{"id":496132,"date":"2022-09-26T16:50:23","date_gmt":"2022-09-26T13:50:23","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/study-finds-tactile-impressions-add-product-value\/"},"modified":"2022-09-26T16:50:23","modified_gmt":"2022-09-26T13:50:23","slug":"study-finds-tactile-impressions-add-product-value","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/study-finds-tactile-impressions-add-product-value\/","title":{"rendered":"#Study finds tactile impressions add product value"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ae2a411546ad\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ae2a411546ad\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/study-finds-tactile-impressions-add-product-value\/#%E2%80%9CStudy_finds_tactile_impressions_add_product_value%E2%80%9D\" >&#8220;Study finds tactile impressions add product value&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CStudy_finds_tactile_impressions_add_product_value%E2%80%9D\"><\/span>&#8220;Study finds tactile impressions add product value&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2022\/study-finds-tactile-im.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/2022\/study-finds-tactile-im.jpg\" data-sub-html=\"Smartphone covers with different surface roughness were used in the study. Courtesy Yoshihiko Kadoya\">\n<figure class=\"article-img\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2022\/study-finds-tactile-im.jpg\" alt=\"Study finds tactile impressions add product value\" title=\"Smartphone covers with different surface roughness were used in the study. Courtesy Yoshihiko Kadoya\" width=\"500\" height=\"375\"\/><figcaption class=\"text-darken text-low-up text-truncate-js text-truncate mt-3\">\n                Smartphone covers with different surface roughness were used in the study. Courtesy Yoshihiko Kadoya<br \/>\n            <\/figcaption><\/figure>\n<\/p><\/div>\n<\/div>\n<p>To win over consumers, manufacturers should build in tactile experience in product designs. A recent study found that the value of a product could be increased by differentiating its tactile impression.<\/p>\n<p>                                                                                The study, conducted by researchers from Hiroshima University (HU) and DIC Corporation, was carried out on 139 HU students and staff who were also smartphone users. Their findings were published in the journal <i>IEEE Access<\/i> last August 10.<\/p>\n<p>Participants were asked to show a willingness to pay for smartphone covers with four types of surface texture that were differentiated by surface smoothness, height, slipperiness, dampness, granularity, stickiness, and dryness\u2014when the reference smartphone cover price was 100 yen and 1,000 yen (1,000 yen \u2248 $7).<\/p>\n<p>The experiment shows that smartphone users were willing to pay a premium for most of the surface textures irrespective of the reference price.<\/p>\n<p>HU&#8217;s Professor Yoshihiko Kadoya from the School of Economics and Professor Yuichi Kurita from the School of Engineering, members of their laboratories, and a group of researchers from DIC Corporation conducted the experiment from July 4 to July 11, 2019. A questionnaire covering smartphone cover textures and related tactile impressions, as well as demographic, socioeconomic, and usage-related features of smartphone users, was used to collect information.<\/p>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2022\/study-finds-tactile-im-1.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/2022\/study-finds-tactile-im-1.jpg\" data-sub-html=\"Experimental setup. A reference smartphone cover and smartphone covers with varying surface textures were placed in different boxes. Credit: Yoshihiko Kadoya\">\n<figure class=\"article-img text-center\">\n            <img decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2022\/study-finds-tactile-im-1.jpg\" alt=\"Study finds tactile impressions add product value\"\/><figcaption class=\"text-left text-darken text-truncate text-low-up mt-3\">\n                Experimental setup. A reference smartphone cover and smartphone covers with varying surface textures were placed in different boxes. Credit: Yoshihiko Kadoya<br \/>\n            <\/figcaption><\/figure>\n<\/p><\/div>\n<\/div>\n<p>The study used a contingent valuation method and an open-ended question on how much respondents were willing to pay for a certain type of surface texture. The reference product was a 100-yen plastic smartphone cover from a 100-yen shop without surface texture for which the reference prices were fixed at 100 yen and 1,000 yen. Participants were asked to compare between the reference smartphone cover and smartphone covers with surface textures A, B, C, and D and to show their willingness to pay when the reference price was 100 yen or 1,000 yen.<\/p>\n<p>Kadoya, the first author and lead researcher of the experiment, said that surface texture could be an important aspect of product design, having the ability to influence the price. However, the commercial viability of the surface texture has hardly been empirically examined. We conducted this pioneering study to lay the foundation for full-scale studies in the future, he added.<\/p>\n<p>The study results show that participants&#8217; willingness to pay premiums for tactile impressions could be quite high. Moreover, willingness to pay for tactile impressions had a statistically significant association with users&#8217; age, usage time, and living conditions.<\/p>\n<p>Kadoya further added that the experiment would benefit manufacturers in understanding the commercial value of surface textures. Manufacturers of electronic devices, laptops, wallets, furniture, and others could also benefit from designing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ropriate surface textures for their products. Additionally, the findings of the study have implications for online business trends, particularly during the COVID-19 pandemic. Since customers value surface textures, further efforts should be made to digitize the feeling of surface texture for online trading.\n                                                                                                                        <\/p>\n<hr\/>\n<div class=\"article-main__explore my-4 d-print-none\">\n<p>                                            Haptics device creates realistic virtual textures\n                                        <\/p><\/div>\n<hr class=\"mb-4\"\/>\n<div class=\"article-main__more p-4\">\n                                                                                                <strong>More information:<\/strong><br \/>\n                                                Yoshihiko Kadoya et al, Consumers&#8217; Willingness to Pay for Tactile Impressions: A Study Using Smartphone Covers, <i>IEEE Access<\/i> (2022).  <a rel=\"nofollow noopener\" target=\"_blank\" data-doi=\"1\" href=\"https:\/\/dx.doi.org\/10.1109\/ACCESS.2022.3197891\">DOI: 10.1109\/ACCESS.2022.3197891<\/a><\/p><\/div>\n<div class=\"d-inline-block text-medium my-4\">\n                                                Provided by<br \/>\n                                                                                                    Hiroshima University<br \/>\n                                                                                                        <a rel=\"nofollow noopener\" target=\"_blank\" class=\"icon_open\" href=\"http:\/\/www.hiroshima-u.ac.jp\/index.html\"><br \/>\n                                                        <svg>\n                                                            <use href=\"https:\/\/techx.b-cdn.net\/tmpl\/v2\/img\/svg\/sprite.svg#icon_open\" x=\"0\" y=\"0\"\/>\n                                                        <\/svg><br \/>\n                                                    <\/a><\/p><\/div>\n<p>                                        <!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p>                                                 <strong>Citation<\/strong>:<br \/>\n                                                 Study finds tactile impressions add product value (2022, September 26)<br \/>\n                                                 retrieved 26 September 2022<br \/>\n                                                 from https:\/\/techxplore.com\/<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>\/2022-09-tactile-product.html<\/p>\n<p>                                            This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no<br \/>\n                                            part may be reproduced without the written permission. The content is provided for information purposes only.<\/p><\/div>\n<\/p><\/div>\n<p><script id=\"facebook-jssdk\" async=\"\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Courtesy Yoshihiko Kadoya To win over consumers, manufacturers should build in tactile experience in product designs. A recent study found that the value of a product could be increased by differentiating its tactile impression. The study, conducted&#8230;<\/p>\n","protected":false},"author":1,"featured_media":496133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/scx2.b-cdn.net\/gfx\/news\/2022\/study-finds-tactile-im.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-496132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciencee"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/496132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=496132"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/496132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/496133"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=496132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=496132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=496132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}