{"id":509847,"date":"2022-11-14T14:00:00","date_gmt":"2022-11-14T11:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-sports-media-should-reset-its-relationship-with-twitter\/"},"modified":"2022-11-14T14:00:00","modified_gmt":"2022-11-14T11:00:00","slug":"why-sports-media-should-reset-its-relationship-with-twitter","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-sports-media-should-reset-its-relationship-with-twitter\/","title":{"rendered":"#Why sports media should reset its relationship with Twitter"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a236becec211\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a236becec211\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-sports-media-should-reset-its-relationship-with-twitter\/#%E2%80%9CWhy_sports_media_should_reset_its_relationship_with_Twitter%E2%80%9D\" >&#8220;Why sports media should reset its relationship with Twitter&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-sports-media-should-reset-its-relationship-with-twitter\/#Quick_clicks\" >Quick clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-sports-media-should-reset-its-relationship-with-twitter\/#RIP_Fred_Hickman\" >RIP Fred Hickman<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-sports-media-should-reset-its-relationship-with-twitter\/#College_football_creativity\" >College football creativity<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CWhy_sports_media_should_reset_its_relationship_with_Twitter%E2%80%9D\"><\/span>&#8220;Why sports media should reset its relationship with Twitter&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p>Sports media companies should break up with <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>. Maybe not all the way, but networks should make some changes. They probably won\u2019t. But they should.<\/p>\n<p>The way sports media companies use Twitter has been illogical from the start, and <strong>Elon Musk<\/strong>\u2019s messy takeover of the social media site is a perfect time for the bosses of those companies to re-assess a relationship that has long been one-way:<\/p>\n<p>Networks and reporters give, and Twitter takes.<\/p>\n<p>Let me make the case.<\/p>\n<p><strong>1.<\/strong> We\u2019ll start with a quiz question. (You didn\u2019t say there would be tests, Clicker!!)<\/p>\n<p>\u2022 A big time reporter with millions of followers has a huge scoop. He or she should first unveil the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> on:<\/p>\n<p>A) A site that doesn\u2019t pay him or her any money, has no association with his or her company and has now asked for a fee for a check mark?<\/p>\n<p>B) The platform of the reporter\u2019s employer, which actually provides the reporter a salary, benefits and health insurance?<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/twitter-hate-speech-spike-221.jpg?w=1024\" alt=\"Tesla co-founder and CEO Elon Musk introduces the newly unveiled all-electric battery-powered Tesla Cybertruck at Tesla Design Center in Hawthorne, California.\" class=\"wp-image-24612385\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/twitter-hate-speech-spike-221.jpg?quality=75&amp;strip=all&amp;w=2000 2000w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/twitter-hate-speech-spike-221.jpg?quality=75&amp;strip=all&amp;w=1000 1000w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/twitter-hate-speech-spike-221.jpg?quality=75&amp;strip=all 1024w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\"\/><figcaption>Elon Musk\u2019s takeover of Twitter <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears as if it will not change the one-way relationship the site has long had with sports reporters.<\/figcaption><figcaption><span class=\"credit\">AFP via Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n<p><strong>2.<\/strong> Not only do many reporters rush to give away information for free on Twitter, it often has little benefit to the employer, even if a link is provided. Sometimes, big numbers come through Twitter engagement, but <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly not.<\/p>\n<p>Many times other aggregators (Bleacher Report is the worst of this bunch, but there are clones) will take the information and re-report and mention the Twitter handle of the reporter and\/or his place of work. Again, the people providing the salary, benefits and insurance to the reporter get little to nothing from it.<\/p>\n<p><strong>3.<\/strong> On Twitter, people are generally looking for quick information, not to read a full article. People are scrolling through. Links can do well sometimes, but often not.<\/p>\n<p><strong>4.<\/strong> Twitter is good for individual reporters. <strong>Adam Schefter<\/strong> is approaching 10 million followers on the bird. <strong>Adrian Wojnarowski<\/strong> is at nearly six million. Those are huge numbers and are meaningful for them.<\/p>\n<p>For employers, a reporter\u2019s following on Twitter is another metric to gauge interest. However, there are people who have far less Twitter followers that make much more of an impact than competitors with bigger followings.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"4700\" height=\"3133\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1349446353-1.jpg?w=1024\" alt=\"ESPN analyst Adam Schefter on tv broadcast before a game between the Buffalo Bills and the Tennessee Titans at Nissan Stadium on October 18, 2021 in Nashville, Tennessee. The Titans defeated the Bills 34-31. \" class=\"wp-image-22057111\"\/><figcaption>Adam Schefter\u2019s reporting has made him a must-follow on Twitter, but it\u2019s not clear his nearly 10 million followers always read his work on ESPN.<\/figcaption><figcaption><span class=\"credit\">Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n<p><strong>5.<\/strong> Let\u2019s take another quiz:<\/p>\n<p>\u2022 If you were ESPN and you were listing information under a commentator\u2019s name when they were on television, what would you put?<\/p>\n<p>A) How to find more of the person\u2019s work on another platform that you have no connection to?<\/p>\n<p>B) How to find more of their work on your own platform?<\/p>\n<p>To further emphasize these points, think about this: Years ago, <strong>Bob Iger<\/strong> reportedly had discussions to buy Twitter for Disney.<\/p>\n<p>If he had, would Fox Sports, CBS or NBC reporters still freely post information on a competitor\u2019s platform?<\/p>\n<p><strong>6.<\/strong> I\u2019m not saying media companies should totally abandon Twitter; Musk could right the ship a little. But they should be using it mostly to promote their own platforms, not to go to Twitter more and become accustomed to finding out information there first. It should be easier to recalibrate with Musk thumbing his nose at mainstreamers every chance he gets.<\/p>\n<p><strong>7.<\/strong> The main reason reporters want to post on Twitter first is for credit. This makes it so aggregators pick up the information and attribute it. It means something and is important to be recognized. However, it helps websites that aren\u2019t paying the person.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"5184\" height=\"3456\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/02\/GettyImages-1233945986.jpg?w=1024\" alt=\"ESPN Analyst, Adrian Wojnarowski, talks before the game between the Phoenix Suns and Milwaukee Bucks during Game Three of the 2021 NBA Finals on July 11, 2021 at the Fiserv Forum Center in Milwaukee, Wisconsin. \" class=\"wp-image-21149016\"\/><figcaption>Adrian Wojnarowski\u2019s many Twitter posts about breaking news has made him perhaps the preeminent reporter in the NBA, no matter where he works.<\/figcaption><figcaption><span class=\"credit\">NBAE via Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n<p><strong>8.<\/strong> Twitter should mostly be a promotional tool, as a means to push people away from Twitter. What I mean is, the platform should be used by networks and publications to say: Look what I have over here.<\/p>\n<p>For some reason, most sports media companies have decided to push people toward Twitter. Here\u2019s how I would rework the relationship:<\/p>\n<p>A) I wouldn\u2019t push Twitter handles under commentators\u2019 names on television. Nor would I mention Twitter handles on radio or podcasts.<\/p>\n<p>B) I would break all news on my own company platforms. If Schefter has a big story, I\u2019d make it so he could preview with a tweet: News coming with a link to watch him on ESPN or ESPN+.<\/p>\n<p>C) If the news is only worthy of a story and not going right on-the-air, I would publish it to the company\u2019s site and then post the link on Twitter.<\/p>\n<p>I would use Twitter to offer some comments, but not stuff that is proprietary.<\/p>\n<p>D) I wouldn\u2019t worry about winning on Twitter. If you are only going to win by seconds anyway, then is it really a worthy scoop? If you are rushing to tweet something out so you beat another insider by 15 seconds, was there great value in the first place?<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"745\" height=\"759\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/tweets.jpg?w=745\" alt=\"Adrian Wojnarowski and Shams Charania tweet about the Steve Nash firing.\" class=\"wp-image-24638588\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/tweets.jpg?quality=75&amp;strip=all 745w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/tweets.jpg?quality=75&amp;strip=all&amp;w=373 372w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\"\/><figcaption>The race to be first with sports news on Twitter sometimes leads to conflicting reports about the same event.<\/figcaption><figcaption><span class=\"credit\">Via Twitter<\/span><\/figcaption><\/figure>\n<\/div>\n<p>There are some cases when it makes sense to go to Twitter first. If it is a big story, like a hiring, and you really know someone else is on it, you don\u2019t want to lose that scoop, but it shouldn\u2019t be the default method.<\/p>\n<p>E) This whole reimagining would be designed to train people to come to your platforms, not Musk\u2019s. Right now, networks are trying to teach people to look to find those they pay for news and commentary on Twitter. That make sense?<\/p>\n<p>F) So this would not be a full redraw, but it would be a redrawing of the lines.<\/p>\n<p>G) If reporters didn\u2019t like it, they could tweet at Musk to hire them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quick_clicks\"><\/span>Quick clicks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u2022 In the offseason, we told you here that the <strong>McCourty <\/strong>twins did very well in the NFL\u2019s broadcasting boot camp. Jason has excelled on NFL Network\u2019s \u201cGood Morning Football\u201d and has sounded really good on Westwood One. On Sunday, current Patriot, Devin, was a guest analyst on \u201cThe NFL Today\u201d as New England had a bye.<\/p>\n<p>\u2022 On NFL Network\u2019s Bucs-Saints broadcast, <strong>Rich Eisen<\/strong> sounded like a studio guy trying to call play-by-play. It takes a lot of reps to be good in a booth.<\/p>\n<p>\u2022 CBS\u2019s <strong>Bill Cowher<\/strong> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/NFLonCBS\/status\/1591846601328246784\">went off<\/a> in the pre<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> on the Colts\u2019 Jim Irsay\u2019s hiring <strong>Jeff Saturday<\/strong>, who has never coached higher than high school, as their interim head coach. Cowher called it, \u201ca disgrace to the coaching profession.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1334\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bill-cowher.jpg?w=1024\" alt=\"Bill Cowher\" class=\"wp-image-24638317\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bill-cowher.jpg?quality=75&amp;strip=all&amp;w=2000 2000w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bill-cowher.jpg?quality=75&amp;strip=all&amp;w=1000 1000w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bill-cowher.jpg?quality=75&amp;strip=all 1024w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\"\/><figcaption>Bill Cowher made it clear on CBS that he was not impressed with the Colts\u2019 decision to hire Jeff Saturday as their new head coach.<\/figcaption><figcaption><span class=\"credit\">Twitter\/CBS<\/span><\/figcaption><\/figure>\n<\/div>\n<p>\u2022 A Clicker column castigator pointed this out to us, and then we saw for ourselves last Thursday. Amazon\u2019s <strong>Al Michaels<\/strong> does a funny thing when he previews the NFL\u2019s top weekend games. He never says the letters, \u201cN-B-C.\u201d He mentions the other networks. NBC replaced Michaels with <strong>Mike Tirico<\/strong> on \u201cSunday Night Football.\u201d Michaels still has an emeritus role with the network, but omitting its name from his commentary is a bit odd.<\/p>\n<p><strong>\u2022 Jim Nantz<\/strong> will end the college basketball season by doing his final turn on play-by-play, public address announcing and the trophy presentation (though he has vowed to continue this one) at the Final Four. He started the year putting his voice to the CBS Sports\u2019 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/CBSSportsGang\/status\/1591170518891520000\">college hoops season intro<\/a>. Nantz isn\u2019t calling games \u2014 he hasn\u2019t called regular season college hoops for awhile \u2014 but he began the year with one shining moment.<\/p>\n<p>\u2022 Last week, we wrote a column about the pathetic silence from Amazon over the anti-Semitic documentary that <strong>Kyrie Irving<\/strong> publicized. NBA commissioner <strong>Adam Silver<\/strong>, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2022\/11\/10\/sports\/basketball\/kyrie-irving-antisemitic-adam-silver.html\">speaking to the <\/a><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2022\/11\/10\/sports\/basketball\/kyrie-irving-antisemitic-adam-silver.html\">New York Times<\/a>, said, \u201cI think Amazon has to make decisions as well. My first instinct wasn\u2019t that something, to me, that is so frankly vile and full of hate speech would be contained within Amazon Prime.\u201d<\/p>\n<p>\u2022 Included in <strong>Jon Wertheim<\/strong>\u2018s long Sports Illustrated <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.si.com\/college\/2022\/11\/11\/robert-griffin-iii-espn-daily-cover\">feature<\/a> on ESPN\u2019s college\/NFL analyst <strong>Robert Griffin III <\/strong>is this juicy quote from Griffin\u2019s college football producer, <strong>Kim Belton<\/strong>: \u201cI see him as, potentially, a generational talent. He has what the great ones have. I\u2019m talking about the Maddens and the Vitales and the Ueckers. They realize, <em>We\u2019re gonna cover the game. But we have to let our personality shine through<\/em>.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1333\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/07\/robert-griffin-mic.jpg?w=1024\" alt=\"Robert Griffin III speaks on stage during round four of the 2022 NFL Draft on April 30, 2022 in Las Vegas, Nevada.\" class=\"wp-image-22998345\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/07\/robert-griffin-mic.jpg?quality=75&amp;strip=all&amp;w=2000 2000w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/07\/robert-griffin-mic.jpg?quality=75&amp;strip=all&amp;w=1000 1000w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/07\/robert-griffin-mic.jpg?quality=75&amp;strip=all 1024w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\"\/><figcaption>Robert Griffin III\u2019s work as a college football analyst has impressed his co-workers at ESPN.<\/figcaption><figcaption><span class=\"credit\">Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n<p>\u2022 On Thursday, with, surprise, surprise, <strong>Mike Greenberg<\/strong> off from his radio show, ESPN New York had <strong>Dan La Greca<\/strong> doing a local show on 98.7 FM. They have done it before. If ESPN and Good Karma Brands\u2019 98.7 really want to compete with WFAN, it should have more of that. In Chicago, the affiliate did start its own morning show, which allowed it to compete in a stronger fashion against The Score.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"RIP_Fred_Hickman\"><\/span>RIP Fred Hickman<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SportsCenter may be the Yankees of highlights shows, but CNN\u2019s \u201cSports Tonight\u201d was like a small market team that competed with it and won some playoff <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> in the 1990s.<\/p>\n<p>With <strong>Nick Charles<\/strong> and <strong>Fred Hickman<\/strong> leading their rotation, \u201cSports Tonight\u201d stayed right with the ESPN behemoth. They did a show that was more nuts and bolts, while ESPN\u2019s anchors \u2014 many times entertainingly, many times not \u2014 found new ways to say someone hit a home run.<\/p>\n<p>When Hickman was at his peak, there weren\u2019t that many national black sportscasters, and so Hickman was something of a trailblazer. He was very good during his CNN run. His work wasn\u2019t excessive and there are no catch phrases I can recall. He just got the job done, smoothly and accurately.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1462\" height=\"1058\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/FredHickmanCNN.png?w=1024\" alt=\"Fred Hickman anchoring &quot;Sports Tonight&quot; in 1989.\" class=\"wp-image-24599417\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/FredHickmanCNN.png?w=1462 1462w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/FredHickmanCNN.png?w=731 731w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/FredHickmanCNN.png 1024w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"\/><figcaption>Fred Hickman helped CNN\u2019s \u201cSports Tonight\u201d keep pace with ESPN\u2019s SportsCenter with a straightforward style.<\/figcaption><figcaption><span class=\"credit\">CNN<\/span><\/figcaption><\/figure>\n<\/div>\n<p>After more than two decades at CNN and Turner, Hickman was the first person on YES\u2019s air. When he eventually joined ESPN, it was a bit jarring to see him on the SportsCenter set. His ESPN run there was not as memorable as what he did at CNN.<\/p>\n<p>Hicks passed away last week at 66. Charles died in 2011 at 64. In the era when the sports highlight shows ruled the day, the duo made a mark.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"College_football_creativity\"><\/span>College football creativity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Conference USA deal with CBS and ESPN is interesting, as detailed by <strong>John Ourand<\/strong> and <strong>Michael Smith <\/strong>at the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sportsbusinessjournal.com\/en\/Daily\/Morning-Buzz\/2022\/11\/10\/Conference-USA-media-rights-CBS-Sports-Network-ESPN\">Sports Business Journal<\/a>:<\/p>\n<p><em><strong>Conference USA<\/strong> signed a new five-year media rights contract with <strong>CBS<\/strong> Sports Network and <strong>ESPN<\/strong>, and the new-look C-USA will shift its entire slate of October football games to midweek evenings starting with the 2023 season. C-USA, which will add five new members for the 2023-24 academic year, will play most of its October league games on Tuesday and Wednesday nights, with a handful of games also planned for Thursday and Friday nights. The strategy mimics the Mid-American Conference\u2019s schedule, which plays all of its November games during the week in what it calls \u201cMACtion.\u201d C-USA worked with Octagon as its media adviser.<\/em><\/p>\n<p><em>Sources said C-USA schools would be making in the neighborhood of $750,000 per year each, which would slot them just behind what schools in the Sun Belt and MAC are making.<\/em><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1800\" height=\"1200\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/conference-usa.jpg?w=1024\" alt=\"Liberty Flames C-USA logo painted on the field prior to a college football game between the BYU Cougars and the Liberty Flames on October 22, 2022, at Williams Stadium in Lynchburg, VA. \" class=\"wp-image-24638865\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/conference-usa.jpg?quality=75&amp;strip=all&amp;w=1800 1800w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/conference-usa.jpg?quality=75&amp;strip=all&amp;w=900 900w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/conference-usa.jpg?quality=75&amp;strip=all 1024w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\"\/><figcaption>Conference-USA\u2019s new media deal will allow it to try to raise its presence with a regular schedule of games on weeknights.<\/figcaption><figcaption><span class=\"credit\">Icon Sportswire via Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n<p>MACtion has been a success, and I wonder, with the spread of legal sports betting, if it might even gain more steam. For C-USA and MAC schools, the midweek national schedule gives them national exposure. Even if we are moving into more of a streaming world, it still means something to kids, parents, alumni and boosters to be associated with CBS and\/or ESPN. Even when smaller games are on ESPN+, it adds a little bit of prestige. Perception can be reality.<\/p>\n<p>That\u2019s why if I\u2019m the Pac-12, I\u2019m very cognizant of visibility with its next deal. ESPN and Amazon \u2014 maybe as a combo deal \u2014 are the perceived favorites. And while we have been very bullish on Amazon\u2019s sports plan, we are not so sure that Pac-12 would excel in it.<\/p>\n<p>The major way that Apple and Amazon can reach casual watchers is by popping up on their phones and other devices with notifications. The problem with this \u2014 and I\u2019ve already had this with Apple suddenly telling me about every close game known to mankind \u2014 I only want to be reminded about things I want to be reminded about. Like, I don\u2019t care if Real Salt Lake (an MLS team for those who don\u2019t know) is tied 1-1 late against the Chicago Fire. That becomes a nuisance. So being accessible on traditional channels is still very important. That\u2019s why the C-USA deal seems smart.\n                        <\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/11\/14\/why-sports-media-should-reset-its-relationship-with-twitter\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Why sports media should reset its relationship with Twitter&#8221; Sports media companies should break up with Twitter. Maybe not all the way, but networks should make some changes. They probably won\u2019t. But they should. The way sports media companies use Twitter has been illogical from the start, and Elon Musk\u2019s messy takeover of the social&#8230;<\/p>\n","protected":false},"author":1,"featured_media":509848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/newspress-collage-24638883-1668370868622.jpg?quality=75&strip=all&1668353470&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[135539,127408,82131,81127,39394,2837,80506,115930,130998,116684,10401],"class_list":["post-509847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-11-14-22","tag-adam-schefter","tag-adrian-wojnarowski","tag-al-michaels","tag-elon-musk","tag-espn","tag-jim-nantz","tag-post-sports-newsletters","tag-robert-griffin-iii","tag-sports-clicker","tag-twitter"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/509847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=509847"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/509847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/509848"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=509847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=509847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=509847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}