{"id":489498,"date":"2022-09-01T18:50:58","date_gmt":"2022-09-01T15:50:58","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/underwire-bras-are-back-as-comfort-goes-bust\/"},"modified":"2022-09-01T18:50:58","modified_gmt":"2022-09-01T15:50:58","slug":"underwire-bras-are-back-as-comfort-goes-bust","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/underwire-bras-are-back-as-comfort-goes-bust\/","title":{"rendered":"#Underwire bras are back as comfort goes bust"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f07f59c772\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f07f59c772\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/underwire-bras-are-back-as-comfort-goes-bust\/#%E2%80%9CUnderwire_bras_are_back_as_comfort_goes_bust%E2%80%9D\" >&#8220;Underwire bras are back as comfort goes bust&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CUnderwire_bras_are_back_as_comfort_goes_bust%E2%80%9D\"><\/span>&#8220;Underwire bras are back as comfort goes bust&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/09\/underwire-bra-60.jpg?quality=90&amp;strip=all\" \/><\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>Underwire bras are getting a lift in popularity once again.<\/p>\n<p>After women threw out their painful metal bras during the pandemic, opting for wireless bralettes to stay relaxed at home or just not wear one at all, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wwd.com\/fashion-news\/intimates\/underwire-bra-sales-surge-1235301422\/\">Women\u2019s Wear Daily<\/a> has declared the \u201csexy\u201d brassiere is \u201cback.\u201d<\/p>\n<p>Cosabella, a popular brand known for its comfort soft-cup bralettes, said it\u2019s seeing underwire sales \u201cpretty much explode this year,\u201d which prompted new underwire styles that are \u201cmore sexy\u201d and reportedly already bestsellers.<\/p>\n<p>WWD attributed the bra bonanza to a return to normal life post-pandemic, as women are heading back into the office regularly and attending <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> events where a sports bra just won\u2019t cut it. While they\u2019re not opting for push-up bras, long declared unfashionable, they\u2019re aiming for \u201cembellished\u201d options with the support underwire offers \u2014 the breast of both worlds.<\/p>\n<aside class=\"single__inline-module alignright\">\n    <\/aside>\n<p>\u201cThe consumer is rebalancing to have a little bit more pretty and a little bit more structure to give her that shaping to go out and re-emerge into social events,\u201d a rep for NPD Group, which analyzes market trends, said.<\/p>\n<p>But according to the agency, bra sales are merely on a \u201cmore realistic demand cycle,\u201d up 17% since 2019 \u2014 and across all generations, so there\u2019s no blaming Gen Z for this one, though TikTok is a minefield of unsolicited advice for bra sizing.<\/p>\n<p>However, the younger generation is going bust for Rihanna\u2019s Savage x Fenty brand, according to NPD, since it\u2019s \u201cembellished and very emotionally inspired\u201d which is a form of \u201cpersonal self-expression.\u201d<\/p>\n<p>\u201cThey want to look pretty and show it off to the world,\u201d NPD\u2019s executive director Todd Mick added.<\/p>\n<aside class=\"single__inline-module alignright\">\n    <\/aside>\n<p>The same market research company, though, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/lifestyle\/2022\/03\/09\/underwire-bra-fashion-pandemic\/\">told Washington Post in March<\/a> that demand for sports bras was still hot since 2019 when sales jumped more than 50% and topped underwire bras.<\/p>\n<p>It could be a sign of the times, though. <\/p>\n<p>Data and retail intelligence platform Edited told WWD that underwire bras \u2014 along with mini-skirts and dresses, which spiked in popularity this year \u2014 being back in vogue may be due to politics, as women reclaim their sexiness as they did in the 1960s, amid the divisive Supreme Court abortion ruling.<\/p>\n<p>\u201cIt has been quite a challenging couple of months. It\u2019s a reflection of what\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening from a socio-political standpoint,\u201d market analyst Kayla Marci said. \u201cAs we\u2019ve got what\u2019s going on in the U.S. in terms of Roe v. Wade, and with that comes women reclaiming their bodies and opting for sexier styles.\u201d\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/09\/01\/underwire-bras-are-back-as-comfort-goes-bust\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Underwire bras are back as comfort goes bust&#8221; Underwire bras are getting a lift in popularity once again. After women threw out their painful metal bras during the pandemic, opting for wireless bralettes to stay relaxed at home or just not wear one at all, Women\u2019s Wear Daily has declared the \u201csexy\u201d brassiere is \u201cback.\u201d&#8230;<\/p>\n","protected":false},"author":1,"featured_media":489499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/09\/underwire-bra-60.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[132778,73204,116925,80683,82766],"class_list":["post-489498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-9-1-22","tag-boobs","tag-bras","tag-breasts","tag-womens-fashion"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/489498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=489498"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/489498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/489499"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=489498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=489498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=489498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}