{"id":480992,"date":"2022-08-04T08:53:42","date_gmt":"2022-08-04T05:53:42","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/starbucks-teases-web3-rewards-program-to-attract-new-customers\/"},"modified":"2022-08-04T08:53:42","modified_gmt":"2022-08-04T05:53:42","slug":"starbucks-teases-web3-rewards-program-to-attract-new-customers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/starbucks-teases-web3-rewards-program-to-attract-new-customers\/","title":{"rendered":"# Starbucks teases Web3 rewards program to attract new customers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2879ae67175\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2879ae67175\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/starbucks-teases-web3-rewards-program-to-attract-new-customers\/#%E2%80%9D_Starbucks_teases_Web3_rewards_program_to_attract_new_customers_%E2%80%9C\" >&#8221; Starbucks teases Web3 rewards program to attract new customers &#8220;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_Starbucks_teases_Web3_rewards_program_to_attract_new_customers_%E2%80%9C\"><\/span>&#8221; Starbucks teases Web3 rewards program to attract new customers &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDgvNTg0YTM1MDItYzFmYS00MTc5LTk1MWQtYmQ4OGQ5MzNiZTlmLmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-28d77a7a>Global coffee store franchise giant Starbucks is looking to launch a new Web3 rewards program to attract and retain customers, according to its interim CEO Howard Schultz.<\/p>\n<p>Speaking <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.fool.com\/earnings\/call-transcripts\/2022\/08\/03\/starbucks-sbux-q3-2022-earnings-call-transcript\/\">during<\/a>  the firm\u2019s fiscal Q3 earnings call on Aug. 2, Schultz noted that Starbucks will soon reveal a new Web3 \u201cdigital initiative\u201d that will expand upon the company\u2019s loyalty program:<\/p>\n<blockquote><p>\u201cThis new digital Web 3-enabled initiative will allow us to build on the current Starbucks Rewards engagement model with its powerful spend-to-earn Stars <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach while also introducing new methods of emotionally engaging customers.\u201d <\/p><\/blockquote>\n<p>The CEO kept his cards close to his chest, but briefly mentioned during the call that the firm is looking at \u201cintegrating our digital Starbucks Rewards ecosystem with Starbucks-branded digital collectibles as both a reward and a community building element.\u201d The full <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/investor.starbucks.com\/press-releases\/financial-releases\/press-release-details\/2022\/Starbucks-to-Host-2022-Investor-Day\/default.aspx\">reveal<\/a> is set to occur during Starbucks\u2019 Investor Day on Sept. 13. <\/p>\n<p>\u201cThis will create an entirely new set of digital network effects that will attract new customers and be accretive to existing customers in our core retail stores,\u201d he said. <\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">So <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Starbucks?ref_src=twsrc%5Etfw\">@Starbucks<\/a> wants to come into web3 well I just hit every popular drink  and Starbucksmenu.eth <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/1c2wRbl02U\">pic.twitter.com\/1c2wRbl02U<\/a><\/p>\n<p>\u2014 Jay (@BitBoyJay) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/BitBoyJay\/status\/1555032066034700288?ref_src=twsrc%5Etfw\">August 4, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The company\u2019s quarterly results reportedly <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2022\/08\/02\/starbucks-sbux-q3-2022-earnings.html\">beat<\/a> analyst estimates, with a 9% quarter-over-quarter bump in global revenue to a record $8.2 billion. <\/p>\n<p>During the call, Schultz also said that the Web3 move is part of a push to attract and retain the younger side of Starbucks&#8217; customer base. <\/p>\n<p>\u201cWe don\u2019t want to be in a business where our customer base is aging and we have a less relevant situation with younger people,\u201d he said, adding that the company has \u201cnever been, in our history, more relevant than we are today to Gen Z.\u201d<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">do y\u2090 \u209c\u1d62\u2099\u2096 w\u2091\u2099 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Starbucks?ref_src=twsrc%5Etfw\">@Starbucks<\/a> g\u1d62\u209c \u209c\u2090 g\u2092b\u2097\u2091\u2099\u209c\u2092w\u2099 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/molly_mccutch?ref_src=twsrc%5Etfw\">@molly_mccutch<\/a> w\u1d62\u2097\u2097 c\u1d64\u2098 gi\u209c \u2098\u2090\u209cc\u2095\u2090 w\u1d62\u209c <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/goblintherapiss?ref_src=twsrc%5Etfw\">@goblintherapiss<\/a> ? <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/KSIQvgjql0\">pic.twitter.com\/KSIQvgjql0<\/a><\/p>\n<p>\u2014 goblintown.wtf (@goblintown) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/goblintown\/status\/1555036838695428096?ref_src=twsrc%5Etfw\">August 4, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Starbucks initially announced plans to jump on the NFT bandwagon back in April, as Schultz noted that &#8220;sometime before the end of the calendar year, we are going to be in the NFT business.&#8221;<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Canadian taco franchise uses NFTs for customer loyalty program<\/em><\/strong><\/p>\n<p>Starbucks may not be the only major brand to launch a Web3 loyalty program in the near future. <\/p>\n<p>Last month business-to-business blockchain startup Hang raised $16 million in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">Series<\/a> A funding led by Paradigm. The company is <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2022\/07\/23\/nfts-are-coming-for-loyalty-perks-programs-at-brands-like-budweiser.html\">looking<\/a> to help brands transition their current membership and loyalty programs over to the blockchain and incorporate NFTs.<\/p>\n<p>The firm is reported to have\u00a0beer manufacturer Budweiser, sports <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> outlet Bleacher Report, and popular music festival groups Bonnaroo and Superfly as some of its early clients. <\/p>\n<p><template data-name=\"subscription_form\" data-type=\"markets_outlook\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/starbucks-teases-web3-rewards-program-to-attract-new-customers\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221; Starbucks teases Web3 rewards program to attract new customers &#8220; Global coffee store franchise giant Starbucks is looking to launch a new Web3 rewards program to attract and retain customers, according to its interim CEO Howard Schultz. Speaking during the firm\u2019s fiscal Q3 earnings call on Aug. 2, Schultz noted that Starbucks will soon&#8230;<\/p>\n","protected":false},"author":1,"featured_media":480993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDgvNTg0YTM1MDItYzFmYS00MTc5LTk1MWQtYmQ4OGQ5MzNiZTlmLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[75721,93542,117,72373],"class_list":["post-480992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-starbucks","tag-web3","tag-business","tag-rewards"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/480992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=480992"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/480992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/480993"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=480992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=480992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=480992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}