{"id":513355,"date":"2022-11-21T08:55:10","date_gmt":"2022-11-21T05:55:10","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/bob-iger-returns-as-hero-in-waiting-to-save-a-battered-disney\/"},"modified":"2022-11-21T08:55:10","modified_gmt":"2022-11-21T05:55:10","slug":"bob-iger-returns-as-hero-in-waiting-to-save-a-battered-disney","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/bob-iger-returns-as-hero-in-waiting-to-save-a-battered-disney\/","title":{"rendered":"#Bob Iger Returns as Hero in Waiting to Save a Battered Disney"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25996b91d63\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25996b91d63\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/bob-iger-returns-as-hero-in-waiting-to-save-a-battered-disney\/#Bob_Iger_Returns_as_Hero_in_Waiting_to_Save_a_Battered_Disney\" >Bob Iger Returns as Hero in Waiting to Save a Battered Disney<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Bob_Iger_Returns_as_Hero_in_Waiting_to_Save_a_Battered_Disney\"><\/span>Bob Iger Returns as Hero in Waiting to Save a Battered Disney<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    While top executives Dana Walden and Craig Erwich were expecting to spend their Sunday evening enjoying the AMAs followed by the Elton John farewell concert at Dodger Stadium, the stunning <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> that Bob Iger was returning as CEO of Disney while Bob Chapek was out shot through Hollywood like a thunderbolt (both Walden and Erwich tellingly dis<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eared from the AMAs just before a company-wide email went out to Disney employees). Insiders say few even at the highest levels knew the announcement was coming. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    It was an ultimate triumph for Iger, though of course he inherits the same vexing problems plaguing all legacy <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> companies as their longtime revenue sources dwindle and the shift to streaming continues to be a money-loser while doing increasingly little to charm Wall Street.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    One industry source says the Disney board had been divided over keeping Chapek in place for the past several months. His performance on the most recent earnings call earlier this month, according to this account, was the deciding factor.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Sources believe the deal to bring Iger back came together quickly \u2014 in the past week. While many questions remain, it seems certain that Iger will unwind the reorganization that Chapek put in place, which effectively moved the power of the purse from Iger\u2019s creative executive team to Chapek\u2019s trusted lieutenant, Kareem Daniel. Board Chairman Susan Arnold noted in a statement that Iger \u201cis greatly admired by Disney employees worldwide\u2026 which will allow for a seamless transition of leadership.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <em>The Hollywood Reporter<\/em> has reached out to both Iger and Chapek for comment. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    It is fair to say that Chapek never won that broad admiration. Though a longtime Disney exec, he was not known to the broader entertainment community. Early missteps \u2013 including a messy public conflict with Scarlett Johansson over compensation and a public refusal to denounce Florida\u2019s \u201cdon\u2019t say gay\u201d law that was quickly reversed after a staff outcry \u2013 did not inspire trust. While Iger didn\u2019t comment publicly on Chapek, he made some of his views known \u2013 such as when he tweeted his own opposition to the Florida law while Chapek was still trying to avoid taking a position.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In the past quarter, Disney missed analyst expectations for revenue by more than $1 billion, and also missed on earnings per share (EPS). The company also disclosed significantly larger than expected losses of $1.5 billion in its direct-to-consumer business, more than double the losses from the year prior. Chapek and CFO Christine McCarthy (an Iger holdover) told analysts that they expected the segment to swing to profitability beginning in fiscal 2024.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    While Disney+ continued to add subscribers at a staggering rate, topping Wall Street predictions, average revenue per user (ARPU) continued to shrink, as consumers bought into the less lucrative bundled options.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    And while Disney\u2019s parks and consumer products businesses remain strong \u2014 Chapek said the parks business had its best year ever \u2014 the extent to which those profits were driven by price increases and upsells like Genie+ have alienated some fans and alarmed some analysts who fear that the company could be making its parks less accessible to middle-class families, which could hurt the company down the line.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    It was clear even before Iger departed the premises at the end of December 2021 that he was disenchanted with the choice of Chapek to take the reins as CEO. But in June, the board renewed Chapek\u2019s deal. It was a qualified endorsement, however, as he was extended for two years but was not given a new three-year contract.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In his last formal appearance before the Disney board and top executives, Iger had given a rousing speech about the importance of creativity that many within the company interpreted as a slam at Chapek.\u00a0\u201cIn a world and business that is awash with data, it is tempting to use data to answer all of our questions, including creative questions,\u201d he said. \u201cI urge all of you not to do that.\u201d If Disney had relied too heavily on data, he noted, the company might never have made big, breakthrough <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> like\u00a0<em>Black Panther<\/em>,\u00a0<em>Coco<\/em>\u00a0and\u00a0<em>Shang-Chi and the Legend of the Ten Rings<\/em>.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Chapek\u2019s last email to all employees on Nov. 11 was about the creation of a \u201ccost structure task force\u201d comprised of himself, McCarthy and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> counsel Horacio Gutierrez who would \u201cmake the critical big picture decisions necessary to achieve our objectives,\u201d including potential layoffs and a \u201crigorous review\u201d of the company\u2019s content spending. It is not yet clear what will happen to those plans.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In an interview on stage at the Paley Center for Media in New York Nov. 9, in what would be his last public appearance as CEO, Chapek went off about balancing respect for the past with a desire to find the future. \u201cIf we only rigidly adhere to that old model, we know what\u2019s going to happen, right? You become extinct,\u201d Chapek said. \u201cAnd so our challenge inside Disney is always trying to respect the past, keep as much of the past as you can. But when the consumer is telling you, it\u2019s time to move on to something new and fresh, you have to take that cue.\u201d <em>\u2014additional reporting by Lacey Rose<\/em><\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/bob-iger-disney-return-1235266950\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bob Iger Returns as Hero in Waiting to Save a Battered Disney While top executives Dana Walden and Craig Erwich were expecting to spend their Sunday evening enjoying the AMAs followed by the Elton John farewell concert at Dodger Stadium, the stunning news that Bob Iger was returning as CEO of Disney while Bob Chapek&#8230;<\/p>\n","protected":false},"author":1,"featured_media":513356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2022\/11\/GettyImages-1177955005-1.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[87361,5032,73549],"class_list":["post-513355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-bob-chapek","tag-bob-iger","tag-the-walt-disney-company"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/513355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=513355"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/513355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/513356"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=513355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=513355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=513355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}