{"id":495191,"date":"2022-09-22T18:28:11","date_gmt":"2022-09-22T15:28:11","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/uk-scaleup-pioneers-new-id-verification-technique-turning-heads\/"},"modified":"2022-09-22T18:28:11","modified_gmt":"2022-09-22T15:28:11","slug":"uk-scaleup-pioneers-new-id-verification-technique-turning-heads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/uk-scaleup-pioneers-new-id-verification-technique-turning-heads\/","title":{"rendered":"#UK scaleup pioneers new ID verification technique: turning heads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a408d41eb735\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a408d41eb735\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/uk-scaleup-pioneers-new-id-verification-technique-turning-heads\/#%E2%80%9CUK_scaleup_pioneers_new_ID_verification_technique_turning_heads%E2%80%9D\" >&#8220;UK scaleup pioneers new ID verification technique: turning heads&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/uk-scaleup-pioneers-new-id-verification-technique-turning-heads\/#Greetings_humanoids\" >Greetings, humanoids<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/uk-scaleup-pioneers-new-id-verification-technique-turning-heads\/#Under_the_hood\" >Under the hood<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/uk-scaleup-pioneers-new-id-verification-technique-turning-heads\/#Plotting_fraud\" >Plotting fraud<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CUK_scaleup_pioneers_new_ID_verification_technique_turning_heads%E2%80%9D\"><\/span>&#8220;UK scaleup pioneers new ID verification technique: turning heads&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div id=\"article-main-content\">\n                            <span style=\"font-weight: 400;\">A UK scale-up this week unveiled an industry-first <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to identity verification: asking users to turn their heads.<\/span><\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/onfido.com\/\"><span style=\"font-weight: 400;\">Onfido<\/span><\/a><span style=\"font-weight: 400;\">, an Oxford University spin-out, launched the software amid surging identity fraud. Growing economic pressures, increasing digitization, and <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/covid-19\/increased-fraud-economic-crime.html\"><span style=\"font-weight: 400;\">pandemic-fuelled upheaval<\/span><\/a><span style=\"font-weight: 400;\"> recently led politicians to warn that <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theguardian.com\/money\/2022\/feb\/02\/government-faces-urgent-call-to-tackle-britains-epidemic\"><span style=\"font-weight: 400;\">a \u201cfraud epidemic\u201d<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 is sweeping across Onfido\u2019s home country of the UK.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar developments have been observed around the world. In the US, for instance, around 49 million consumers fell victim to identity fraud in 2020 <\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\"> costing them a total of <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.apple.com\/uk\"><span style=\"font-weight: 400;\">around $56 billion<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"inarticle-wrapper neural channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\">\n<div class=\"channel-cta-img\"><img class=\"js-lazy\" https:=\"\"\/><\/div>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/thenextweb.com\/news\/src=\" https:=\"\"\/><\/noscript><\/p>\n<div class=\"channel-cta-input\">\n<h2 class=\"channel-cta-title\"><span class=\"ez-toc-section\" id=\"Greetings_humanoids\"><\/span>Greetings, humanoids<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"channel-cta-tagline\">Subscribe to our <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter now for a weekly recap of our favorite AI stories in your inbox.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">These trends have triggered <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2022\/08\/01\/2489753\/0\/en\/Identity-Verification-Market-Size-is-projected-to-reach-USD-32-94-Billion-by-2030-growing-at-a-CAGR-of-16-35-Straits-Research.html\"><span style=\"font-weight: 400;\">a boom in the ID verification market<\/span><\/a><span style=\"font-weight: 400;\">. Increasingly sophisticated fraudsters are also forcing providers to develop more advanced detection methods.<\/span><\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/onfido.com\/\"><span style=\"font-weight: 400;\">Onfido<\/span><\/a><span style=\"font-weight: 400;\"> gave TNW an exclusive demo of their new entry to the field: a head-turn capture experience dubbed Motion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The uptake of biometric onboarding has been curbed by two key problems. \u201cActive\u201d detection methods, which ask users to perform a sequence of gestures in front of a camera, are notorious for <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.idrnd.ai\/wp-content\/uploads\/2020\/02\/IDRD-Passive-Facial-Liveness-Whitepaper-Feb2020.pdf\"><span style=\"font-weight: 400;\">high abandonment rates<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPassive\u201d approaches, meanwhile, remove this friction as they don\u2019t require specific user actions, but this often creates uncertainty about the process. A little bit of friction can reassure customers \u2014 but too much scares them away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Motion attempts to resolve both these issues. Giulia Di Nola, an Onfido product manager, told TNW the company tested more than 50 prototypes before deciding that head-turn capture provides the best balance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe experimented with device movements, different pattern movements, feedback from end users, and work with our research team,\u201d she said. \u201cThis was the sweet spot that we found was easy to use, secure enough, and gives us all the signals we needed.\u201d<\/span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-1391437 js-lazy\" alt=\"Onfido works with Check\" width=\"894\" height=\"596\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" https:=\"\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/01.jpeg 894w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/01-280x187.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/01-203x135.jpeg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/01-405x270.jpeg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/01-796x531.jpeg 796w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fneural%2F2022%2F09%2F22%2Fonfido-launches-industry-first-biometric-id-verification-system-motion%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Onfido sells Motion as an SDK to clients such as scooter rental platform Check, which uses the system to open customer accounts. Credit: Check\" data-title=\"Share Onfido sells Motion as an SDK to clients such as scooter rental platform Check, which uses the system to open customer accounts. Credit: Check on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Onfido sells Motion as an SDK to clients such as scooter rental platform Check, which uses the system to open customer accounts. Credit: Check on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Onfido sells Motion as an SDK to clients such as scooter rental platform <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ridecheck.app\/\">Check<\/a>, which uses the system to open customer accounts. Credit: Check<\/figcaption><noscript><img loading=\"lazy\" class=\"size-full wp-image-1391437\" https:=\"\" alt=\"Onfido works with Check\" width=\"894\" height=\"596\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/01.jpeg 894w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/01-280x187.jpeg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/01-203x135.jpeg 203w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/01-405x270.jpeg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/01-796x531.jpeg 796w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Onfido says the system\u2019s false rejection and acceptance rates are under 0.1%. The verification speed, meanwhile, is 10 seconds or under for 95% of users. That\u2019s quick for onboarding clients, but fairly slow for frequent use \u2014 which may explain why Onfido isn\u2019t yet using the service for regular authentication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our demo, the process felt swift and seamless. After sharing a photo ID, the user is directed to provide their facial biometrics via a smartphone. They\u2019re first instructed to position their face within the frame and then to turn their head slightly towards the right and the left \u2014 the order doesn\u2019t matter. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As they move, the system provides feedback to ensure correct alignment. Moments later, the app delivers its decision: clear.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Under_the_hood\"><\/span>Under the hood<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the user turns, <\/span><span style=\"font-weight: 400;\">AI<\/span><span style=\"font-weight: 400;\"> compares the face on the camera with the one on the ID.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The video is sequenced into multiple frames, which are then separated into different sub-components. Next, a suite of <\/span><span style=\"font-weight: 400;\">deep learning<\/span><span style=\"font-weight: 400;\"> networks analyzes both the individual parts and the video in its entirety.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The networks detect patterns within the image. In facial recognition, these patterns range from the shape of a nose to the colors of the eyes. In the case of anti-spoofing, the patterns could be reflections from a recorded video, bezels on a digital device, or the sharp edges of a mask.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each network builds a representation of the input image. All the information is then aggregated into a single score.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThat is what our customers see: whether or not we think the person is genuine or a spoof,\u201d said Romain Sabathe, Onfido\u2019s applied <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> lead for machine learning. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>Onfido\u2019s confidence in Motion derives, in part, from an unusual company division: a fraud creation unit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a location that resembles a photo studio, the team tested various masks, lighting resolutions, videos, manipualted images, refresh rates, and angles. In total, they created more than 1000,000 different examples of fraud \u2014 which were used to train the <\/span><span style=\"font-weight: 400;\">algorithm<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each case was tested on the system. If it passed the checks, the team probed Motion further with similar types of fraud, such as different versions of a mask. This generated a feedback loop of finding issues, resolving them, and improving the mechanism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Motion also had to work on a diverse range of users. Despite stereotypes about the victims, fraud affects most demographics <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nao.org.uk\/wp-content\/uploads\/2017\/06\/Online-Fraud.pdf\"><span style=\"font-weight: 400;\">fairly evenly<\/span><\/a><span style=\"font-weight: 400;\">. To ensure the system serves them, Onfido deployed diverse training datasets and extensive testing. The company says this reduced algorithmic biases and false rejections across all geographical regions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Plotting_fraud\"><\/span>Plotting fraud<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sabathe demonstrated how Motion works when a fraudster uses a mask.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the system captures his face, it extracts information from the image. It then represents the findings as coordinates on a 3D chart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The chart is comprised of colored clusters, which correspond to features from both genuine users and types of fraud. When Sabathe puts the mask on, the system plots the image on the fraud cluster. As soon as he takes it off, the point enters the genuine cluster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe can start understanding how the network interprets the different spoof types and the different genuine users that it sees based on that representation,\u201d he said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>Onfido\u2019s head-turn technique resembles one <\/span><span style=\"font-weight: 400;\">revealed last month by Metaphysic.ai<\/span><span style=\"font-weight: 400;\">, a startup behind the viral Tom Cruise deepfakes. Researchers at the company discovered that a sideways glance could expose deepfake video callers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di Nola notes that such synthetic <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> attacks remain rare \u2014 for now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s definitely not the most common type of attack that we see in production,\u201d she said. \u201cBut it is an area that we are aware of and that we are investing in.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the field of identity fraud, both attacks and defenses will continue to rapidly evolve.<\/span>\n                        <\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/onfido-launches-industry-first-biometric-id-verification-system-motion\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;UK scaleup pioneers new ID verification technique: turning heads&#8221; A UK scale-up this week unveiled an industry-first approach to identity verification: asking users to turn their heads. Onfido, an Oxford University spin-out, launched the software amid surging identity fraud. Growing economic pressures, increasing digitization, and pandemic-fuelled upheaval recently led politicians to warn that a \u201cfraud&#8230;<\/p>\n","protected":false},"author":1,"featured_media":495192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/neural?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/09\/Untitled-design-5.jpg&signature=db962f5b70da94d533aee7ea80dec72a","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-495191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/495191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=495191"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/495191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/495192"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=495191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=495191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=495191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}