{"id":529156,"date":"2022-12-19T05:11:40","date_gmt":"2022-12-19T02:11:40","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/china-box-office-avatar-2-opens-far-below-tracking-at-57-1m-as-covid-outbreak-bites\/"},"modified":"2022-12-19T05:11:40","modified_gmt":"2022-12-19T02:11:40","slug":"china-box-office-avatar-2-opens-far-below-tracking-at-57-1m-as-covid-outbreak-bites","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/china-box-office-avatar-2-opens-far-below-tracking-at-57-1m-as-covid-outbreak-bites\/","title":{"rendered":"#China Box Office: \u2018Avatar 2\u2019 Opens Far Below Tracking at $57.1M as COVID Outbreak Bites"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af6f7c744146\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af6f7c744146\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/china-box-office-avatar-2-opens-far-below-tracking-at-57-1m-as-covid-outbreak-bites\/#China_Box_Office_%E2%80%98Avatar_2_Opens_Far_Below_Tracking_at_571M_as_COVID_Outbreak_Bites\" >China Box Office: \u2018Avatar 2\u2019 Opens Far Below Tracking at $57.1M as COVID Outbreak Bites<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"China_Box_Office_%E2%80%98Avatar_2_Opens_Far_Below_Tracking_at_571M_as_COVID_Outbreak_Bites\"><\/span>China Box Office: \u2018Avatar 2\u2019 Opens Far Below Tracking at $57.1M as COVID Outbreak Bites<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Disney and 20th Century\u2019s<em>\u00a0Avatar: The Way of Water<\/em> opened in China over the weekend to $57.1 million, a starting haul that would be considered a heroic comeback for Hollywood in the increasingly choppy China market \u2014\u00a0if the movie were made by any filmmaker other than James Cameron.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Presale rates and other online measures of audience interest had suggested <em>Avatar 2 <\/em>would open in China with well over $100 million. But a growing COVID-19 outbreak in Beijing and other major cities <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears to have dampened consumer activity and scrambled all precedents. Analysts now believe the film\u2019s performance will be characterized by a long ebb and flow of earnings rather than a tsunami.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cChina\u2019s theatrical industry continues to labor under the impact of COVID, with significant impact to original estimates,\u201d says Rance Pow, CEO of regional box-office consultancy Artisan Gateway. \u201cThis includes what may be a reluctance of people to return in force to public spaces, including cinemas \u2014 ironically, as COVID policies become more adaptable to local conditions. If so, <em>Avatar 2<\/em>\u2018s long runtime may work against it. However, the film is sporting excellent <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> scores, James Cameron has an immense fan base in China, and his films have an established performance record of legging out well.\u201d\u00a0<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    On Friday, leading Chinese ticking app Maoyan was projecting <em>Avatar 2<\/em> would earn $360 million (RMB 2.51 billion). Forecasters had good reason to be bullish: Shortly before Friday, <em>The Way of Water<\/em> exceeded the presale total achieved by Chinese blockbuster <em>The Battle at Lake Changjin 2<\/em>, which earned more than $100 million on its first day in February and ultimately topped out at $626 million. But by Sunday, Maoyan\u2019s full-run forecast for <em>Avatar 2 <\/em>had been slashed to $143 million (RMB 1 billion), reflecting how unreliable the usual indicators had become amid the uncertainty of public health conditions.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Nonetheless, <em>The Way of Water <\/em>has been wildly well received by the Chinese viewers who have seen it so far. The film sports high social scores of 9.3 on Maoyan, 9.2 on Alibaba\u2019s ticketing app Tao Piao Piao and 8.2 on movie site Douban.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    As in many markets, <em>The Way of Water<\/em> is performing especially well on Imax in China. The film opened to $15.8 million on 735 Chinese Imax screens, a 27 percent share of the film\u2019s weekend total, Imax\u2019s best indexing ever in the country (overall, it was Imax\u2019s fourth-biggest opening in China). <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <em>The Way of Water<\/em>\u2018s fate in China now comes down to how consumer behavior evolves over the coming weeks as the local public copes with its first experience of widespread COVID infection as an everyday fact of life. The country is seeing its first nationwide surge in cases since the lifting of most testing requirements and pandemic restrictions earlier this month. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    In the new absence of regular mass testing, the extent of China\u2019s outbreak has become a matter of guesswork, but anecdotal evidence \u2014 long hospital waits, businesses hampered by absent staff and unofficial accounts of COVID fatalities \u2014 suggests a major spike underway. And while most of the world has grown accustomed to life with COVID, the Chinese public is experiencing a form of whiplash. For over two years, Beijing\u2019s propaganda messaging has portrayed the virus and its variants as extremely deadly, as the government worked to maintain support for its draconian COVID-zero policy and the many sacrifices it entailed. Now, with restrictions suddenly lifted, official messaging has abruptly reversed course, with state media describing the latest variants of the virus as far more harmless. Alarmed by the speed of change in the official stance, a large share of the Chinese public appears to be responding by simply hunkering down and voluntarily semi-self-isolating until circumstances are clearer. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    <em>Avatar 2<\/em> has time on its side \u2014 to an extent. Assuming it is granted an official screening extension after its first four weeks of release, the film will have a largely unfettered run at Chinese cinemas until the Lunar New Year holiday, beginning Jan. 22, when the sequel to local sci-fi hit <em>Wandering Earth<\/em> debuts.<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/china-box-office-avatar-2-below-tracking-1235284398\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>China Box Office: \u2018Avatar 2\u2019 Opens Far Below Tracking at $57.1M as COVID Outbreak Bites Disney and 20th Century\u2019s\u00a0Avatar: The Way of Water opened in China over the weekend to $57.1 million, a starting haul that would be considered a heroic comeback for Hollywood in the increasingly choppy China market \u2014\u00a0if the movie were made&#8230;<\/p>\n","protected":false},"author":1,"featured_media":529157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2022\/11\/2190_0290_still_v01.1046.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[1636,1542,4973,124783],"class_list":["post-529156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-avatar-2","tag-box-office","tag-china","tag-international"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/529156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=529156"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/529156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/529157"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=529156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=529156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=529156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}