{"id":494313,"date":"2022-09-19T17:32:00","date_gmt":"2022-09-19T14:32:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-metaverse-is-becoming-a-platform-to-unite-fashion-communities\/"},"modified":"2022-09-19T17:32:00","modified_gmt":"2022-09-19T14:32:00","slug":"the-metaverse-is-becoming-a-platform-to-unite-fashion-communities","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-metaverse-is-becoming-a-platform-to-unite-fashion-communities\/","title":{"rendered":"# The Metaverse is becoming a platform to unite fashion communities"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a413cfa12c10\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a413cfa12c10\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-metaverse-is-becoming-a-platform-to-unite-fashion-communities\/#%E2%80%9D_The_Metaverse_is_becoming_a_platform_to_unite_fashion_communities_%E2%80%9C\" >&#8221; The Metaverse is becoming a platform to unite fashion communities &#8220;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-metaverse-is-becoming-a-platform-to-unite-fashion-communities\/#Will_fashion_communities_want_to_engage_in_the_Metaverse\" >Will fashion communities want to engage in the Metaverse?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_The_Metaverse_is_becoming_a_platform_to_unite_fashion_communities_%E2%80%9C\"><\/span>&#8221; The Metaverse is becoming a platform to unite fashion communities &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div class=\"post-content\" data-v-6ebd806f>A recent report from <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> research and advisory firm Technavio predicts that the Metaverse will hit a market share value of $50.37 billion by the year 2026. Therefore, it shouldn\u2019t come as a surprise that the trillion-dollar fashion industry has started taking a major interest in the Metaverse.\u00a0<\/p>\n<p>While most luxury labels and brands remain focused on creating nonfungible tokens (NFTs) to replicate physical items, a handful of projects have started bringing their communities into the Metaverse. <\/p>\n<p>For example, on Sept. 5, Vogue Singapore <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/vogue.sg\/lina-zhang-september-issue-2022\/\">launched<\/a> a fashion-first Web3 community known as \u201cVogue Singapore\u2019s New World.\u201d While Vogue Singapore has previously shown an interest in NFTs by tokenizing their Sept. 2021 cover, Natasha Damodaran \u2014 managing director of Vogue Singapore \u2014 told Cointelegraph that the publication has gone a step further by creating a virtual experience that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.vogue.com\/article\/welcome-to-fashions-new-world\">encompasses<\/a> the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a> of \u201cFashion\u2019s New World.\u201d Damodaran explained that the platform allows its community to interact with various types of content and imagery. She said:<\/p>\n<p>\u201cVogue Singapore\u2019s New World currently allows users to explore a surrealism-inspired realm featuring a welcome video from Vogue\u2019s September 2022 cover star and supermodel Lina Zhang. Users can also experience an AI-generated beauty shoot called Bio RESONANCE by artist Terry Gates, along with digital couture by Beijing-based designer Yimeng Yu created exclusively for Vogue Singapore.\u201d<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-09\/18d6d010-d9a7-47fa-8bd6-09b2bb8ccd01.png\" alt=\"\" title=\"\"><figcaption style=\"text-align: center;\"><em>A glimpse inside Vogue Singapore\u2019s New World. Source: Vogue Singapore<\/em><\/figcaption><\/figure>\n<p>Damodaran explained that Vogue\u2019s metaverse is powered by Spatial.io, a Metaverse platform that specializes in 3D spaces. The virtual space has also been designed by Polycount.io, an agency focused on NFTs.\u00a0<\/p>\n<p>Gianna Valintina, head of marketing at Spatial, told Cointelegraph that Vogue Singapore\u2019s Metaverse is accessible via mobile devices, desktops and virtual reality (VR). She added that users who enter the New World are able to create a custom avatar that can then be dressed in two Vogue-exclusive wearable creations by fashion designer <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.vogue.sg\/fashion-designer-yimeng-yu\">Yimeng Yu<\/a>. Damodaran further noted that users can interact directly with Vogue Singapore\u2019s September cover, while reading various pieces of content associated with images.<\/p>\n<p>While Vogue Singapore\u2019s New World enables a more engaging way for users to view and read content, Valintina stressed that this also allows brands and communities to build better experiences. Indeed, Damodaran noted that the Metaverse offers labels an opportunity to expand their reach to other market segments while showcasing creativity and craftsmanship. \u201cFor Vogue, that means connecting the fashion community and introducing them to Web3 and vice-versa while still creating avenues of engagement that are relevant on digital platforms,\u201d she said.\u00a0<\/p>\n<p>Although this concept is still new, it resonated with Yu, who created the two digital couture designs for the platform. Yu told Cointelegraph that the development of digital technology and the surge of online life in the post-epidemic era have brought new opportunities to the fashion industry. She said: <\/p>\n<p>\u201cDigital technologies and Intelligent production are innovating the fashion design paradigm, production process, display method, retailing path and user experience within the fashion industry. In both designer creativity and user experience perspective, the Metaverse brings the fashion industry endless possibilities.\u201d<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-09\/a36af2ef-cd8e-4fdb-8613-f32f1fbbff50.png\" alt=\"\" title=\"\"><figcaption style=\"text-align: center;\"><em>A couture design for Vogue Singapore\u2019s New World by Yimeng Yu. Source: Vogue Singapore<\/em><\/figcaption><\/figure>\n<p>Regarding new opportunities, Steven Kold, CEO of The Council of Fashion Designers of America (CFDA) \u2014 a non-profit trade association founded in 1962 consisting of American fashion designers \u2014 told Cointelegraph that to strengthen the impact of American fashion globally, the CFDA decided to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cfda.com\/news\/cfda-celebrates-its-60th-anniversary-in-the-metaverse-web3\">launch<\/a> an exhibition in the Metaverse:\u00a0<\/p>\n<blockquote><p>\u201cAs we were mulling ways to mark our 60th anniversary, we decided it had to be future-facing, and an exhibition in the Metaverse was a perfect way to honor our past with an eye to what\u2019s next.\u201d<\/p><\/blockquote>\n<p>Similar to Vogue Singapore, Kold explained that he hopes the CFDA\u2019s entry into the Metaverse will reach new audiences while sparking an interest in American fashion and designers: \u201cBecause it\u2019s in the Metaverse, individuals don\u2019t need to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> to see the exhibition, but can enjoy it from the comfort of their own home.\u201d\u00a0<\/p>\n<p>Kold shared that the CFDA\u2019s entry into Web3 will be marked with a curated retrospective of the last 60 years of American fashion, along with a collection of commemorative NFTs for auction to benefit the CFDA Foundation. The exhibition is expected to open in Dec. 2022 in The Sandbox. <\/p>\n<p>While this demonstrates the CFDA\u2019s first entry into Web3, Kold pointed out that the organization is not yet launching a formal platform. Although Vogue Singapore\u2019s Metaverse project is expected to evolve (with a new phase launching in Oct. 2022), Kold explained that CFDA\u2019s etaverse exhibition is a \u201ctest and learn\u201d for the organization. \u201cThe CFDA will start building its Web3 community while it onboards its current Web2 base. This will help us slowly build toward a larger Metaverse community and experience for American fashion,\u201d he said. <\/p>\n<p>Regardless, Akbar Hamid, founder and CEO of 5Crypto \u2014 the creative consultancy behind CFDA\u2019s project \u2014 told Cointelegraph that bringing the CFDA\u2019s community together in the Metaverse is a first for fashion. \u201cThis is a great way to raise awareness and interest for fashion amongst the Gen Z audience while bringing an older audience into the Metaverse. This is also an opportunity to engage Metaverse creators to work alongside iconic fashion designers and curators to reimagine visionary style and design in a voxelized environment,\u201d he said.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_fashion_communities_want_to_engage_in_the_Metaverse\"><\/span>Will fashion communities want to engage in the Metaverse?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although encouraging fashion-focused communities to engage in the Metaverse may be the next step for certain projects, it remains unclear how users will react. For example, while Vogue Singapore\u2019s New World is innovative, the concept may not im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely resonate with the publisher\u2019s audience. Brian Trunzo, metaverse lead for Polygon Studios, told Cointelegraph that while brands on the Metaverse tend to have a deeper connection with their consumers, media publications are still trying to better understand this:<\/p>\n<blockquote><p>\u201cMedia is still trying to figure out how to use Web3 tools to engage an audience and convert them from consumers into community members or, in the best instance, super fans. Even those who succeeded at this in Web2 are finding it difficult as converting one from Instagram to a DAO [decentralized autonomous organization] member or NFT holder is no easy task.\u201d<\/p><\/blockquote>\n<p>However, Jinha Lee, co-founder and chief product officer of Spatial, told Cointelegraph that within a week of launching New World, users collectively spent over four million minutes on the platform. \u201cSeeing this demonstrates that a large majority of people have been enjoying the space during Vogue Singapore\u2019s launch,\u201d he said.<\/p>\n<p>While this statistic is noteworthy, Justin Banon, co-founder of Boson Protocol \u2014 a metaverse commerce protocol focused on digital and physical fashion \u2014 told Cointelegraph that, as with any new technology, there will initially be a period where users visit the platform exploratorily rather than with a fervent desire to do much else. But, while adoption may be slow, Banon believes that projects like the one being initiated by Vogue Singapore will ultimately impact the entire fashion and media sector:<\/p>\n<blockquote><p>\u201cWhen we ask whether more fashion magazines will want to enter the Metaverse moving forward, I believe the only conclusion to come to is yes. It\u2019s a new space, brimming with innovation and authenticity, concepts that the world of fashion has prided itself on since its inception, so the Metaverse is the next logical step forward. I don\u2019t believe that there will be a single fashion magazine that won\u2019t have adopted Web3 and the metaverse in some shape or form in the future.\u201d\u00a0<\/p><\/blockquote>\n<p><template data-name=\"subscription_form\" data-type=\"defi_newsletter\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/the-metaverse-is-becoming-a-platform-to-unite-fashion-communities\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221; The Metaverse is becoming a platform to unite fashion communities &#8220; A recent report from technology research and advisory firm Technavio predicts that the Metaverse will hit a market share value of $50.37 billion by the year 2026. Therefore, it shouldn\u2019t come as a surprise that the trillion-dollar fashion industry has started taking a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":494314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMDkvYzUzMGYxZDMtYTk0OC00ZWRhLWE5YTktNDdjYTk3MTNlYTBjLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[91498,95118,89067,93542,74355,117,70501,5012,4965,41847],"class_list":["post-494313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-metaverse","tag-nft","tag-sandbox","tag-web3","tag-adoption","tag-business","tag-fashion","tag-singapore","tag-technology","tag-women"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/494313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=494313"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/494313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/494314"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=494313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=494313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=494313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}