{"id":483812,"date":"2022-08-12T10:14:34","date_gmt":"2022-08-12T07:14:34","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-accessible-marketing-benefits-your-company\/"},"modified":"2022-08-12T10:14:34","modified_gmt":"2022-08-12T07:14:34","slug":"how-accessible-marketing-benefits-your-company","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-accessible-marketing-benefits-your-company\/","title":{"rendered":"#How Accessible Marketing Benefits Your Company"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3707c746680\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3707c746680\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-accessible-marketing-benefits-your-company\/#%E2%80%9CHow_Accessible_Marketing_Benefits_Your_Company%E2%80%9D\" >&#8220;How Accessible Marketing Benefits Your Company&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-accessible-marketing-benefits-your-company\/#What_is_Accessible_Marketing\" >What is Accessible Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-accessible-marketing-benefits-your-company\/#Benefits_of_Accessible_Marketing\" >Benefits of Accessible Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-accessible-marketing-benefits-your-company\/#Reach_and_Engagement\" >Reach and Engagement\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-accessible-marketing-benefits-your-company\/#Feedback\" >Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-accessible-marketing-benefits-your-company\/#Brand_Image\" >Brand Image<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-accessible-marketing-benefits-your-company\/#Accessible_Marketing_Plans\" >Accessible Marketing Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-accessible-marketing-benefits-your-company\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CHow_Accessible_Marketing_Benefits_Your_Company%E2%80%9D\"><\/span>&#8220;How Accessible Marketing Benefits Your Company&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<div class=\"entry-inner\"> \n                            \n<p class=\"wp-block-paragraph\">Increased awareness of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> issues means that accessible marketing is more important today than ever before. Without accessible marketing, your company will lose out on engagement and will seem out of touch compared to more accessible competitors.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But creating accessible marketing can be confusing at first. Fortunately, there are plenty of tools and resources to ensure that your next marketing campaign is accessible to everybody, regardless of their particular way of experiencing the world and your marketing content.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Accessible_Marketing\"><\/span>What is Accessible Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Accessible marketing ensures that everyone can interact with your content and learn about your product or service without undue strain or effort on their part.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nationaldb.org\/for-state-deaf-blind-projects\/accessibility-toolkit\/why-accessibility-is-important\/#:~:text=Accessibility%20means%20that%20all%20people,account%20when%20implementing%20accessibility%20measures\">National Center for Deaf-Blindness<\/a>, accessibility ensures \u201call people can perceive, understand, navigate, and interact with electronic information and be active, contributing members of the digital world.\u201d This means your digital content should be tailored to serve everyone, regardless of \u201cvisual, auditory, physical, speech, cognitive, and neurological disabilities.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being accessible sounds straightforward, but many businesses run into issues when creating accessible content. Few marketers have received formal training in accessibility, even though it is a key feature in good customer experience (CX) and e-commerce marketing. This is a major issue as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sana-commerce.com\/blog\/a-complete-guide-to-e-commerce-marketing\/\">e-commerce marketing<\/a> should promote greater traffic, drive a higher conversion rate, and give all existing customers a great CX.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your marketing content or website is inaccessible, folks will turn to competitors who offer a better experience and account for differences in sight, hearing, physical abilities, or cognitive and neurological disabilities.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, there are plenty of examples to follow when attempting to improve the accessibility of your own company marketing materials. These include things like:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ensuring content is formatted so screen readers can turn all text to speech without issues<\/li><li>Using de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions for all anchor text to improve the effectiveness of braille readers<\/li><li>Ensuring there is enough contrast between text and background color<\/li><li>Including relevant alt-text for all images you use<\/li><li>Supporting keyboard navigation to help users who cannot use a mouse<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These examples are just the tip of the iceberg when it comes to accessible marketing. However, taking a few simple steps can lead to far greater reach and engagement with your digital content.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Accessible_Marketing\"><\/span>Benefits of Accessible Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Accessibility has been an afterthought in marketing for years. Most designers and web engineers favor flashy design over usability and disregard the experience that folks with a disability have when interacting with their marketing materials.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, this paradigm is starting to change as marketing managers realize they are losing out on revenue and harming their brand image with inaccessible content.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach_and_Engagement\"><\/span>Reach and Engagement\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to data collected by the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/disability-and-health\">World Health Organization<\/a>, 15% of the world\u2019s population live with a disability of some kind. While some disabilities do not require reasonable accommodations for online users, many do. By accounting for these users, you can expect to gain greater reach and engagement.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gaining reach and engagement is particularly important if you are targeting growth in a sector that caters to folks with a disability.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you are running a campaign for a new range of low-intensity lighting for <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thepapergown.zocdoc.com\/what-does-it-mean-to-be-neurodivergent\/\">neurodivergent people<\/a>, then you absolutely must account for differences in experience between folks who live with things like dyslexia, autism, or ADHD. Folks who are neurodivergent process information and interact with the world differently from neurotypical people. This means your marketing content needs to account for differences in experience to foster greater engagement with your audience.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feedback\"><\/span>Feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Receiving feedback from folks who live with a disability is important for your business&#8217;s long-term success. However, gathering feedback from folks with a disability is typically challenging as physical and digital infrastructure prevents their voice from being heard.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can gather much-needed feedback from folks with disabilities by tailoring all of your marketing to accessibility. This might include specific redirects to accessible surveys for folks who live with visual impairments or improved navigation options on your \u201ccontact us\u201d forms.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gaining feedback from folks who have disabilities ensures that your brand moves in the right direction while avoiding accidental exclusions on your website.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Image\"><\/span>Brand Image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Running accessible marketing campaigns is the right thing to do \u2014 it also boosts your brand image.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers today are savvier and more socially conscious than ever before. This means that many users can spot inaccessible content and won\u2019t be shy about their criticism. You can preempt this by actively creating branded content that is outwardly accessible and cherishes a range of user experiences.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating intentionally accessible marketing materials is something that major brands already do well. Brands like Apple have championed accessibility for years, and actively promote usability with features like VoiceOver and their Braille display. This lends major credibility to CEO <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/stevedenning\/2014\/03\/07\/why-tim-cook-doesnt-care-about-the-bloody-roi\/?sh=144989bb55f2\">Tim Cook\u2019s<\/a> statement \u201cWhen we work on making our devices accessible by the blind I don&#8217;t consider the bloody ROI.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can make an equally strong statement with your own marketing materials and create a brand image that promotes inclusion and accessibility.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Accessible_Marketing_Plans\"><\/span>Accessible Marketing Plans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The benefits of creating accessible marketing content far outweigh the potential challenges. However, creating accessible content takes more than goodwill and some elbow grease. You need to complete a full accessibility audit and change the way you operate to ensure that accessibility is a foundational element of your marketing plan.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can complete an accessibility audit by tweaking design thinking in data-driven marketing. Design thinking forces you to imagine your user from a range of perspectives. This requires you to educate yourself and use empathy to consider the changes you want to make. You can experiment by simulating users who may face particular challenges like low-vision or neurodivergence when using your site.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve identified and implemented areas for improvement, you should open up a space for accessibility-specific queries and complaints. Accessibility-related queries and complaints should be easily located on your site map and provide a range of user-friendly data collection methods. Collecting data in this way will help identify further areas for improvement and ensure that you stay up to date with new <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and best practices.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Taking a progressive approach to accessible marketing is the right thing to do. It ensures that everyone has an equitable experience while surfing the web and engaging with branded content. Accessible marketing also gives you greater reach and engagement, as previously excluded audiences can now provide feedback and spread the word about your business online.<\/p>\n                            <\/div><br><div class=\"author-inner\">\n<p class=\"bio-name\">Charlie Fletcher<\/p>\n<div class=\"bio-desc\">\n    Charlie Fletcher is a freelance writer from the lovely \u201ccity of trees\u201d- Boise, Idaho. Her published works cover business, marketing, education, health, and more. You can find more of her writing on her Contently.<\/div>\n<!-- social-link -->\n<div class=\"clear\"><\/div>\n<\/div>\r\n<blockquote><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n<span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/how-accessible-marketing-benefits-your-company.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>&#8220;How Accessible Marketing Benefits Your Company&#8221; Increased awareness of social issues means that accessible marketing is more important today than ever before. Without accessible marketing, your company will lose out on engagement and will seem out of touch compared to more accessible competitors.\u00a0 But creating accessible marketing can be confusing at first. Fortunately, there are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":483813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/08\/sigmund-4MoIpDcSlr4-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[89176,78068,77891,100315,82351],"class_list":["post-483812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-company-culture","tag-digital-marketing","tag-e-commerce","tag-marketing-plan","tag-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/483812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=483812"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/483812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/483813"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=483812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=483812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=483812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}