{"id":486006,"date":"2022-08-19T15:06:14","date_gmt":"2022-08-19T12:06:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ok-go-auteurs-of-visual-gimmickry\/"},"modified":"2022-08-19T15:06:14","modified_gmt":"2022-08-19T12:06:14","slug":"ok-go-auteurs-of-visual-gimmickry","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ok-go-auteurs-of-visual-gimmickry\/","title":{"rendered":"#OK Go: Auteurs of Visual Gimmickry"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a358472ce0f1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a358472ce0f1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ok-go-auteurs-of-visual-gimmickry\/#%E2%80%9COK_Go_Auteurs_of_Visual_Gimmickry%E2%80%9D\" >&#8220;OK Go: Auteurs of Visual Gimmickry&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/ok-go-auteurs-of-visual-gimmickry\/#Here_OK_Goes_Again\" >Here OK Goes Again<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/ok-go-auteurs-of-visual-gimmickry\/#The_Visual_Feast_of_OK_Go_Music_Videos\" >The Visual Feast of OK Go Music Videos<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9COK_Go_Auteurs_of_Visual_Gimmickry%E2%80%9D\"><\/span>&#8220;OK Go: Auteurs of Visual Gimmickry&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/08\/OK-GO-covered-in-paint-for-the-This-Too-Shall-Pass-music-video.jpg\" \/><\/p>\n<div id=\"article-body\">\n\u201cGimmick\u201d can be a dirty word when it comes to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> and TV, but some of the most enduring tools and techniques began as gimmicks. Color, 3D, animation, Steadicam \u2013 almost every major cinematic development was a neat little twist on something that already existed, designed to create new attractions and put more butts in seats. The word \u201cgimmick,\u201d in particular, implies something in its nascent stage \u2013 a thing that has not yet caught on or perhaps never will, and a thing that a creator or studio has inserted in a desperate attempt to cash in or attract more attention.<br \/>\n <!-- No winning ad found for zone: word count #1! --><!-- No winning ad found for zone: below first paragraph! --><!-- No winning ad found for zone: mid intro! --><br \/>\nBut gimmicks are not always a bad thing. In fact, sometimes, audiences will fully recognize a gimmick and still <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>reciate it simply because of its ingenuity, creativity, and originality. So it goes with short-form content, such as music videos, and in today\u2019s case, the work of the band <strong>OK Go<\/strong>, whose primary calling card is top-shelf gimmickry.<br \/>\n<!-- Zone: character count repeatable. --><\/p>\n<div class=\"adsninja-ad-zone\" id=\"adsninja-ad-zone-MW-Reg-Org\">\n<div id=\"dynamically-injected-refresh-ad-zone-MW-Reg-Org\" class=\"dynamically-injected-refresh-ad-zone\">\n<div class=\"ad-current\">\n<div id=\"ad-zone-container-MW-Reg-Org\" class=\"ad-zone-container ad-zone-container-content-character-count-repeatable-1\" data-no-fill-collapsable=\"false\"><strong class=\"ad-zone-advertising-tag\">MOVIEWEB VIDEO OF THE DAY<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p> <!-- No winning ad found for zone: native in content! --><\/p>\n<h2 id=\"here-ok-goes-again\"><span class=\"ez-toc-section\" id=\"Here_OK_Goes_Again\"><\/span> Here OK Goes Again<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One need only remember the music video for their 2005 hit \u201cHere It Goes Again,\u201d a one-take piece with all four band members dancing on eight treadmills. Needless to say, it\u2019s singular in the realm of viral videos, but for OK Go itself, it\u2019s more than just a one-off; it\u2019s an ethos that the band would replicate across all of their music videos to come.<\/p>\n<p><span class=\"related-single\">Related: Best Film Scores of the &#8217;70s<\/span><\/p>\n<p>Visually, the band employs a creative, anything-goes approach that exists somewhere on the continuum between Michel Gondry and a family-friendly Tenacious D. Each video is high-concept in nature, employing eye-catching techniques and clever in-camera effects. Their light and bumpy power-pop anthems lend themselves nicely to dynamic, colorful expression. And while there are loads of good music videos out there with an endless number of creative approaches, nobody sticks so rigidly to a brand as OK Go does \u2013 their brand being a commitment to high-level, labor-intensive gimmicks. And treadmills are only the beginning.<br \/>\n<!-- Zone: character count repeatable. --><br \/>\n <!-- No winning ad found for zone: word count #2! --><\/p>\n<h2 id=\"the-visual-feast-of-ok-go-music-videos\"><span class=\"ez-toc-section\" id=\"The_Visual_Feast_of_OK_Go_Music_Videos\"><\/span> The Visual Feast of OK Go Music Videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A video might be centered around a single visual feature like lag, stop-motion, or time-lapse, and exploit the creative possibilities of that form to their highest potential. The particularly impressive video for their song \u201cEnd Love\u201d begins as a stop-motion dance piece, but gradually evolves into a dazzling experiment in light, staging, and the passage of time. Another stop-motion music video, the meticulously detailed \u201cLast Leaf,\u201d illustrates its story entirely over slices of toasted bread.<\/p>\n<p><span class=\"related-single\">Related: How The Beastie Boys Brought Cinema to Music Videos<\/span><\/p>\n<p>But OK Go does not stop there. The productions get more complex as they go, with high concepts like the use of Rube Goldberg machines, elaborate optical illusions, and dancing show dogs. Other concepts truly defy explanation and must be seen to be believed, including an antigravity plane, an array of HP printers, and an overhead dance number that threatens to undermine Busby Berkeley. One piece called \u201cNeeding\/Getting\u201d involves the four band members riding around a custom course in a janky, heavily outfitted Chevy Sonic, using that vehicle as their primary musical instrument. (You\u2019ll have to check it out on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> below to see exactly what I mean.)<br \/>\n<!-- Zone: character count repeatable. --><br \/>\n <!-- No winning ad found for zone: word count #3! --><\/p>\n<p>The band&#8217;s videos are not always the most elegant. Because many are shot in one take and are so difficult to set up, little mistakes often have to be included. But this seems like part of the point. OK Go wants its audience to engage with the production process (to the extent that they teamed up with Playful Learning Lab to create the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/okgosandbox.org\/\">OK Go Sandbox<\/a> educational tool for kids); they want people to get a sense of how things are made, and to appreciate the difficulty of the feats they are able to pull off.<\/p>\n<p>On more than one occasion, a video will end with the production team emerging into the frame, 30- or 40-odd people celebrating the success of the take. These are people who, up until this moment, you have not seen, and you might have believed it was just the four guys doing all of this incredible stuff on their own. But by including these tactile behind-the-scenes moments, OK Go is letting you know that they can\u2019t do it alone, and that they are indebted to the dozens (or hundreds?) of hard-working, talented people who support them.<br \/>\n<!-- Zone: character count repeatable. --><br \/>\n <!-- No winning ad found for zone: word count #4! --><br \/>\nEvery creator, aspiring or otherwise, has a moment where they say, \u201cI wish I had thought of that.\u201d In the case of OK Go, you might say, \u201cWell, I don\u2019t know if I\u2019d have the patience and perseverance to do all that.\u201d Thank goodness for these incredible workhorses who put their unique, ambitious, spectacular videos on YouTube for all to watch, and thanks especially to the people who put in so many hours to help them do it.\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/movieweb.com\/ok-go-music-videos-auteurs-of-visual-gimmickry\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;OK Go: Auteurs of Visual Gimmickry&#8221; \u201cGimmick\u201d can be a dirty word when it comes to movies and TV, but some of the most enduring tools and techniques began as gimmicks. Color, 3D, animation, Steadicam \u2013 almost every major cinematic development was a neat little twist on something that already existed, designed to create new&#8230;<\/p>\n","protected":false},"author":1,"featured_media":486007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/08\/OK-GO-covered-in-paint-for-the-This-Too-Shall-Pass-music-video.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[1570,49],"class_list":["post-486006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-features","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/486006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=486006"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/486006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/486007"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=486006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=486006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=486006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}