{"id":516553,"date":"2022-11-27T00:57:49","date_gmt":"2022-11-26T21:57:49","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/black-friday-shoppers-back-to-stores-set-record-online\/"},"modified":"2022-11-27T00:57:49","modified_gmt":"2022-11-26T21:57:49","slug":"black-friday-shoppers-back-to-stores-set-record-online","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/black-friday-shoppers-back-to-stores-set-record-online\/","title":{"rendered":"#Black Friday shoppers back to stores, set record online"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25553323bea\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25553323bea\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/black-friday-shoppers-back-to-stores-set-record-online\/#%E2%80%9CBlack_Friday_shoppers_back_to_stores_set_record_online%E2%80%9D\" >&#8220;Black Friday shoppers back to stores, set record online&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CBlack_Friday_shoppers_back_to_stores_set_record_online%E2%80%9D\"><\/span>&#8220;Black Friday shoppers back to stores, set record online&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<aside class=\"single__inline-module alignleft\">\n        <\/aside>\n<p>Shoppers returned to stores on Black Friday, with a strong increase in brick-and-mortar foot traffic and record online shopping that shows consumers have altered their <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach the busiest spending season. <\/p>\n<p>In person visits to stores edged up 2.9% on Black Friday compared to last year despite decades-high inflation, according to retail analytics provider Sensormatic Solutions.  <\/p>\n<p>Visits to physical stores on Thanksgiving Day, moreover, leaped\u00a019.7% from 2021, as more retailers opened their doors on Thursday than last year. <\/p>\n<p>Far fewer stores are open on Thanksgiving than on Black Friday, so the surge is a bit misleading, Brian Field, senior director of global retail consulting for Sensormatic, told The Post.<\/p>\n<p>\u201cIf I look at the past few seasons, when Thanksgiving Day stores were open, the mix of traffic on those days is so small compared to even a regular Thursday,\u201d Field said.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-56.jpg?w=1024\" alt=\"Black Friday shoppers.&#10;\" class=\"wp-image-24800054\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-56.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-56.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-56.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Online Black Friday sales hit a record high, with more people opted to shop for holiday deals on their smartphones than ever before. <\/figcaption><figcaption><span class=\"credit\">Paul Martinka<\/span><\/figcaption><\/figure>\n<p>Field added that the uptick in in-store shoppers on Black Friday is a better indicator to predict how the rest of the holiday season will go. \u201cWe\u2019re expecting good things today and for the rest of the weekend,\u201d he said. \u201cPlus 2.9% is a great start to the holiday season.\u201d<\/p>\n<p>The National Retail Federation is expecting holiday sales during November and December will grow between 6% and 8% over 202 to between $942.6 billion and $960.4 billion. But how much of the increase will reflect inflation rather than more gifting is unclear at this point. Inflation cooled slightly in October but still registered 7.7%, pressuring cash-strapped households.<\/p>\n<p>Holiday retail sales have increased an average 4.9% over the past 10 years, the NRF said, with pandemic spending in recent years accounting for considerable gains. Last year\u2019s holiday sales grew 13.5% over 2020 and totaled $889.3 billion, shattering previous records. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-60.jpg?w=1024\" alt=\"Macys and the 34th street area was quiet for Black Friday on Friday morning after thanksgiving. (Daniel William McKnight)\" class=\"wp-image-24800071\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-60.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-60.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-60.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>In person visits to stores edged up 2.9% on Black Friday compared to last year despite decades-high inflation, according to retail analytics provider Sensormatic Solutions.<\/figcaption><figcaption><span class=\"credit\">DANIEL WILLIAM MCKNIGHT<\/span><\/figcaption><\/figure>\n<p>But a huge chunk of the growth is now coming from consumers who let their fingers do the shopping. <\/p>\n<p>Online Black Friday sales hit a record high, with more people opted to shop for holiday deals on their smartphones than ever before. <\/p>\n<p>Cyber spending on Black Friday reached $9.12 billion this year, up 2.3% from last year and  topping the previous record of $9 billion in 2020, with the major drivers for this increase being electronics, toys and exercise equipment, according to Adobe Analytics. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-58.jpg?w=1024\" alt=\"Macys and the 34th street area was quiet for Black Friday on Friday morning after thanksgiving. (Daniel William McKnight)\" class=\"wp-image-24800180\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-58.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-58.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-58.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>A huge chunk of the growth is now coming from consumers who let their fingers do the shopping. <\/figcaption><figcaption><span class=\"credit\">DANIEL WILLIAM MCKNIGHT<\/span><\/figcaption><\/figure>\n<p>It was not just the amount spent online that set records this year, but also the ways in which shoppers made their purchases. <\/p>\n<p>Nearly half of online sales were made via a smartphone, 48%, marking an all-time high in mobile shopping, up from 44% last year. <\/p>\n<p>The data also gives insight into how shoppers are coping with inflation-driven prices, with drastic increases in the popularity of \u201cBuy Now, Pay Later\u201d plans. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-54.jpg?w=1024\" alt=\"A woman walks past a shop offering Black Friday deals in Manchester, Britain, November 26, 2022. &#10;\" class=\"wp-image-24800186\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-54.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-54.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-221126-54.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>It was not just the amount spent online that set records this year, but also the ways in which shoppers made their purchases. <\/figcaption><figcaption><span class=\"credit\">REUTERS\/Phil Noble<\/span><\/figcaption><\/figure>\n<p>The total number of buy now pay later orders shot up 78% last week compared to the week prior. Revenue from those orders soared 81% during the same time period. <\/p>\n<p>\u201cAs Black Friday hit record spending online, we\u2019re also seeing more prominent signs of a budget-conscious consumer this year,\u201d Vivek Pandya, lead analyst at Adobe Digital Insights, said. \u201cShoppers are embracing the Buy Now Pay Later payment method more this year to be able to buy desired gifts for family and friends.\u201d<\/p>\n<p>Financial concerns also plagued in-store shoppers, with 42% saying that the timing of discounts and promotions will affect their shopping schedules. <\/p>\n<p>\u201cI don\u2019t think we asked that question in other years,\u201d Field said. \u201cThat question came out of the fact that they were saying finances were playing a big role.\u201d<\/p>\n<p>One shopper who wasn\u2019t on the hunt for bargains was President Joe Biden, who spent an hour and a half shopping on tony Nantucket Island with the first lady, Jill Biden, his daughter, Ashley Biden, son Hunter and his wife Melissa Cohen and grandson Beau.<\/p>\n<p>The first family stopped in at least nine stores for Small Business Saturday, at one point exiting luxury boutique David Chase to the cheers of a small crowd gathered outside on a windy, 46-degree afternoon. One person shouted \u201clove you\u201d as the Bidens crossed the street, and POTUS responded \u201cThank you!\u201d as he waved to the group.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/11\/26\/black-friday-shoppers-back-to-stores-set-record-online\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Black Friday shoppers back to stores, set record online&#8221; Shoppers returned to stores on Black Friday, with a strong increase in brick-and-mortar foot traffic and record online shopping that shows consumers have altered their approach the busiest spending season. In person visits to stores edged up 2.9% on Black Friday compared to last year despite&#8230;<\/p>\n","protected":false},"author":1,"featured_media":516554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/11\/black-friday-comp.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[136241,71805,72445,991,72446,71083],"class_list":["post-516553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-11-26-22","tag-black-friday","tag-holiday-shopping","tag-joe-biden","tag-online-shopping","tag-small-business"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/516553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=516553"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/516553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/516554"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=516553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=516553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=516553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}