{"id":509857,"date":"2022-11-14T14:17:28","date_gmt":"2022-11-14T11:17:28","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/helping-mainstream-artists-into-web3-the-triumphs-and-struggles\/"},"modified":"2022-11-14T14:17:28","modified_gmt":"2022-11-14T11:17:28","slug":"helping-mainstream-artists-into-web3-the-triumphs-and-struggles","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/helping-mainstream-artists-into-web3-the-triumphs-and-struggles\/","title":{"rendered":"# Helping mainstream artists into Web3: The triumphs and struggles"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2920eed277e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2920eed277e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/helping-mainstream-artists-into-web3-the-triumphs-and-struggles\/#%E2%80%9D_Helping_mainstream_artists_into_Web3_The_triumphs_and_struggles_%E2%80%9C\" >&#8221; Helping mainstream artists into Web3: The triumphs and struggles  &#8220;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_Helping_mainstream_artists_into_Web3_The_triumphs_and_struggles_%E2%80%9C\"><\/span>&#8221; Helping mainstream artists into Web3: The triumphs and struggles  &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMTEvMjI3N2UwMTUtNWE5Ni00Mjc2LWIzNTYtZDM0YTA4ZWNjYmM3LmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-e13e51fa>Musicians and executives alike have seen the power of Web3 tools such as nonfungible tokens (NFTs) to transform audiences into active communities with fewer barriers between artists and fans. <\/p>\n<p>Recently, the crypto-savvy Snoop Dogg partnered with country music stars Billy Ray Cyrus and the Avila Brothers to create an NFT experience that crossed genres and created new communities in the process. While Snoop may be a veteran in the space, many musicians find the Web3 world a whole new frontier.<\/p>\n<p>Cointelegraph spoke with Bernard Alexander, the head of IP at the company Animal Concerts, which facilitated the aforementioned NFT collection, to better understand what it takes to bring artists into Web3.<\/p>\n<p>Alexander affirmed that onboarding someone like Snoop is very different from \u201cartists who don\u2019t typically keep up with the Web3 ecosystem.\u201d It also can depend on the size of the artist.<\/p>\n<p>He said It is likely easier to set up smaller artists just getting started who are eager for new opportunities. Whereas bigger artists can sometimes be more laden with partnerships already yet they often have greater influence across mainstream culture:<\/p>\n<blockquote><p>\u201cAll artists, regardless of their size, have something to gain from dipping their toes in the world of Web3.\u201d<\/p><\/blockquote>\n<p>Nonetheless bringing the Web3-native community together with mainstream culture is not an easy task, especially when one is an established institution and the other is in a constant state of development.\u00a0<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Music NFTs a powerful tool to transform an audience into a community<\/em><\/strong><\/p>\n<p>As f the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> adoption of Web3 outside of the music industry, Alexander said education and an accurate understanding of the space are both instrumental and a significant challenge:<\/p>\n<blockquote><p>\u201cPeople can naturally be hesitant to jump into such a nascent, rapidly evolving space.\u201d<\/p><\/blockquote>\n<p>He said that when onboarding new artists, it&#8217;s important people and companies within the space provide\u00a0\u201ca safe, secure space where they can effectively learn about this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and work with industry experts to make sure they are leveraging it in all the right ways.\u201d<\/p>\n<p>When artists are introduced to this new, powerful technology they\u2019re often excited by the possibility of new ways to create and connect with their existing communities. Alexander gave the example of concert experiences:<\/p>\n<blockquote><p>\u201cFor artists who have been putting on the same concerts for years, this possibility to push the limits of tech and music is a huge attraction.\u201d<\/p><\/blockquote>\n<p>Additionally, he highlighted the difference in partnerships in a Web3-centered industry as more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ealing to artists. \u201cThey\u2019re more transparent, more fair, and more democratic,\u201d he says. <\/p>\n<p>This new Web3-inspired way of connecting and creating is being considered by artists and major labels alike. Recently, music industry giant Warner Music Group entered into a partnership with the NFT marketplace OpenSea to create new possibilities for artists. <\/p>\n<p><template data-name=\"subscription_form\" data-type=\"defi_newsletter\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/helping-mainstream-artists-into-web3-the-triumphs-and-struggles\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8221; Helping mainstream artists into Web3: The triumphs and struggles &#8220; Musicians and executives alike have seen the power of Web3 tools such as nonfungible tokens (NFTs) to transform audiences into active communities with fewer barriers between artists and fans. Recently, the crypto-savvy Snoop Dogg partnered with country music stars Billy Ray Cyrus and the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":509858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMTEvMjI3N2UwMTUtNWE5Ni00Mjc2LWIzNTYtZDM0YTA4ZWNjYmM3LmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[95118,93542,74355,55649,7058,39579],"class_list":["post-509857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-nft","tag-web3","tag-adoption","tag-artists","tag-community","tag-music"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/509857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=509857"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/509857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/509858"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=509857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=509857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=509857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}