{"id":525645,"date":"2022-12-12T18:33:22","date_gmt":"2022-12-12T15:33:22","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/getirs-acquisition-of-gorillas-is-a-death-knell-for-quick-commerce\/"},"modified":"2022-12-12T18:33:22","modified_gmt":"2022-12-12T15:33:22","slug":"getirs-acquisition-of-gorillas-is-a-death-knell-for-quick-commerce","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/getirs-acquisition-of-gorillas-is-a-death-knell-for-quick-commerce\/","title":{"rendered":"#Getir\u2019s acquisition of Gorillas is a death knell for quick commerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ca62e00bff\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ca62e00bff\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/getirs-acquisition-of-gorillas-is-a-death-knell-for-quick-commerce\/#%E2%80%9CGetirs_acquisition_of_Gorillas_is_a_death_knell_for_quick_commerce%E2%80%9D\" >&#8220;Getir\u2019s acquisition of Gorillas is a death knell for quick commerce&#8221;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/getirs-acquisition-of-gorillas-is-a-death-knell-for-quick-commerce\/#Join_TNW_in_Valencia\" >Join TNW in Valencia!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CGetirs_acquisition_of_Gorillas_is_a_death_knell_for_quick_commerce%E2%80%9D\"><\/span>&#8220;Getir\u2019s acquisition of Gorillas is a death knell for quick commerce&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div id=\"article-main-content\">\n                            Getir, the Turkish fast delivery startup, has bought its German rival Gorillas. This further reduces the number of companies in Europe promising to bring groceries to your door within minutes.<\/p>\n<p>This merger leaves only three such businesses active on the continent: Getir, Berlin-based Flink, and US-based Gopuff.<\/p>\n<p>As Getir\u2019s founder <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/aba36d58-f1d5-45f5-bb6d-2ee7d9aa07d5\">tweeted<\/a>, the acquisition valued Gorillas at $1.2 billion \u2014 down from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/app.dealroom.co\/companies\/gorillas\">$3.1 billion<\/a> in September 2021. Gorillas was among the most hyped-up startups in the instant grocery delivery sector, offering delivery times in less than ten minutes and numerous discounts.<\/p>\n<div class=\"inarticle-wrapper channel-cta\">\n<div class=\"ica-text\">\n<h4><span class=\"ez-toc-section\" id=\"Join_TNW_in_Valencia\"><\/span>Join TNW in Valencia!<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The heart of tech is coming to the heart of the Mediterranean<\/p>\n<\/div>\n<\/div>\n<p>Founded in 2020, the company expanded rapidly covering multiple European cities and reaching <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/app.dealroom.co\/companies\/gorillas\">$2.6 billion<\/a> in revenue in 2021.<\/p>\n<p>This growth reflected a new business model for grocery delivery as lockdown restrictions pushed consumers to order goods online.<\/p>\n<p>To address the rising demand at the time, startups like Gorillas and Getir, built networks of warehouses in cities, increased their number of employees, and invested in promo codes and discounts to remain competitive.<\/p>\n<p>Now, as COVID restrictions have been lifted, the quick commerce environment has changed drastically. Earlier this year, Gorillas <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2022\/05\/24\/berlins-gorillas-lays-off-300-explores-strategic-options-in-4-countries-as-funds-dry-up-for-its-3b-instant-grocery-play\/\">laid off<\/a> 300 employees and exited four markets \u2014 Italy, Spain, Denmark, and Belgium.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1393031 js-lazy\" alt=\"Gorillas Getir merge \" width=\"621\" height=\"870\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1.jpg\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-150x210.jpg 150w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-96x135.jpg 96w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-193x270.jpg 193w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-1097x1536.jpg 1097w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-1463x2048.jpg 1463w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-796x1114.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-1592x2229.jpg 1592w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Ftech%2F2022%2F12%2F12%2Fgetir-acquisition-gorillas-is-death-knell-for-quick-commerce%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Credit: Gorillas\" data-title=\"Share Credit: Gorillas on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Credit: Gorillas on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Credit: Gorillas<\/figcaption><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1393031\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1.jpg\" alt=\"Gorillas Getir merge \" width=\"621\" height=\"870\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-150x210.jpg 150w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-96x135.jpg 96w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-193x270.jpg 193w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-1097x1536.jpg 1097w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-1463x2048.jpg 1463w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-796x1114.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Gorillas_Rider_1-1592x2229.jpg 1592w\"\/><\/noscript><\/figure>\n<p>Similarly, Getir <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/nypost.com\/2022\/05\/25\/delivery-app-getir-axing-14-of-employees-nyc-workers-outraged\/\">let go<\/a> 14% of its global workforce in May. And \u2014 according to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/aba36d58-f1d5-45f5-bb6d-2ee7d9aa07d5\">a Financial Times\u2019 report<\/a> \u2014 it\u2019s now seen its valuation drop from $11.8 billion in March to $10 billion currently, which also includes Gorillas\u2019 $1.2 billion value.<\/p>\n<p>\u201cAs funding stagnates for the Q-Commerce industry, food prices continue to inflate, and consumers struggle with the cost-of-living crisis, it is unsurprising to see [such] businesses making moves in order to survive what will likely be a difficult 2023 for the sector,\u201d Geoff Lloyd, Director of Retail at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nttdata.com\/global\/en\/\">NTT DATA<\/a>, told TNW.<\/p>\n<p>In fact, the company\u2019s latest survey on 2,000 UK grocery shoppers found that 90% of consumers state that cost is a key decision point for where and when to purchase their groceries.<\/p>\n<p>As per Lloyd, the study shows that consumers are prioritizing cost over convenience. This means that fewer are willing to pay the extra cost that comes with the quick commerce model \u2014 be it higher pricing or delivery fees.<\/p>\n<p>And despite Gorillas\u2019 acquisition, Lloyd believes that \u201cthe future doesn\u2019t look too bright for Getir,\u201d due to the wider downwards trend of the quick commerce model.<\/p>\n<p>\u201cWith this in mind, there is a huge opportunity for legacy retailers and grocers to gain back market share from the Q-commerce challengers and increase sales over the coming months, as the current economic climate is altering consumer buying behavior,\u201d he added.<\/p>\n<p>It\u2019s now clear that the quick commerce industry was launched on shaky foundations, as the consumer hunger for this sort of service has been doused by the return to normal life and an upcoming economic crunch.<\/p>\n<p>With the industry now consolidating, it feels like the fast delivery gold rush is finally running out of steam.\n                        <\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/getir-acquisition-gorillas-is-death-knell-for-quick-commerce\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Getir\u2019s acquisition of Gorillas is a death knell for quick commerce&#8221; Getir, the Turkish fast delivery startup, has bought its German rival Gorillas. This further reduces the number of companies in Europe promising to bring groceries to your door within minutes. This merger leaves only three such businesses active on the continent: Getir, Berlin-based Flink,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":525646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/tnw?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Untitled-design-97-5.jpg&signature=e2ee0d95c11f460949205aa148d9ba5d","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-525645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/525645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=525645"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/525645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/525646"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=525645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=525645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=525645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}