{"id":488367,"date":"2022-08-16T09:50:54","date_gmt":"2022-08-16T06:50:54","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/"},"modified":"2022-08-16T09:50:54","modified_gmt":"2022-08-16T06:50:54","slug":"online-reputation-management-how-online-reviews-influence-a-consumers-decision","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/","title":{"rendered":"#Online Reputation Management: How Online Reviews Influence a Consumer\u2019s Decision"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a406e73284a1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a406e73284a1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#%E2%80%9COnline_Reputation_Management_How_Online_Reviews_Influence_a_Consumers_Decision%E2%80%9D\" >&#8220;Online Reputation Management: How Online Reviews Influence a Consumer\u2019s Decision&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#The_Power_of_Online_Reviews\" >The Power of Online Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#The_Internets_Trust_Issue\" >The Internet\u2019s Trust Issue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#The_Impact_of_Online_Reviews_on_Businesses\" >The Impact of Online Reviews on Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#Harnessing_the_Power_of_Online_Reviews\" >Harnessing the Power of Online Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#Some_Helpful_Online_Reputation_Management_Strategies_You_Can_Use_to_Protect_Your_Brand\" >Some Helpful Online Reputation Management Strategies You Can Use to Protect Your Brand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#1_Build_Trust\" >1. Build Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#2_Monitor_for_Negative_Reviews\" >2. Monitor for Negative Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#3_Dont_Fret_Over_What_You_Cannot_Control\" >3. Don\u2019t Fret Over What You Cannot Control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#4_Have_a_Crisis_Management_Plan\" >4. Have a Crisis Management Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#5_Respond_Quickly_and_Professionally\" >5. Respond Quickly and Professionally<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#6_Be_Active_on_Social_Media\" >6. Be Active on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#7_Create_and_Publish_Positive_Content\" >7. Create and Publish Positive Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/online-reputation-management-how-online-reviews-influence-a-consumers-decision\/#In_Summary\" >In Summary<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9COnline_Reputation_Management_How_Online_Reviews_Influence_a_Consumers_Decision%E2%80%9D\"><\/span>&#8220;Online Reputation Management: How Online Reviews Influence a Consumer\u2019s Decision&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<div class=\"entry-inner\"> \n                            \n<p class=\"wp-block-paragraph\">In the past few years, online reviews have played an important role in how consumers decide where to shop, what to buy, and who to trust. These reviews and ratings serve as the third-party confirmation that will influence the purchasing decision of many consumers who do not want to take any risks when it comes to the quality of goods and services they are getting.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This has left an impact on companies around the world as they fight to protect their online reputation and that of their business. If a company is not careful, its brand can easily be tarnished by a few false claims made against it on review sites. To keep companies from being damaged by negative feedback on the Internet, online reputation management strategies must be implemented.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we will talk about online reputation management and how it works to protect a company&#8217;s name online through <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> and review sites like Yelp and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">Trip<\/a>Advisor.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Power_of_Online_Reviews\"><\/span>The Power of Online Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These days, it seems like everyone is reading online reviews before making a purchase. And it makes sense! After all, why would you buy something yet unseen when you can easily find out what other people think about it?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, the sad truth is that online reviews can either make or break a company. They not only give potential customers an idea of how well products work, but they also influence the buying decisions of others.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, one study found that 98% of shoppers read product reviews before purchasing anything on the internet! Needless to say, this is more than enough reason for companies to worry about their online reputation.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And now, more than ever, there are a number of ways for businesses to help manage their reputation and monitor their reviews in order to keep them positive. One way companies do this is by hiring customer service professionals who are dedicated to responding quickly and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ropriately whenever they receive complaints or inquiries from consumers via social media channels like Facebook and Twitter.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what\u2019s with this trust issue that online consumers need to know what others have to say about a certain product first before trying it?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Internets_Trust_Issue\"><\/span>The Internet\u2019s Trust Issue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A recent study shows that only 42% of people trust the internet, and that number has been on the decline since 2012. Why is this?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, there are a few reasons. The first is that we&#8217;re constantly bombarded with information, and it&#8217;s hard to know what to believe. The second is that we&#8217;re seeing more and more instances of fake <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> and hoaxes. And the third is that we&#8217;re becoming more aware of data breaches, cybercrime, and other serious incidents that can affect a company in ways we can\u2019t imagine, such as issues with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/softwaretested.com\/mac\/how-to-fix-permission-denied-in-terminal-mac\/\">Mac terminal permission denied<\/a> resulting in becoming less efficient and unproductive.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We see big companies like Target getting hacked, bank accounts getting compromised, or personal info being sold on the dark web. These things might not affect us directly right now, but they show us how vulnerable we can be when sharing so much online.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not surprising why, as consumers search for products and services online before making a purchase decision, many turn to reviews for guidance as well as ratings from other shoppers.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to statistics, about seventy-seven percent of people say that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jotform.com\/customer-feedback\/\">customer reviews<\/a> influence their decision when shopping online; eighty-five percent say they read customer reviews in order to make an informed purchase decision; and ninety-eight percent have found customer reviews helpful at some point in their purchase journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Impact_of_Online_Reviews_on_Businesses\"><\/span>The Impact of Online Reviews on Businesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses need to be proactive in monitoring what is being said about them online. This is because online reviews can have a significant impact on a consumer&#8217;s decision-making process.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Say you are looking for a new restaurant or you are considering buying an item from an online retailer, what you read in the reviews might influence your final decision. Right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The point is not to scare businesses but rather to illustrate that they should stay up-to-date with their online reputation and monitor what people are saying about them before the damage becomes irreparable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a business owner, what should you do when you get an unfavorable review?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you get a negative review, the first thing you should do is take a deep breath. It can be tempting to respond immediately, but it&#8217;s important to keep a level head. Once you&#8217;ve calmed down, reach out to the customer privately and try to resolve the issue. If that doesn&#8217;t work, consider responding publicly. But be sure to keep it professional! Finally, keep monitoring your online reputation and proactively managing it. We will share more ways to handle these reviews below, though.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Harnessing_the_Power_of_Online_Reviews\"><\/span>Harnessing the Power of Online Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a business owner, it&#8217;s important to understand how online reviews can impact your bottom line. If your business has negative reviews, that could be costing you sales.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One study found that for every one-star increase in review rating, revenue increased by 5%. So, what should you do if your business has negative reviews?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two possible solutions:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Reach out to unhappy customers and ask them for a new review.<\/li><li>Improve the quality of service you provide and wait for the happy customers to post their own reviews.\u00a0<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">All this comes to proper online reputation management. So, how do you effectively and professionally manage your online reputation?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_Helpful_Online_Reputation_Management_Strategies_You_Can_Use_to_Protect_Your_Brand\"><\/span>Some Helpful Online Reputation Management Strategies You Can Use to Protect Your Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Simply put, online reputation management (ORM) is the process of controlling what shows up when someone Googles your business. This means that to be successful in business, you need more than just good products and services \u2013 you also need a solid reputation as well.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When your reputation is damaged by slanderous comments or unfair allegations, however, it can become difficult to continue to do business. If you want to find effective online reputation management strategies that will help protect your brand, here are some online reputation management strategies that can give you the peace of mind you deserve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_Trust\"><\/span>1. Build Trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to online reputation management, one of the most important things you can do is build trust with your audience. But how do you do that?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some strategies you can use to build and maintain trust:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Get Personal<\/strong>: Share stories from personal life or thoughts on current events. Show people who you really are and share things they will find interesting.<\/li><li><strong>Answer Questions<\/strong>: Be honest when answering questions about your brand and create an environment where others feel comfortable asking questions.<\/li><li><strong>Use Humor: <\/strong>A little humor goes a long way in building trust! Share amusing photos or videos of yourself at work. We all have our bad days, but showing a lighter side helps break down barriers.<\/li><li><strong>Respond Quickly<\/strong>: When people have questions or complaints, respond quickly so they know you&#8217;re listening and take their comments seriously.<\/li><li><strong>Be Kind:<\/strong> One thing we should all strive for is kindness in everything we do.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Monitor_for_Negative_Reviews\"><\/span>2. Monitor for Negative Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most important online reputation management strategies is monitoring for negative reviews. You can do this by setting up Google Alerts for your brand name and key terms related to your business. This will help you stay on top of any negative press so you can address it quickly.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also a good idea to set up alerts with websites like Yelp, TripAdvisor, Amazon, and more. Additionally, you should keep an eye out for bad press through social media channels such as Facebook and Twitter.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, people also post negative reviews or bad experiences they had with your company in public forums such as these. So, even if there isn&#8217;t a review that mentions your company specifically, if it&#8217;s in public view then it could have an impact on your brand overall.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Dont_Fret_Over_What_You_Cannot_Control\"><\/span>3. Don\u2019t Fret Over What You Cannot Control<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No matter how great your product or service is, there will always be people who are unhappy with it. And in the age of the internet, those people can make their voices heard loud and clear. But don\u2019t fret \u2013 there are things you can do to protect your brand\u2019s reputation online.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start by taking a deep breath and accepting that there&#8217;s nothing you can do about what&#8217;s out there on the web. Now, find out where they&#8217;re talking about you. Figure out what they&#8217;re saying (or better yet, what they&#8217;re not saying). Look for gaps in feedback that may indicate a need for some additional explanation or elaboration on an issue related to your company&#8217;s products or services.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If one customer had a negative experience with one of your employees, but others were satisfied, for example, maybe this person just needs some better customer service training instead of being fired from his job. If a customer claims he was told something different from what was written on the website, maybe he misread something because he didn&#8217;t scroll down far enough before giving up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Have_a_Crisis_Management_Plan\"><\/span>4. Have a Crisis Management Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to have a crisis management plan in place before you need it. That way, you can be prepared for anything that comes your way. Here&#8217;s how to create an effective crisis management plan:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Closely monitor and control who has access to your online accounts.<\/li><li>Set reputation management alerts so you can proactively respond to negative feedback.<\/li><li>Listen to your customer&#8217;s complaints and respond accordingly.<\/li><li>Establish a digitized communication plan.<\/li><li>Draft generic communication statements so online reputation managers can quickly respond when needed.<\/li><li>Spread positive news to further the chances of people reading good stories about your company.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Respond_Quickly_and_Professionally\"><\/span>5. Respond Quickly and Professionally<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, you need to respond professionally and as fast as you can. You really have to be aware of what\u2019s being said about your business online. Again, you can do this by setting up Google Alerts for your brand name and key executives. This will notify you anytime your brand is mentioned online so you can take action quickly if necessary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you receive negative feedback, sure, an apology is appropriate. And this is important even if you know you have done nothing wrong. It&#8217;s just that, sometimes, those negative feedback is triggered by mistakes or uncontrollable events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, of course, you can&#8217;t control how people talk about your brand. But you can always control how to respond. A little sympathy and understanding go a long way to ease the emotions somehow. If the reviewer complained about poor service, you could always apologize that they had an awful experience. Your message can be as simple as, &#8220;We&#8217;re sorry that you have to go through that.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Be_Active_on_Social_Media\"><\/span>6. Be Active on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Also, make sure your website and social media profiles are up-to-date and professional. This will help create a positive first impression for anyone who comes across your brand online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monitoring competitor activity online is another way you can protect your reputation by making sure nothing damaging goes viral before it impacts your business negatively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Create_and_Publish_Positive_Content\"><\/span>7. Create and Publish Positive Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It also helps to be proactive in creating positive content about your brand. This could include blog posts, social media posts, or even press releases. By getting out in front of negative content, you can help shape the conversation about your brand. If it&#8217;s too late and someone has already posted something damaging about your company, reach out with an apology. Apologizing is always better than ignoring the situation.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span>In Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The rise of online reviews has made the business world a much more competitive place, and consumers are constantly reading online reviews to help them decide which products and services to purchase, which hotels and restaurants to stay at, and which doctors to visit.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online reputation management has become an important aspect of marketing for any company or individual that relies on consumer traffic to make their living, and knowing how online reviews affect consumer decisions can help you leverage your review scores in your favor.<\/p>\n                            <\/div><br><div class=\"author-inner\">\n<p class=\"bio-name\">Jessica Bullet<\/p>\n<div class=\"bio-desc\">\n    As a Journalist by profession, Jessica Bullet has extensive experience in writing about various topics under the sun, including <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, gadgets, travel, social media, and digital marketing. If she&#8217;s not writing articles for Software Tested, she&#8217;s either watching her favorite <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">TV series<\/a> or playing video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s.<\/div>\n<!-- social-link -->\n<div class=\"clear\"><\/div>\n<\/div>\r\n<blockquote><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n<span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/online-reputation-management-how-online-reviews-influence-a-consumers-decision.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>&#8220;Online Reputation Management: How Online Reviews Influence a Consumer\u2019s Decision&#8221; In the past few years, online reviews have played an important role in how consumers decide where to shop, what to buy, and who to trust. These reviews and ratings serve as the third-party confirmation that will influence the purchasing decision of many consumers who&#8230;<\/p>\n","protected":false},"author":1,"featured_media":488368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/08\/malte-helmhold-TvDPycjv6es-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[82351,78045,1948,78050],"class_list":["post-488367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-marketing-strategy","tag-online-business","tag-reviews","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/488367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=488367"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/488367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/488368"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=488367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=488367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=488367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}