{"id":476227,"date":"2022-07-19T15:14:28","date_gmt":"2022-07-19T12:14:28","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-tech-community-has-the-power-to-drive-change-its-time-to-use-it-for-good\/"},"modified":"2022-07-19T15:14:28","modified_gmt":"2022-07-19T12:14:28","slug":"the-tech-community-has-the-power-to-drive-change-its-time-to-use-it-for-good","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-tech-community-has-the-power-to-drive-change-its-time-to-use-it-for-good\/","title":{"rendered":"#The tech community has the power to drive change \u2014 it\u2019s time to use it for good"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41276e58f8c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41276e58f8c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-tech-community-has-the-power-to-drive-change-its-time-to-use-it-for-good\/#%E2%80%9CThe_tech_community_has_the_power_to_drive_change_%E2%80%94_its_time_to_use_it_for_good%E2%80%9D\" >&#8220;The tech community has the power to drive change \u2014 it\u2019s time to use it for good&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-tech-community-has-the-power-to-drive-change-its-time-to-use-it-for-good\/#The_world_needs_CHANGE\" >The world needs CHANGE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-tech-community-has-the-power-to-drive-change-its-time-to-use-it-for-good\/#Psst%E2%80%A6\" >Psst&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/the-tech-community-has-the-power-to-drive-change-its-time-to-use-it-for-good\/#Taking_responsibility\" >Taking responsibility<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CThe_tech_community_has_the_power_to_drive_change_%E2%80%94_its_time_to_use_it_for_good%E2%80%9D\"><\/span>&#8220;The tech community has the power to drive change \u2014 it\u2019s time to use it for good&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div id=\"article-main-content\">\n                            As a communications professional with more than 20 years in the industry, I can say with certainty that one of the most refreshing and hopeful changes I have seen in the past few years is the increasing authenticity and focus on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> activism from tech organizations big and small.<\/p>\n<p>It\u2019s one of the reasons why I was excited to see impact at the forefront of TNW Conference 2022, bringing together leaders and changemakers to convene on topics on how tech firms can make changes that will lead us to a more inclusive and equal industry.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_world_needs_CHANGE\"><\/span>The world needs CHANGE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/clarity.global\/\">Clarity<\/a>, we are firm in our belief that businesses have a responsibility to act as citizens of the world \u2014 we cannot expect individuals to act to make change if we don\u2019t do the same at an organizational level.<\/p>\n<div class=\"inarticle-wrapper growth-quarters channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\">\n<div class=\"channel-cta-img\"><img class=\"js-lazy\" https:=\"\"\/><\/div>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/thenextweb.com\/news\/src=\" https:=\"\"\/><\/noscript><\/p>\n<div class=\"channel-cta-input\">\n<h2 class=\"channel-cta-title\"><span class=\"ez-toc-section\" id=\"Psst%E2%80%A6\"><\/span>Psst&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"channel-cta-tagline\">Get a weekly dose of entrepreneurial insights from TNW&#8217;s founder Boris<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Increasingly, consumers are not taking a back seat and waiting for businesses to take a stand. They\u2019re poking holes in corpspeak and demanding genuine change \u2014 with their dollars, their voices, and the decisions of where and how they work. For businesses to survive, they must listen to these myriad voices asking for change.<\/p>\n<p>This year\u2019s TNW Conference was of course the place to be inspired with the likes of Boyan Slat, who dropped out of university to found <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theoceancleanup.com\/\">The Ocean Cleanup<\/a>, or by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.greenpeace.org\/global\/\">Greenpeace<\/a> CTO Priscilla Chomba-Kinywa, who shared her vision on delivering inclusive <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> to the Global South, without falling into traps of bias and digital colonialism.<\/p>\n<p>Or take TNW Startup Pitch Battle winner <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.swap-studio.com\/\">Swap-studio<\/a>, who want us privileged Western consumers to stop shopping so much, because buying less is better than buying \u201cgreen.\u201d So why not buy NFT-traceable second-hand or end-of-life products and save a lot of H2O and CO2?<\/p>\n<p>It was also heartening to see that change is not the sole purview of the young or disenfranchised, but supported by people of all generations and levels of privilege. At 67, Sir Tim Berners-Lee is aiming to \u2018fix\u2019 what went wrong with that little invention of his: the World Wide Web. Through his new company, Inrupt, and a new open source technology called Solid, he is adamant about returning data ownership to the users of the web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Taking_responsibility\"><\/span>Taking responsibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Companies fixing past missteps (intentional and unintentional) and righting wrongs is what their audiences require of them. This is why we\u2019ve moved on from \u2018brand authenticity\u2019 to embrace \u2018brand activism\u2019. It no longer serves to passively share your values and pay lip service to good causes. Companies need to walk the talk.<\/p>\n<p>It\u2019s why we need companies like <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.accion.org\/\">Accion<\/a> at the vanguard; its CEO Michael Schlein spoke at an illuminating fireside on how fintech can disrupt a global financial system that is currently failing three billion people living in poverty. We take for granted that we have credit cards, that we can buy a home, start a business. Our bills and income come on a monthly basis. For many of us, that is the norm. But think of the many farmers in vast areas of the world who get paid only once or twice a year at harvest time!<\/p>\n<p>But now, \u201cwe live in a revolution of innovation,\u201d as Schlein says. \u201cWhen you\u2019re dealing with financial services for the poor, the argument used to be that distances were insurmountable or transactions would be too small.\u201d Technology has changed all this. Fintech companies with the right activist mentality can bring security, visibility, and opportunity to people hitherto ignored by the tech industry.<\/p>\n<p>In a world that is increasingly looking like it\u2019s in crisis, economically, politically, societally, and environmentally, we should be looking to the tech industry to help shape our future and build a cleaner, healthier, and more equitable world. Those are the companies that we work with at Clarity. Because stories that engender positive change need to be heard. We\u2019ve already had too many negative stories about technology changing things for the worse. Let\u2019s amplify the stories that make things better.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/tech-community-power-drive-change-for-good\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The tech community has the power to drive change \u2014 it\u2019s time to use it for good&#8221; As a communications professional with more than 20 years in the industry, I can say with certainty that one of the most refreshing and hopeful changes I have seen in the past few years is the increasing authenticity&#8230;<\/p>\n","protected":false},"author":1,"featured_media":476228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/07\/CCB7097.jpg&signature=d714e3646c0c0fd821b22e74598c17a5","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-476227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/476227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=476227"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/476227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/476228"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=476227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=476227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=476227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}