{"id":532445,"date":"2022-12-29T22:20:35","date_gmt":"2022-12-29T19:20:35","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/is-hooters-closing-because-millennials-arent-into-boobs\/"},"modified":"2022-12-29T22:20:35","modified_gmt":"2022-12-29T19:20:35","slug":"is-hooters-closing-because-millennials-arent-into-boobs","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/is-hooters-closing-because-millennials-arent-into-boobs\/","title":{"rendered":"#Is Hooters closing because millennials aren&#8217;t &#8216;into boobs&#8217;?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e7439256e3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e7439256e3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/is-hooters-closing-because-millennials-arent-into-boobs\/#%E2%80%9CIs_Hooters_closing_because_millennials_arent_%E2%80%98into_boobs%E2%80%9D\" >&#8220;Is Hooters closing because millennials aren&#8217;t &#8216;into boobs&#8217;?&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9CIs_Hooters_closing_because_millennials_arent_%E2%80%98into_boobs%E2%80%9D\"><\/span>&#8220;Is Hooters closing because millennials aren&#8217;t &#8216;into boobs&#8217;?&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<aside class=\"single__inline-module alignleft\">\n        <\/aside>\n<p>He\u2019s just not that into boobs.<\/p>\n<p>A viral tweet drummed up the rumor mill this week after falsely claiming the shuttering of select Hooters locations was due to millennials not being \u201cinto boobs\u201d anymore.<\/p>\n<p>Multiple users perpetuated the hot gossip, including viral <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> account Daily Loud, which wrote, \u201cHooters is shutting down and \u2018rebranding\u2019 after new study shows that millennials \u2018aren\u2019t that into boobs.\u2019 \u201d As of Thursday, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/DailyLoud\/status\/1608159685227732993?s=20&amp;t=zTSdENTwZu9Ep_v5Jxpuhg\">the tweet<\/a> had more than 33 million views, 74,000 likes and 21,000 retweets and quote tweets.<\/p>\n<p>The \u201cnew study\u201d in question came from a<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.complex.com\/life\/2017\/08\/hooters-shutting-down-because-millennials-arent-that-into-boobs?utm_campaign=complexmag&amp;utm_source=twitter.com&amp;utm_medium=social\"> 2017 Complex article<\/a>, which cited data from PornHub. The adult video site found, at the time of the study, that millennial users were 19% less likely to search for breasts compared to other age groups.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-15.jpg?w=1024\" alt=\"Hooters sign\" class=\"wp-image-25172293\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-15.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-15.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-15.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The chicken chain denied the false claims that circulated online.<\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-16.jpg?w=1024\" alt=\"Hooters girls\" class=\"wp-image-25172298\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-16.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-16.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-16.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Online, users claimed millennial rejection of the iconic chain was due to their disinterest in breasts \u2014 and not the chicken kind.<\/figcaption><\/figure>\n<aside class=\"single__inline-module alignright\">\n    <\/aside>\n<p>Complex took the sexy stats and ran with them, attributing Hooters\u2019 updated aesthetics and its 2012 spinoff restaurant Hoots to a desperate grab for millennial patronage. The article also assumed the shuttering of select locations between 2012 and 2016 was due to the changing tastes of a younger audience.<\/p>\n<p>The raunchy restaurant chain \u2014 whose \u201980s-inspired orange sports shorts and cleavage-baring tees are its breast-kept secret to success \u2014 was forced to deny the rumors. Stephen Brown, a spokesperson for the company, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/apnews.com\/article\/fact-check-hooters-closing-rebrand-876311917577\">told the Associated Press<\/a> that the far-fetched claims have \u201cno validity\u201d and promised the iconic breastaurant, and its busty servers, \u201cis here to stay.\u201d<\/p>\n<p>One of the chain\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> accounts even addressed the Complex article Wednesday, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Hooters\/status\/1608212202225373187\">tweeting<\/a>, \u201cthis is the fakest news that has ever newsed,\u201d along with an eye roll emoji. <\/p>\n<p>Concerned fans of the spunky eatery expressed their relief after being reassured Hooters would remain open. <\/p>\n<p>\u201cTHANK GOD,\u201d replied one user.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\u201cBoobs are universal,\u201d another agreed, to which the Hootie account responded, \u201cThat\u2019s beautiful.\u201d<\/p>\n<p>\u201cMillennials may not like boobs but I sure do,\u201d someone else wrote.<\/p>\n<p>Straight from the source, Hooters girl <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/Cmuk-_rvYqp\/?utm_source=ig_embed&amp;ig_rid=c63e4bed-ecdf-41ad-9051-b2de6a5b59a0\">Sloan Miavitz<\/a> posted a \u2018gram in her skin-tight uniform  with the caption, \u201cNew study shows that millennials are 100% still into boobs and hooters is thriving.\u201d<\/p>\n<p>But as Hooters comes up on its 40th anniversary in the new year, more locations have been closing. While<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/hooters-business-strategy-shifts-2017-8\"> it may have nothing to do with generational preferences<\/a>, the chain has shrunk from its peak of 430 US locations to a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.scrapehero.com\/location-reports\/Hooters-USA\/\">measly 312 as of 2022<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>According to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.eatthis.com\/hooters-locations-disappearing\/\">Eat This, Not That<\/a>, the coronavirus pandemic had an adverse impact on Hooters, which was the cherry on top of an already mountainous stack of obstacles the company faced. In addition to an<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.mashed.com\/129065\/the-real-reason-hooters-is-disappearing-across-the-country\/\"> outdated menu<\/a> \u2014 despite wings and beer being the staple meal of American sports watchers \u2014 the chain\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.vox.com\/the-goods\/2018\/10\/4\/17911936\/hooters-uniform-breastaurant-decline\">multiple failed ventures<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.restaurantbusinessonline.com\/financing\/hooters-america-has-been-sold\">changing ownership <\/a>possibly damaged its prospects of success.<\/p>\n<p>Unfortunately, the titillating customer experience might not be enough to keep up the chain\u2019s booming success of decades past \u2014 especially not when its servers are reportedly unh<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>y.<\/p>\n<p>A <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/theconversation.com\/whats-the-psychological-toll-of-being-a-hooters-waitress-42576\">2015 University of Tennessee study<\/a> found that the sexual objectification of waitresses at restaurants like Hooters resulted in body shame and subsequent depression, all thanks to the revealing ensembles.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-14.jpg?w=1024\" alt=\"Customers at Hooters\" class=\"wp-image-25172296\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-14.jpg?quality=75&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-14.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-14.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>A spokesperson from the company assured customers that Hooters won\u2019t be going anywhere.<\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"818\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-18.jpg?w=1024\" alt=\"Hooters servers holding footballs\" class=\"wp-image-25172299\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-18.jpg?quality=75&amp;strip=all&amp;w=1536 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-18.jpg?quality=75&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-18.jpg?quality=75&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Twitter has fired up the rumor mill once again as users claim Hooters is shuttering due to a loss of interest in boobs.<\/figcaption><figcaption><span class=\"credit\">Hooters<\/span><\/figcaption><\/figure>\n<p>Servers have even taken to TikTok to expose \u201ccreepy\u201d patrons and slam the ultra-strict dress code, outfits that have come under fire for catering to the male gaze. Hooters\u2019 notorious uniform, which quickly became its claim to fame due to the eye candy donning the attire, is now deemed \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.vox.com\/the-goods\/2018\/10\/4\/17911936\/hooters-uniform-breastaurant-decline\">offensive<\/a>\u201d by some, per a 2018 Vox report. Last year, the chicken spot introduced skimpy, new shorts which bared more resemblance to underwear and prompted waitress outcry.<\/p>\n<p>But no amount of outfit gripes will stop patrons from leaning into Hooters\u2019 lewd aesthetic. As long as there\u2019s chicken and beer involved \u2014 and boobs, too \u2014 loyal customers are guaranteed to flock through the chain\u2019s doors.<\/p>\n<p>\u201cGuests are enjoying this week\u2019s televised sports events at our restaurants across the country and around the world in record numbers, accompanied by craveable menu items, cold beer and iconic hospitality,\u201d Brown told AP. \u201cOur concept is here to stay.\u201d\n                        <\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2022\/12\/29\/is-hooters-closing-because-millennials-arent-into-boobs\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Is Hooters closing because millennials aren&#8217;t &#8216;into boobs&#8217;?&#8221; He\u2019s just not that into boobs. A viral tweet drummed up the rumor mill this week after falsely claiming the shuttering of select Hooters locations was due to millennials not being \u201cinto boobs\u201d anymore. Multiple users perpetuated the hot gossip, including viral news account Daily Loud, which&#8230;<\/p>\n","protected":false},"author":1,"featured_media":532446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2022\/12\/hooters-221229-18.jpg?quality=75&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[137779,73204,80683,110717,55268,22512,47912,10401],"class_list":["post-532445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-12-29-22","tag-boobs","tag-breasts","tag-hooters","tag-millennials","tag-restaurants","tag-tiktok","tag-twitter"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/532445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=532445"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/532445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/532446"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=532445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=532445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=532445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}