{"id":522208,"date":"2022-12-06T20:46:27","date_gmt":"2022-12-06T17:46:27","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/paramount-ceo-on-streaming-profitability-push-it-takes-a-little-while\/"},"modified":"2022-12-06T20:46:27","modified_gmt":"2022-12-06T17:46:27","slug":"paramount-ceo-on-streaming-profitability-push-it-takes-a-little-while","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/paramount-ceo-on-streaming-profitability-push-it-takes-a-little-while\/","title":{"rendered":"#Paramount CEO On Streaming Profitability Push: \u201cIt Takes a Little While\u201d"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2738e43ee37\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2738e43ee37\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/paramount-ceo-on-streaming-profitability-push-it-takes-a-little-while\/#Paramount_CEO_On_Streaming_Profitability_Push_%E2%80%9CIt_Takes_a_Little_While%E2%80%9D\" >Paramount CEO On Streaming Profitability Push: \u201cIt Takes a Little While\u201d<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Paramount_CEO_On_Streaming_Profitability_Push_%E2%80%9CIt_Takes_a_Little_While%E2%80%9D\"><\/span>Paramount CEO On Streaming Profitability Push: \u201cIt Takes a Little While\u201d<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Paramount Global CEO Bob Bakish says his studio is increasingly focused on its fast-expanding streaming model to compete against market leaders Netflix and Disney, but has yet to declare when Paramount+ and Pluto TV will be as profitable as CBS once was on its own as a cable TV juggernaut. \u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cWe\u2019ve always built this with the idea of building a real business and profitability in mind and will continue to make headway on that in 2023,\u201d Bakish told the UBS Global TMT Conference during a session that was webcast. \u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    But he added the all-in push to streaming by Paramount aims at a \u201cmulti-platform asset portfolio\u201d that takes time to build out. \u201cYou think about using content across linear platforms and streaming that creates cost advantages, you think about marketing and leveraging platforms that creates cost advantages,\u201d Bakish explained as he talked about the studio\u2019s streaming playbook. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    As an example, he touted the performance of Paramount Pictures titles like Tom Cruise\u2019s <em>Top Gun: Maverick<\/em> and the <em>Smile <\/em>horror pic in theaters, before they moved to Paramount+ potentially within a 45-day window to maximize audience reach.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    But while reiterating that 2023 will see peak investment for Paramount\u2019s streaming platforms, and so continuing losses, the studio head predicted getting to profitability was another matter and investors needed to be patient. That\u2019s because the company has a \u201cmultifaceted product\u201d model in streaming, which includes paid sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion services like Paramount+ and Showtime, vital content suppliers like Paramount Pictures and CBS, and ad-supported platforms like Pluto TV.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cSo it takes a little while. But we are very focused on streaming profitability and building a financially compelling business here, and we\u2019re very much tracking in that direction,\u201d he added. Bakish also argued his studio\u2019s wholesale pivot to streaming was mitigating the impact of accelerating cord-cutting on the cable side. \u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cThe TV ecosystem is under pressure. That\u2019s the bad <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>. The good news is we\u2019re a cornerstone supplier. And we\u2019re no longer in just the business of licensing linear feeds to video bundle oeprators. We are now in the multifaceted product with distributors, including for broadband only,\u201d he insisted.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Bakish also talked about the current state of the advertising market, and its impact on his studio\u2019s streaming arena push. \u201cThe current market is challenging. That challenge is both on the linear and digital side,\u201d he reported as fourth quarter ad revenues at the studio are expected to come in below the third quarter levels.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    At the same time, Bakish added: \u201cWhile challenging, advertising is cyclical. This too is a cycle. This too will turn. The only question is when.\u201d The Paramount boss also discussed the failure to shed a non-core asset like publisher Simon &amp; Schuster to put more freed-up money towards streaming content.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Bakish said the book-publishing giant is back on the market for another suitor after a federal court judge blocked a deal with Penguin Random House and Paramount collected a $200 million break-up fee. \u201cIt continues to be a non-core asset. We\u2019re going to do something in the marketplace with it, as we move forward. To be discussed,\u201d he told the investors conference.<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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