{"id":531747,"date":"2022-12-27T17:59:01","date_gmt":"2022-12-27T14:59:01","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ultimate-guide-on-working-with-suppression-lists\/"},"modified":"2022-12-27T17:59:01","modified_gmt":"2022-12-27T14:59:01","slug":"ultimate-guide-on-working-with-suppression-lists","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ultimate-guide-on-working-with-suppression-lists\/","title":{"rendered":"#Ultimate Guide on Working with Suppression Lists"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d4c646b817\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d4c646b817\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ultimate-guide-on-working-with-suppression-lists\/#%E2%80%9CUltimate_Guide_on_Working_with_Suppression_Lists%E2%80%9D\" >&#8220;Ultimate Guide on Working with Suppression Lists&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/ultimate-guide-on-working-with-suppression-lists\/#What_is_an_Email_Suppression_List\" >What is an Email Suppression List?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/ultimate-guide-on-working-with-suppression-lists\/#How_do_Email_Suppression_Lists_Work\" >How do Email Suppression Lists Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/ultimate-guide-on-working-with-suppression-lists\/#Email_Types_in_Suppression_Lists\" >Email Types in Suppression Lists<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/ultimate-guide-on-working-with-suppression-lists\/#Unsubscribed\" >Unsubscribed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/ultimate-guide-on-working-with-suppression-lists\/#Unwanted\" >Unwanted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/ultimate-guide-on-working-with-suppression-lists\/#Invalid\" >Invalid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/ultimate-guide-on-working-with-suppression-lists\/#Blocked\" >Blocked<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/ultimate-guide-on-working-with-suppression-lists\/#Why_are_Suppression_Lists_important\" >Why are Suppression Lists important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/ultimate-guide-on-working-with-suppression-lists\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CUltimate_Guide_on_Working_with_Suppression_Lists%E2%80%9D\"><\/span>&#8220;Ultimate Guide on Working with Suppression Lists&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\r\n<div class=\"entry-inner\"> \n                            \n<p class=\"wp-block-paragraph\">Email suppression lists are a powerful tool that every email marketer should use. Since suppression lists allow keeping your sending reputation and email deliverability rates high, they directly affect the success of your email marketing.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep reading to learn all about suppression lists, from what types of lists there are to why they matter for your business growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_an_Email_Suppression_List\"><\/span>What is an Email Suppression List?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An email <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/mailtrap.io\/blog\/email-suppression-list\/\">suppression list<\/a> is a list of email addresses that, for some reason, don\u2019t want to or can\u2019t receive promotional emails from your email address or domain.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/12\/image-36.png\" alt=\"\" class=\"wp-image-207351\"><figcaption class=\"wp-element-caption\">Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/res.cloudinary.com\/mailmodo\/image\/upload\/v1643783056\/strapi\/large_Suppression_List_a13ed7e604.png\">Mailmodo<\/a>\u00a0<\/figcaption><\/figure><p class=\"wp-block-paragraph\">Along with blacklists and whitelists, email suppression lists are a powerful <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to managing outbound mail of your business and keeping your sender\u2019s reputation high. But these three types of mail management differ from one another:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>blacklists<\/strong> are used to stop emails from being sent to a particular domain<\/li>\n\n\n\n<li><strong>suppression lists<\/strong> stop emails from being sent to a particular address<\/li>\n\n\n\n<li><strong>whitelists <\/strong>are used to allow emails to be sent to particular email addresses<\/li>\n<\/ul><p class=\"wp-block-paragraph\">For example, your recipient no longer wants to receive promotional emails from you, so they unsubscribe. This means their email address is automatically added to your suppression list. Someone\u2019s email address can also be added to a suppression list if it is invalid or when recipients report your emails as spam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, recipients in your email suppression lists can still receive other types of emails from you, like transactional emails with order confirmations and password resets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you are blacklisted, any type of email from your domain won\u2019t reach the recipient\u2019s inbox. And vice versa, all of your emails will always come through to the recipient without falling into the spam box if your address is whitelisted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_Email_Suppression_Lists_Work\"><\/span>How do Email Suppression Lists Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The suppression lists define the list of recipients for your email campaigns. Or, rather, they define who will not receive the emails during your campaign. A suppression list in action consists of 3 steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>The system searches for the recipient\u2019s<strong> email address<\/strong> in your existing suppression list.<\/li>\n\n\n\n<li>The system searches for the <strong>domain<\/strong> of the recipient\u2019s email address in the list.<\/li>\n\n\n\n<li>If there are no matches, the email is sent; otherwise, the email is not sent to the particular recipient.<\/li>\n<\/ol><p class=\"wp-block-paragraph\">Then, after the campaign is launched, the suppression list can be extended. If, for example, a recipient\u2019s email address is invalid or the recipient unsubscribes from your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter, their email address is added to the suppression list. So during the next campaigns, they won\u2019t be receiving any emails from you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The process described above runs automatically. But you can also manually add email addresses to your email suppression lists, as well as remove recipients from the list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Types_in_Suppression_Lists\"><\/span>Email Types in Suppression Lists<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are different types of emails that end up in email suppression lists. Here\u2019s a quick rundown of these 4 email types.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unsubscribed\"><\/span>Unsubscribed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unsubscribed emails in a suppression list are the most common \u2014 the list consists of email addresses that have unsubscribed from your emails. In this case, email addresses are added to the suppression list automatically.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/12\/image-38.png\" alt=\"\" class=\"wp-image-207371\"><figcaption class=\"wp-element-caption\">Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.yet-another-mail-merge.com\/hc\/en-us\/articles\/210757749-Insert-an-unsubscribe-link-in-your-email-to-reduce-spam-issues\">Yamm Support<\/a><\/figcaption><\/figure><p class=\"wp-block-paragraph\">While you can identify unsubscribed users and remove them from the email suppression lists to be able to send emails to them, this isn&#8217;t recommended. Ignoring the recipients\u2019 decision to unsubscribe may lead them to lose trust in your brand, get annoyed with you for still sending them emails and mark them as spam. Of course, all these would be harmful to your sender\u2019s reputation and relationships with your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best way to proceed with these addresses is to remove them from future emails. Or, you can send a special offer to those customers to encourage them to get back on your subscription list.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unwanted\"><\/span>Unwanted<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The unwanted type of emails is emails that are considered spam or phishing based on their contents, such as when your is suspicious or contains a lot of errors. In this case, the system recognizes the email as unwanted and places it in the suppression list. But a user can also report the email manually, which would add the email address to the list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your email address has been automatically marked as unwanted, you can change this by improving your <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/venngage.com\/blog\/email-newsletter-templates\/\">email newsletter templates<\/a> and contents to meet the ISP\u2019s standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An email can also become unwanted if it is sent without the recipient\u2019s permission. These email addresses should not be used for future marketing efforts because they violate consumer trust. This could not only destroy your sending reputation but may also cause legal issues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invalid\"><\/span>Invalid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Emails in a suppression list that are invalid are also known as hard bounce emails. Emails can bounce and end up in the email suppression lists as invalid for different reasons, like the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>the email address no longer exists\u00a0<\/li>\n\n\n\n<li>the email address is misspelled<\/li>\n\n\n\n<li>the recipient\u2019s inbox is full<\/li>\n\n\n\n<li>the domain is no longer active<\/li>\n\n\n\n<li>the recipient\u2019s email server is unavailable at the moment<\/li>\n<\/ul><p class=\"wp-block-paragraph\">If your email bounced because of a server failure, the recipient\u2019s email address can change to valid and be removed from the suppression list after some time when the server is responsive again.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/12\/image-37.png\" alt=\"\" class=\"wp-image-207361\"><figcaption class=\"wp-element-caption\">Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/digitalinspiration.com\/docs\/mail-merge\/bounced-emails\">Digital Inspiration<\/a><\/figcaption><\/figure><p class=\"wp-block-paragraph\">A good practice to avoid keeping invalid addresses in your contact list is to validate your contacts before starting any email campaigns. There are many ways to do that, including via various software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blocked\"><\/span>Blocked<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Blocked email addresses come from bounced emails, which are emails that couldn\u2019t be delivered to the recipient\u2019s service and returned back to you. Blocked emails include both soft and hard bounces, usually signaling for unavailable or non-existing email addresses. In other words, the issue can be both temporary and long-lasting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of what type of issue caused an email to bounce and hence, block the email address, it\u2019s useful to add the address to a suppression list. This way, you won\u2019t face the bounce again if the issue reoccurs and will be able to keep your great sending reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_are_Suppression_Lists_important\"><\/span>Why are Suppression Lists important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email suppression lists are important because they help reduce email deliverability issues, spam complaints and unsubscribe requests, therefore maintaining a positive sending reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you continue contacting recipients that have ended up on your suppression list, your email address will be at risk of Internet Service Providers (ISPs) blacklisting it. And getting your email address out of a blacklist is quite a challenge.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the long run, continuing to reach out to recipients in your suppression list affects your sending reputation and email deliverability. Hence, this significantly decreases your ability to reach and engage with your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/12\/image-39.png\" alt=\"\" class=\"wp-image-207381\"><figcaption class=\"wp-element-caption\">Source: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/mailtrap.io\/wp-content\/uploads\/2021\/01\/blog-img-364x185-Ultimate-Email-Deliverability-Guide@2x.png\">Mailtrap<\/a><\/figcaption><\/figure><p class=\"wp-block-paragraph\">With this being said, putting effort into suppression list management is crucial, such as running a CRM system to keep track of your delivered, opened, and bounced emails. CRM stands for customer relationship management and is a convenient solution for managing suppression lists, among all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you keep track of what is going on with your email marketing, you can learn more about your audience and adjust your campaigns to benefit both you and your recipients. This way, suppression list management enables you to provide a positive user experience by sending your customers what they want and not sending them what they don\u2019t want.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Email suppression lists are an important part of managing email marketing campaigns and, overall, your marketing efforts. Email suppression helps avoid sending unwanted emails to your customers and make sure that your campaigns are delivered to the right inboxes.<\/p>\n                            <\/div><br><div class=\"author-inner\">\n<p class=\"bio-name\">Sofiia Kasianenko<\/p>\n<div class=\"bio-desc\">\n    Sofiia is a freelance content writer mostly interested in information technologies across all industries, from marketing to healthcare. Besides writing, she is passionate about creativity, professional growth, fitness, and well-being.<\/div>\n<!-- social-link -->\n<div class=\"clear\"><\/div>\n<\/div>\r\n<blockquote><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Since suppression lists allow keeping your sending reputation and email deliverability rates high, they directly affect the success of your email marketing.\u00a0 Keep reading to learn all about suppression lists, from what types of lists&#8230;<\/p>\n","protected":false},"author":1,"featured_media":531748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2022\/12\/paico-oficial-7jFMs5vzsSQ-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[73242,137736,74714,78322],"class_list":["post-531747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-campaigns","tag-contacts","tag-email","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/531747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=531747"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/531747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/531748"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=531747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=531747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=531747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}