{"id":502570,"date":"2022-10-13T18:05:44","date_gmt":"2022-10-13T15:05:44","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/5-tips-to-avoid-copyright-infringement-as-a-marketer\/"},"modified":"2022-10-13T18:05:44","modified_gmt":"2022-10-13T15:05:44","slug":"5-tips-to-avoid-copyright-infringement-as-a-marketer","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/5-tips-to-avoid-copyright-infringement-as-a-marketer\/","title":{"rendered":"#5 Tips to Avoid Copyright Infringement as a Marketer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2dcef710a01\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2dcef710a01\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/5-tips-to-avoid-copyright-infringement-as-a-marketer\/#%E2%80%9C5_Tips_to_Avoid_Copyright_Infringement_as_a_Marketer%E2%80%9D\" >&#8220;5 Tips to Avoid Copyright Infringement as a Marketer&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/5-tips-to-avoid-copyright-infringement-as-a-marketer\/#What_is_Copyright_Infringement\" >What is Copyright Infringement?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/5-tips-to-avoid-copyright-infringement-as-a-marketer\/#Tips_to_Avoid_Copyright_Infringement\" >Tips to Avoid Copyright Infringement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/5-tips-to-avoid-copyright-infringement-as-a-marketer\/#1_Social_media\" >1. Social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/5-tips-to-avoid-copyright-infringement-as-a-marketer\/#2_Photographs_and_video\" >2. Photographs and video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/5-tips-to-avoid-copyright-infringement-as-a-marketer\/#3_Plagiarism\" >3. Plagiarism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/5-tips-to-avoid-copyright-infringement-as-a-marketer\/#4_Music\" >4. Music<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/5-tips-to-avoid-copyright-infringement-as-a-marketer\/#5_Celebrities\" >5. Celebrities<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/5-tips-to-avoid-copyright-infringement-as-a-marketer\/#Staying_on_the_right_side_of_the_law\" >Staying on the right side of the law<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9C5_Tips_to_Avoid_Copyright_Infringement_as_a_Marketer%E2%80%9D\"><\/span>&#8220;5 Tips to Avoid Copyright Infringement as a Marketer&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<div class=\"entry-inner\"> \n                            \n<p class=\"wp-block-paragraph\">Being a marketer means using a lot of innovation in order to get your brand\u2019s message across, but you need to be careful about crossing the line between innovation and copyright infringement. In this article, we\u2019ll share five tips for staying on the right side of copyright infringement law.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/10\/image-10-1024x1024.png\" alt=\"\" class=\"wp-image-197491\" width=\"364\" height=\"364\"><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pixabay.com\/photos\/copyright-legal-protection-symbol-5267127\/\">Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing is a creative business, and proactive marketers are often required to think outside of the box when it comes to creating effective ads and messages while saving money. While this is necessary, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.saunders.co.uk\/services\/media-law\/copyright-law\/\">copyright lawyers<\/a> may be finding that marketers are either deliberately or inadvertently breaching <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.jotform.com\/blog\/how-to-give-permission-for-copyright\/\">copyright laws<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll be sharing eight tips for avoiding copyright infringement as a marketer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Copyright_Infringement\"><\/span>What is Copyright Infringement?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is the term for when somebody uses or shares work that belongs to somebody else, and which is protected by copyright law. Copyright protects a person\u2019s intellectual property, and unlawful use can result in legal action in some cases.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_to_Avoid_Copyright_Infringement\"><\/span>Tips to Avoid Copyright Infringement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some examples of how to avoid copyright infringement in various <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Social_media\"><\/span>1. Social media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social media often makes up a sizable chunk of your overall marketing and, as such, it&#8217;s important to get to know the platforms that you\u2019re using. Each platform, for example, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/transparency.fb.com\/en-gb\/policies\/community-standards\/\">Facebook<\/a>, Twitter, and YouTube has its own set of rules and regulations when it comes to content. Familiarising yourself with these will help you to stay on the right side of the law.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Photographs_and_video\"><\/span>2. Photographs and video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/10\/image-1-1024x678.jpeg\" alt=\"\" class=\"wp-image-197501\"><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pixabay.com\/photos\/photos-hands-hold-old-256887\/\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No social media marketing campaign is complete without photographs and videos. Marketers will often make light work of searching the internet for appropriate images before quickly copying or <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a>ing them for use in their campaigns. In many cases, a marketer will assume that, if a photograph is not watermarked then it&#8217;s up for grabs, however, this isn\u2019t necessarily the case.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before copying and using any photograph or video, it&#8217;s the responsibility of the marketer to find out if copyright applies &#8211; in which case, they will need to contact the owner of the work to request permission. A safer option is to use a specific site that offers royalty-free photographs, such as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/\">Unsplash<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can protect you against possible copyright infringement issues. However, you may find that the images that you use are also being used by a large number of other businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Plagiarism\"><\/span>3. Plagiarism<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creating content for marketing campaigns will often involve quoted content from other people and websites. Largely speaking, it\u2019s absolutely fine to quote content from others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, you should always credit this as appropriate &#8211; for example, by crediting the owner by name or by linking to the original content. The latter can be done quickly and easily by creating a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.microsoft.com\/en-us\/office\/create-or-edit-a-hyperlink-5d8c0804-f998-4143-86b1-1199735e07bf#:~:text=Create%20a%20hyperlink%20to%20a,link%20in%20the%20Address%20box.\">hyperlink<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Music\"><\/span>4. Music<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/10\/image-2-1024x683.jpeg\" alt=\"\" class=\"wp-image-197511\"><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pixabay.com\/photos\/piano-sheet-music-music-keyboard-1655558\/\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Just like written content, photographs, and videos, music is classed as intellectual property and is, therefore, \u2018owned\u2019. Music can be a great way of adding depth to a marketing campaign, but it can also land you in legal hot water.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This month, Prime Minister, Liz Truss, caused a stir when she used a track by M People for a political event, without permission. In almost every case, a piece of music is subject to copyright and, therefore, you must gain permission from the owner to use it in your campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Failing to do so, can result in your post or campaign being removed or, in some circumstances, legal action which can be costly for your brand in terms of finance and reputation. If in doubt, it\u2019s best to use a site such as S<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>e to secure music for your marketing efforts.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Celebrities\"><\/span>5. Celebrities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A surprising number of marketers take part in the dishonest practice of claiming support for their brand from celebrities or high-profile persons. They often do this under the mistaken belief that it doesn\u2019t do any harm and that nobody will find out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In reality, celebrities employ teams of people whose job it is to scour the internet for mentions of their name in order to identify the use of that name without permission. Because of this, marketers rarely get away with doing this.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was the case with television personality Esther Rantzen, who discovered that a CBD company was claiming that she not only supported the brand but was actively involved with it. Ms. Rantzen was entirely unaware of this improper use of her name until a relative came across it whilst browsing the internet.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlawful use of a person\u2019s name can potentially damage their public reputation. Because of this, unlawful use of a celebrity\u2019s name will result in legal action against you and your brand &#8211; something which can severely harm your brand\u2019s own reputation. The only way a celebrity\u2019s name should ever appear in your marketing is when you have that person\u2019s express permission to do so.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Staying_on_the_right_side_of_the_law\"><\/span>Staying on the right side of the law<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a marketer, there are plenty of ways in which you can add creativity to your campaigns without infringing copyright law. As well as keeping you out of trouble, using original photographs, videos and content will add a unique dimension to your brand and help you stand out from the crowd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Should you wish to use intellectual property belonging to somebody else, it\u2019s vital that you always acquire permission &#8211; and make the payment if necessary &#8211; to ensure that you are not putting your brand in harm\u2019s way by infringing copyright laws.<\/p>\n                            <\/div><br><div class=\"author-inner\">\n<p class=\"bio-name\">Fred Merriweather<\/p>\n<div class=\"bio-desc\">\n    Fred Merriweather is a freelance writer writing on topics including marketing, business and finance. In his spare time, he enjoys reading, going to the gym, and going for long walks with his dog.<\/div>\n<!-- social-link -->\n<div class=\"clear\"><\/div>\n<\/div>\r\n<blockquote><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\r\n<\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n<span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/5-tips-to-avoid-copyright-infringement-as-a-marketer.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>&#8220;5 Tips to Avoid Copyright Infringement as a Marketer&#8221; Being a marketer means using a lot of innovation in order to get your brand\u2019s message across, but you need to be careful about crossing the line between innovation and copyright infringement. In this article, we\u2019ll share five tips for staying on the right side of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":502571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/10\/tingey-injury-law-firm-6sl88x150Xs-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[87244,78068,78074],"class_list":["post-502570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-copyright","tag-digital-marketing","tag-tips"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/502570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=502570"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/502570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/502571"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=502570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=502570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=502570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}