facing a huge image crisis, and confidence in its leadership is wavering,&#8221; eMarketer analyst Debra Williamson told AFP. &#8220;But whether the Musk situation has affected its revenues is unclear.&#8221;<\/p>\n<p>She said the most loyal advertisers have likely stuck around, but those less committed to Twitter may have scaled back their spending while waiting for the end<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>.<\/p>\n<p>Angelo Carusone, president of watchdog group Media Matters, thinks the damage is already done because Musk has been a frequent critic of content moderation.<\/p>\n<p>The fight against hate and disinformation is widely defended internally, but also by many advertisers, concerned that their brands are not associated with toxic messages.<br \/>\n                                            <!-- Google middle Adsense block --><\/p>\n<p>Carusone said that in early May, at an annual marketing event where companies negotiate large advertising deals, Twitter was &#8220;not able to give advertisers any clarity or confidence&#8221; that it would continue to be safe showcase for them.<\/p>\n<p>&#8220;They didn&#8217;t go anywhere close to what they normally sell at that event. And it&#8217;s obviously been sluggish since then,&#8221; he added. <\/p>\n<p>The San Francisco-based social network cannot afford to lose customers. <\/p>\n<p>Unlike big fish such as Google and Facebook parent Meta, which dominate online advertising and make billions in profits, Twitter lost hundreds of millions of dollars in 2020 and 2021.<\/p>\n<p>The group will capture less than one percent of global ad revenue in 2022, according to eMarketer, compared to 12.5 percent for Facebook, 9 percent for Instagram and nearly two percent for booming upstart TikTok. <\/p>\n<p>On top of that, Twitter&#8217;s user base is barely expected to grow and may even shrink in the United States, noted Williamson, the eMarketer analyst.<\/p>\n<p><b>&#8216;Twitter can&#8217;t meaningfully respond&#8217;<\/b><\/p>\n<p>Musk once had potential Twitter investors salivating with his talk of growing revenue fivefold and aiming for a billion users by 2028.<\/p>\n<p>Instead, a court battle is building to &#8220;end either with Twitter being owned by an unh<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>y investor who decided he didn&#8217;t want it after all, or with Twitter on its own and weaker than it was before this all started,&#8221; Williamson added.<\/p>\n<p>The battle is set to last for months, and at a time when economic headwinds are steady and firms need to be nimble to monetize new audio and video formats, diversify revenue sources and attract younger audiences.<\/p>\n<p>&#8220;At least Facebook can respond to current threats, even if they&#8217;re responding poorly, they can respond,&#8221; said Carusone, the Media Matters president.<\/p>\n<p>&#8220;What Twitter cannot do right now is meaningfully respond to anything.&#8221;<\/p>\n<p>The social network&#8217;s lawyers have blamed Musk for withholding consent for two employee retention programs &#8220;designed to keep selected top talent during a period of intense uncertainty generated in large part by Musk&#8217;s erratic conduct.&#8221; <\/p>\n<p>Internally, some employees have also lost confidence in management, which they would have liked to be more combative in dealing with the world&#8217;s richest person. <\/p>\n<p>Parker Lyons, a financial analyst at Twitter, went so far as to tweet several memes that took aim at the firm&#8217;s board for its deal with Musk.<\/p>\n<p>In one, the board is shown firing bullets into Twitter above the sarcastic caption: &#8220;Who could have done this?&#8221;\n                                                                                                                        <\/p>\n<hr\/>\n<div class=\"article-main__explore my-4 d-print-none\">\n<p>                                            Twitter holds firm on completing Musk buyout: board chairman\n                                        <\/p><\/div>\n<hr class=\"mb-4\"\/>\n<p class=\"article-main__note mt-4\">\n                                                \u00a9 2022 AFP<\/p>\n<p>                                        <!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p>                                                 <strong>Citation<\/strong>:<br \/>\n                                                 Rattled and uncertain of its future, Twitter stumbles on (2022, July 16)<br \/>\n                                                 retrieved 16 July 2022<br \/>\n                                                 from https:\/\/techxplore.com\/<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>\/2022-07-rattled-uncertain-future-twitter-stumbles.html<\/p>\n<p>                                            This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no<br \/>\n                                            part may be reproduced without the written permission. The content is provided for information purposes only.<\/p><\/div>\n<\/p><\/div>\n<p><script id=\"facebook-jssdk\" async=\"\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/science\/\" target=\"_blank\" rel=\"noopener\">Science category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techxplore.com\/news\/2022-07-rattled-uncertain-future-twitter-stumbles.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Rattled and uncertain of its future, Twitter stumbles on&#8221; Under the cloud of Elon Musk&#8217;s buyout bid, Twitter is left in limbo. Anxious employees, wary advertisers and hamstrung management: Twitter is limping along as it waits to learn how the fight over Elon Musk&#8217;s buyout bid will end. Just days before the first court hearing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":474607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/scx2.b-cdn.net\/gfx\/news\/2022\/under-the-cloud-of-elo.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-474606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciencee"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/474606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=474606"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/474606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/474607"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=474606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=474606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=474606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}