{"id":490627,"date":"2022-09-05T16:30:40","date_gmt":"2022-09-05T13:30:40","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-americans-are-splurging-on-makeup-amid-inflation-woes\/"},"modified":"2022-09-05T16:30:40","modified_gmt":"2022-09-05T13:30:40","slug":"why-americans-are-splurging-on-makeup-amid-inflation-woes","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-americans-are-splurging-on-makeup-amid-inflation-woes\/","title":{"rendered":"#Why Americans are splurging on makeup amid inflation woes"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26b730aa67e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26b730aa67e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-americans-are-splurging-on-makeup-amid-inflation-woes\/#%E2%80%9CWhy_Americans_are_splurging_on_makeup_amid_inflation_woes%E2%80%9D\" >&#8220;Why Americans are splurging on makeup amid inflation woes&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CWhy_Americans_are_splurging_on_makeup_amid_inflation_woes%E2%80%9D\"><\/span>&#8220;Why Americans are splurging on makeup amid inflation woes&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/09\/shutterstock_1169862667.jpg?quality=90&amp;strip=all\" \/><\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<\/aside>\n<p>Like many Americans, Karla Maldonado has been cutting back her spending to spare her wallet from rising costs: She is eating out less and attending fewer <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> events to curb the impact of high gas prices.<\/p>\n<p>But the 26-year-old social worker of Portland, Oregon, hasn\u2019t skimped on her eye makeup \u2014 the mascara, eyeliner and eyeshadow she typically wears to work just above her face mask.<\/p>\n<p>\u201cThat\u2019s something I can\u2019t go without,\u201d Maldonado said. And she doesn\u2019t seem to be alone.<\/p>\n<p>Many major retailers slashed their financial outlooks for the year after seeing shoppers pull back on many discretionary items in the latest quarter. But among the notable exceptions: beauty.<\/p>\n<p>Target, Kohl\u2019s, Macy\u2019s and Nordstrom all highlighted strong sales of beauty items in their fiscal second-quarter earnings reports issued over the past few weeks. Walmart, the nation\u2019s largest retailer, said that it\u2019s seeing increased momentum in its beauty business, citing strong sales in cosmetics as well as skin and hair businesses. Meanwhile, Ulta Beauty, the largest beauty retailer in the country, said overall sales spiked nearly 17% in its most recent quarter, compared to the same period last year.<\/p>\n<p>Americans, once stuck behind Zoom screens in the thick of the pandemic, are out and about and wanting to look their best. Co-workers \u2014 some of whom are meeting each other for the first time \u2014 are trying to make an impression. Meanwhile, people are going out on dates and getting together for summer parties and barbeques after months of pandemic-induced leisurewear and Netflix binges at home.<\/p>\n<aside class=\"single__inline-module alignright\">\n    <\/aside>\n<p>But another possible explanation for why beauty is thriving when consumers are more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>rehensive about their spending is a long-held theory known as the \u201clipstick index,\u201d which posits that lipstick sales rise during times of economic downturn.<\/p>\n<p>The reasoning goes: When consumer sentiment declines, Americans seek escapism by looking for small ways to indulge themselves, such as by purchasing a new lipstick instead of pricier alternatives they can no longer afford. For others, their version of lipstick might be cheap beer or a $5 Caramel Macchiato from\u00a0Starbucks, which reported record revenue in August for its fiscal third quarter.<\/p>\n<p>The lipstick theory has held, though not always. Makeup sales spiked during the Great Depression and the recession in the early 2000s. But sales declined during the 2008 economic collapse, according to market research firm NPD Group. The same happened during the early days of the pandemic as Americans stayed home \u2014 or behind masks \u2014 and\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/apnews.com\/article\/pandemic-self-care-evolves-b4d5058f346db9ff1fc1b3c899066de7\">shifted their interests towards wellness and skincare<\/a>\u00a0as stimulus payments flooded bank accounts, helping balloon the savings of consumers who were already spending less on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>ing or eating out due to pandemic lockdowns.<\/p>\n<aside class=\"single__inline-module alignleft\">\n    <\/aside>\n<p>Now, makeup is roaring back. Americans have bought more eye, face and lip makeup \u2014 roughly 2%, 5% and 12% respectively \u2014 in a year-over-year analysis of sales across stores, according to the market research firm IRI.<\/p>\n<p>At Macy\u2019s, CEO Jeff Gennette noted in an earnings call late last month that consumers have focused on deals and cut back on purchases amid high inflation. Still, they managed to buy beauty products as well as travel-related items like luggage, shoes and clothes to wear to the office, Gennette said.<\/p>\n<p>Meanwhile, Kohl\u2019s reported that shoppers were making fewer trips, spending less per transaction and shifting toward value-oriented store brands. But at its Sephora beauty shops, launched last year as part of a partnership with the beauty chain, shoppers are spending freely on skincare, makeup and fragrance.<\/p>\n<p>\u201cCustomers are not willing to give up their beauty purchases,\u201d Kohl\u2019s CEO Michelle Gass recently told The Associated Press. \u201cPeople need to feel good at this time with so much pressure on them.\u201d<\/p>\n<p>The Sephora sales reflect broader findings released in July by NPD Group, which showed among 14 discretionary industries tracked by the group this year, beauty was the only category that saw a rise in sales. However, the persistence of beauty at more prestige markets \u2014 such as Macy\u2019s, Sephora and Nordstrom \u2014 is primarily being driven by high-income earners, or those with an annual salary of $100,000 or more, according to Larissa Jensen, NPD\u2019s beauty industry adviser.<\/p>\n<aside class=\"single__inline-module alignright\">\n    <\/aside>\n<p>\u201cWhile we\u2019re all feeling these inflationary pressures, it has less of an impact on a consumer earning six figures than it does on a lower income consumer,\u201d Jensen said.<\/p>\n<p>Elsewhere, however, strong sales show Americans of all income levels participating in the uptick. At Target, beauty enjoyed sales increases in the low single digits while home goods, clothing and electronics all suffered declines. As a result, for the winter holidays, Target said it will be more cautious with its orders for discretionary merchandise but will lean on beauty as well as necessities like groceries.<\/p>\n<p>Its competitor Walmart launched higher-end beauty areas in March in collaboration with British retailer SpaceNK, and it says those sections have performed well. The retailer, which has been offering consumers select discounts, will hold a beauty event in September where customers can find deals at the store and online.<\/p>\n<p>These wins, combined with low levels of price increases and supply chain issues, has made the beauty industry feel insulated from challenges in the wider economy, Jensen said.<\/p>\n<p>\u201cBut there\u2019s still so many things swirling around,\u201d she warned. \u201cAnd we need to be cognizant that things could change at any minute.\u201d<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/09\/05\/why-americans-are-splurging-on-makeup-amid-inflation-woes\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Why Americans are splurging on makeup amid inflation woes&#8221; Like many Americans, Karla Maldonado has been cutting back her spending to spare her wallet from rising costs: She is eating out less and attending fewer social events to curb the impact of high gas prices. But the 26-year-old social worker of Portland, Oregon, hasn\u2019t skimped&#8230;<\/p>\n","protected":false},"author":1,"featured_media":490628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/09\/shutterstock_1169862667.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[132865,57401,70623,72446,82766],"class_list":["post-490627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-9-5-22","tag-beauty","tag-makeup","tag-online-shopping","tag-womens-fashion"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/490627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=490627"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/490627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/490628"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=490627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=490627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=490627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}