{"id":519093,"date":"2022-12-01T10:34:49","date_gmt":"2022-12-01T07:34:49","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/?p=519093"},"modified":"2022-12-01T10:35:20","modified_gmt":"2022-12-01T07:35:20","slug":"5-powerful-virtual-event-marketing-strategies-you-should-consider","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/","title":{"rendered":"#5 Powerful Virtual Event Marketing Strategies You Should Consider"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3577e78aebd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3577e78aebd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#5_Powerful_Virtual_Event_Marketing_Strategies_You_Should_Consider\" >5 Powerful Virtual Event Marketing Strategies You Should Consider<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#Six_Virtual_Event_Marketing_Strategies\" >Six Virtual Event Marketing Strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#1_Be_Specific_with_Your_Goals_and_Objectives\" >1. Be Specific with Your Goals and Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#2_Map_the_Attendee_Journey\" >2. Map the Attendee Journey<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#Pre-event_First_Touchpoints_and_Signing_Up\" >Pre-event: First Touchpoints and Signing Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#During_the_Event\" >During the Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#After_the_Event\" >After the Event<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#3_Develop_a_Complete_Communication_Plan\" >3. Develop a Complete Communication Plan<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#Pre-event\" >Pre-event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#During_the_Event-2\" >During the Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#Post-event\" >Post-event<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#4_Make_the_Most_of_Event_Management_Programs\" >4. Make the Most of Event Management Programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/5-powerful-virtual-event-marketing-strategies-you-should-consider\/#5_Dont_Forget_to_Conduct_Post-Event_Evaluations\" >5. Don\u2019t Forget to Conduct Post-Event Evaluations<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Powerful_Virtual_Event_Marketing_Strategies_You_Should_Consider\"><\/span>5 Powerful Virtual Event Marketing Strategies You Should Consider<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<figure style=\"width: 1125px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/920382\/pexels-photo-920382.jpeg?auto=compress&amp;cs=tinysrgb&amp;w=1260&amp;h=750&amp;dpr=1\" alt=\"\" width=\"1125\" height=\"750\" \/><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/www.pexels.com\/photo\/woman-sitting-on-sofa-while-looking-at-phone-with-laptop-on-lap-920382\/\" target=\"_blank\" rel=\"noopener\">Image Source<\/a><\/figcaption><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Virtual events are a great way to amplify your brand\u2019s reach and grow your business. Whether you\u2019re a<a href=\"https:\/\/en.buradabiliyorum.com\/startups-take-note-these-are-the-tech-sectors-the-eus-funding-in-2023\/#gsc.tab=0\" target=\"_blank\" rel=\"noreferrer noopener\"> startup<\/a> trying to get your name out into the world or an established business launching a new product, virtual events can be an effective tool in your arsenal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Six_Virtual_Event_Marketing_Strategies\"><\/span><a><\/a>Six Virtual Event Marketing Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, conducting a virtual event just for the sake of having one for your business won\u2019t yield positive results. You need to have the right strategies in place to make virtual events work for you. Here are some key strategies to help you make the most of your virtual event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Be_Specific_with_Your_Goals_and_Objectives\"><\/span>1. Be Specific with Your Goals and Objectives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Specific goals and objectives are must-haves in every business project you set out to do, including virtual events. The desired goal should guide each objective, and the objectives will be your basis for planning the whole event, from your 360-degree communication plan to your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> marketing efforts to attendee journey m<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ing and more. Your goals should be specific and measurable. These will come in handy during your post-promo evaluation. They\u2019ll be the basis for checking if your virtual event helped you achieve what it was designed to do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Map_the_Attendee_Journey\"><\/span>2. Map the Attendee Journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When planning a virtual event, it\u2019s crucial to think about the customer experience or in this case, the attendee journey.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-event_First_Touchpoints_and_Signing_Up\"><\/span><a><\/a>Pre-event: First Touchpoints and Signing Up<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that the attendee journey should begin well before the day of your virtual event. Consider all of the ways your target attendee may have heard about your event. Knowing these touchpoints can help you craft the right marketing approach to encourage more of your target audience to join your virtual event. Examples of these touchpoints may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your social media page<\/li>\n\n\n\n<li>Event website<\/li>\n\n\n\n<li>Email marketing or direct marketing<\/li>\n\n\n\n<li>Influencer marketing<\/li>\n\n\n\n<li>Digital and traditional advertisements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The first touchpoints may differ per target individual, but the desired action is the same: you want them to join your virtual event. You can consider funneling all the traffic to one sign-up page so it\u2019s easier for you to consolidate information such as the number of attendees and the touchpoints that bring in the most signups. Remember to to make signups as hassle-free and transparent as possible. It can help set the tone of their journey as a virtual event attendee.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"During_the_Event\"><\/span><a><\/a>During the Event<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to map out the &#8220;happy path&#8221; that you want for your attendees during this event. Make sure to map this out and identify risks early on. This way, you have enough time to mitigate these issues instead of fighting fires on the event day itself.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"After_the_Event\"><\/span><a><\/a>After the Event<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">What takeaways do you want the virtual attendees to have after the event? Is it to learn a new skill or to obtain a certification for your company&#8217;s software? Do you intend for them to become experts and advocates for your brand? The answers to these questions should be considered when mapping out your attendees&#8217; journey. While the &#8220;meat&#8221; of the journey may happen during the actual virtual event itself, you must always keep in mind that the post-event part of the journey also contributes to the success of your business and helps measure whether or not you were able to meet your objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Develop_a_Complete_Communication_Plan\"><\/span>3. Develop a Complete Communication Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">They must know clearly what to expect, which is something you can highlight in your communication materials. You should have an integrated marketing communications plan for the various phases of your virtual event, which are:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-event\"><\/span><a><\/a>Pre-event<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create excitement for the event through teasers<\/li>\n\n\n\n<li>Promote what your target audience can expect<\/li>\n\n\n\n<li>Who is invited?<\/li>\n\n\n\n<li>Who or what is the main reason for joining?<\/li>\n\n\n\n<li>What are the required actions to join the event?<\/li>\n\n\n\n<li>Drive your target audience to sign-up for the event<\/li>\n\n\n\n<li>Generate buzz with pre-event <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s, exclusive sneak peeks, and posts from key attendees or speakers<\/li>\n\n\n\n<li>Send periodic reminders via email marketing or other relevant channels to those who have signed up<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"During_the_Event-2\"><\/span><a><\/a>During the Event<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Put out a last-call for last-minute attendees<\/li>\n\n\n\n<li>Show event preps of key attendees or speakers<\/li>\n\n\n\n<li>Ask attendees to post using official hashtags<\/li>\n\n\n\n<li>Maximize your social media accounts for live updates and increased traffic<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post-event\"><\/span><a><\/a>Post-event<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send out your thank you emails<\/li>\n\n\n\n<li>Request for attendee feedback<\/li>\n\n\n\n<li>Create event wrap-up posts and tease next events (if applicable)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These communications should also be integrated with your<a href=\"https:\/\/carlstromproductions.com\/virtual-event-production-content-ideas-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"> content marketing strategy<\/a>. Snippets from the virtual event can be great content for your social media platforms. This content can come from your marketing team\u2019s efforts and even user-generated content. A complete communication plan can help generate the right buzz for your event and possibly help you measure your audience\u2019s interest to join.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Make_the_Most_of_Event_Management_Programs\"><\/span>4. Make the Most of Event Management Programs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s best to maximize the available project management programs and even integrate event management into your<a href=\"https:\/\/www.oerp.ca\/our-services\" target=\"_blank\" rel=\"noreferrer noopener\"> ERP implementation<\/a>. Doing so allows you to stay on top of your project timelines and ensure proper risk and resource planning for every virtual event. By tying virtual event management and its supplementary marketing efforts to your organization\u2019s resource planning system, you\u2019re standardizing your efforts to achieve your desired business objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Dont_Forget_to_Conduct_Post-Event_Evaluations\"><\/span>5. Don\u2019t Forget to Conduct Post-Event Evaluations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual events are excellent ways to get first-hand feedback from your target audience. The virtual event itself may be over, but you can still learn valuable insights from what worked, what needs to be improved upon, and what you can remove from future virtual events. Your post-event summary should include analytics such as the sign-ups to actual attendees ratio, attendee satisfaction rating, and whether or not you were able to achieve the goals you set before the event (e.g., Did<a href=\"https:\/\/en.buradabiliyorum.com\/why-you-should-use-a-credit-card-to-shop-online\/\" target=\"_blank\" rel=\"noreferrer noopener\"> online sales<\/a> increase by x percent? How much funds were raised?).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual events allows you to reach more of your target audience and stretch your marketing events budget. It may be challenging to start, but once you\u2019ve fine-tuned your approach and continue to keep your ears on the ground for best virtual event marketing practices, you\u2019ll soon reap the many benefits that virtual events can bring your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>by Regi Publico<\/strong><\/p>\n\n\n<blockquote>\n<p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>5 Powerful Virtual Event Marketing Strategies You Should Consider Virtual events are a great way to amplify your brand\u2019s reach and grow your business. Whether you\u2019re a startup trying to get your name out into the world or an established business launching a new product, virtual events can be an effective tool in your arsenal&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":519095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i.hizliresim.com\/3920r7n.jpg","fifu_image_alt":"#5 Powerful Virtual Event Marketing Strategies You Should Consider","footnotes":""},"categories":[18],"tags":[136521,136518,136522,136524,136525,136520,136519,136523,136526],"class_list":["post-519093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-5-powerful-virtual-event-marketing-strategies-you-should-consider","tag-be-specific-with-your-goals-and-objectives","tag-content-marketing-strategy","tag-develop-a-complete-communication-plan","tag-dont-forget-to-conduct-post-event-evaluations","tag-make-the-most-of-event-management-programs","tag-map-the-attendee-journey","tag-online-sales","tag-six-virtual-event-marketing-strategies"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/519093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=519093"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/519093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/519095"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=519093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=519093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=519093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}