{"id":487962,"date":"2022-08-26T17:09:42","date_gmt":"2022-08-26T14:09:42","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/office-workers-are-tiktoks-biggest-unlikely-stars-in-japan\/"},"modified":"2022-08-26T17:09:42","modified_gmt":"2022-08-26T14:09:42","slug":"office-workers-are-tiktoks-biggest-unlikely-stars-in-japan","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/office-workers-are-tiktoks-biggest-unlikely-stars-in-japan\/","title":{"rendered":"#Office workers are TikTok&#8217;s biggest unlikely stars in Japan"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3e2146846b2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3e2146846b2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/office-workers-are-tiktoks-biggest-unlikely-stars-in-japan\/#%E2%80%9COffice_workers_are_TikToks_biggest_unlikely_stars_in_Japan%E2%80%9D\" >&#8220;Office workers are TikTok&#8217;s biggest unlikely stars in Japan&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9COffice_workers_are_TikToks_biggest_unlikely_stars_in_Japan%E2%80%9D\"><\/span>&#8220;Office workers are TikTok&#8217;s biggest unlikely stars in Japan&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p>They\u2019re your run-of-the-mill \u201csalarymen,\u201d as company workers in Japan are called \u2014 hard-working, friendly and, well, rather regular.<\/p>\n<p>But the chief executive and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> manager at a tiny Japanese security company are among the nation\u2019s biggest TikTok stars, drawing 2.7 million followers and 54 million likes, and honored with awards as a trend-setter on the video-sharing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>.<\/p>\n<p>Daikyo Security Co.\u2019s account, which gathers goofy dances, gobbled instant noodles and other everyday fare, is the brainchild of the company president.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-3.jpg?w=1024\" alt=\"Daikyo Security Chief Executive Daisuke Sakurai, right, and General Manager Tomohiko Kojima hold the awards they have won recently for their Tik Tok videos in the hallway of their Tokyo headquarters office of Daikyo Security Co. \" class=\"wp-image-23623560\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-3.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-3.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-3.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Daikyo Security Chief Executive Daisuke Sakurai, right, and General Manager Tomohiko Kojima hold the awards they have won recently for their Tik Tok videos in the hallway of their Tokyo headquarters office of Daikyo Security Co. <\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<p>Despite his unpretentious demeanor, Daisuke Sakurai is dead serious about not only enhancing brand power but also recruiting young people to his company, a challenge he sees as a matter of survival.<\/p>\n<p>Founded in 1967, Daikyo has 85 employees, 10 of them working at the headquarters office, tucked away on the second floor of an obscure building in a downtown Tokyo alley.<\/p>\n<p>\u201cOur job is among those labeled \u2018Three-K\u2019 in Japan,\u201d Sakurai said, referring to \u201ckitsui, kitanai, kiken,\u201d meaning, \u201chard, dirty and dangerous.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen.jpg?w=1024\" alt=\"The tiny Japanese security company are among the nation\u2019s biggest TikTok stars, drawing 2.7 million followers and 54 million likes.\" class=\"wp-image-23623587\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The tiny Japanese security company are among the nation\u2019s biggest TikTok stars, drawing 2.7 million followers and 54 million likes.<\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<p>A common job for Daikyo guards is to work at construction sites, directing traffic with a flashing stick, making sure the trucks come and go safely without running over pedestrians.<\/p>\n<p>It\u2019s not a job that requires overly special skills, but no one wants to stand around outdoors for hours. As many as 99 security companies are fighting over every recruit, in contrast to two potential employers for office clerks, Sakurai said.<\/p>\n<p>And this is in rapidly aging Japan, where every sector is suffering a labor shortage.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<p>So why not turn to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>, the place where youngsters supposedly flock? Sakurai started posting on Twitter and Instagram. But it was when he went on TikTok that things went viral.<\/p>\n<aside class=\"single__inline-module alignleft\">\n    <\/aside>\n<p>In a hit segment, General Manager Tomohiko Kojima slaps, with a flip of his hand, gel sheets, each decorated with the eyes of various comic-book characters, on his boss\u2019s face, right over his eyes.<\/p>\n<p>\u201cWhat is this character?\u201d the subtitles ask in English.<\/p>\n<p>No cuts are used, they say proudly. Kojima had to keep trying until the s<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a> landed just right.<\/p>\n<p>\u201cI don\u2019t practice during my work hours,\u201d he said with a laugh.<\/p>\n<p>The clips have a clear message: They defy the stereotype of rigidly hierarchical, perhaps even oppressive, Japanese companies. At Daikyo, a worker gets to slap gel sheets on the CEO.<\/p>\n<p>Before TikTok, the number of people applying for jobs at Daikyo was zero. After TikTok, the company is getting dozens of applicants, including those of people who want to work on the videos.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-1.jpg?w=1024\" alt=\"The account shows goofy dances, gobbled instant noodles and other everyday fare.&#10;\" class=\"wp-image-23623594\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-1.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-1.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-1.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The account shows goofy dances, gobbled instant noodles and other everyday fare.<br \/>\n<\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<p>Some of the videos, such as one in which the workers cook up a scrumptious omelet, unfold to the sounds of snappy songs, like \u201cWorld\u2019s Smallest Violin\u201d by American pop trio AJR.<\/p>\n<p>They all depict the happy yet humble life of uniformed men and women at work who don\u2019t take themselves too seriously.<\/p>\n<p>They are Japan\u2019s good guys. And it\u2019s clear they like each other very much.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<p>Their success contrasts with the image of Japan Inc. as falling behind in digital <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, especially of older men who are fixed in their ways and unable to embrace new technology.<\/p>\n<p>These days, TikTok is flooded with businesses seeking attention, from \u201cizakaya\u201d pubs and hair salons to taxi companies.<\/p>\n<p>Sakurai has his eyes on global influence now, hoping to draw workers from places like Vietnam and Indonesia, and allowing them to work in English.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-4.jpg?w=1024\" alt=\"The TikTok is the brainchild of the company president.&#10;\" class=\"wp-image-23623600\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-4.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-4.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-4.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The TikTok is the brainchild of the company president.<br \/>\n<\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<p>And so a recent video features gel sheets with various nations\u2019 flags on them, a clip that has drawn thousands of comments and millions of views.<\/p>\n<p>Slap a flag from Mongolia, and viewers from Mongolia comment in gratitude. Others request their favorite flags, be it Lithuania or Lebanon.<\/p>\n<p>It\u2019s a sign TikTok has helped Daikyo overcome language and cultural barriers by simply hamming it up and getting a laugh.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<p>\u201cWhat makes my job worthwhile is that it\u2019s about people,\u201d Kojima said.<\/p>\n<p>\u201cWhat draws me are people, not things.\u201d<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/08\/26\/office-workers-are-tiktoks-biggest-unlikely-stars-in-japan\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Office workers are TikTok&#8217;s biggest unlikely stars in Japan&#8221; They\u2019re your run-of-the-mill \u201csalarymen,\u201d as company workers in Japan are called \u2014 hard-working, friendly and, well, rather regular. But the chief executive and general manager at a tiny Japanese security company are among the nation\u2019s biggest TikTok stars, drawing 2.7 million followers and 54 million likes,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":487963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/08\/Japan-TikTok-Salarymen-2.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[132669,74480,20618,4976,47912],"class_list":["post-487962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-8-26-22","tag-influencers","tag-japan","tag-social-media","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/487962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=487962"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/487962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/487963"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=487962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=487962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=487962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}