{"id":518954,"date":"2022-12-01T03:37:55","date_gmt":"2022-12-01T00:37:55","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-metaverse-is-happening-without-metas-permission\/"},"modified":"2022-12-01T03:37:55","modified_gmt":"2022-12-01T00:37:55","slug":"the-metaverse-is-happening-without-metas-permission","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-metaverse-is-happening-without-metas-permission\/","title":{"rendered":"# The metaverse is happening without Meta&#8217;s permission"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26ec47e53ef\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26ec47e53ef\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-metaverse-is-happening-without-metas-permission\/#%E2%80%9D_The_metaverse_is_happening_without_Metas_permission_%E2%80%9C\" >&#8221; The metaverse is happening without Meta&#8217;s permission &#8220;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-metaverse-is-happening-without-metas-permission\/#The_metaverse_isnt_what_youve_read\" >The metaverse isn\u2019t what you\u2019ve read<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-metaverse-is-happening-without-metas-permission\/#The_metaverse_needs_magic\" >The metaverse needs magic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/the-metaverse-is-happening-without-metas-permission\/#The_metaverse_needs_ownership\" >The metaverse needs ownership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/the-metaverse-is-happening-without-metas-permission\/#The_metaverse_needs_context\" >The metaverse needs context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/the-metaverse-is-happening-without-metas-permission\/#The_metaverse_is_happening\" >The metaverse is happening<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9D_The_metaverse_is_happening_without_Metas_permission_%E2%80%9C\"><\/span>&#8221; The metaverse is happening without Meta&#8217;s permission &#8220;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div class=\"post-content\" data-v-b8b12140>In changing the name of its parent company to Meta, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> put a stake in the ground: It would be the symbol of the evolution of the internet, the metaverse. Whether we liked it or not.<\/p>\n<p>According to Meta, the metaverse is \u201ca set of digital spaces to socialize, learn, play and more.\u201d Its first true attempt came in the form of Horizon Worlds, a virtual reality universe so lifeless and devoid of content that it has people asking if the metaverse is a step forward or backward.<\/p>\n<p>Thankfully, it won\u2019t matter.<\/p>\n<p>The metaverse, a term from long before Facebook existed, is h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening. Its potential and draw are found in existing places \u2014 <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s like Fortnite, platforms like Roblox and online hubs like Discord. There will be no launch of the metaverse, no switch that turns it on. You\u2019ve been experiencing parts of it whether you\u2019ve realized it or not. More and more of your real-world identity has blended into your digital one. IRL to URL, and back again.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_metaverse_isnt_what_youve_read\"><\/span>The metaverse isn\u2019t what you\u2019ve read<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pointedly, the metaverse isn\u2019t what Meta says it is.<\/p>\n<p>\u201cA set of digital spaces to socialize, learn, play and more\u201d accurately describes current apps and games, but this simplified definition has made the term \u201cmetaverse\u201d synonymous with stilted software like Horizon Worlds, a painfully unimaginative 3D world with early 2000s-era graphics and plenty of space for ads.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-11\/f8b777c3-f20f-4b97-82ae-34ce641706a5.jpg\"><figcaption style=\"text-align: center;\">Empty 3D world with large digital billboards with ads on them, digital art, Y2K aesthetic. Source: DALL-E<\/figcaption><\/figure>\n<p>For those not deep into the weeds of writer Matthew Ball\u2019s precise definition, the metaverse can be thought of as a change in how we view and experience our digital lives \u2014 not a 3D world, but a shift into a more immersive, simultaneous, representative relationship between our physical and digital selves. The metaverse causes the line between the real and digital to blur, an evolution of the change triggered by the mobile internet.<\/p>\n<p>So naturally, the metaverse won\u2019t flourish because of Meta\u2019s isolated, soulless dystopia. Nor will it do so in Decentraland\u2019s attempt at creating a digital world, which fails to draw more attention than a mildly popular indie game after two years and billions of dollars in funding.<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Facebook is on a quest to destroy the metaverse and Web3<\/em><\/strong><\/p>\n<p>It\u2019s no surprise: Horizon Worlds and Decentraland are competing with digital escapes that are exponentially more fun \u2014 games, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> and social networks.<\/p>\n<p>And even more directly, they\u2019re competing with the real world. If you\u2019re telling people they\u2019re going to work and play in the metaverse, it better offer something magical beyond their normal lives. Right now, the meatspace still wins. It\u2019s not even close.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_metaverse_needs_magic\"><\/span>The metaverse needs magic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That magical feeling has always been present in games. Visiting your feline neighbor in Animal Crossing is infinitely more compelling than seeing your legless coworker at a conference table in Horizon Worlds. Making immersive experiences compelling requires that magic, and it\u2019s hard to create a company culture that can build fun, perhaps impossible when your revenue is from driving more clicks \u2014 or whatever call to action exists in 3D.<\/p>\n<p>3D platforms like Roblox and VRChat have instead built a path for creators to bring their own magic, albeit a narrow one. Spending time on VRChat vs. Horizon Worlds showcases the difference between a user-generated world and a corporate one. The former is human and surprising, while the latter is depressing and expected.<\/p>\n<p>But creators must be motivated to create in a specific medium \u2014 and given the tools to do so. The old path to motivating creators with sponsorship is toxic and dying. Creative people don\u2019t want to restrict their visions for corporate profits or limit their options by platform restrictions.<\/p>\n<p>Fortunately, there is another way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_metaverse_needs_ownership\"><\/span>The metaverse needs ownership<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nonfungible tokens (NFTs) have largely been viewed as giving power back to the consumer, acting as a way for real ownership to be held by the collector, not the platform. And that\u2019s all true.<\/p>\n<p>But ownership has a different effect on creators: It motivates them. Rather than creating content for other platforms or ads for brands, their work is instantly and indefinitely monetizable. And in the rare but best-case scenarios, it\u2019s handled in a truly decentralized way away from deception.<\/p>\n<p>Decentralization and ownership provide that critical motivating factor for creators \u2014 the people who should be defining what the metaverse looks like. Tokenization sets creators free from the serfdom of today\u2019s rent-seeking social networks (think of Instagram or Snapchat), allowing them to create and sell their work without needing to be sponsored by a brand to feed themselves. Protocols built for decentralization will be where creators naturally gravitate, creating avant-garde spaces and defining what creativity in the metaverse means. Gentrification can come later.<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Facebook and Twitter will soon be obsolete thanks to blockchain <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a><\/em><\/strong><\/p>\n<p>Instead of giving power and freedom to creators, Meta is structured to think of ad revenue and brand partners first, a strategy that is actively hostile to creators and users at large.<\/p>\n<p>A direct relationship between creators and their communities (an increasingly fuzzy distinction) creates a new trust, and the foundation for that relationship is what will usher in an awe-inspiring metaverse. The \u201cgray space\u201d where creators and communities meet \u2014 an idea embraced by David Bowie \u2014 drives an entirely different dynamic and experience than one where the core relationship of a platform is built on the relationship between the platform owner and its advertisers.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2022-11\/2f9b199d-d5c8-4d7a-9718-adb6a342b3c2.jpg\" alt=\"\" title=\"\"><figcaption style=\"text-align: center;\">A futuristic green city being painted by a brush held by an artist, digital art. Source: DALL-E<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"The_metaverse_needs_context\"><\/span>The metaverse needs context<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Truthfully, creating that magic in the metaverse is challenging, even with digital ownership and the right motivation. Even the best 3D worlds and digital meeting places fail to connect meaningfully back to our real lives. NFTs have yet to impact the physical world beyond their financial impact. We haven\u2019t brought URL back to IRL.<\/p>\n<p>But the signs are there.<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Nodes are going to dethrone tech giants \u2014 from Apple to Google<\/em><\/strong><\/p>\n<p>Mixed reality games like Pok\u00e9mon Go, which bring iconic digital characters into augmented reality, show a centralized approach to an immersive digital world built on the physical one. Tying our inherent connection to our digital collectibles, like Psyduck, back into our real lives is where the metaverse can reach new relevance. <\/p>\n<p>Alone, the context-driven version of the metaverse is at risk of centralization and attention-economy economics, too \u2014 and must be paired with decentralization and a creator ethos. Empowering creators to define reality itself will bring about a future that enhances our lives instead of taking away from them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_metaverse_is_happening\"><\/span>The metaverse is happening<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The metaverse is happening, and it won\u2019t look like Meta\u2019s version.<\/p>\n<p>The metaverse is not a specific technology but an era where we have a changed perception of technology\u2019s role in our lives. One where digital realities represent a larger piece of our shared reality and where purely using technology is replaced by creating, owning and experiencing it. The more tactile and connected to us that those digital realities become, the more real the metaverse is.<\/p>\n<p>Protocols, not platforms. Creators, not brands. Context, not isolation. Principles and people will define this next evolution of the internet, and Meta is not the arbiter of either.<\/p>\n<div>\n<div style=\"background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;\"><strong>Alex Herrity<\/strong> is co-founder of Anima, a protocol for ownable, dynamic augmented reality. Prior to Anima, he built products and games used by billions of people with companies like Epic Games, HBO and his former startup Ultravisual, which was acquired by Flipboard.<\/div>\n<\/div>\n<p><em>This article is for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> information purposes and is not intended to be and should not be taken as legal or investment advice. The views, thoughts and opinions expressed here are the author\u2019s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.<\/em><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Whether we liked it or not. According to Meta, the metaverse is \u201ca set of digital&#8230;<\/p>\n","protected":false},"author":1,"featured_media":518955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjItMTEvMmQzYzhmMzUtYzM0NS00ODYyLTg3ODUtOTE3NjlhYjJkYTY0LmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[126542,74868,122306,91498,74892,93542,4974,5077],"class_list":["post-518954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-decentraland","tag-defi","tag-meta","tag-metaverse","tag-tokens","tag-web3","tag-facebook","tag-mark-zuckerberg"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/518954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=518954"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/518954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/518955"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=518954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=518954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=518954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}