{"id":494514,"date":"2022-09-19T23:53:42","date_gmt":"2022-09-19T20:53:42","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/amazon-alexa-is-getting-ads-disguised-as-answers\/"},"modified":"2022-09-19T23:53:42","modified_gmt":"2022-09-19T20:53:42","slug":"amazon-alexa-is-getting-ads-disguised-as-answers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/amazon-alexa-is-getting-ads-disguised-as-answers\/","title":{"rendered":"#Amazon Alexa Is Getting Ads Disguised as Answers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2cc4082c88b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2cc4082c88b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/amazon-alexa-is-getting-ads-disguised-as-answers\/#%E2%80%9CAmazon_Alexa_Is_Getting_Ads_Disguised_as_Answers%E2%80%9D\" >&#8220;Amazon Alexa Is Getting Ads Disguised as Answers&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CAmazon_Alexa_Is_Getting_Ads_Disguised_as_Answers%E2%80%9D\"><\/span>&#8220;Amazon Alexa Is Getting Ads Disguised as Answers&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div id=\"post-833960\">\n<div class=\"entry-content e-content\">\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"type:primaryImage size-full wp-image-771998\" data-pagespeed-no-defer=\"\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/11\/amazon-alexa-echo-dot.jpg?width=1198&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Amazon Echo Dot on a marble surface\" width=\"1200\" height=\"675\"\/><figcaption class=\"wp-caption-text\"><span class=\"type:primaryImage imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-photo\/london-united-kingdom-september-20-2020-1819449518\">Grumpy Cow Studios\/Shutterstock.com<\/a><\/span><\/figcaption><\/figure>\n<p>Amazon\u2019s Alexa is one of the most used virtual assistants out there, and it\u2019ll soon take a new <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to make its answers more accurate. How, you might ask? By asking for help from brands \u2014 in exchange for some brand exposure, of course.<\/p>\n<p>Amazon officially announced a new Alexa feature called \u201cCustomers Ask Alexa,\u201d which allows brands to input their own answers to common questions made by users, instead of pulling those answers from the Internet or from Alexa\u2019s crowdsourced answers.<\/p>\n<p>They\u2019ll be, in a way, ads disguised as answers, and they would presumably be shown only when someone asks something relevant to that brand. Whenever an answer to a question is coming from a brand, it\u2019ll be clarified and the answer will be attributed to that specific brand. All answers will go through content moderation and quality checks, and brands will not be able to pay for answers, so theoretically, those two things should keep brands from abusing the system. Of course, though, that\u2019ll depend on how good, or bad, those checks are.<\/p>\n<p>If the system is done right, it could be a way for answers to some questions to be curated and, in turn, improved. And in the process, brands can get exposure. Everyone wins.<\/p>\n<p>Branded answers will start showing up on Amazon search results by the end of this year, while Alexa should begin reading them out by the beginning of next year.<\/p>\n<p><small>Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.aftvnews.com\/amazon-to-let-brands-submit-answers-to-common-alexa-questions-as-a-form-of-advertising\/?tag=htgnews-20\">AFTVnews<\/a><\/small><\/p>\n<\/div>\n<p><!-- .entry-content --><br \/>\n<!-- .entry-footer -->\n<\/div>\n<p><script>\n setTimeout(function(){\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s) } (window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n   fbq('init', '335401813750447');\n   fbq('track', 'PageView');\n  },3000);\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.howtogeek.com\/833960\/amazon-alexa-is-getting-ads-disguised-as-answers\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Amazon Alexa Is Getting Ads Disguised as Answers&#8221; Grumpy Cow Studios\/Shutterstock.com Amazon\u2019s Alexa is one of the most used virtual assistants out there, and it\u2019ll soon take a new approach to make its answers more accurate. How, you might ask? By asking for help from brands \u2014 in exchange for some brand exposure, of course&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":494515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/11\/amazon-alexa-echo-dot.jpg?height=200p&trim=2,2,2,2","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-494514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/494514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=494514"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/494514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/494515"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=494514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=494514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=494514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}