{"id":534958,"date":"2023-01-04T15:00:00","date_gmt":"2023-01-04T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/nielsen-one-ads-sets-jan-11-launch-cross-platform-product-will-measure-viewership-by-the-second\/"},"modified":"2023-01-04T15:00:00","modified_gmt":"2023-01-04T12:00:00","slug":"nielsen-one-ads-sets-jan-11-launch-cross-platform-product-will-measure-viewership-by-the-second","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/nielsen-one-ads-sets-jan-11-launch-cross-platform-product-will-measure-viewership-by-the-second\/","title":{"rendered":"#Nielsen One Ads Sets Jan. 11 Launch, Cross-Platform Product Will Measure Viewership By the Second"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35fffb2b642\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35fffb2b642\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/nielsen-one-ads-sets-jan-11-launch-cross-platform-product-will-measure-viewership-by-the-second\/#Nielsen_One_Ads_Sets_Jan_11_Launch_Cross-Platform_Product_Will_Measure_Viewership_By_the_Second\" >Nielsen One Ads Sets Jan. 11 Launch, Cross-Platform Product Will Measure Viewership By the Second<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Nielsen_One_Ads_Sets_Jan_11_Launch_Cross-Platform_Product_Will_Measure_Viewership_By_the_Second\"><\/span>Nielsen One Ads Sets Jan. 11 Launch, Cross-Platform Product Will Measure Viewership By the Second<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    One of Nielsen\u2019s critical measurement projects, Nielsen One Ads, officially has a launch date.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The company says that the cross-platform measurement product will hit the market on Jan. 11, well ahead of the 2023 upfront negotiations, and fresh off the launch of new streaming tiers from Netflix and Disney+.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Nielsen One Ads has been anticipated by marketers and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> buyers, promising deduplicated measurement across linear TV, connected TV devices (i.e. Roku), mobile devices (like smartphones), and desktop computers.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    Importantly, it will also offer measurement of content and ads at the second-by-second level, as opposed to the minute-by-minute level of the current systems. \u201cThis will provide the industry with greater comparably across television and digital platforms,\u201d Nielsen says.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cUltimately, Nielsen One will allow advertisers and publishers to plan and transact using a single metric across linear and digital that is reliable, independent and standardized across the industry,\u201d the company added.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The product will have an \u201calways on\u201d digital dashboard, rather than forcing clients to wait for a data drop, though at launch it will only be available in the U.S. The company says that later this year it will add advanced audience data (think consumers that just bought a house, or are in the market for a car) and outcome measurement (i.e. if. consumer sees an ad and makes a purchase).<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    The launch is a long time coming, with both publishers like TV networks and streaming services and media buyers and advertisers clamoring for a more advanced measurement system to eventually replace the outdated Nielsen currency that currently underpins the TV advertising market.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    By now every major media company has struck deals with other measurement firms (like VideoAmp, EDO, Comscore, and iSpot) to supplement Nielsen\u2019s data, and that is unlikely to change even with Nielsen\u2019s new suite of products, as companies gr<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>le with a rapidly-changing ad and consumer environment.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n    \u201cAudiences today control what they watch, when they watch, and how they watch it. As the media landscape becomes more varied and complicated, Nielsen is committed to working with the industry to bring clarity and simplicity to media buying and selling through Nielsen One,\u201d said Karthik Rao, CEO of audience measurement for Nielsen. \u201cBy combining the scale of big data and granular insights from our people-based panel, Nielsen ONE provides comprehensive, representative measurement of ads and content for our clients to transact with confidence.\u201d<\/p>\n<\/p><\/div>\n<p><script type=\"text\/plain\" class=\"optanon-category-C0004\">\n!function(f, b, e, v, n, t, s) {\nif (f.fbq) return;\nn = f.fbq = function() {n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);};\nif (!f._fbq) f._fbq = n;\nn.push = n;\nn.loaded = !0;\nn.version = '2.0';\nn.queue = [];\nt = b.createElement(e);\nt.async = !0;\nt.src = v;\ns = b.getElementsByTagName(e)[0];\ns.parentNode.insertBefore(t, s);\n}(window, document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '352999048212581');\nfbq('track', 'PageView');\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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The company says that the cross-platform measurement product will hit the market on Jan. 11, well ahead of the 2023 upfront negotiations, and fresh off the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":534959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2023\/01\/GettyImages-1407579380.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[70784,121212],"class_list":["post-534958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-advertising","tag-nielsen"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/534958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=534958"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/534958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/534959"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=534958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=534958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=534958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}