{"id":503820,"date":"2022-10-26T00:12:10","date_gmt":"2022-10-25T21:12:10","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/googles-ad-sales-slow-dramatically-as-parents-profit-falls\/"},"modified":"2022-10-26T00:12:10","modified_gmt":"2022-10-25T21:12:10","slug":"googles-ad-sales-slow-dramatically-as-parents-profit-falls","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-ad-sales-slow-dramatically-as-parents-profit-falls\/","title":{"rendered":"#Google&#8217;s ad sales slow dramatically as parent&#8217;s profit falls"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af977af77f4d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af977af77f4d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-ad-sales-slow-dramatically-as-parents-profit-falls\/#%E2%80%9CGoogles_ad_sales_slow_dramatically_as_parents_profit_falls%E2%80%9D\" >&#8220;Google&#8217;s ad sales slow dramatically as parent&#8217;s profit falls&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CGoogles_ad_sales_slow_dramatically_as_parents_profit_falls%E2%80%9D\"><\/span>&#8220;Google&#8217;s ad sales slow dramatically as parent&#8217;s profit falls&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2022\/googles-ad-sales-slow.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2022\/googles-ad-sales-slow.jpg\" data-sub-html=\"The redeveloped St. John's Terminal building is seen, Friday, Sept. 30, 2022, in New York. The 1.3 million square foot office building, expected to be completed by 2023, will be the largest of three buildings at Google's campus in the Hudson Square neighborhood of Manhattan. Alphabet, Google's parent company, reports earnings on Tuesday, Oct. 25, 2022. Credit: AP Photo\/Mary Altaffer\">\n<figure class=\"article-img\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2022\/googles-ad-sales-slow.jpg\" alt=\"Google's ad sales slow dramatically as parent's profit falls\" title=\"The redeveloped St. John's Terminal building is seen, Friday, Sept. 30, 2022, in New York. The 1.3 million square foot office building, expected to be completed by 2023, will be the largest of three buildings at Google's campus in the Hudson Square neighborhood of Manhattan. Alphabet, Google's parent company, reports earnings on Tuesday, Oct. 25, 2022. Credit: AP Photo\/Mary Altaffer\" width=\"800\" height=\"530\"\/><figcaption class=\"text-darken text-low-up text-truncate-js text-truncate mt-3\">\n                The redeveloped St. John&#8217;s Terminal building is seen, Friday, Sept. 30, 2022, in New York. The 1.3 million square foot office building, expected to be completed by 2023, will be the largest of three buildings at Google&#8217;s campus in the Hudson Square neighborhood of Manhattan. Alphabet, Google&#8217;s parent company, reports earnings on Tuesday, Oct. 25, 2022. Credit: AP Photo\/Mary Altaffer<br \/>\n            <\/figcaption><\/figure>\n<\/p><\/div>\n<\/div>\n<p>Summertime revenue growth at Google&#8217;s corporate parent slipped to its slowest pace since the pandemic jarred the economy more than two years ago, with advertisers clamping down on spending and bracing for a potential recession.<\/p>\n<p>                                                                                Alphabet Inc., which owns an array of smaller <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> companies in addition to Google, posted revenue of $69.1 billion for the July-September quarter, a 6% increase from the same time last year.<\/p>\n<p>It marked the first time Alphabet&#8217;s year-over-year quarterly revenue has risen by less than 10% since the April-June period of 2020. At that time, the advertisers that generate most of its revenue pulled in their reins amid economic uncertainty caused by widespread lockdowns during the pandemic&#8217;s early months.<\/p>\n<p>Google&#8217;s ad sales weakened even more dramatically than Alphabet&#8217;s overall revenue. Ad revenue totaled $54.5 billion, up just 2% from the same time last year.<\/p>\n<p>The revenue slowdown also created a drag on Alphabet&#8217;s profits. The Mountain View, California, company earned $13.9 billion, $1.06 per share, a 27% drop from the same time last year. Both revenue and earnings per share fell below projections of analysts surveyed by FactSet.<\/p>\n<p>Alphabet&#8217;s shares declined nearly 6% in extended trading after the numbers came out. The stock price has plummeted by more than 30% this year, erasing about $560 billion in shareholder wealth.<\/p>\n<p>With revenue decelerating, Alphabet CEO Sundar Pichai said, &#8220;We&#8217;re sharpening our focus on a clear set of product and business priorities.&#8221;<\/p>\n<p>Google&#8217;s moneymaking machine, propelled by its dominant search engine, roared back as pandemic restrictions loosened last year and government stimulus juiced the economy, helping power Alphabet to a 41% increase in its revenue last year that lifted its stock price to new peaks.<\/p>\n<p>But the economy has been sputtering in recent months as central bankers steadily lift interest rates to combat the highest inflation rates in more than 40 years, a strategy that is threatening to plunge the economy into a recession. As it is, many households already have been tightening their budgets and eschewing some discretionary items\u2014a trend that has been prompting advertisers to spending less marketing their products and services.\n                                                                                                                        <\/p>\n<hr\/>\n<div class=\"article-main__explore my-4 d-print-none\">\n<p>                                            Google&#8217;s Q4 ad sales soar again, parent plans to split stock\n                                        <\/p><\/div>\n<hr class=\"mb-4\"\/>\n<p class=\"article-main__note mt-4\">\n                                                \u00a9 2022 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.<\/p>\n<p>                                        <!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p>                                                 <strong>Citation<\/strong>:<br \/>\n                                                 Google&#8217;s ad sales slow dramatically as parent&#8217;s profit falls (2022, October 25)<br \/>\n                                                 retrieved 26 October 2022<br \/>\n                                                 from https:\/\/techxplore.com\/<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>\/2022-10-google-ad-sales-parent-profit.html<\/p>\n<p>                                            This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no<br \/>\n                                            part may be reproduced without the written permission. The content is provided for information purposes only.<\/p><\/div>\n<\/p><\/div>\n<p><script id=\"facebook-jssdk\" async=\"\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/science\/\" target=\"_blank\" rel=\"noopener\">Science category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techxplore.com\/news\/2022-10-google-ad-sales-parent-profit.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Google&#8217;s ad sales slow dramatically as parent&#8217;s profit falls&#8221; The redeveloped St. John&#8217;s Terminal building is seen, Friday, Sept. 30, 2022, in New York. The 1.3 million square foot office building, expected to be completed by 2023, will be the largest of three buildings at Google&#8217;s campus in the Hudson Square neighborhood of Manhattan. Alphabet,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":503821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2022\/googles-ad-sales-slow.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-503820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciencee"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/503820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=503820"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/503820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/503821"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=503820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=503820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=503820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}