{"id":492547,"date":"2022-09-12T13:24:56","date_gmt":"2022-09-12T10:24:56","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/heres-how-to-build-a-solid-brand-for-your-startup-for-free\/"},"modified":"2022-09-12T13:24:56","modified_gmt":"2022-09-12T10:24:56","slug":"heres-how-to-build-a-solid-brand-for-your-startup-for-free","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/heres-how-to-build-a-solid-brand-for-your-startup-for-free\/","title":{"rendered":"#Here\u2019s how to build a solid brand for your startup for free"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2fb0cc21492\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2fb0cc21492\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-to-build-a-solid-brand-for-your-startup-for-free\/#%E2%80%9CHeres_how_to_build_a_solid_brand_for_your_startup_for_free%E2%80%9D\" >&#8220;Here\u2019s how to build a solid brand for your startup for free&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-to-build-a-solid-brand-for-your-startup-for-free\/#Psst%E2%80%A6\" >Psst&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-to-build-a-solid-brand-for-your-startup-for-free\/#Sleuth_your_way_to_success\" >Sleuth your way to success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-to-build-a-solid-brand-for-your-startup-for-free\/#Figure_out_your_brand_DNA\" >Figure out your brand DNA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-to-build-a-solid-brand-for-your-startup-for-free\/#Design_your_logo\" >Design your logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-to-build-a-solid-brand-for-your-startup-for-free\/#Aim_for_timeless_not_trendy\" >Aim for timeless, not trendy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/heres-how-to-build-a-solid-brand-for-your-startup-for-free\/#Be_patient_but_proactive\" >Be patient, but proactive<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CHeres_how_to_build_a_solid_brand_for_your_startup_for_free%E2%80%9D\"><\/span>&#8220;Here\u2019s how to build a solid brand for your startup for free&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div id=\"article-main-content\">\n                            You put your blood, sweat, and tears into building an amazing product that\u2019ll solve your customers\u2019 problems and blow the competition away. The problem is: no one knows about it.<\/p>\n<p>Sound familiar?<\/p>\n<p>You can spend all the time you want on product development, but without a well-defined brand, you\u2019ll struggle to catch the eye of customers and investors, or stand out against competitors.<\/p>\n<div class=\"inarticle-wrapper growth-quarters channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\">\n<div class=\"channel-cta-img\"><img class=\"js-lazy\" https:=\"\"\/><\/div>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/thenextweb.com\/news\/src=\" https:=\"\"\/><\/noscript><\/p>\n<div class=\"channel-cta-input\">\n<h2 class=\"channel-cta-title\"><span class=\"ez-toc-section\" id=\"Psst%E2%80%A6\"><\/span>Psst&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"channel-cta-tagline\">Get a weekly dose of entrepreneurial insights from TNW&#8217;s founder Boris<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>The question is, where do you start? You need more than a business card to get started in the big wide business world. Think: a logo, website, and popping <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> presence.<\/p>\n<p>Are you panicking because you don\u2019t have a full time designer yet? Not to worry. Marketing platforms, design tools, and online tutorials have made it easier for startups to build an attractive brand with low or absolutely no budget.<\/p>\n<p>We spoke with two experts at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/create.vista.com\/home\/\">Vista Create<\/a>, an easy-to-use graphic design platform for startups and SMEs, about how businesses can create their own branding, even if they don\u2019t have a designer on the team.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sleuth_your_way_to_success\"><\/span><strong>Sleuth your way to success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you start comparing Pantone colors (can anyone actually see the difference between peacock and ocean blue?), you need to find a benchmark. What are your competitors doing? How about your customers? What\u2019s your market\u2019s unique <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to branding?<\/p>\n<p>Sandra Iakovleva, Head of Content at VistaCreate, recommends doing a deep dive into your competitors\u2019 internet behavior.<\/p>\n<p>\u201cPay attention to the way they talk about their product or service, how they look, and how people talk about the brand,\u201d Iakovleva says. \u201cThen note where they get the most engagement, so you can replicate some of that success.\u201d<\/p>\n<p>It\u2019s also important to decide which social media platforms you need a presence on, before you start designing. Iakovleva has a word of advice for figuring that out:<\/p>\n<blockquote><p>Find out where your target audience hangs out online, how they consume their content, and how you can best reach them. Most importantly, know what you\u2019ll be doing differently from your competitors to attract that audience.<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Figure_out_your_brand_DNA\"><\/span><strong>Figure out your brand DNA <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your brand DNA doesn\u2019t require a swab, but it does require that you get a little granular about the essence of your business identity. Oksana Tunikova, Brand Manager at VistaCreate, has a simple framework for figuring this out:<\/p>\n<blockquote><p>You need to define the following elements: vision (what you aspire to achieve), mission: (what you exist to do every day), positioning: (how you\u2019re different from all the rest), personality: (what emotions your brand evokes and what language it speaks), and values (what you believe). This is what helps build emotional connection with your audience.<\/p>\n<\/blockquote>\n<p>Your brand has to be clear and recognizable, not just to your audience, but to the sales team building decks, developers creating your website, and the many interns who will also be creating assets for your team. Tunikova suggests creating a brand book to ensure, no matter who\u2019s creating content, it\u2019ll always maintain the same brand essence.<\/p>\n<p>\u201cIt doesn\u2019t have to be 100 pages long,\u201d Tunikova assures. \u201cIn some cases, a 10 page PDF will do the job. Just make sure it clearly defines guidelines on visual communication (<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/create.vista.com\/brand-kit\/\">brand color palette, versions of the logo, brand fonts<\/a>), and verbal communication (tone of voice). Once you have these rules outlined \u2013 stick to them.\u201d<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-1391236 aligncenter js-lazy\" alt=\"Image from Vista Create's Brand Kit\" width=\"1416\" height=\"1062\" sizes=\"auto, (max-width: 1416px) 100vw, 1416px\" https:=\"\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM.png 1416w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-280x210.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-180x135.png 180w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-360x270.png 360w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-796x597.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-368x276.png 368w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-736x552.png 736w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-1200x900.png 1200w\"\/><noscript><img loading=\"lazy\" class=\"size-full wp-image-1391236 aligncenter\" https:=\"\" alt=\"Image from Vista Create's Brand Kit\" width=\"1416\" height=\"1062\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM.png 1416w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-280x210.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-180x135.png 180w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-360x270.png 360w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-796x597.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-368x276.png 368w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-736x552.png 736w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Screenshot-2022-09-06-at-12.59.55-PM-1200x900.png 1200w\"\/><\/noscript><\/figure>\n<p>This is echoed by Iakovleva, who points out that building a brand kit to share externally is another important step.<\/p>\n<blockquote><p>Be sure to include your messaging (positioning statement, values, tagline, etc), brand attributes (characteristics that define who you are), all the versions of your logo (includes guidelines on how not to misuse it), the color profile of your brand, typography used across channels, and any other visual attributes that define the look, feel, and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> visual brand identity.<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Design_your_logo\"><\/span><strong>Design your logo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the easiest ways to make sure you stay true to your brand DNA with a low or no budget is to stick with the brand kit basics: your logo, colors, and fonts.<\/p>\n<p>The logo is undoubtedly the hardest thing to create. Logos have to look great on your website, as a teeny tiny favicon and blown up on a billboard. They need to work in color, and black and white.<\/p>\n<p>There are plenty of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/create.vista.com\/create\/logo-maker\/\">free design tools<\/a> out there that can help you craft a cracking logo, and select the colors and fonts that best reflect your brand identity. And if you do manage to tackle those tasks yourself, it leaves a bit more room in the kitty for bigger design projects (like your website).<\/p>\n<p><iframe loading=\"lazy\" title=\"VistaCreate Logomaker\" width=\"500\" height=\"375\" srcdoc=\"&lt;style&gt;*{padding:0;margin:0;overflow:hidden}html,body{background:#000;height:100%}img{position:absolute;top:0;left:0;width:100%;height:100%;object-fit:cover;transition:opacity .1s cubic-bezier(0.4,0,1,1)}a:hover img+img{opacity:1!important}&lt;\/style&gt;&lt;a href=\" https:=\"\" src=\"https:\/\/img.youtube.com\/vi\/pC9ZQwomvso\/hqdefault.jpg\" style=\"top: 50%;left:50%;width:68px;height:48px;transform:translate3d(-50%,-50%,0)\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>\u201cYour basics can be done on your own, for sure,\u201d Iakovleva comments. \u201cMany people take it too far with logos; they overcomplicate things with too many design elements. \u201cYou\u2019ll notice the most recognizable logos are often the most simple. The focus is on a standout visual element or a unique font that\u2019s super easy to read.\u201d<\/p>\n<p>If you get stuck while creating your logo or any other design asset, Tunikova suggests letting your brand story guide your design decisions.<\/p>\n<blockquote><p>Whether it\u2019s real or made up, a good story helps people remember brands and build a strong emotional connection to them. This could be a real personal story of a founder, explaining the source of their idea. Or a well-crafted legend telling about the origins of the product or service.<\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Aim_for_timeless_not_trendy\"><\/span><strong>Aim for timeless, not trendy <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think carefully about using trends in your startup branding. Just because Ryanair <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@ryanair\/video\/7135479838986587397?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7072307835363722757\">posted a sweet rendition of the corn song on TikTok<\/a>, doesn\u2019t mean you should too.<\/p>\n<p>Using a trending audio or filter on social can help you reach new audiences, but it shouldn\u2019t substitute building a unique social media presence.<\/p>\n<p>According to Iakovleva:<\/p>\n<blockquote><p>Trends have to be balanced with well-thought-out design decisions. You want something that will last, and for that reason, it\u2019s more important to make design decisions based on the unique aspects of your brand, your values, and the message you want to communicate.<\/p>\n<\/blockquote>\n<p>Of course, consistently publishing content that aligns with your brand is a full-time job in itself. You can make that job easier with a decent design tool.<\/p>\n<p>\u201cTweaking designs is easier than creating them from scratch,\u201d Iakovleva tells me. \u201cAnd using ready-made templates means you always have something to fall back on if you\u2019re not sure what to post on social media.\u201d<\/p>\n<p>Some websites also offer <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/create.vista.com\/tutorials\/\">handy online tutorials as well as design features<\/a>, so you can learn as you go. And if design isn\u2019t in your wheelhouse, there are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.99designs.nl\/\">online communities jam packed with talented designers who can help you<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Be_patient_but_proactive\"><\/span><strong>Be patient, but proactive <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unstoppable brands don\u2019t materialize overnight.<\/p>\n<p>As Oksana points out, \u201cdeveloping a brand is something that takes time. It doesn\u2019t just depend on your effort, but also the response of your audience. That\u2019s why we often hear that a brand is not what the company says it is, but rather what the customers think it is. It\u2019s all about perception.\u201d<\/p>\n<p>The good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> is, you can influence that perception. By mastering the basic elements of a brand book\/kit, and using those as a starting point for all other assets, you can build a consistent, memorable, and authentic brand.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/how-to-build-brand-for-startup-free\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Here\u2019s how to build a solid brand for your startup for free&#8221; You put your blood, sweat, and tears into building an amazing product that\u2019ll solve your customers\u2019 problems and blow the competition away. The problem is: no one knows about it. Sound familiar? You can spend all the time you want on product development,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":492548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Untitled-design-1.jpg&signature=bae26695e09b22e59a0e0b5e643b5b9a","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-492547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/492547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=492547"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/492547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/492548"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=492547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=492547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=492547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}