{"id":513846,"date":"2022-11-22T06:10:46","date_gmt":"2022-11-22T03:10:46","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/bob-iger-is-back-as-ceo-to-walk-disney-back-from-the-woke-cliff\/"},"modified":"2022-11-22T06:10:46","modified_gmt":"2022-11-22T03:10:46","slug":"bob-iger-is-back-as-ceo-to-walk-disney-back-from-the-woke-cliff","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/bob-iger-is-back-as-ceo-to-walk-disney-back-from-the-woke-cliff\/","title":{"rendered":"#Bob Iger is back as CEO to walk Disney back from the woke cliff"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bf6e9ba263\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bf6e9ba263\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/bob-iger-is-back-as-ceo-to-walk-disney-back-from-the-woke-cliff\/#%E2%80%9CBob_Iger_is_back_as_CEO_to_walk_Disney_back_from_the_woke_cliff%E2%80%9D\" >&#8220;Bob Iger is back as CEO to walk Disney back from the woke cliff&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/bob-iger-is-back-as-ceo-to-walk-disney-back-from-the-woke-cliff\/#Disgruntled_shareholders\" >Disgruntled shareholders\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CBob_Iger_is_back_as_CEO_to_walk_Disney_back_from_the_woke_cliff%E2%80%9D\"><\/span>&#8220;Bob Iger is back as CEO to walk Disney back from the woke cliff&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<aside class=\"single__inline-module alignleft\">\n<div class=\"inline-module inline-module--columnist inline-module--author\">\n<div class=\"inline-module--author__img\">\n            <img decoding=\"async\" width=\"76\" height=\"69\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/Gasparino_Charles_headshot.png?w=76&amp;h=69&amp;crop=1\" class=\"attachment-nyp_columnist size-nyp_columnist\" alt=\"Charles Gasparino\" loading=\"lazy\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/Gasparino_Charles_headshot.png?w=152 152w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/Gasparino_Charles_headshot.png?w=114 114w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/Gasparino_Charles_headshot.png?w=76 76w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/Gasparino_Charles_headshot.png?w=38 38w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2013\/08\/Gasparino_Charles_headshot.png 706w\" sizes=\"auto, (max-width: 76px) 100vw, 76px\"\/><\/div>\n<\/div>\n<\/aside>\n<p>Bob Chapek was pretty mediocre at cutting costs and doing what Disney used to do: Make <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eal to the masses.\u00a0<\/p>\n<p>He was a fair amusement-park operator as far as that goes, while his streaming strategy was a work in progress.\u00a0<\/p>\n<p>But he definitely failed at trying to navigate the modern CEO\u2019s burden: Politics and a woke workforce.\u00a0<\/p>\n<p>Chapek will be replaced by Bob Iger, who during his long and largely successful reign as Disney CEO certainly wasn\u2019t some raging conservative. He institutionalized wokeism at the House of Mouse on everything from diversity mandates to climate issues to the content of its movies.\u00a0<\/p>\n<p>That gave him credence among elites in DC and the media, even if long-term progressive doctrines are a terrible business model for a company looking for mass appeal in a country as divided as ours. Recall: Chapek at least initially wanted to avoid commenting on the contentious Florida law that banned teaching sex-ed to children in kindergarten through third grade. It was unfairly dubbed the \u201cdon\u2019t say gay law\u201d by lefties, including Iger himself, who while in what looked like semi-retirement took to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> to bash the law, rally Disney\u2019s progressive employees and force Chapek to reverse course.\u00a0<\/p>\n<p>Chapek walked into the right cross from GOP heavyweight champion Ron DeSantis, the governor of Florida. DeSantis has since used Disney\u2019s leftward lurch as fodder for his political ambitions. He made an example of the company by removing its special tax status, and made doctrinaire wokeness imposed by business and political elites a dominate theme in his political ascendancy.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bob-chapek.jpg?w=1024\" alt=\"Chapek's tenure as CEO included flop movie and a public feud with Florida Gov. Ron DeSantis.\" class=\"wp-image-24742831\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bob-chapek.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bob-chapek.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bob-chapek.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Chapek\u2019s tenure as CEO included a flop movie and a public feud with Florida Gov. Ron DeSantis.<\/figcaption><figcaption><span class=\"credit\">Patrick T. Fallon\/Bloomberg via Getty Images<\/span><\/figcaption><\/figure>\n<p>He cruised to victory in this month\u2019s gubernatorial election and he may be our next president. He did it on the backs of woke Disney even if it\u2019s one of the state\u2019s biggest employers.\u00a0<\/p>\n<p>Which brings us back to why Chapek got the ax. Looking ridiculous on wokeness wasn\u2019t his only failing. Disney shares are down more than 50% over the past year, even when including Monday\u2019s decent rally on his ouster.\u00a0<\/p>\n<p>His most recent earnings report was a disaster in style, which angered the Disney board as much as his awkward about face on the Florida sex-ed law. Disney reported lower than expected fourth-quarter results that Chapek tried to spin it as something not-so-bad just before companywide layoffs.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bob-iger-1.jpg?w=1024\" alt=\"Iger will have to deal with Chapek's poor earnings and unprofitable streaming plan ahead of a potential recession. \" class=\"wp-image-24742834\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bob-iger-1.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bob-iger-1.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/bob-iger-1.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Iger will have to deal with Chapek\u2019s poor earnings and unprofitable streaming plan ahead of a potential recession. <\/figcaption><figcaption><span class=\"credit\">Photo by Charley Gallay\/Getty Images for Disney<\/span><\/figcaption><\/figure>\n<p>To be sure, streaming isn\u2019t easy for anyone, but Chapek\u2019s plan to make it profitable by 2024 seems to be a stretch, since in its recent quarter it lost $1.4 billion. There\u2019s a looming recession that could eat into the one part of the business that\u2019s doing well and subsidizing the streaming losses: theme parks.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Disgruntled_shareholders\"><\/span>Disgruntled shareholders\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Activist shareholders are circling. First Dan Loeb of Third Point, the savvy trader that he is, saw Chapek\u2019s blood in the water early on in August. He announced a stake and demanded a whole series of measures including possible spinoff of its ESPN subsidiary. Loeb backed off the ESPN sale, but activists kept coming. Nelson Peltz of Trian is in the mix also demanding cost cutting and a board seat.\u00a0<\/p>\n<aside class=\"single__inline-module alignright\">\n    <\/aside>\n<p>If you notice, none of the big shareholders or activists are demanding more wokeness. Privately, I am told they are wary of Disney\u2019s gratuitous measures to promote diversity, climate change and progressive pet projects that turns off at least half of the country, and maybe more. They point to a lesbian kissing scene in the latest iteration of the children\u2019s movie \u201cLightyear\u201d as proof of wokeness run amok.\u00a0<\/p>\n<p>They probably won\u2019t publicly demand the end of leftism from Iger. They probably won\u2019t have to because Iger, for all his history of virtue signaling, can read a balance sheet. He\u2019s smart enough to sense the mood of the country that virtue signaling plays well among the tweeting left but not so well with Disney customers.\u00a0<\/p>\n<p>Proof: Buzz Lightyear pretty much fizzled because parents just don\u2019t like corporations proselytizing to their kids.\u00a0<\/p>\n<p>My bet: Iger will make nice with DeSantis. He might even try to sell the company to an outfit like Apple, which can use the content and has the balance sheet to pay up.\u00a0<\/p>\n<p>Iger certainly won\u2019t make Disney anti-woke. But based on his experience, he\u2019ll be smarter about it than Chapek was.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/11\/21\/bob-iger-is-back-as-ceo-to-walk-disney-back-from-the-woke-cliff\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Bob Iger is back as CEO to walk Disney back from the woke cliff&#8221; Bob Chapek was pretty mediocre at cutting costs and doing what Disney used to do: Make movies that appeal to the masses.\u00a0 He was a fair amusement-park operator as far as that goes, while his streaming strategy was a work in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":513847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/iger-chapek.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[135949,87361,5032,1569],"class_list":["post-513846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-11-21-22","tag-bob-chapek","tag-bob-iger","tag-disney"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/513846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=513846"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/513846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/513847"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=513846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=513846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=513846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}