{"id":509879,"date":"2022-11-14T16:54:58","date_gmt":"2022-11-14T13:54:58","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ownership-is-the-future-of-digital-entertainment-says-blockchain-exec\/"},"modified":"2022-11-14T16:54:58","modified_gmt":"2022-11-14T13:54:58","slug":"ownership-is-the-future-of-digital-entertainment-says-blockchain-exec","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ownership-is-the-future-of-digital-entertainment-says-blockchain-exec\/","title":{"rendered":"# Ownership is the future of digital entertainment, says blockchain exec"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ded0237b16\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ded0237b16\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ownership-is-the-future-of-digital-entertainment-says-blockchain-exec\/#%E2%80%9D_Ownership_is_the_future_of_digital_entertainment_says_blockchain_exec_%E2%80%9C\" >&#8221; Ownership is the future of digital entertainment, says blockchain exec  &#8220;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_Ownership_is_the_future_of_digital_entertainment_says_blockchain_exec_%E2%80%9C\"><\/span>&#8221; Ownership is the future of digital entertainment, says blockchain exec  &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMTEvZGE4YzhjMGMtYzExNC00M2Y3LTlmMzItNGFkYTM3NGEyZmMyLmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-e13e51fa>Web3 is uprooting traditional entertainment industries with a new way of creating and engaging with digital content.<\/p>\n<p>The industry has already seen nonfungible tokens (NFTs) display the potential to transform how television scheduled programming can be created. Increased metaverse activity began challenging artists with new possibilities for performances and connectivity with their fans. <\/p>\n<p>All the use cases of Web3 <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> upgrading the future of digital entertainment include one key component: ownership. Ownership is one of the defining characteristics that distinguishes Web3 activity from its predecessor.\u00a0<\/p>\n<p>According to professionals in the industry, it will also be a defining characteristic not only of Web3 but of the future of digital entertainment. <\/p>\n<p>Cointelegraph spoke with Mitch Liu, CEO of the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> and entertainment-centric blockchain Theta Labs, on what users can expect in the not-so-distant future of digital entertainment. <\/p>\n<p>Foremost, ownership redirects power back to the users actually engaging with the content rather than a few powerful platforms. Liu highlights that specifically with \u201ctokenized economies for entertainment businesses,\u201d both users and platforms benefit:<\/p>\n<blockquote><p>\u201cFor platforms that embrace Web3, they gain new ways of monetization at a time when the margins of Web2 business models are shrinking.\u201d<\/p><\/blockquote>\n<p>This comes at a time when competition within the streaming industry is driving turbulent results for service providers. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.reuters.com\/business\/media-telecom\/disney-streaming-beats-wall-street-targets-earnings-miss-2022-11-08\/\">According<\/a> to recent reports, platforms such as Paramount+ and Disney+ saw an increase in subscribers in the last quarter. However, stocks dropped as much as 9% for the latter, and earnings for both fell short of official estimates. <\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Social tokens will be the engine of Web3, from fanbases to incentivization<\/em><\/strong><\/p>\n<p>Liu says streaming wars lead to higher costs for users and more ads. Instead, he suggests such platforms need to adopt new business models which highlight user experience. This comes through ownership:<\/p>\n<blockquote><p>\u201cThe key is to give the users and fans a say rather than have every decision come from the top down.\u201d<\/p><\/blockquote>\n<p>Liu continued by saying that, \u201cgiving more control back to users, whether it&#8217;s immutable ownership of a movie or the right to vote on how a platform operates, will help to avoid centralization.\u201d<\/p>\n<p>Metaverse activity is one way to particularly\u00a0enhance user experience through ownership. As investors are pouring into the metaverse space, entertainment platforms can take advantage of a new frontier with fewer barriers between audiences:<\/p>\n<blockquote><p>\u201cDecentralized economies and user ownership can be built into metaverses from the ground up.\u201d<\/p><\/blockquote>\n<p>According to a recent D<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>Radar report, metaverse and blockchain gaming projects cumulatively raised $1.3 billion during Q3.\u00a0<\/p>\n<p>Companies in the space also see the potential Web3 has for entertainment ventures, as blockchain developer Ripple created a $250 million fund to back entertainment and media-focused Web3 projects. Its second wave of creators launched on Oct. 18 of this year. <\/p>\n<p><template data-name=\"subscription_form\" data-type=\"nifty_newsletter\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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The industry has already seen nonfungible tokens (NFTs) display the potential to transform how television scheduled programming can be created. Increased metaverse activity began challenging artists&#8230;<\/p>\n","protected":false},"author":1,"featured_media":509880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMTEvZGE4YzhjMGMtYzExNC00M2Y3LTlmMzItNGFkYTM3NGEyZmMyLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74983,91498,95118,93542,74355,116,55649,39579],"class_list":["post-509879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-decentralization","tag-metaverse","tag-nft","tag-web3","tag-adoption","tag-art","tag-artists","tag-music"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/509879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=509879"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/509879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/509880"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=509879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=509879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=509879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}