{"id":481608,"date":"2022-08-05T22:00:00","date_gmt":"2022-08-05T19:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/crypto-biz-gucci-apes-into-crypto\/"},"modified":"2022-08-05T22:00:00","modified_gmt":"2022-08-05T19:00:00","slug":"crypto-biz-gucci-apes-into-crypto","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/crypto-biz-gucci-apes-into-crypto\/","title":{"rendered":"# Crypto Biz: Gucci \u2018apes\u2019 into crypto"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a258370095ec\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a258370095ec\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/crypto-biz-gucci-apes-into-crypto\/#%E2%80%9D_Crypto_Biz_Gucci_%E2%80%98apes_into_crypto_%E2%80%9C\" >&#8221; Crypto Biz: Gucci \u2018apes\u2019 into crypto  &#8220;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/crypto-biz-gucci-apes-into-crypto\/#Gucci_becomes_first_major_brand_to_accept_ApeCoin_payments\" >Gucci becomes first major brand to accept ApeCoin payments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/crypto-biz-gucci-apes-into-crypto\/#Michael_Saylor_will_step_down_as_MicroStrategy_CEO_but_remain_as_executive_chair\" >Michael Saylor will step down as MicroStrategy CEO but remain as executive chair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/crypto-biz-gucci-apes-into-crypto\/#%E2%80%98This_is_on_me_%E2%80%94_Robinhood_CEO_to_lay_off_23_of_staff_after_Q2_loss\" >\u2018This is on me\u2019 \u2014 Robinhood CEO to lay off 23% of staff after Q2 loss<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/crypto-biz-gucci-apes-into-crypto\/#Contagion_only_hit_firms_with_%E2%80%98poor_balance_sheet_management_%E2%80%94_Kraken_Aus_boss\" >Contagion only hit firms with \u2018poor balance sheet management\u2019 \u2014 Kraken Aus boss<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/crypto-biz-gucci-apes-into-crypto\/#Dont_miss_it_Whats_next_for_Bitcoin_and_Ether\" >Don\u2019t miss it! What\u2019s next for Bitcoin and Ether?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_Crypto_Biz_Gucci_%E2%80%98apes_into_crypto_%E2%80%9C\"><\/span>&#8221; Crypto Biz: Gucci \u2018apes\u2019 into crypto  &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDgvMTM4NDE0ODctZmNlZS00NjFjLThmNWYtNzNlNGRkMTBiOGQ3LmpwZWc=.jpeg\" \/><\/p>\n<div class=\"post-content\" data-v-28d77a7a>What comes to mind when you think of Gucci? Designer handbags, fashion jewelry, elegant Swiss watches? What about payment integration with an ERC-20 governance and utility token that wants to power Web3? Rolls off the tongue, doesn\u2019t it? The iconic Italian fashion brand announced this week it would expand its payment options to include the Bored Ape Yacht Club-affiliated ApeCoin (APE) \u2014 but only through BitPay. In other words, Gucci will let you liquidate your APE for United States dollars and spend the proceeds at its stores.\u00a0<\/p>\n<p>If you\u2019re surprised by the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, you should read on to learn more about Gucci\u2019s broadening crypto ambitions. While you\u2019re at it, stick around for this week\u2019s Crypto Biz, where we dissect the latest news surrounding Michael Saylor and Robinhood. We leave you with a sobering analysis of the Terra-induced crypto market collapse from a top Kraken executive. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gucci_becomes_first_major_brand_to_accept_ApeCoin_payments\"><\/span>Gucci becomes first major brand to accept ApeCoin payments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you missed it, Gucci officially became the first major brand to accept APE payments via Bitpay. The move came months after Gucci announced that it would accept 12 crypto assets as payment across more than 100 North American stores. Holders of Bitcoin (BTC), Ether (ETH), Dogecoin (DOGE) and other crypto are now able to convert their digital assets into a $5,000 GUCCI tote bag. Beyond crypto payments, Gucci launched a pair of nonfungible token (NFT) collections this year, including the SUPERGUCCI NFT lineup in February. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Michael_Saylor_will_step_down_as_MicroStrategy_CEO_but_remain_as_executive_chair\"><\/span>Michael Saylor will step down as MicroStrategy CEO but remain as executive chair<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bitcoin\u2019s chief evangelist Michael Saylor is clearing his calendar to focus almost entirely on promoting the digital asset. This week, Saylor announced he was stepping down as CEO of MicroStrategy in favor of a new executive chair position. Effective Aug. 8, Saylor\u2019s new role will focus on MicroStrategy\u2019s \u201cBitcoin acquisition strategy and related Bitcoin advocacy initiatives.\u201d A day after the announcement, MicroStrategy\u2019s stock price surged to three-month highs. It looks like investors are pleased with Saylor\u2019s position. We\u2019ll see how they feel if crypto winter lasts another year.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">In my next job, I intend to focus more on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/Bitcoin?src=hash&amp;ref_src=twsrc%5Etfw\">#Bitcoin<\/a>.<\/p>\n<p>\u2014 Michael Saylor\u26a1\ufe0f (@saylor) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/saylor\/status\/1554799841150214150?ref_src=twsrc%5Etfw\">August 3, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%98This_is_on_me_%E2%80%94_Robinhood_CEO_to_lay_off_23_of_staff_after_Q2_loss\"><\/span>\u2018This is on me\u2019 \u2014 Robinhood CEO to lay off 23% of staff after Q2 loss<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Robinhood\u2019s foray into crypto looked great over a year ago when we were riding the bull market. Now, with crypto, stocks and the economy in the dumps, the discount brokerage has been forced to lay off nearly a quarter of its staff. Vlad Tenev, Robinhood\u2019s CEO, delivered the bad news shortly after the company reported dismal second-quarter earnings results, which included a 44% decline in year-over-year net revenues. Crypto-focused companies have seen sweeping layoffs this year as asset prices plunged and trade volumes dried up.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">&#8220;Departing Robinhoodies will be offered the opportunity to remain employed with Robinhood through October 1, 2022 and receive their regular pay and benefits. They will also be offered job search assistance (including an opt in Robinhood Alumni Talent Directory).&#8221;<\/p>\n<p>\u2014 zerohedge (@zerohedge) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/zerohedge\/status\/1554567448648683520?ref_src=twsrc%5Etfw\">August 2, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Contagion_only_hit_firms_with_%E2%80%98poor_balance_sheet_management_%E2%80%94_Kraken_Aus_boss\"><\/span>Contagion only hit firms with \u2018poor balance sheet management\u2019 \u2014 Kraken Aus boss<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The epic collapse of Terra (Luna) \u2014 now renamed Terra Classic (LUNC) \u2014 sparked industry-wide contagion in crypto, eventually leading to several bankruptcies and trillions of dollars in lost market cap. But, the only companies and protocols that went under were those with \u201cpoor balance sheet management\u201d and a complete lack of understanding of how blockchain works. That sober analysis was provided by Kraken Australia managing director Jonathon Miller. He also explained why Ethereum proved resilient in the face of chaos and why his parent company, Kraken, is poised to continue growing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_miss_it_Whats_next_for_Bitcoin_and_Ether\"><\/span>Don\u2019t miss it! What\u2019s next for Bitcoin and Ether?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bitcoin\u2019s performance over the past week has taken both the bulls and the bears by surprise. Meanwhile, Ether has bounced strongly off its lows as the hype surrounding its upcoming Merge intensifies. But, the outlook on both assets is as clear as mud. In this week\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=xwJk6Etsiqg\">Market Report<\/a>, I sat down with fellow analysts Marcel Pechman and Benton Yaun to debate an important topic: Have BTC and ETH bottomed yet? You can catch a full replay of the show below.<\/p>\n<p><iframe loading=\"lazy\" title=\"Vitalik slams Saylor \u2014 What\u2019s next for Bitcoin and Ether?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/xwJk6Etsiqg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Crypto Biz is your weekly pulse of the business behind blockchain and crypto delivered directly to your inbox every Thursday.<\/p>\n<p><template data-name=\"subscription_form\" data-type=\"crypto_biz\"><\/template><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/crypto-biz-gucci-apes-into-crypto\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221; Crypto Biz: Gucci \u2018apes\u2019 into crypto &#8220; What comes to mind when you think of Gucci? Designer handbags, fashion jewelry, elegant Swiss watches? What about payment integration with an ERC-20 governance and utility token that wants to power Web3? Rolls off the tongue, doesn\u2019t it? The iconic Italian fashion brand announced this week it&#8230;<\/p>\n","protected":false},"author":1,"featured_media":481609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDgvMTM4NDE0ODctZmNlZS00NjFjLThmNWYtNzNlNGRkMTBiOGQ3LmpwZWc=.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[80559,122847,86706,117],"class_list":["post-481608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-bitpay","tag-microstrategy","tag-robinhood","tag-business"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/481608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=481608"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/481608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/481609"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=481608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=481608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=481608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}