{"id":506679,"date":"2022-11-04T18:42:45","date_gmt":"2022-11-04T15:42:45","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tomtom-wants-to-wrestle-control-of-the-digital-map-back-from-silicon-valley\/"},"modified":"2022-11-04T18:42:45","modified_gmt":"2022-11-04T15:42:45","slug":"tomtom-wants-to-wrestle-control-of-the-digital-map-back-from-silicon-valley","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tomtom-wants-to-wrestle-control-of-the-digital-map-back-from-silicon-valley\/","title":{"rendered":"#TomTom wants to wrestle control of the digital map back from Silicon Valley"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3df692ddc17\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3df692ddc17\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tomtom-wants-to-wrestle-control-of-the-digital-map-back-from-silicon-valley\/#%E2%80%9CTomTom_wants_to_wrestle_control_of_the_digital_map_back_from_Silicon_Valley%E2%80%9D\" >&#8220;TomTom wants to wrestle control of the digital map back from Silicon Valley&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/tomtom-wants-to-wrestle-control-of-the-digital-map-back-from-silicon-valley\/#The_gaps_in_digital_maps_options\" >The gaps in digital maps options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/tomtom-wants-to-wrestle-control-of-the-digital-map-back-from-silicon-valley\/#Hi_there_EV_nerd\" >Hi there, EV nerd!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/tomtom-wants-to-wrestle-control-of-the-digital-map-back-from-silicon-valley\/#TomTom_to_offer_a_new_solution\" >TomTom to offer a new solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/tomtom-wants-to-wrestle-control-of-the-digital-map-back-from-silicon-valley\/#How_does_the_map_work\" >How does the map work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/tomtom-wants-to-wrestle-control-of-the-digital-map-back-from-silicon-valley\/#What_does_this_mean_for_TomTom\" >What does this mean for TomTom?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CTomTom_wants_to_wrestle_control_of_the_digital_map_back_from_Silicon_Valley%E2%80%9D\"><\/span>&#8220;TomTom wants to wrestle control of the digital map back from Silicon Valley&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div id=\"article-main-content\">\n                            Digitals maps and navigation <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s have become an integral part of not only how we move, but also how businesses and entire industries operate.<\/p>\n<p>Think about it. Geolocation data is necessary for delivery companies to bring goods to your doorstep, for ride-hailing apps to get you to your destination, and for automotive brands to make the most out of their<span> driver assistance systems (ADAS) <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>. <\/span>The list of examples goes on and on.<\/p>\n<p>The requirement for location-based mapping services has increased to such an extent that t<span>he global digital map market is expected to rise <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.researchandmarkets.com\/reports\/5570952\/global-digital-map-market-report-and-forecast?utm_source=BW&amp;utm_medium=PressRelease&amp;utm_code=sqqswc&amp;utm_campaign=1700598+-+Global+Digital+Map+Market+Report+(2022+to+2027)+-+Players+Include+TomTom%2c+Mapbox+and+Maxar+Technologies&amp;utm_exec=jamu273prd#product--toc\">by $33.18 billion in the next five years<\/a>.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_gaps_in_digital_maps_options\"><\/span>The gaps in digital maps options<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"inarticle-wrapper shift channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\">\n<div class=\"channel-cta-img\"><img class=\"js-lazy\" https:=\"\"\/><\/div>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/thenextweb.com\/news\/src=\" https:=\"\"\/><\/noscript><\/p>\n<div class=\"channel-cta-input\">\n<h2 class=\"channel-cta-title\"><span class=\"ez-toc-section\" id=\"Hi_there_EV_nerd\"><\/span>Hi there, EV nerd!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"channel-cta-tagline\">Subscribe now for a weekly recap of our favorite mobility stories<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>When we think of a digital mapping service, Google Maps im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely springs to mind. <span>But its consumer popularity doesn\u2019t really translate to a seamless business implementation.<\/span><\/p>\n<p>The Google Maps Platform for businesses comes with several significant disadvantages, but one rises to the top: its proprietary, closed-source nature. This means that customization options are limited and that, subsequently, a business must work with what Google offers.<\/p>\n<p>Beyond that, the speed at which innovation can occur when using a proprietary map is limited by the speed of the company that owns it and the resources it\u2019s willing to spend.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" class=\"wp-image-1391987 js-lazy\" alt=\"Google Maps \" width=\"679\" height=\"348\" sizes=\"auto, (max-width: 679px) 100vw, 679px\" https:=\"\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.27.58.png 646w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.27.58-280x143.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.27.58-263x135.png 263w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.27.58-527x270.png 527w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2022%2F11%2F04%2Ftomtom-attempting-wrestle-control-of-digital-map-back-from-silicon-valley%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Amsterdam on Google Maps.\" data-title=\"Share Amsterdam on Google Maps. on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Amsterdam on Google Maps. on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Amsterdam on Google Maps.<\/figcaption><noscript><img loading=\"lazy\" class=\"wp-image-1391987\" https:=\"\" alt=\"Google Maps \" width=\"679\" height=\"348\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.27.58.png 646w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.27.58-280x143.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.27.58-263x135.png 263w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.27.58-527x270.png 527w\"\/><\/noscript><\/figure>\n<p>For this reason, businesses are also turning to open-source options like <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.openstreetmap.org\/#map=7\/52.154\/5.295\">Open Street Map<\/a> (OSM). The issue though is this comes with less coverage and lacks standardization.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TomTom_to_offer_a_new_solution\"><\/span>TomTom to offer a new solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Netherlands-based geolocation specialist TomTom is attempting to bridge this gap and combine the best of both worlds.<\/p>\n<p>Its aims to create an open and collaborative mapping ecosystem that supports industry innovation, something it hopes the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.tomtom.com\/tomtom-maps-platform\/\">TomTom Maps Platform<\/a> can achieve. This encompasses a new map and associated database, a building platform for maps and location data, and an ecosystem to support partners and share data.<\/p>\n<p>As Michael Harrell, VP of Engineering at TomTom <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.tomtom.com\/events\/conference\/capital-markets-day-2022\/\">illustrated<\/a> during Capital Markets Day 2022, \u201cnow all those using Open Street Map can get the full coverage of TomTom\u2019s network.\u201d<\/p>\n<p>\u201cAnd that provides a significant opportunity for everyone to collaborate. The TomTom Maps Platform makes Open Street Map enterprise ready commercial grade. What I mean by this is we\u2019re going to add in all the extra features or capabilities that block people from using OSM like standardization.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_the_map_work\"><\/span>How does the map work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think of the TomTom Maps Platform as a base map on top of which anyone can build their products and services. This core map is bringing together a pool of content from users around the world, as well as a variety of other sources, i<span>ncluding OpenStreetMap, sensor-derived observations (SDO) from vehicles, probe data, and shared points of interest (POI).<\/span><\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.tomtom.com\/newsroom\/behind-the-map\/the-future-of-mapmaking-tomtom-maps-platform\/\">According to the company<\/a>, this data will then be ingested, validated, and standardized. The employment of AI and machine learning will also deliver faster update cycles, and higher accuracy and detail.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-1391986 js-lazy\" alt=\"tomtom new map \" width=\"921\" height=\"475\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" https:=\"\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.24.59.png 921w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.24.59-280x144.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.24.59-262x135.png 262w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.24.59-524x270.png 524w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.24.59-796x411.png 796w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fshift%2F2022%2F11%2F04%2Ftomtom-attempting-wrestle-control-of-digital-map-back-from-silicon-valley%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Preview of the new map showing Laurence (KS), USA. Credit: TomTom\" data-title=\"Share Preview of the new map showing Laurence (KS), USA. Credit: TomTom on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Preview of the new map showing Laurence (KS), USA. Credit: TomTom on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Preview of the new map showing Laurence (KS), USA. Credit: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/download.tomtom.com\/open\/banners\/Capital-Markets-Day-2022-Harold_Goddijn.pdf?_gl=1*8r9lvv*_ga*Njc3NjM5NzgwLjE2Njc0MDIxNzA.*_ga_TFLCNKEXQ6*MTY2NzU3MTQ5NC44LjEuMTY2NzU3NDcxMi4wLjAuMA..\">TomTom<\/a><\/figcaption><noscript><img loading=\"lazy\" class=\"size-full wp-image-1391986\" https:=\"\" alt=\"tomtom new map \" width=\"921\" height=\"475\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.24.59.png 921w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.24.59-280x144.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.24.59-262x135.png 262w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.24.59-524x270.png 524w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Screen-Shot-2022-11-04-at-16.24.59-796x411.png 796w\"\/><\/noscript><\/figure>\n<p><span>Businesses can also make use of tools for integrating additional data sources, editing the map, or reporting and fixing changes. The map data can also be taken into their processes and systems through APIs or uncompiled data, offering the potential of more choices on map use.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_does_this_mean_for_TomTom\"><\/span>What does this mean for TomTom?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.tomtom.com\/newsroom\/press-releases\/earnings-other\/27786\/new-maps-platform-positions-tomtom-for-accelerated-growth\/\">According to the company<\/a>, the Maps Platform will enable it to accelerate growth in the enterprise and automotive industry, supporting its ambition to generate location technology revenue of \u20ac600 million in the next three years.\u00a0\u00a0<\/span><\/p>\n<p>Most importantly, it has the potential to increase competitiveness.<\/p>\n<p>\u201cWe\u2019re talking about bringing the resources of all the different companies that want to play in the same ecosystem together and that\u2019s going to accelerate mapmaking significantly,\u201d Harrell said.<\/p>\n<p>\u201cTomTom\u2019s Maps Platform is the first proprietary mapping solution that embraces open mapping, bringing the best of these worlds together. This is how we beat Google and the competition. With the sensor data and unique algorithms for specialized use cases, mapping can no longer be done alone.\u201d<\/p>\n<p>Harrell continued: \u201cThe new platform is bringing collective resources of the world together on a non differentiating map and allowing everybody to focus their efforts where matters. But even Google can\u2019t go against the collective resources of the world.\u201d<\/p>\n<p>The company expects to roll out its platform in the second quarter of 2023 and we\u2019re excited to see if it\u2019ll shift the digital mapmaking market, and wrestle control of it away from Silicon Valley.\n                        <\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/tomtom-attempting-wrestle-control-of-digital-map-back-from-silicon-valley\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;TomTom wants to wrestle control of the digital map back from Silicon Valley&#8221; Digitals maps and navigation apps have become an integral part of not only how we move, but also how businesses and entire industries operate. Think about it. Geolocation data is necessary for delivery companies to bring goods to your doorstep, for ride-hailing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":506680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/11\/Untitled-design-95-1.jpg&signature=153783ed7fdc0932f31218a75a74bbdc","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-506679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/506679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=506679"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/506679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/506680"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=506679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=506679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=506679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}