{"id":522496,"date":"2022-12-07T06:50:59","date_gmt":"2022-12-07T03:50:59","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/avatar-the-way-of-water-china-release-may-decide-how-big-box-office-will-be\/"},"modified":"2022-12-07T06:50:59","modified_gmt":"2022-12-07T03:50:59","slug":"avatar-the-way-of-water-china-release-may-decide-how-big-box-office-will-be","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/avatar-the-way-of-water-china-release-may-decide-how-big-box-office-will-be\/","title":{"rendered":"#\u2018Avatar: The Way of Water\u2019 China Release May Decide How Big Box Office Will Be"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a40f1a2cd548\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a40f1a2cd548\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/avatar-the-way-of-water-china-release-may-decide-how-big-box-office-will-be\/#%E2%80%98Avatar_The_Way_of_Water_China_Release_May_Decide_How_Big_Box_Office_Will_Be\" >\u2018Avatar: The Way of Water\u2019 China Release May Decide How Big Box Office Will Be<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%98Avatar_The_Way_of_Water_China_Release_May_Decide_How_Big_Box_Office_Will_Be\"><\/span>\u2018Avatar: The Way of Water\u2019 China Release May Decide How Big Box Office Will Be<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    During his promo tour for <em>Avatar: The Way of Water,<\/em> James Cameron has mentioned repeatedly that his sequel will need to be among the top grossing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> in box office history \u2014 likely the $2 billion club \u2014 to succeed. On Nov. 22, the director scored a key win in that quest when Disney and 20th Century revealed that <em>Avatar 2<\/em> had secured a coveted release in China on Dec.\u202f16, day-and-date with North America.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    With China clamping down hard on Hollywood imports over the past year \u2014 the seven most recent Marvel superhero movies have been denied permission to screen there \u2014 the green light for <em>Avatar 2<\/em> was seen as a considerable coup. Disney and its business and diplomatic allies in China are said to have spent months back-channeling with Beijing regulators to secure the clearance. But with China\u2019s nationwide COVID infection rates hovering around all-time highs and health policies in a state of flux, Disney will need even more good luck for <em>Avatar 2<\/em> to live up to its full earnings potential in the country\u2019s massive theatrical marketplace.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    China\u2019s box office has been battered throughout 2022 by Beijing\u2019s unrelenting zero-COVID policy, which has resulted in scores of weeks-long lockdowns in major population centers, casting a chill over all forms of public consumer activity \u2014 including moviegoing. As of Dec.\u202f5, total box office sales in China were just over $4 billion for the year, down 36 percent from the same point last year and less than half of what they were during the equivalent period in the pre-pandemic year of 2019. Public frustration with the Beijing\u2019s harsh COVID policies boiled over into nationwide protests in late November, forcing authorities to finally begin easing some pandemic measures \u2014 although a negative test result remains a requirement to access a cinema almost anywhere.\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    When <em>Avatar 2<\/em> lands in China on Dec.\u202f16, an as-yet unknowable number of the country\u2019s movie screens will be in operation. On Nov.\u202f28-30, just 35 percent of China\u2019s cinemas were fully open, per estimates from regional consultancy Artisan Gateway. Thanks to the recent relaxation, some 46 percent of cinemas were running at full capacity Dec.\u202f6 \u2014 and Artisan Gateway\u2019s president, Rance Pow, says he\u2019s optimistic that \u201cmore cinemas nationwide are likely to recover\u201d between now and <em>Avatar 2<\/em>\u2019s launch. Still, the COVID limitations are a big obstacle if the expectation is for <em>Avatar 2 <\/em>to rank among the biggest releases in history \u2014 in league with, say, <em>Avengers: End<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a><\/em>, which brought in $629 million of its $2.8 billion global total from China in 2019.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Then again, James Cameron has beat the odds in China before. Among Chinese millennials, few titles are as stirringly nostalgic as the first<em> Avatar<\/em>. The movie was among the first wave of Hollywood blockbusters to sweep the country as it was entering its high-growth box office boom era of the late aughts \u2014 and Avatar became the biggest sensation of them all. The film opened on a bitterly cold Monday in Beijing in January 2010, instantly setting a new record for the biggest weekday opening ever. <em>The Hollywood Reporter<\/em>\u2018s Beijing correspondent at the time wrote of Chinese cinemagoers lined up outside theaters in foot-deep snow, waiting to get a glimpse of Cameron\u2019s 3D visions of Pandora. The film was so popular in China that Cameron even held early discussions about potentially co-producing his <em>Avatar<\/em> sequels there.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n     <em>Avatar<\/em>, which premiered in China in early 2010, topped out at $202.6 million, an astonishing sum at the time, when the country was home to just 5,690 movie screens (today, there are over 82,000).\u00a0It took three years and the construction of thousands more cinemas for\u00a0<em>Avatar<\/em>\u2018s China record to fall (to Stephen Chow\u2019s\u00a0<em>Journey to the West<\/em>, which brought in $215 million in 2013). And when the first <em>Avatar<\/em> was re-released in China in March 2021 \u2014\u00a0part of a bid by regulators to boost sales during a pandemic fallow period for both Chinese and Hollywood releases \u2014 it earned a healthy $58 million, the fourth most of any U.S. movie that year.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Chinese audiences have a strong <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>etite for the sequel. On leading ticketing app Maoyan, 1.24 million users have said they \u201cwant to see\u201d <em>The Way of Water<\/em>, slightly more than those who indicated likewise before the release of China\u2019s biggest 2021 film, <em>The Battle at Lake Changjin<\/em>, which earned $899 million. \u201cIt\u2019s very hard to predict the box office right now,\u201d says Jimmy Wu, CEO of Lumiere Pavilions, one of China\u2019s largest premium cinema chains. \u201cIt all depends on the lockdowns \u2014 and we have no idea exactly what the lockdown situation is going to look like across the whole of China next week.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <em>A version of this story first appeared in the Dec. 7 issue of The Hollywood Reporter magazine.\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/subscribe.hollywoodreporter.com\/sub\/?p=THR&amp;f=saleb_2&amp;s=IH2205THRS\">Click here to subscribe<\/a><\/em>.<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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