{"id":492539,"date":"2022-09-13T05:23:58","date_gmt":"2022-09-13T02:23:58","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ubisoft-cools-off-on-nfts-and-blockchain-says-its-in-research-mode\/"},"modified":"2022-09-13T05:23:58","modified_gmt":"2022-09-13T02:23:58","slug":"ubisoft-cools-off-on-nfts-and-blockchain-says-its-in-research-mode","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ubisoft-cools-off-on-nfts-and-blockchain-says-its-in-research-mode\/","title":{"rendered":"# Ubisoft cools off on NFTs and blockchain, says it&#8217;s in &#8216;research mode&#8217;"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3664e97d022\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3664e97d022\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ubisoft-cools-off-on-nfts-and-blockchain-says-its-in-research-mode\/#%E2%80%9D_Ubisoft_cools_off_on_NFTs_and_blockchain_says_its_in_%E2%80%98research_mode_%E2%80%9C\" >&#8221; Ubisoft cools off on NFTs and blockchain, says it&#8217;s in &#8216;research mode&#8217;  &#8220;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_Ubisoft_cools_off_on_NFTs_and_blockchain_says_its_in_%E2%80%98research_mode_%E2%80%9C\"><\/span>&#8221; Ubisoft cools off on NFTs and blockchain, says it&#8217;s in &#8216;research mode&#8217;  &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDkvMTc3MjM2YmYtYmUxOS00OTZiLWE1ZWEtMDViNTA3Zjg1ZTc0LmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-71846793>Yves Guillemot, the CEO of French gaming giant Ubisoft <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears to have cooled the rhetoric behind the company\u2019s NFT gaming project Quartz, noting in a recent interview that it was merely in \u201cresearch mode\u201d concerning Web3 tech integrations. <\/p>\n<p>It\u2019s a relatively different take from other Ubisoft execs in the past, including chief financial officer Fr\u00e9d\u00e9rick Duguet who in October stated that blockchain integrations will enable users to own and earn content and the firm wants to \u201cbe one of the key players here.\u201d<\/p>\n<p>During a Sept. 10 interview with <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>sindustry.biz, Guillemot appears to be walking some of those comments back, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gamesindustry.biz\/yves-guillemot-i-think-we-are-a-company-that-can-be-proud-of-itself\">emphasizing<\/a> that at this stage, Ubisoft is primarily looking to discover how NFTs can be applied to games and whether they will benefit gamers or not. <\/p>\n<p>&#8220;We are very much on cloud, on the new generation of voxels, and we&#8217;re looking at all the Web3 capabilities. We tested a few things recently that are giving us more information on how it can be used and what we should do in the universe of video games,\u201d he said, adding that: <\/p>\n<blockquote><p>\u201cSo we are testing ground with some games, and we&#8217;ll see if they really answer the players&#8217; needs. But we are still in research mode, I would say.&#8221;<\/p><\/blockquote>\n<p>Ubisoft announced its first foray into NFTs in December, after launching a beta version of Ubisoft Quartz, aimed at offering gamers playable NFTs that could be utilized in games such as Tom Clancy\u2019s Ghost Recon Breakpoint. <\/p>\n<p>The move was met with strong pushback from some members of the NFT-hating gamer community, with some accusing the firm of \u201cmilking\u201d every cent possible out of its popular game franchises by introducing NFTs into the mix. <\/p>\n<p>Nicolas Pouard, the vice president at Ubisoft&#8217;s Strategic Innovations Lab defended the company\u2019s NFT efforts in January, stating: &#8220;I think gamers don&#8217;t get what a digital secondary market can bring to them.&#8221; <\/p>\n<p>Reflecting on Ubisoft\u2019s NFT rollout, Guillemot says the firm ultimately didn\u2019t communicate the company\u2019s approach to the project effectively enough. <\/p>\n<p>&#8220;We probably were not good at saying we are researching,&#8221; he said, adding that &#8220;we should have said we were working on it, and when we have something that gives you a real benefit, we&#8217;ll bring it to you.\u201d<\/p>\n<p>The Ubisoft CEO was also questioned about the environmental impacts of blockchain tech, something which is often highlighted by gamers who <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly confuse energy-intensive Proof-of-Work (PoW) chains as the industry standard for all projects. <\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>GameFi fundraising jumps 135% in August, but is still down from June: Report<\/em><\/strong><\/p>\n<p>Guillemot noted that while he\u2019s \u201cvery cautious\u201d about the environmental impacts of the sector, he\u2019s optimistic that these issues will be ironed out over time. <\/p>\n<blockquote><p>&#8220;Like so many things, at the beginning it&#8217;s not as good as it could be, but like other new technologies they will find the right way.&#8221; <\/p><\/blockquote>\n<p><template data-name=\"subscription_form\" data-type=\"markets_outlook\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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It\u2019s a relatively&#8230;<\/p>\n","protected":false},"author":1,"featured_media":492540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDkvMTc3MjM2YmYtYmUxOS00OTZiLWE1ZWEtMDViNTA3Zjg1ZTc0LmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-492539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/492539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=492539"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/492539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/492540"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=492539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=492539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=492539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}