{"id":512516,"date":"2022-11-19T16:00:00","date_gmt":"2022-11-19T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/fox-and-telemundo-are-ready-for-their-world-cup-closeup\/"},"modified":"2022-11-19T16:00:00","modified_gmt":"2022-11-19T13:00:00","slug":"fox-and-telemundo-are-ready-for-their-world-cup-closeup","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/fox-and-telemundo-are-ready-for-their-world-cup-closeup\/","title":{"rendered":"#Fox and Telemundo Are Ready for Their World Cup Closeup\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a264b13c4fe2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a264b13c4fe2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/fox-and-telemundo-are-ready-for-their-world-cup-closeup\/#Fox_and_Telemundo_Are_Ready_for_Their_World_Cup_Closeup\" >Fox and Telemundo Are Ready for Their World Cup Closeup\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Fox_and_Telemundo_Are_Ready_for_Their_World_Cup_Closeup\"><\/span>Fox and Telemundo Are Ready for Their World Cup Closeup\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The World Cup kicks off Nov. 20 in Qatar, and while the event itself is surrounded by geopolitical controversy and intrigue, its TV partners in the U.S. are betting that a confluence of events (Lionel Messi\u2019s last World Cup, the U.S. national team scoring a favorable draw) could not only bolster their bottom lines, but propel soccer fandom in the U.S., with North America set to host the event in 2026.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Fox Sports has the English-language rights, with <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s set to air on Fox and Fox Sports 1, while Telemundo Deportes has Spanish-language rights, with games set to air on Telemundo, Universo, and on Peacock.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Unusual timing for the event \u2014 the tournament is usually held over the summer, but Qatar\u2019s climate necessitated a shift to November \u2014 could hinder or help each network, as they navigate NFL rights (Fox has a Sunday afternoon game, and Telemundo has Sunday Night Football), but also seek to use the crowded schedule to drive awareness of the event.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    For Fox, that means all eyes are on Black Friday, Nov. 25, in what is shaping up to be the biggest match of the first round (at least for English-language viewers), when the U.S. takes on England.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cWe are treating it like a national holiday, we are treating it like a Super Bowl Sunday,\u201d Fox Sports executive producer David Neal told <em>The Hollywood Reporter<\/em> at a World Cup preview event in New York.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    That means extensive promotions during Fox\u2019s Thanksgiving day NFL game, as well as on Fox <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>. There\u2019s even a Fox soccer balloon set to fly during the Macy\u2019s Thanksgiving Day Parade.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cWe are really going to build towards that game, and then we are really going to hope that the U.S. advances in the tournament,\u201d Neal adds.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Fox\u2019s soccer analysts, like Alexi Lalas, are bullish on the game (Lalas predicted it will deliver a \u201cmonster number\u201d in the ratings), but also the U.S. chances of advancing out of the first round. \u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cThe U.S. is going to be put in the position of being the underdog [which is where they are comfortable],\u201d Lalas said.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Having the U.S. in the tournament \u201cis a great luxury,\u201d Neal says, especially compared to 2018\u2019s tournament in Russia, which the U.S. sat on the sidelines for. However, Fox was able to learn from that experience, to try and create compelling stories about other teams. \u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cWe are going to try and make a lot of storytelling gold out of those other matchups,\u201d Neal says.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cFour years ago we learned a lot of lessons in terms of how to put on an event without the U.S. I think it is one our finest moments,\u201d he added.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Chief among them this year is Messi, the Argentinian legend, who will make his last <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earance in the tourney this year.\u00a0\u201cThat\u2019s the\u00a0biggest story for us as much as\u00a0almost anything frankly,\u201d says Ray Warren, the president of Telemundo Deportes.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And while Fox is leaning into the big Black Friday U.S.-England game, Telemundo is pushing to rebrand Thanksgiving for its own purposes.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cOur fan base is just much broader ethnically and we have to serve all of them, including the U.S.,\u201d Warren says. \u201cU.S.A-England is going to be huge for us too, just from a pure soccer event, but on Thanksgiving Day, which is what are kind of coining \u2018Dia de\u00a0Futbol\u2019 we have four World Cup games, and Thanksgiving night [NFL] football.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And both companies have a few tricks up their sleeve.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Fox is betting that tis futuristic set on the Corniche in Doha will draw in fans with an all-LED pitch, ultra high-definition screens and other technological innovations.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cIt will be visible from Mars,\u201d Neal jokes, calling it \u201cthe most high-tech piece of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> you will have ever seen on television.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And Telemundo, meanwhile, is betting on Peacock, which will be the easiest place to stream World Cup games live in the U.S. (in Spanish only, of course \u2026 Fox will stream full match replays on Tubi).\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And Telemundo is betting that its audience will tune in with big numbers.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cGobs of\u00a0people watch the NFL every week, not so much the Spanish language version,\u201d Warren says. \u201cSo you know, we\u2019re pretty confident that gobs of Spanish language viewers will watch the World Cup. during those [NFL] time periods.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Regardless of what happens on the pitch, the World Cup will be big business for both networks, with Guggenheim analyst Michael Morris predicting $125 million in ad revenue at Fox alone (Fox and Telemundo combined brought in about $225 million in 2018).\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    But if the U.S. advances past the first round, or there\u2019s a final that includes Messi and Portugal\u2019s Cristiano Ronaldo \u2026 watch out.\u00a0<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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