{"id":508164,"date":"2022-11-09T10:26:35","date_gmt":"2022-11-09T07:26:35","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/itv-posts-14-percent-quarterly-ad-revenue-drop-forecasts-slight-2022-decline\/"},"modified":"2022-11-09T10:26:35","modified_gmt":"2022-11-09T07:26:35","slug":"itv-posts-14-percent-quarterly-ad-revenue-drop-forecasts-slight-2022-decline","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/itv-posts-14-percent-quarterly-ad-revenue-drop-forecasts-slight-2022-decline\/","title":{"rendered":"#ITV Posts 14 Percent Quarterly Ad Revenue Drop, Forecasts Slight 2022 Decline"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3df91de3172\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3df91de3172\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/itv-posts-14-percent-quarterly-ad-revenue-drop-forecasts-slight-2022-decline\/#ITV_Posts_14_Percent_Quarterly_Ad_Revenue_Drop_Forecasts_Slight_2022_Decline\" >ITV Posts 14 Percent Quarterly Ad Revenue Drop, Forecasts Slight 2022 Decline<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"ITV_Posts_14_Percent_Quarterly_Ad_Revenue_Drop_Forecasts_Slight_2022_Decline\"><\/span>ITV Posts 14 Percent Quarterly Ad Revenue Drop, Forecasts Slight 2022 Decline<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    U.K. TV giant\u00a0ITV\u00a0reported a 14 drop in third-quarter advertising revenue amid difficult year-ago comparisons and continued \u201cuncertainty.\u201d That left its ad revenue down 2 percent for the nine months through September, it said on Wednesday. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The company predicted a strong final quarter of the year though, helped by the soccer World Cup, saying that 2022 overall should see an ad decline of 1-1.5 percent.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Meanwhile, the company\u2019s ITV Studios unit grew revenue 16 percent over the first three months of 2022. \u201cITV Studios continues to outperform the growing content market and will exceed 2019 revenues in 2022,\u201d ITV CEO Carolyn McCall said on Wednesday. ITV Studios \u201cdelivered a wide range of new and returning programs and formats in the\u00a0U.K.\u00a0and internationally, including <em>A Spy Among Friends<\/em>, <em>Hell\u2019s Kitchen\u00a0USA<\/em>, <em>Let The Right One In<\/em> and <em>The Voice Germany<\/em>,\u201d the firm said.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    ITV\u2019s total external revenue for the January-September period rose 6 percent to\u00a0\u00a32.52 billion\u00a0($2.90 billion), driven by ITV Studios\u2019 16 percent jump to \u00a31.39 billion ($1.60 billion). Overall non-advertising revenue increased 13 percent to \u00a31.62 billion ($1.87 billion), \u201crepresenting over 50 percent of total revenue, as we continue to grow and diversify the business,\u201d the company said. Total advertising revenue (TAR), which includes digital advertising and sponsorship, fell 2 percent over the nine months to \u00a31.33 billion ($1.53 billion).<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    ITV\u2019s first-half ad revenue had increased by 5 percent, but the second quarter had seen a 5 percent drop amid difficult comparisons with the year-ago period given strong results for last year\u2019s Euro soccer tournament. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cFor the nine months to the end of September, (total advertising revenue) is expected to be broadly flat compared to the same period in 2021,\u201d ITV had forecast in late July. \u201cCompared to 2019, the nine months are anticipated to be up 8 percent,\u201d it added in a comparison with pre-COVID pandemic trends.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The current fourth quarter will see ITV, and the BBC, air matches from the soccer World Cup in Qatar. Industry analysts have also kept an eye on how economic challenges are affecting ad trends. ITV management emphasized at the end of July that it was \u201cmindful\u201d of macro-economic clouds and was keeping a close eye on them, but that the company has not seen an impact on its advertising business so far.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In its Wednesday update, ITV said that total advertising revenue (TAR) was down 9 percent in July, down 21 percent in August and down 14 percent in September. \u201cTAR is forecast to be down between 1 percent and 1.5 percent over the full year, with October down 9 percent, November expected to be up around 3 percent and December expected to be up around 5-10 percent compared to the same periods in 2021,\u201d it added. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    McCall addressed the ad outlook again, saying: \u201cWhile we remain mindful of the macroeconomic and geopolitical uncertainty there\u2019s strong operational momentum across both our Studios and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> &amp; Entertainment divisions, as we continue to build a resilient, diversified business that can take advantage of the global growth in the demand for quality content and the desire of advertisers for both mass reach and data-led addressable advertising, targeting millions of\u00a0U.K.\u00a0viewers.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The U.K. TV giant had said earlier this week that it would launch its new free,\u00a0advertising-supported streaming service ITVX, which will replace its ITV Hub, in early December. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cWe are making good progress on our new, free, ad-funded streaming service ITVX, which will be rolled out across devices and platforms in the coming weeks with the full launch of new and exclusive content on Dec. 8, in time to reach millions of viewers who will come to ITV for the FIFA World Cup,\u201d McCall said. \u201cITVX will supercharge our streaming business providing viewers with a content-rich destination rather than a catch-up service and advertisers with valuable addressable audiences at scale. This will drive significant digital viewing and revenue growth, enabling ITV to deliver at least\u00a0\u00a3750 million\u00a0($865 million) digital revenues by 2026.\u201d<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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The company predicted a strong final quarter of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":508165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2022\/05\/Carolyn-McCall-02-H-2022.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[134741,124783,135191,41166],"class_list":["post-508164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-earnings","tag-international","tag-itv-plc","tag-itv"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/508164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=508164"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/508164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/508165"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=508164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=508164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=508164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}