{"id":486928,"date":"2022-08-23T00:35:06","date_gmt":"2022-08-22T21:35:06","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-televisions-third-golden-age-is-here\/"},"modified":"2022-08-23T00:35:06","modified_gmt":"2022-08-22T21:35:06","slug":"why-televisions-third-golden-age-is-here","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-televisions-third-golden-age-is-here\/","title":{"rendered":"#Why Television&#8217;s Third Golden Age Is Here"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e47cda5d74\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e47cda5d74\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-televisions-third-golden-age-is-here\/#%E2%80%9CWhy_Televisions_Third_Golden_Age_Is_Here%E2%80%9D\" >&#8220;Why Television&#8217;s Third Golden Age Is Here&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-televisions-third-golden-age-is-here\/#The_First_Golden_Age_of_Television_Peaked_with_I_Love_Lucy_Rattled_the_Studio_System\" >The First Golden Age of Television Peaked with I Love Lucy, Rattled the Studio System<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CWhy_Televisions_Third_Golden_Age_Is_Here%E2%80%9D\"><\/span>&#8220;Why Television&#8217;s Third Golden Age Is Here&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div id=\"article-body\">\nOn September 7, 2022, the television set will mark its 95th birthday. As it enters its centennial, it also enters its <strong>Third Golden Age of Television<\/strong>, following the Third Golden Age of the &#8217;50s that peaked with <em>I Love Lucy<\/em> and the Second Golden Age in the late &#8217;90s that saw the rise of <em>The Sopranos<\/em>.<br \/>\n <!-- No winning ad found for zone: word count #1! --><!-- No winning ad found for zone: below first paragraph! --><!-- No winning ad found for zone: mid intro! --><br \/>\nUnlike those first two golden eras marked by the advent of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> (the home television set) and a liberal cultural shift that relaxed morals and attitudes (the first depiction of a murder on a screen of any size), the birth of the third Golden Age is marked by the rise of new competitors: the streamers, a.k.a. <strong>Netflix<\/strong>, <strong>Hulu<\/strong>, <strong>Amazon<\/strong>, <strong>Paramount<\/strong>, and <strong><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le<\/strong>, who have capitalized on a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> phenomenon (the Coronavirus pandemic), and harnessed billions of streams (a new quantitative model) that has done the same as the equivalent of what getting butts into seats is for the film industry. The prognosis is clear: supply has met demand &#8212; across the board &#8211;, and suddenly, the New Golden Age is born.<br \/>\n<!-- Zone: character count repeatable. --><\/p>\n<div class=\"adsninja-ad-zone\" id=\"adsninja-ad-zone-MW-Reg-Org\">\n<div id=\"dynamically-injected-refresh-ad-zone-MW-Reg-Org\" class=\"dynamically-injected-refresh-ad-zone\">\n<div class=\"ad-current\">\n<div id=\"ad-zone-container-MW-Reg-Org\" class=\"ad-zone-container ad-zone-container-content-character-count-repeatable-1\" data-no-fill-collapsable=\"false\"><strong class=\"ad-zone-advertising-tag\">MOVIEWEB VIDEO OF THE DAY<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>According to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/variety.com\/2022\/digital\/news\/us-subscription-vod-revenue-pwc-forecast-1235298797\/\">Variety<\/a>, U.S. subscription VOD Revenue hit $25 billion in 2022 after \u201ccooling down from torrid growth sales\u201d in 2020-2021, which was obviously fueled by the pandemic lockdowns. That 13% decrease is still bonkers compared to what streaming numbers were way back when it came onto the scene in the early aughts. Those were the days in which streaming was a fad that could go the way of the dodo bird. It only became a true player thanks to Netflix\u2019s pioneering efforts in 2013 and the phenomenal success of <em>House of Cards<\/em> and <em>Orange is the New Black<\/em>. Since then, the flood gates have overflown, and by 2019, the lobby of the Netflix headquarters off Sunset Boulevard in Los Angeles looked more like a cattle call than a Hollywood studio, turning up lucrative profits for many who made the call.<br \/>\n<!-- Zone: character count repeatable. --><br \/>\n <!-- No winning ad found for zone: word count #2! --><br \/>\nBut Golden Ages aren\u2019t just about profitability. Their births are marked by the impact it has on culture, specifically advances in technology and relaxation of conservative views. Diversity in the culture widens the spigot, and with a blend of Hollywood magic, a Golden Age is theoretically born.<br \/>\n <!-- No winning ad found for zone: native in content! --><\/p>\n<h2 id=\"the-first-golden-age-of-television-peaked-with-i-love-lucy-rattled-the-studio-system\"><span class=\"ez-toc-section\" id=\"The_First_Golden_Age_of_Television_Peaked_with_I_Love_Lucy_Rattled_the_Studio_System\"><\/span> The First Golden Age of Television Peaked with I Love Lucy, Rattled the Studio System<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"body-img landscape\">\n<div class=\"responsive-img expandable img-article-item\" style=\"padding-bottom:52.333333333333%\" data-img-url=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/02\/Lucy-and-Desi-Prime-Video.jpg\" data-modal-id=\"single-image-modal\" data-modal-container-id=\"single-image-modal-container\" data-img-caption=\"&quot;Prime Video&quot;\">\n<figure> <picture> <!--[if IE 9]> <video style=\"display: none;\"><![endif]--><source media=\"(min-width: 1024px)\" sizes=\"750px\" data-srcset=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/02\/Lucy-and-Desi-Prime-Video.jpg?q=50&amp;fit=crop&amp;w=750&amp;dpr=1.5\"\/><source media=\"(min-width: 768px)\" sizes=\"943px\" data-srcset=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/02\/Lucy-and-Desi-Prime-Video.jpg?q=50&amp;fit=crop&amp;w=943&amp;dpr=1.5\"\/><source media=\"(min-width: 481px)\" sizes=\"767px\" data-srcset=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/02\/Lucy-and-Desi-Prime-Video.jpg?q=50&amp;fit=crop&amp;w=767&amp;dpr=1.5\"\/><source media=\"(min-width: 0px)\" sizes=\"480px\" data-srcset=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/02\/Lucy-and-Desi-Prime-Video.jpg?q=50&amp;fit=crop&amp;w=480&amp;dpr=1.5\"\/><!--[if IE 9]><\/video><![endif]--><img width=\"1200\" height=\"628\" class=\"lazyload\" alt=\"Lucy and Desi from Prime Video\" data-img-url=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/02\/Lucy-and-Desi-Prime-Video.jpg\"\/> <\/picture><figcaption class=\"body-img-caption\">Prime Video<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p>The First Golden Age of Television began with the clash between the studio system and technology, specifically the advent of the television box. Private home viewing signed the death warrant for the studio system, which was already beginning to crumble. The flood gates to write, produce, direct, and star in television projects opened opportunities for the likes of Jackie Gleason, Ed Sullivan, Carl Reiner, Betty White, Woody Allen, Mel Brooks, and Neil Simon to rise as early stars. Genre and sitcoms bore legendary talent\/producers like Lucille Ball and Desi Arnaz. With programming booming, a steady, novel revenue market for talent was created, and viewers were entertained.<br \/>\n<!-- Zone: character count repeatable. --><br \/>\n <!-- No winning ad found for zone: word count #3! --><br \/>\n<span class=\"related-single\">Related: RRR: What Hollywood Can Learn From the Epic Indian Action Film<\/span><\/p>\n<p>It took nearly fifty more years for television to take its second stop forward and enter its Second Golden Age with the coming of <em>The Sopranos<\/em> and the first-ever depiction of murder on a screen of any kind. Relaxed social progress gave television the fuel to break the most unspoken of taboos, and with this breaking of barriers, the anti-hero was reborn. <em>The Sopranos <\/em>birthed television behemoths <em>Breaking Bad, Lost, The Wire, The Shield, Ugly Betty, Sex and the City, Friends, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a> of Thrones, Survivor, America\u2019s Next Top Model<\/em>, and <em>American Idol, <\/em>to name a few. From cable to network to live <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> to sports to PBS, the early aughts saw an explosion of enjoyable, profitable television franchises for adults.<br \/>\n<!-- Zone: character count repeatable. --><\/p>\n<div class=\"body-img landscape\">\n<div class=\"responsive-img expandable img-article-item\" style=\"padding-bottom:52.941176470588%\" data-img-url=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/06\/MV5BYzZlNTU1YWEtMTE5MC00MTViLWE5ZmItMGE1MzY5NTRjOTUxXkEyXkFqcGdeQXVyNDIyNjA2MTk@_V1_-1.jpg\" data-modal-id=\"single-image-modal\" data-modal-container-id=\"single-image-modal-container\" data-img-caption=\"&quot;Warner Bros. Television Distribution&quot;\">\n<figure> <picture> <!--[if IE 9]> <video style=\"display: none;\"><![endif]--><source media=\"(min-width: 1024px)\" sizes=\"750px\" data-srcset=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/06\/MV5BYzZlNTU1YWEtMTE5MC00MTViLWE5ZmItMGE1MzY5NTRjOTUxXkEyXkFqcGdeQXVyNDIyNjA2MTk@_V1_-1.jpg?q=50&amp;fit=crop&amp;w=750&amp;dpr=1.5\"\/><source media=\"(min-width: 768px)\" sizes=\"943px\" data-srcset=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/06\/MV5BYzZlNTU1YWEtMTE5MC00MTViLWE5ZmItMGE1MzY5NTRjOTUxXkEyXkFqcGdeQXVyNDIyNjA2MTk@_V1_-1.jpg?q=50&amp;fit=crop&amp;w=943&amp;dpr=1.5\"\/><source media=\"(min-width: 481px)\" sizes=\"767px\" data-srcset=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/06\/MV5BYzZlNTU1YWEtMTE5MC00MTViLWE5ZmItMGE1MzY5NTRjOTUxXkEyXkFqcGdeQXVyNDIyNjA2MTk@_V1_-1.jpg?q=50&amp;fit=crop&amp;w=767&amp;dpr=1.5\"\/><source media=\"(min-width: 0px)\" sizes=\"480px\" data-srcset=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/06\/MV5BYzZlNTU1YWEtMTE5MC00MTViLWE5ZmItMGE1MzY5NTRjOTUxXkEyXkFqcGdeQXVyNDIyNjA2MTk@_V1_-1.jpg?q=50&amp;fit=crop&amp;w=480&amp;dpr=1.5\"\/><!--[if IE 9]><\/video><![endif]--><img width=\"1700\" height=\"900\" class=\"lazyload\" alt=\"The Sopranos\" data-img-url=\"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/06\/MV5BYzZlNTU1YWEtMTE5MC00MTViLWE5ZmItMGE1MzY5NTRjOTUxXkEyXkFqcGdeQXVyNDIyNjA2MTk@_V1_-1.jpg\"\/> <\/picture><figcaption class=\"body-img-caption\">Warner Bros. Television Distribution<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- No winning ad found for zone: word count #4! --><br \/>\nThe Second Golden Age ended fizzled quickly, leaving consumers hungry for more content, and shifting their attention to social media, phone apps, Facebook, and, more importantly, YouTube, which digitized user-generated video content and broadcasted it online from all over the earth. Suddenly, eyes began shifting to social media as a means of storytelling, and the quality of television began to wane, became too expensive, and the television set retreated into the background.<\/p>\n<p><span class=\"related-single\">Related: The Best Black and White Musicals of Hollywood&#8217;s Golden Age<\/span><\/p>\n<p>It wasn\u2019t until 2013 that a spark was lit, and Netflix spent its massive DVD mail-order profits to advance streaming technology and distribute independently produced content they picked up for a cheap price. Suddenly, showrunners such as Beau Willimon and Jenji Kohan were able to capitalize on a new distribution model that allowed them the flexibility to produce edgier content.<br \/>\n<!-- Zone: character count repeatable. --><br \/>\n <!-- No winning ad found for zone: word count #5! --><br \/>\nMany would argue that the Third Golden Age of Television began in 2013 or that this is just the tail end of the Second Golden Age of 2000, which never fizzled. But the advent of streaming technology merely disrupted the old model and created a substitute. It needed a cultural phenomenon to thrust it forward. The First Golden Age was marked by the end of WWI and the intensity of the Cold War. The second by the Clinton scandals and the 9\/11 terrorist attacks. In 2020, the streamers got theirs with the Coronavirus pandemic. Suddenly the population had nothing to do but supply demand, and it was the streamers&#8217; responsibility to churn out supply.<\/p>\n<p>It\u2019s no surprise that viewership and revenue skyrocketed 300% and that the streamers managed to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2022\/08\/04\/paramount-grows-to-43-million-subscribers-as-other-streaming-services-fall-short\/\">rake in major profits<\/a>. It\u2019s now their responsibility to capitalize on this seminal moment and make it last. A bellwether for how long this Golden Age will last is on the shoulders of the new <em>Game of Thrones<\/em> spin-off <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> <em>House of the Dragon<\/em>. The smart bet would be that HBO seizes the moment and capitalizes on a moment that will fund the next ten to twenty years of programming. My, how extraordinarily golden the future looks.<br \/>\n <!-- No winning ad found for zone: word count #6! -->\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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As it enters its centennial, it also enters its Third Golden Age of Television, following the Third Golden Age of the &#8217;50s that peaked with I Love Lucy and the Second Golden Age in the late&#8230;<\/p>\n","protected":false},"author":1,"featured_media":486929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static1.moviewebimages.com\/wordpress\/wp-content\/uploads\/2022\/08\/Cover-House-of-the-dragons-L.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[1570,1372],"class_list":["post-486928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-features","tag-streaming"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/486928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=486928"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/486928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/486929"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=486928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=486928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=486928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}