{"id":486343,"date":"2022-08-20T17:45:00","date_gmt":"2022-08-20T14:45:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/web3-games-incorporate-features-to-drive-female-participation\/"},"modified":"2022-08-20T17:45:00","modified_gmt":"2022-08-20T14:45:00","slug":"web3-games-incorporate-features-to-drive-female-participation","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/web3-games-incorporate-features-to-drive-female-participation\/","title":{"rendered":"# Web3 games incorporate features to drive female participation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3df8cc04a90\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3df8cc04a90\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/web3-games-incorporate-features-to-drive-female-participation\/#%E2%80%9D_Web3_games_incorporate_features_to_drive_female_participation_%E2%80%9C\" >&#8221; Web3 games incorporate features to drive female participation &#8220;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/web3-games-incorporate-features-to-drive-female-participation\/#Web3_games_incorporate_features_to_attract_women\" >Web3 games incorporate features to attract women<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/web3-games-incorporate-features-to-drive-female-participation\/#Will_games_increase_womens_participation_in_Web3\" >Will games increase women\u2019s participation in Web3?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_Web3_games_incorporate_features_to_drive_female_participation_%E2%80%9C\"><\/span>&#8221; Web3 games incorporate features to drive female participation &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div class=\"post-content\" data-v-28d77a7a>Although there is still an <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>arent lack of women in the Web3 sector, blockchain-based <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s geared toward women may help drive inclusivity. A recent report from the Entertainment Software Association <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theesa.com\/wp-content\/uploads\/2022\/06\/2022-Essential-Facts-About-the-Video-Game-Industry.pdf\">found<\/a> that 48% of gamers in the United States identify as female. It has also been <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/newzoo.com\/insights\/articles\/zooming-in-on-female-gamers-with-consumer-insights-data\">noted<\/a> that nearly half of all gamers in the world are women. The interest that women have taken in the billion-dollar gaming sector is notable. This, combined with the massive growth being projected by the GameFi industry, is a key reason why a number of Web3 games are being built specifically for female users.\u00a0<\/p>\n<p>Beryl Chavez Li, co-founder of Yield Guild Games \u2014 a global play-to-earn gaming community \u2014 told Cointelegraph that she believes blockchain-based games like Axie Infinity have started to see an uptick in women players. \u201cAlthough statistics show that play-to-earn games appeal more to male users, we believe that more women will start to take an interest,\u201d she said. <\/p>\n<p>Yat Siu, co-founder and executive chairman of Animoca Brands, further told Cointelegraph that finance and Web3 games are closely related, noting that over time, this will naturally attract all types of people to the space. Yet he believes that women, in particular, will be drawn in given their tendency for greater financial responsibility. \u201cThis is particularly evident in developing countries where microfinance and specifically microlending is led predominantly by women,\u201d he remarked. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Web3_games_incorporate_features_to_attract_women\"><\/span>Web3 games incorporate features to attract women <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A number of Web3 games are coming to fruition with the goal of appealing to a predominantly female audience. For example, Fashion League is a free, play-to-earn mobile game that allows users to develop their own fashion empire. Theresia Le Battistini, CEO and founder of Fashion League, told Cointelegraph that the game allows users to create virtual clothing lines that could eventually be sold as nonfungible tokens, or NFTs, while brands can leverage the game to display digital products: \u201cWe believe that everything will be gamified in the future, as our statistics have found that the gaming market will exceed $300 billion by 2027. Web3 games need to be inclusive.\u201d<\/p>\n<p>To drive female participation, Le Battistini explained that Fashion League contains certain features that are naturally appealing to women. \u201cThe aesthetics of the game are important, along with the fact that it will first be accessible on mobile devices. Women like to play games on mobile, as there is a low barrier to entry,\u201d she explained. Recent statistics <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techjury.net\/blog\/mobile-gaming-statistics\/\">show<\/a> that 62% of people install a game on their phone within a week of owning it. Moreover, these findings note that the current mobile gaming gender split is 51% for women and 49% for men. Regarding aesthetics, a report from The Female Quotient found this to be the most important factor i attracting women to the Web3 space. <\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-08\/c8a7bada-c9c2-40df-8583-e07031905a8f.jpg\"><figcaption style=\"text-align: center;\"><em>Fashion League avatars. Source: Fashion League<\/em><\/figcaption><\/figure>\n<p>Chavez Li, who serves on Fashion League\u2019s advisory board, further pointed out that many Web3 games focus on first- and third-person shooter games, yet lack creativity. She noted that Fashion League encourages individuals to create digital items, which can eventually evolve into sellable NFTs. \u201cWe are enabling the creator economy through a fun game. The more users play, the more points they can earn. In-game cash can then be exchanged for tokens that can be converted to fiat,\u201d she said. Chavez Li also mentioned that players can compete and interact with each other during events like fashion shows, adding a layer of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>ization to the game. <\/p>\n<p>In addition to Fashion League, Mishi McDuff, founder of digital fashion brand Blueberry, told Cointelegraph that the company launched a 3D boutique shopping experience on the gaming platform Roblox. Known as \u201cBlueberryXWorld,\u201d McDuff explained that the Web3 game was designed to create a fun and safe environment for gamers to explore their digital identity:<\/p>\n<blockquote><p>\u201cAvatars can browse Blueberry\u2019s two-story boutique and try on clothing and accessories. The clean lines and silhouettes of the collections are juxtaposed with flints of attitude such as miniskirts, crop tops and party girl metallics, along with fun accessories such as cat backpacks. In addition, a variety of hairstyles are available for further customization.\u201d<\/p><\/blockquote>\n<p>Like Fashion League, BlueberryXWorld was created entirely by female designers and developers. While McDuff noted that the game can be enjoyed by everyone, she believes that this element ensures female creators are able to have their perspectives heard. She elaborated:\u00a0\u201cIn most traditional games, you see women represented in such an unrealistic way: no cellulite, no stretch marks, no body fat. Our avatars have love handles, stretch marks, and all the other things that make us human.\u201d<\/p>\n<p>McDuff also pointed out that community is an underlying principle of the game, which she believes will greatly appeal to women: \u201cPlayers can stop by the cafe to grab a drink and chat with one another. Women have always had a knack for building strong, close-knit communities, so it will be no surprise to see this in Web3.\u201d<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-08\/b5bfc7fe-44b9-40b1-b712-41a35cf23112.jpg\"><figcaption style=\"text-align: center;\"><em>BlueberryXWorld avatars. Source: Blueberry<\/em><\/figcaption><\/figure>\n<p>Lenny Pettersson, chief operating officer of Antler Interactive \u2014 a Sweden-based mobile game studio \u2014 and acting CEO of &#8220;My Neighbor Alice,&#8221; told Cointelegraph that some of the most important features behind the Web3 game focus on player collaboration and in-game connections. Pettersson explained that the game allows users to gather resources to shape an archipelago together. Pettersson shared that player collaboration has already become apparent in the game&#8217;s Discord channel, noting that players write messages and post screenshots to the channel indicating where to find the best places to fish, for example. <\/p>\n<p>Given this type of community involvement, Pettersson explained that much of the inspiration behind My Neighbor Alice has been drawn from traditional games that have been popular among a female target audience. For example, he noted that the art style plays a big part here. \u201cA colorful and playful art style resembling a fairytale is intentional.\u201d <\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-08\/2ac05c27-8157-4f4c-aaf6-5cb103533f31.png\"><figcaption style=\"text-align: center;\"><em>Imagery from My Neighbor Alice. Source: My Neighbor Alice<\/em><\/figcaption><\/figure>\n<p>While aesthetics, customization and community building are all important features for attracting women to Web3, better representation is also critical. Marcus Bl\u00e4sche, CEO and co-founder of Rumble Kong League (RKL) \u2014 a game that combines basketball, play-to-earn and NFTs \u2014 told Cointelegraph that basketball and Web3, unfortunately, both share the challenge of thunderrepresentation of female users. To combat this, Bl\u00e4sche explained that RKL recently partnered with Round 21, a woman-led Web3 native sports lifestyle brand with an emphasis on collaboration and community. <\/p>\n<p><strong><em>Related:\u00a0Organizations look toward multiparty computation to advance Web3<\/em><\/strong><\/p>\n<p>According to Bl\u00e4sche, this partnership has helped to launch a new NFT game collection called \u201cThe Rookies,\u201d which creates an even split of male and female \u201crookies\u201d to ensure female athletes are represented in Web3. Jasmine Maietta, founder of Round21, told Cointelegraph that the organization is specifically helping RKL create equal opportunities for anyone \u2014 no matter their gender, ethnicity or social background, adding:<\/p>\n<blockquote><p>\u201cWe believe that the Web3 world provides a unique opportunity to create a fair and equal ecosystem from scratch. Our Rookie collection is the first step in this direction, putting male and female athletes on the same page, and we plan to continue this narrative with anything we do in the future.\u201d<\/p><\/blockquote>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-08\/e45536d9-3c62-4d12-83d5-d608e23dee8a.jpeg\"><figcaption style=\"text-align: center;\"><em>Rookie Avatar. Source: Rumble Kong League<\/em><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Will_games_increase_womens_participation_in_Web3\"><\/span>Will games increase women\u2019s participation in Web3?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All things considered, it\u2019s still difficult to determine if Web3 games geared toward women will actually result in increased participation. For instance, Pettersson believes this is a tough question to answer as of now. Yet, he noted that it would be sufficient to say that high-quality Web3 games geared toward women will have an impact on bringing more women into the sector: \u201cThe first &#8220;Web2&#8221; games were specifically designed and oriented toward boys and men. Over the decades more and more games were designed for girls and women.\u201d<\/p>\n<p><strong><em>Related:\u00a0Reinventing yourself in the Metaverse through digital identity<\/em><\/strong><\/p>\n<p>With this in mind, he believes that the Web3 sector is already aware that women like games and want to be involved, thus taking a heightened focus on this gender class. However, Pettersson added that it will be difficult to determine the real impact these games will have, noting:<\/p>\n<blockquote><p>\u201cThe challenge for Web3 games is also tied to the mass adoption of crypto, which is not specifically related to a gender question, but rather to a worldwide mass adoption of crypto. And there&#8217;s still a way to go when it comes to accessibility and user-friendliness for that to happen.\u201d<\/p><\/blockquote>\n<p>Siu also commented that games are becoming less gender-dependent, while Maietta remarked that Web3 has the opportunity to base its culture on intentional inclusiveness. While notable, it\u2019s important to recognize that the Web3 gaming space is still underway. As such, some in the industry believe that developers are currently more focused on building out the ecosystem rather than inclusivity. For example, Olga Ivanova, content and community manager at Spielworks \u2014 a blockchain gaming platform \u2014 told Cointelegraph that she believes Web3 game devs are more concerned with \u201ccreating robust in-game economies and elevating the game design to at least the AAA standard.\u201d<\/p>\n<p><template data-name=\"subscription_form\" data-type=\"defi_newsletter\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/web3-games-incorporate-features-to-drive-female-participation\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221; Web3 games incorporate features to drive female participation &#8220; Although there is still an apparent lack of women in the Web3 sector, blockchain-based games geared toward women may help drive inclusivity. A recent report from the Entertainment Software Association found that 48% of gamers in the United States identify as female. It has also&#8230;<\/p>\n","protected":false},"author":1,"featured_media":486344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDgvYzhkMzA3NzctMzA0My00YTM2LTgxNzAtNjY1MGMxOGI3NzU1LmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74894,74983,74891,76174,91498,95118,93542,74355,10574,80,10751,41847],"class_list":["post-486343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blockchain","tag-decentralization","tag-ethereum","tag-identity","tag-metaverse","tag-nft","tag-web3","tag-adoption","tag-education","tag-games","tag-gaming","tag-women"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/486343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=486343"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/486343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/486344"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=486343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=486343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=486343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}