{"id":506041,"date":"2022-11-03T15:49:48","date_gmt":"2022-11-03T12:49:48","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-matter-means-for-european-smart-home-startups\/"},"modified":"2022-11-03T15:49:48","modified_gmt":"2022-11-03T12:49:48","slug":"what-matter-means-for-european-smart-home-startups","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-matter-means-for-european-smart-home-startups\/","title":{"rendered":"#What Matter means for European smart home startups"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36f7cbc6390\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36f7cbc6390\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-matter-means-for-european-smart-home-startups\/#%E2%80%9CWhat_Matter_means_for_European_smart_home_startups%E2%80%9D\" >&#8220;What Matter means for European smart home startups&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-matter-means-for-european-smart-home-startups\/#What_is_Matter\" >What is Matter?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-matter-means-for-european-smart-home-startups\/#Join_TNW_in_Valencia\" >Join TNW in Valencia!<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-matter-means-for-european-smart-home-startups\/#The_additional_advantages\" >The additional advantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/what-matter-means-for-european-smart-home-startups\/#The_idea_vs_the_reality\" >The idea vs. the reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/what-matter-means-for-european-smart-home-startups\/#The_challenges_for_European_IoT_startups\" >The challenges for European IoT startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/what-matter-means-for-european-smart-home-startups\/#Be_prepared_for_questions\" >Be prepared for questions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CWhat_Matter_means_for_European_smart_home_startups%E2%80%9D\"><\/span>&#8220;What Matter means for European smart home startups&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div id=\"article-main-content\">\n                            Today is November 3, World Smart Home day \u2014 and that means it\u2019s the perfect time to discuss the Internet of Things (IoT). We recently saw the launch (finally!) of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/csa-iot.org\/all-solutions\/matter\/\">Matter<\/a>, an industry-unifying open standard for smart homes. If you\u2019re building IoT devices, this (excuse the pun) <em>matters<\/em>.<\/p>\n<p>Let\u2019s dive into what it\u2019s all about \u2014 and especially what it means for European businesses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Matter\"><\/span>What is Matter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1391917 size-featured_img js-lazy\" alt=\"\" width=\"796\" height=\"509\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb-796x509.webp\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb-796x509.webp 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb-280x179.webp 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb-211x135.webp 211w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb-423x270.webp 423w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb.webp 900w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Ftech%2F2022%2F11%2F03%2Fmatter-launches-world-smart-home-day-iot-connected-devices%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Matter-certified smart lightbulbs\" data-title=\"Share Matter-certified smart lightbulbs on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Matter-certified smart lightbulbs on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Matter-certified smart lightbulbs<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1391917 size-featured_img\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb-796x509.webp\" alt=\"\" width=\"796\" height=\"509\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb-796x509.webp 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb-280x179.webp 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb-211x135.webp 211w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb-423x270.webp 423w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Matter-Smart-Bulb.webp 900w\"\/><\/noscript><\/figure>\n<p>Traditionally, smart home devices exist across several ecosystems with limited interoperability. They don\u2019t play nicely together and are plagued by the requirement for multiple <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s, complex set-ups, and configurations. On top of this, more often than not, there\u2019s a lack of clarity about cybersecurity too.<\/p>\n<div class=\"inarticle-wrapper channel-cta\">\n<div class=\"ica-text\">\n<h4><span class=\"ez-toc-section\" id=\"Join_TNW_in_Valencia\"><\/span>Join TNW in Valencia!<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The heart of tech is coming to the heart of the Mediterranean<\/p>\n<\/div>\n<\/div>\n<p>Matter is developed through collaboration within the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/csa-iot.org\/\">Connectivity Standards Alliance<\/a>\u00a0(CSA), previously known as the Zigbee Alliance. The organization consists of over 300 companies working to create, maintain, and deliver open global IoT standards.<\/p>\n<p>They\u2019re developing a single open-source stack that enables your developers to build compatible cross-platform devices. Imagine, for example, an Amazon device that integrates with Google Home or Apple Home Kit. That\u2019s what Matter is trying to achieve<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_additional_advantages\"><\/span>The additional advantages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1391918 size-featured_img js-lazy\" alt=\"\" width=\"796\" height=\"1128\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-796x1128.jpg\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-796x1128.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-148x210.jpg 148w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-95x135.jpg 95w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-191x270.jpg 191w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-1084x1536.jpg 1084w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-1445x2048.jpg 1445w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-1592x2256.jpg 1592w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1391918 size-featured_img\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-796x1128.jpg\" alt=\"\" width=\"796\" height=\"1128\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-796x1128.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-148x210.jpg 148w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-95x135.jpg 95w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-191x270.jpg 191w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-1084x1536.jpg 1084w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-1445x2048.jpg 1445w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/moritz-kindler-PBtfsP3eEZ4-unsplash-1592x2256.jpg 1592w\"\/><\/noscript><\/figure>\n<p>Besides interoperability, Matter also delivers other big benefits for consumers and businesses:<\/p>\n<ol>\n<li><strong>Mesh networking:<\/strong> while Matter is IP-based, you can operate some smart home functions when local internet goes down because the standard works as a layer on top of Wi-Fi, Bluetooth, and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.threadgroup.org\/What-is-Thread\/Thread-Benefits\">Thread<\/a>. This ability increases communication reliability and means less connectivity drop-off.<\/li>\n<li><strong>Device security:<\/strong> cybersecurity is often poorly configured in IoT, if at all. Matter certification includes compulsory compliance, which is a massive boost for the industry, and will allay some consumers\u2019 concerns.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"The_idea_vs_the_reality\"><\/span>The idea vs. the reality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The idea is this: imagine your heaters talking to your lights and your oven. Your electricity smart meter communicating towithyour washing machine and EV charger, prioritizing tasks at times when energy is cheaper.<\/p>\n<p>But so far, the Matter 1.0 standard only supports a limited variety of smart home products. These are of the more conventional variety:<\/p>\n<ul>\n<li>Lighting<\/li>\n<li>HVAC controls<\/li>\n<li>Window coverings and shades<\/li>\n<li>Safety and security sensors<\/li>\n<li>Door locks<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> devices, including TVs<\/li>\n<\/ul>\n<p>There\u2019s a lot of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> out there that still isn\u2019t supported. There\u2019s an upside to this though, because companies still have time to get their hardware ready for Matter\u2019s next update. While <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/csa-iot.org\/csa-iot_products\/page\/4\/?p_type=14\">over 3000 devices<\/a> are already Matter certified, a wider roll out will happen from next year.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_challenges_for_European_IoT_startups\"><\/span>The challenges for European IoT startups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To be clear, Matter certification is not compulsory, but those without it face the risk of being left behind. But this interoperability means that the playing field has gotten bigger as more brands compete with each other, rather than being wedded to a particular hub. This raises the question of whether the standard is an opportunity or a challenge.<\/p>\n<p>If you adopt the standard, there\u2019s also a lot more due diligence regarding cybersecurity. In an ideal world, businesses should have already embedded it into devices, and if not, they\u2019re in for some pain.<\/p>\n<p>For example, Matter certification requires device data encryption. They also must be capable of accepting over-the-air software updates. On top of that, hardware with Matter support must use public key encryption, certificates for identity verification, and secure enclaves to store private data accessible only locally. In the long-term, this will be good for everyone.<\/p>\n<p>The dream of Matter is to develop once, and deploy everywhere. But, of course there are issues \u2014 as certain features aren\u2019t currently supported, and companies may still have to build their own apps to gain full functionality. In other words, Matter is still a work in progress.<\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1391923 size-featured_img js-lazy\" alt=\"\" width=\"796\" height=\"531\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-796x531.jpg\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-202x135.jpg 202w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-1536x1025.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-1592x1062.jpg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464.jpg 1640w\"\/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1391923 size-featured_img\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-796x531.jpg\" alt=\"\" width=\"796\" height=\"531\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-796x531.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-280x187.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-202x135.jpg 202w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-405x270.jpg 405w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-1536x1025.jpg 1536w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464-1592x1062.jpg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/pexels-dcbel-11627464.jpg 1640w\"\/><\/noscript><\/figure>\n<p>And if a company is making devices outside of the more conventional smart home products mentioned earlier? Something like an EV charger? They\u2019ll be waiting for support for a while. But there\u2019s a whole lot of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/csa-iot.org\/resources\/developer-resources\/\">developer resources<\/a>, including <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/github.com\/project-chip\/connectedhomeip\">the open-source Matter code repository on GitHub<\/a> to help businesses in more niche areas get started and prepared.<\/p>\n<p>If a company is creating a product that is viable for Matter certification, the authorized test labs are now open and live. This may be the biggest roadblock in Europe for getting a Matter product on the market, so businesses <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/csa-iot.org\/certification\/testing-providers\/\">should make a booking<\/a> as soon as possible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Be_prepared_for_questions\"><\/span>Be prepared for questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"post-image post-mediaBleed alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1043898 size-featured_img js-lazy\" alt=\"\" width=\"796\" height=\"398\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-796x398.jpg\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-796x398.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-280x140.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-540x270.jpg 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-270x135.jpg 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-1592x796.jpg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa.jpg 1611w\"\/><figcaption>Credit: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?time_continue=3&amp;v=UOEIH2l9z7c\">Alexa Developers \/ YouTube<\/a><\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1043898 size-featured_img\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-796x398.jpg\" alt=\"\" width=\"796\" height=\"398\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-796x398.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-280x140.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-540x270.jpg 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-270x135.jpg 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa-1592x796.jpg 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2017\/04\/Amazon-Alexa.jpg 1611w\"\/><\/noscript><\/figure>\n<p>Businesses are probably already fielding questions from customers asking when they can expect to see Matter on their devices. This is an opportunity to build relationships and get people excited. Be transparent about the process and share your timelines. Explain how it works in plain language. This is a huge opportunity to grow and strengthen your community.<\/p>\n<p>Let\u2019s be clear. While Matter is still a work in progress, if it succeeds businesses can develop products that work with any ecosystem using a single local protocol. And consumers will have an easier life than ever before. That\u2019s pretty damn exciting.\n                        <\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/matter-launches-world-smart-home-day-iot-connected-devices\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;What Matter means for European smart home startups&#8221; Today is November 3, World Smart Home day \u2014 and that means it\u2019s the perfect time to discuss the Internet of Things (IoT). We recently saw the launch (finally!) of Matter, an industry-unifying open standard for smart homes. If you\u2019re building IoT devices, this (excuse the pun)&#8230;<\/p>\n","protected":false},"author":1,"featured_media":506042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/tnw?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/WHAT-IS-MATTER-and-why-does-it-matter-for-europe.jpg&signature=d6b449d6b62e02e526c30dd8dfd96d01","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-506041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/506041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=506041"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/506041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/506042"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=506041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=506041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=506041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}