{"id":507571,"date":"2022-11-07T18:18:49","date_gmt":"2022-11-07T15:18:49","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-midterms-will-be-streamed-behind-nbcs-election-night-plans\/"},"modified":"2022-11-07T18:18:49","modified_gmt":"2022-11-07T15:18:49","slug":"the-midterms-will-be-streamed-behind-nbcs-election-night-plans","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-midterms-will-be-streamed-behind-nbcs-election-night-plans\/","title":{"rendered":"#The Midterms Will Be Streamed: Behind NBC\u2019s Election Night Plans"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a243f8a59f06\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a243f8a59f06\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-midterms-will-be-streamed-behind-nbcs-election-night-plans\/#The_Midterms_Will_Be_Streamed_Behind_NBCs_Election_Night_Plans\" >The Midterms Will Be Streamed: Behind NBC\u2019s Election Night Plans<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"The_Midterms_Will_Be_Streamed_Behind_NBCs_Election_Night_Plans\"><\/span>The Midterms Will Be Streamed: Behind NBC\u2019s Election Night Plans<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Jen Psaki slipped into the studio with seconds to spare.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    It was the evening of Nov. 1, a week before the 2022 midterm elections, and the NBC <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> political unit (not to mention its contributors, like the former White House press secretary) were in overdrive. Just a few minutes earlier Psaki had been in a remote studio <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing on Chris Hayes\u2019 MSNBC program, now she had rushed downstairs to the NBC Washington bureau\u2019s ground floor studio, where she joined anchors Chuck Todd and Kristen Welker as part of a primetime special to tee up the midterms.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The network pulled out all of the stops, with 11 correspondents appearing live from across the country, panelists including Psaki, Senator Claire McCaskill and former North Carolina Governor Pat McCrory, and Steve Kornacki analyzing key races at his signature touch screen.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    It was a production worthy of primetime \u2026 but it didn\u2019t air on TV at all. The special was planned and produced specifically for streaming on NBC News Now, the news division\u2019s streaming service.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    It\u2019s all part of a strategy to keep NBC News relevant in an age of declining linear TV viewership, with Roku boxes and Amazon Fire sticks becoming the way consumers get their TV fix, rather than the cable box or antenna.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cI really didn\u2019t want to see <em>Meet the Press <\/em>miss this streaming moment, where arguably, there\u2019s a whole bunch of TV that missed the cable moment back in the 80s and 90s,\u201d Todd told <em>The Hollywood Reporter<\/em> in an interview.\u00a0\u201cI think the mistake I didn\u2019t want to make that I saw others do whenever they try to go into a new space is don\u2019t do a half-assed job. Don\u2019t do it as a one-off.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cAt launch, we made a commitment that it wasn\u2019t going to be sort of second fiddle, it wasn\u2019t going to be the B-Team, it was going to be brand name, NBC News talent, delivering the same journalism that you would see on the<em> Today <\/em>show, or <em>Nightly News<\/em>. And we decided to make it free,\u201d NBC News president Noah Oppenheim says.\u00a0\u201cAnd to distribute it as broadly as possible in an effort to reach as many eyeballs as we could, right out of the gate.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    It was that commitment to producing a top-quality production that brought Todd, the moderator of NBC\u2019s Sunday public affairs show <em>Meet the Press<\/em>, and Welker, NBC White House correspondent and <em>Weekend Today<\/em> co-anchor, to the ground floor studio Nov. 1 at NBC\u2019s still-new Washington D.C. bureau, which opened its doors last year, just weeks after the Jan. 6 riot.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Where the old bureau was tucked away in a sleepy, leafy corner of D.C. near American University, the new bureau is in the middle of the bustle of Capitol Hill. While a visitor to the <em>Today <\/em>show studio in New York could watch the morning show through its ground-floor windows in the shadow of\u00a0Rockefeller Plaza, visitors watching through the glass windows of the D.C. studio are practically in the shadows of the Capitol Building itself.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    During the primetime special, with election night a week away, the wall of screens in the control room upstairs highlighted the small army of correspondents in the field, from Shaq Brewster in Wisconsin to Dasha Burns in Pennsylvania.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cWe lean so hard into our correspondents because we\u2019re committed to a traditional approach to journalism. So you know, it\u2019s not about people pontificating with a particular point of view, it\u2019s about good old fashioned reporting,\u201d Oppenheim says. \u201cThe days of waiting until an evening newscast or a morning show are over, if a reporter breaks news, they break news in real time, and they want to get it out as soon as it can be properly vetted.\u201d\u00a0<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1000px;\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((665\/1000)*100%);\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2022\/11\/NUP_199692_00471-copy.jpg?w=1000\" alt=\"Meet the Press Now\" srcset=\"\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px\" height=\"665\" width=\"1000\" decoding=\"\"\/><\/div>\n<\/p><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\"><span class=\"a-font-secondary-s lrv-u-margin-r-025\">The control room during the Meet the Press Nov. 1 primetime special.<\/span><\/p>\n<p>                                    <cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">NBC News\/Shannon Finney Photography<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cThe point is, it\u2019s not a side project. This is a full network,\u201d adds\u00a0Janelle Rodriguez, a senior vp at NBC News and the head of NBC News Now. \u201cGiven the way the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> has moved, particularly with the proliferation of smart TVs, and just how easy it is to access the various streaming platforms, I think most of the audience at home just looks at it as content, right? \u2026 they just look at it as I\u2019m watching the news, or I\u2019m watching sports, or I\u2019m watching <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> videos, wherever it may be. And so you have to be really great in that space. So that\u2019s how we approach it. This needs to be the very best of NBC News at any given moment.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    It\u2019s also a matter of accessibility. The changing TV environment means that fewer homes have easy access to NBC News linear programming, which is predominantly available through a pay-TV package, or via a broadcast antenna.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    For journalists that are focused on informing the public, making that journalism accessible is critical.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cChuck and I are very concerned about also making sure that [our journalism] extends to all age groups,\u201d Welker says. \u201cMy mom\u2019s a big viewer \u2026 we really want to make sure that this is accessible to people, you know, across all age ranges, and so I see it as an incredible opportunity.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And in a world where high-quality journalism is increasingly becoming siloed into discrete paywalled offerings, that accessibility is all the more important.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cI fear all these velvet ropes going up right now whether it\u2019s on T<em>he New York Times<\/em>, <em>The Washington Post<\/em> or other places that\u00a0want for streaming news to charge people,\u201d Todd adds. \u201cOur news and journalism needs to be a public service.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And public service was ultimately the purpose of the Nov. 1 special: To prepare streaming news consumers for Tuesday\u2019s midterm elections, catering to the political junkies looking for the latest analysis, but also more casual news consumers that haven\u2019t been following the polls.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    To that end, the pre-election special made a point of noting the races they expect to call on election night \u2026 as well as the races that are likely to drag on for days, or even weeks.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Welker says they want to \u201chelp to set expectations so that people aren\u2019t confused if those outcomes do occur on election night, which are quite possible.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cWe\u2019re not just talking about theories,\u201d she adds. \u201cWe saw this play out in 2020. And we could see it play out again in this midterm election night.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Setting those expectations could be important, not just for the broadcast, but for the country.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Todd, for example, laid out \u201cnightmarish\u201d scenarios, where \u201cconditions could be created for lots of conspiracy theories.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cLook, I\u2019m working really hard on election night to make sure I can give people the House races to follow that we can call on election night. Or within the first eight hours so that people can get a sense of what\u2019s going to happen,\u201d Todd says, noting that on election night the only swing senate seat that might get called is\u00a0New Hampshire.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    NBC News plans to start its midterm streaming coverage at 6 p.m., with Hallie Jackson and Tom Llamas anchoring. At 8 p.m., the streaming platform will simulcast the same programming on the NBC broadcast network, led by Lester Holt, Savannah Guthrie, and Todd, continuing as needed.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And it\u2019s that post-election night extended period of vote counting that is where the potential problems lie, and why Welker and Todd were\u00a0so careful to try to manage expectations ahead of time in their special.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cThere\u2019s a ton of dangerous misinformation disinformation around the voting process in this country, but all of our reporting suggests that the election worked exactly as it was supposed to in 2020,\u201d Oppenheim says. \u201cAll of our reporting so far has uncovered no reason to believe it won\u2019t work exactly as it is supposed to, on Tuesday night, and we just need to explain to our audience that the old expectation of an immediate result on election night needs to be discarded. And that does not mean that there\u2019s something wrong.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    But the \u201ccontentious\u201d nature of the vote-counting period could lead to unpredictable outcomes.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cI hope this country can handle close elections, because we\u2019re going to have them for probably another decade,\u201d Todd says.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Either way, the goal for NBC News is to cater to news consumers that aren\u2019t being served by traditional linear platforms, but want the same journalism they could expect on broadcast.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Rodriguez says that it is nights like election night that help define the platform, introducing it to new viewers, but also permanently altering its daily audience.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cWhen there is a big breaking news event people come find us,\u201d Rodriguez says.\u00a0\u201cAnd every time we have a major breaking news event, like the invasion of Ukraine, January 6, the 2020 election, a hurricane, we see a huge spike in audience, similar to what the patterns would be on cable news. But then we see the base of our audience go up there after. So we start with one baseline of audience and then a massive breaking news event happens, we get a major spike.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And with a contentious state of politics all but assured for the next decade or longer, the need for that style of journalism is only going to become more essential.\u00a0<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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