{"id":505720,"date":"2022-11-02T19:25:10","date_gmt":"2022-11-02T16:25:10","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/"},"modified":"2022-11-02T19:25:10","modified_gmt":"2022-11-02T16:25:10","slug":"bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/","title":{"rendered":"#Bang &#038; Olufsen brings its design DNA to the metaverse with its first NFTs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a233bbdb051b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a233bbdb051b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/#%E2%80%9CBang_Olufsen_brings_its_design_DNA_to_the_metaverse_with_its_first_NFTs%E2%80%9D\" >&#8220;Bang &#038; Olufsen brings its design DNA to the metaverse with its first NFTs&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CBang_Olufsen_brings_its_design_DNA_to_the_metaverse_with_its_first_NFTs%E2%80%9D\"><\/span>&#8220;Bang &#038; Olufsen brings its design DNA to the metaverse with its first NFTs&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div class=\"single-box clearfix entry-content\" style=\"max-width:1050px;\">\n<input class=\"jpibfi\" type=\"hidden\"><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-406646\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-9.jpg\" alt=\"\" width=\"1280\" height=\"850\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-9.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-406646\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-9.jpg\" alt=\"\" width=\"1280\" height=\"850\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-9.jpg\"><br \/>\nPerhaps it was thanks to Mark Zuckerberg\u2019s and Meta\u2019s recent event that the Metaverse and its related but dissimilar buzzword Web 3.0 came back under the spotlight. After a long stretch of near silence, companies and brands are once again showing interest in this still ambiguous market, especially when it comes to controversial non-fungible tokens or NFTs. After all, NFTs that can sell for thousands of dollars apiece are perfect for limited edition collectibles that put the brand\u2019s stake in future virtual worlds. Granted, most people still can\u2019t make heads or tails of all these concepts, but there\u2019s already a good number of collectors and believers that are willing to show their support with their money and other resources. It\u2019s for this group of fans that Bang &amp; Olufsen had decided to take the plunge into the world of Web 3 and the metaverse with an NFT collection designed to show off its creative chops more than its audio expertise.<\/p>\n<p>Designer: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/dna.nft.bang-olufsen.com\/\">Bang &amp; Olufsen<\/a><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-406647\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-10.jpg\" alt=\"\" width=\"1440\" height=\"1440\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-10.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-406647\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-10.jpg\" alt=\"\" width=\"1440\" height=\"1440\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-10.jpg\"><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"6683677248\" data-auto-format=\"rspv\" data-full-width=\"\"><\/p>\n<div overflow=\"\"><\/div>\n<p><\/amp-ad><\/div>\n<div class=\"code-block code-block-1\" style=\"margin: 8px 0; clear: both;\">\n<div style=\"padding: 4px; margin: 18px auto 20px; text-align:center;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" type=\"3bdc8ff825c169aae0d29d1f-text\/javascript\"><\/script><\/p>\n<p><script type=\"3bdc8ff825c169aae0d29d1f-text\/javascript\">\n<\/script><\/div>\n<\/div>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-406654\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-7.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-7.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-406654\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-7.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-7.jpg\"><\/p>\n<p>Although the technologies and details swarming around NFTs are indeed complicated, the basic idea behind its pull is understandable from a human perspective. In essence, it is related to owning a unique and singular digital artifact, similar to the idea of physical property that can\u2019t be cloned perfectly. In a digital world where it\u2019s trivial to copy files and images, such a kind of ownership sounds radical and revolutionary. Of course, implementation has been far from perfect, leading to the rather contentious position of NFTs, especially among artists, designers, and other creatives.<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-406648\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-2.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-2.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-406648\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-2.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-2.jpg\"><\/p>\n<div class=\"code-block code-block-4\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"1017606968\" data-auto-format=\"rspv\" data-full-width=\"\"><\/p>\n<div overflow=\"\"><\/div>\n<p><\/amp-ad><\/div>\n<div class=\"code-block code-block-2\" style=\"margin: 8px 0; clear: both;\">\n<div style=\"padding: 4px; margin: 18px auto 20px; text-align:center;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" type=\"3bdc8ff825c169aae0d29d1f-text\/javascript\"><\/script><\/p>\n<p><script type=\"3bdc8ff825c169aae0d29d1f-text\/javascript\">\n<\/script><\/div>\n<\/div>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-406649\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-4.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-4.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-406649\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-4.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-4.jpg\"><\/p>\n<div class=\"code-block code-block-8\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad layout=\"fluid\" height=\"fluid\" type=\"doubleclick\" data-slot=\"\/3847355\/yd-select-amp\"><br \/>\n<\/amp-ad><\/div>\n<p>That hasn\u2019t stopped big brands from proving they can go with the flow and the times, and Bang &amp; Olufsen\u2019s \u201cDNA Collection\u201d NFTs are in the same vein. The company best known for its exquisite audio equipment has announced an upcoming collection of 1925 NFTs, a nod to the year the company was founded. Rather than just a simple NFT drop, as these events are usually called, B&amp;O is putting a rather unique and fun twist that tries to share the spirit of creativity with its music-loving community.<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-406650\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-3.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-3.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-406650\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-3.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-3.jpg\"><\/p>\n<p>The DNA collection revolves around some of its most elegant products, including the Beogram 4000 as well as the Beoplay A9 and Beolab 90 speakers. These have been distilled down to key parts like legs, frame, front cover, and back cover, which are then combined with a custom-made range of digital product materials. During the minting process, buyers will be able to get a random selection of products and product materials that will allow them to mix and match designs for a truly unique B&amp;O product that they\u2019ll be able to display in their future virtual home in the metaverse.<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-406651\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-5.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-5.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-406651\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-5.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-5.jpg\"><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-406652\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-6.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-6.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-406652\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-6.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-6.jpg\"><\/p>\n<p>The DNA Collection is meant to showcase Bang &amp; Olufsen\u2019s design heritage over the decades, which is an admittedly surprising venture for the company. While the brand is definitely praised for its design chops, it is, at its heart, an audio company, something that won\u2019t translate so smoothly to Web 3.0. NFTs are also still a divisive topic within the design community, especially because of their environmental repercussions. In that regard, B&amp;O promises that it has chosen a blockchain that reduces its climate impact, even if that impact can still be quite significant.<\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-406653\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-1.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-1.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-406653\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-1.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-1.jpg\"><\/p>\n<p><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-406655\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-8.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-8.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-406655\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-8.jpg\" alt=\"\" width=\"1280\" height=\"1280\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/\" data-jpibfi-post-title=\"Bang &amp; Olufsen brings its design DNA to the metaverse with its first NFTs\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-8.jpg\"><\/p>\n<div class=\"swp-content-locator\"><\/div>\n<div class=\"code-block code-block-5' style=\" margin: clear: both>\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"9466393889\" data-auto-format=\"rspv\" data-full-width=\"\"><\/p>\n<div overflow=\"\"><\/div>\n<p><\/amp-ad>\n<\/div>\n<\/div>\n<p><span class=\"vcard author\"><br \/>\n<span>By<\/span><\/p>\n<p><span>JC Torres<\/span><\/p>\n<p><\/span><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.yankodesign.com\/2022\/11\/02\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Bang &#038; Olufsen brings its design DNA to the metaverse with its first NFTs&#8221; Perhaps it was thanks to Mark Zuckerberg\u2019s and Meta\u2019s recent event that the Metaverse and its related but dissimilar buzzword Web 3.0 came back under the spotlight. After a long stretch of near silence, companies and brands are once again showing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":505721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.yankodesign.com\/images\/design_news\/2022\/11\/bang-olufsen-brings-its-design-dna-to-the-metaverse-with-its-first-nfts\/beo-nft-9.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[95118,128466,125619,120132,78815,120208,124210],"class_list":["post-505720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-nft","tag-bo","tag-bang-and-olufsen","tag-nfts","tag-speakers","tag-turntable","tag-turntables"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/505720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=505720"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/505720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/505721"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=505720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=505720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=505720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}