{"id":494677,"date":"2022-09-20T23:01:33","date_gmt":"2022-09-20T20:01:33","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/you-still-cant-trust-amazon-reviews-and-heres-why-review-geek\/"},"modified":"2022-09-20T23:01:33","modified_gmt":"2022-09-20T20:01:33","slug":"you-still-cant-trust-amazon-reviews-and-heres-why-review-geek","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/you-still-cant-trust-amazon-reviews-and-heres-why-review-geek\/","title":{"rendered":"#You Still Can\u2019t Trust Amazon Reviews and Here\u2019s Why \u2013 Review Geek"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41880b5e747\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41880b5e747\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/you-still-cant-trust-amazon-reviews-and-heres-why-review-geek\/#%E2%80%9CYou_Still_Cant_Trust_Amazon_Reviews_and_Heres_Why_%E2%80%93_Review_Geek%E2%80%9D\" >&#8220;You Still Can\u2019t Trust Amazon Reviews and Here\u2019s Why \u2013 Review Geek&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/you-still-cant-trust-amazon-reviews-and-heres-why-review-geek\/#%E2%80%9CIn_Exchange%E2%80%9D_Reviews\" >\u201cIn Exchange\u201d Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/you-still-cant-trust-amazon-reviews-and-heres-why-review-geek\/#Review_Merging\" >Review Merging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/you-still-cant-trust-amazon-reviews-and-heres-why-review-geek\/#How_Are_Amazon_Star_Ratings_Calculated\" >How Are Amazon Star Ratings Calculated?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/you-still-cant-trust-amazon-reviews-and-heres-why-review-geek\/#How_to_Spot_Fake_Reviews_on_Amazon\" >How to Spot Fake Reviews on Amazon<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CYou_Still_Cant_Trust_Amazon_Reviews_and_Heres_Why_%E2%80%93_Review_Geek%E2%80%9D\"><\/span>&#8220;You Still Can\u2019t Trust Amazon Reviews and Here\u2019s Why \u2013 Review Geek&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div id=\"article-content-area\">\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"type:primaryImage wp-image-130313 size-full\" data-pagespeed-no-defer=\"\" src=\"https:\/\/www.reviewgeek.com\/p\/uploads\/2022\/09\/b0e9e529.jpg?width=1200\" alt=\"Amazon logo on a phone\" width=\"1920\" height=\"1080\" data-crediturl=\"https:\/\/www.shutterstock.com\/image-photo\/kazan-russia-oct-02-2021-amazon-2050982990?tag=lsmedia-10953-20\" data-credittext=\"Sergei Elagin\/Shutterstock.com\"\/><figcaption class=\"wp-caption-text\"><span class=\"type:primaryImage imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-photo\/kazan-russia-oct-02-2021-amazon-2050982990?tag=lsmedia-10953-20\">Sergei Elagin\/Shutterstock.com<\/a><\/span><\/figcaption><\/figure>\n<p>These days we all buy a ton of stuff online, and a good majority of that is likely from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/?tag=lsmedia-10953-20\">Amazon<\/a>. With online shopping, ratings and reviews are one of the most important factors for many users. Still, it\u2019s important to remember that\u00a0not everything is what it seems when you\u2019re browsing Amazon\u2019s marketplace.<\/p>\n<p>Amazon reviews are one of its best assets and\u00a0biggest problems. Reviews can be wildly helpful if you\u2019re trying to find a good deal or get the best product for your money. But you can\u2019t always trust them. Fake or misleading reviews are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/amazon-continues-crack-down-on-alleged-fake-reviews-site\/?tag=lsmedia-10953-20\">not a new<\/a> issue <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/wirecutter\/blog\/lets-talk-about-amazon-reviews\/?tag=lsmedia-10953-20\">for\u00a0the site<\/a>, and here\u2019s why you still can\u2019t trust Amazon reviews.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"%E2%80%9CIn_Exchange%E2%80%9D_Reviews\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" name=\"autotoc_anchor_0\">\u201cIn Exchange\u201d Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-130305 size-full\" data-pagespeed-lazy-src=\"https:\/\/www.reviewgeek.com\/p\/uploads\/2022\/09\/08b1e906.jpg\" alt=\"Aukey paid reviews Amazon\" width=\"1920\" height=\"1080\" data-crediturl=\"https:\/\/twitter.com\/corbindavenport\/status\/1391838929360457743?\" data-credittext=\"Aukey \/ Twitter\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\">Aukey offered $100 gift cards in return for \u201can honest review.\u201d <span class=\"imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/corbindavenport\/status\/1391838929360457743?\">Aukey \/ Twitter<\/a><\/span><\/figcaption><\/figure>\n<p>If you are\u00a0shopping on Amazon, there is a good chance you\u2019ll find a few fake reviews somewhere. These come in many forms, whether that\u2019s paid reviews, Facebook groups that flood a product with high ratings to appear higher in results, or even those \u201cIn Exchange\u201d reviews we\u2019re all quite familiar with.<\/p>\n<p>And if you don\u2019t know what we mean by that, search for something and look at an off-brand product. Many items, especially in the tech space, have reviews like, \u201cI got a discount on this product in exchange for an honest review,\u201d or something similar.<\/p>\n<p>In 2021, Amazon removed entire brands, including Aukey, RAVPower, Mpow, and several others, over this violation. The company removed millions of these \u201cin exchange\u201d reviews, too, then <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.aboutamazon.com\/news\/how-amazon-works\/creating-a-trustworthy-reviews-experience?&amp;tag=lsmedia-10953-20\">put out a statement<\/a> on how Amazon is creating a trustworthy review experience.<\/p>\n<p>However, the problem didn\u2019t go away. Instead, there are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/Amazon-Reviewer-Club-889499477918114\/?tag=lsmedia-10953-20\">Facebook groups<\/a> dedicated to this same type of practice. Instead of mentioning it in the review, members of a club or group get discounts or promo codes, then must leave reviews on a product.<\/p>\n<p>And while Amazon has taken several steps in the right direction, and things keep improving, it\u2019s not enough. Today, we still see all sorts of shady or untrustworthy reviews and situations that are hard to ignore, making finding honest reviews a challenge.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Review_Merging\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" name=\"autotoc_anchor_1\">Review Merging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-126032 size-full\" data-pagespeed-lazy-src=\"https:\/\/www.reviewgeek.com\/p\/uploads\/2022\/08\/cf500e00-2.jpg\" alt=\"\" width=\"1920\" height=\"1080\" data-crediturl=\"https:\/\/www.shutterstock.com\/image-photo\/bergamo-italy-5-march-2021-group-1934372279\" data-credittext=\"Khomulo Anna\/Shutterstock.com\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-photo\/bergamo-italy-5-march-2021-group-1934372279\">Khomulo Anna\/Shutterstock.com<\/a><\/span><\/figcaption><\/figure>\n<p>Another common problem with Amazon reviews that we\u2019re seeing more of lately is review merging. And while this could happen by accident, many brands merge old products with good reviews (or any reviews) into a new product that doesn\u2019t make any sense.<\/p>\n<p>Why would a company merge reviews? Well, a different product could rank higher in Amazon search results, look more appealing, and have an excellent four or 5-star rating on the outside. Then, an unsuspecting buyer will see its high rating and several hundred reviews and buy it without researching further. That\u2019s bad for consumers.<\/p>\n<p>A prime example is this nifty little no-name <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/dp\/B0BFKKN69K?th=1&amp;tag=lsmedia-10953-20\">screw-in lightbulb security camera<\/a>. It\u2019s easy to install, gives you a security camera anywhere with a light socket, and it looks to have over 200 reviews giving it a 4-5 star rating.<\/p>\n<p>However, look a little closer, and you\u2019ll notice all of those reviews are for a pitcher for drinking water, tea, or juice. The reviews have nothing to do with a security camera, many of which are from way back in 2018. Confused? Me too. None of the reviews are from the current year (2022, at the time of writing), and not a single review is for the camera.<\/p>\n<p>Unfortunately, we\u2019ve even seen the\u00a0\u201cAmazon\u2019s Choice\u201d badge on headphones, USB devices, and other products with fake \u201cmerged\u201d reviews. One product has over 30,000 reviews, a high rating, and showed up on the first page of search results. Unfortunately, many of the reviews were for a completely unrelated product.<\/p>\n<p>Misleading much?<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_Are_Amazon_Star_Ratings_Calculated\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" name=\"autotoc_anchor_2\">How Are Amazon Star Ratings Calculated?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-130319 size-full\" data-pagespeed-lazy-src=\"https:\/\/www.reviewgeek.com\/p\/uploads\/2022\/09\/ce412435.png\" alt=\"amazon logo and review rating\" width=\"1920\" height=\"1080\" data-credittext=\"Amazon (edited)\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"imagecredit\">Amazon (edited)<\/span><\/figcaption><\/figure>\n<p>So, how are the Amazon reviews and star ratings calculated anyways? Well, that\u2019s another issue that could potentially affect your purchasing decision. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=GQUXAMY73JFRVJHE&amp;tag=lsmedia-10953-20\">According<\/a> to the company, \u201cAmazon calculates a product\u2019s star rating using machine-learned models instead of a simple average.\u201d<\/p>\n<p>This could be good and bad, but we\u2019re not sure without knowing more details. Either way, Amazon doesn\u2019t just take an average of all the stars and give you a solid number. Instead, it uses the age of the review, purchaser status, and several other factors. Then a machine-learning algorithm comes up with the star rating we all see on the site.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_to_Spot_Fake_Reviews_on_Amazon\"><\/span><a rel=\"nofollow noopener\" target=\"_blank\" name=\"autotoc_anchor_3\">How to Spot Fake Reviews on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-130325 size-full\" data-pagespeed-lazy-src=\"https:\/\/www.reviewgeek.com\/p\/uploads\/2022\/09\/50db0995.jpg\" alt=\"Laptop showing Amazon marketplace\" width=\"1920\" height=\"1080\" data-crediturl=\"https:\/\/www.shutterstock.com\/image-photo\/bangkok-thailand-september-10-2017-isolated-718157299\" data-credittext=\"Jesse33\/Shutterstock.com\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-photo\/bangkok-thailand-september-10-2017-isolated-718157299\">Jesse33\/Shutterstock.com<\/a><\/span><\/figcaption><\/figure>\n<p>Another potential issue is all those \u201cVerified Purchase\u201d reviews you\u2019ll spot on Amazon where the company verified that the reviewer actually bought that item. Just because the purchase is \u201cverified\u201d doesn\u2019t mean the review isn\u2019t fake or paid for or that it was even bought on Amazon. The system simply needs images to verify the reviewer has said product. It just gives other customers a false sense of security.<\/p>\n<p>So, how can you spot when funny business is happening? Here are a few things to look for while viewing products on the marketplace.<\/p>\n<ul>\n<li>Too many 5-star reviews with only one or two words in the review.<\/li>\n<li>Lack of detail with generic \u201cGood product,\u201d \u201cGreat item,\u201d or \u201cExcellent\u201d as the review title.<\/li>\n<li>Watch out for review merging where the product doesn\u2019t match the reviews.<\/li>\n<li>\u201cCustomers also bought\u201d section contains unrelated products. (a sign of merging)<\/li>\n<li>Poor grammar with robotic (bot-like) spelling and wording.<\/li>\n<li>Several similar reviews in a short period, with big gaps between all the others.<\/li>\n<li>Any review that mentions \u201cin exchange for an honest review\u201d type comments.<\/li>\n<\/ul>\n<p>As you can see, there are still several different issues regarding Amazon reviews. However, remember that many of these elements are also in good, honest, legitimate reviews.<\/p>\n<p>Furthermore, don\u2019t instantly discredit an item if you spot a weird review because it could be a real review or even a \u201cfalse positive\u201d review from hackers and spam bots. The Amazon marketplace is a tricky business with a lot of competition, and some people will go to insane lengths to beat the competition. This can include buying bad reviews to make its competitor\u2019s product look suspicious.<\/p>\n<hr\/>\n<p>In closing, this isn\u2019t a new problem, and it\u2019s not limited to Amazon, as Walmart, eBay, and others are in a similar boat. Also, Amazon works tirelessly to prevent these reviews, which is a tough job. Just think about all the items on Amazon and the millions of real (and fake) customers. There\u2019s a reason the company removes hundreds of millions of reviews as fast as it can.<\/p>\n<p>That doesn\u2019t change the fact that it\u2019s still hard to trust Amazon reviews. What next? We\u2019ll have to wait and see what Amazon comes up with next. For now, you can look into tools like <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.fakespot.com\/\">Fakespot<\/a>, which uses AI to detect fake reviews, scams, and other bots. Or, use <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/reviewmeta.com\/\">ReviewMeta<\/a> to evaluate Amazon reviews while you shop.\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><script>\nsetTimeout(function(){\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '1137093656460433');\n  fbq('track', 'PageView');\n  },3000);\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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With online shopping, ratings and reviews are one of the most important factors for many users. Still, it\u2019s important to remember&#8230;<\/p>\n","protected":false},"author":1,"featured_media":494678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.reviewgeek.com\/p\/uploads\/2022\/09\/b0e9e529.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-494677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/494677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=494677"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/494677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/494678"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=494677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=494677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=494677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}