{"id":537685,"date":"2023-01-09T11:20:27","date_gmt":"2023-01-09T08:20:27","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/6-ways-eu-startups-can-cut-spending-during-the-recession\/"},"modified":"2023-01-09T11:20:27","modified_gmt":"2023-01-09T08:20:27","slug":"6-ways-eu-startups-can-cut-spending-during-the-recession","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/6-ways-eu-startups-can-cut-spending-during-the-recession\/","title":{"rendered":"#6 ways EU startups can cut spending during the recession"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2738e1b6c02\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2738e1b6c02\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-eu-startups-can-cut-spending-during-the-recession\/#%E2%80%9C6_ways_EU_startups_can_cut_spending_during_the_recession%E2%80%9D\" >&#8220;6 ways EU startups can cut spending during the recession&#8221;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-eu-startups-can-cut-spending-during-the-recession\/#1_Scrap_the_office_and_go_fully_remote\" >1. Scrap the office and go fully remote<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-eu-startups-can-cut-spending-during-the-recession\/#The_new_TNW_Newsletter\" >The new TNW Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-eu-startups-can-cut-spending-during-the-recession\/#2_Choose_your_cloud_provider_wisely\" >2. Choose your cloud provider wisely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-eu-startups-can-cut-spending-during-the-recession\/#3_Optimize_organic_reach_rather_than_paying_for_a_boost\" >3. Optimize organic reach, rather than paying for a boost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-eu-startups-can-cut-spending-during-the-recession\/#4_Cast_your_net_in_the_freelance_talent_pool\" >4. Cast your net in the freelance talent pool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-eu-startups-can-cut-spending-during-the-recession\/#5_Declutter_your_box_of_tools_and_subscriptions\" >5. Declutter your box of tools and subscriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/6-ways-eu-startups-can-cut-spending-during-the-recession\/#6_Take_advantage_of_funding_opportunities\" >6. Take advantage of funding opportunities<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%E2%80%9C6_ways_EU_startups_can_cut_spending_during_the_recession%E2%80%9D\"><\/span>&#8220;6 ways EU startups can cut spending during the recession&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<div id=\"article-main-content\">\n                            With a global recession impending, Europe\u2019s startups are feeling the pressure. Investment opportunities are dwindling and customer acquisition is getting harder. So what can startups do to survive during this time?<\/p>\n<p>From hiring freezes to spending cuts, founders are making preparations to get through the recession unscathed. There are many ways to cut spending during this time that don\u2019t involve layoffs, it\u2019s just about being a little savvy and thrifty, and looking out for programs that are designed to give startups a boost.<\/p>\n<p>Here\u2019s your go-to checklist for smart ways startups can cut spending and save during the recession:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Scrap_the_office_and_go_fully_remote\"><\/span>1. Scrap the office and go fully remote<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"inarticle-wrapper growth-quarters channel-cta hs-embed-tnw\">\n<div id=\"hs-embed-tnw\" class=\"channel-cta-wrapper\">\n<div class=\"channel-cta-img\"><img class=\"js-lazy\" https:=\"\"\/><\/div>\n<p><noscript><img decoding=\"async\" src=\"https:\/\/thenextweb.com\/news\/src=\" https:=\"\"\/><\/noscript><\/p>\n<div class=\"channel-cta-input\">\n<h2 class=\"channel-cta-title\"><span class=\"ez-toc-section\" id=\"The_new_TNW_Newsletter\"><\/span>The new TNW Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"channel-cta-tagline\">Getting to the heart of the European tech and startup scene<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Thanks to the pandemic, most people are now accustomed to working remotely and interacting with their teams virtually. Although many businesses have been navigating back towards being in-office at least a few days a week, it costs a lot to hold a space that\u2019s not being used all the time.<\/p>\n<p>Either ditching the office altogether or moving to a co-working space can save a lot of money. Kate Lister, President of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/globalworkplaceanalytics.com\/work-at-home-after-covid-19-our-forecast\">Global Workplace Analytics<\/a> estimates, \u201ca typical employer can save about $11,000\/year for every person who works remotely half of the time.\u201d For those that go fully remote, asynchronous working will help employees maintain flexibility during the day, and create a work-life balance that suits them and allows them to be most productive.<\/p>\n<p>If you\u2019re worried about maintaining your company culture, gaining some tips and inspiration from businesses who were operating remote models before the pandemic can be useful. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/buffer.com\/\">Buffer<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/zapier.com\/learn\/remote-work\/\">Zapier<\/a>, for example, are both remote-first businesses, with global teams collaborating together from all over the world. Both businesses find that maintaining frequent, open communication is essential for the success of their remote teams.<\/p>\n<p>One important thing to remember is that fully remote companies should always factor in some budget for in person team-building events throughout the year to foster team spirit and connection.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Choose_your_cloud_provider_wisely\"><\/span>2. Choose your cloud provider wisely<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cloud services are used by many startups for everything from basic tasks like data storage, to the more advanced functions like AI and machine learning. But many also end up in a situation where they accept free cloud credits and end up taking on products and services they don\u2019t necessarily need.<\/p>\n<p>Choosing the right cloud provider can be tricky, especially as the business develops and your needs change. Ideally, you\u2019d want the flexibility to be able to reconfigure your cloud architecture or even switch providers as these needs change, however, many startups get locked into contracts with high egress fees.<\/p>\n<p>Adopting a multi-cloud strategy could be a good solution allowing you to select the services most suited to each of your team\u2019s needs and take advantage of reserved instances and other discounts. There are also some new cost-saving cloud technologies on the market now, such as Serverless <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and Kubernetes autoscaling.<\/p>\n<p>Also be sure to check out Scaleway\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.scaleway.com\/en\/100-startups-program\/\">Next 100 Startups Shaping Europe\u2019s Future Program<\/a> designed to support up and coming startups during the recession. If selected, Scaleway will cover up to 80% of your cloud infrastructure costs over a period of 24 months.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Optimize_organic_reach_rather_than_paying_for_a_boost\"><\/span>3. Optimize organic reach, rather than paying for a boost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did you know, around <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.insiderintelligence.com\/chart\/240418\/search-ad-spending-us-by-device-2019-2024-billions\">$70 billion<\/a> was spent on paid search ads in the US in 2021?<\/p>\n<p>Instead of throwing money at ads, focus on organic marketing strategies that will reap the same benefits at no cost.<\/p>\n<p>Best SEO practices to help with organic traffic include staying on top of keyword targeting: monitoring analytics of keyword performance will help you to continuously have oversight of what\u2019s working and what can be improved, so you can keep optimizing your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach and improving your reach.<\/p>\n<p>Another strategy is to optimize the landing page itself: making sure it has a load-friendly design and user experience (UX), that the content provides value to the audience, and that you have backlinks to help the user move across different pages of your site.<\/p>\n<p>All of these factors will improve your search engine ranking. In addition to being a cheaper option, organic marketing has a lot of business benefits over paid ads too. When your content is optimized more strategically, it\u2019s likely to last longer and see a prolonged flow of traffic, unlike paid ads that are only profitable when they\u2019re live. It also helps to build a more loyal following as you\u2019re engaging the audience at every step of the funnel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Cast_your_net_in_the_freelance_talent_pool\"><\/span>4. Cast your net in the freelance talent pool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most companies are introducing hiring freezes, but what if you have some talent gaps in your team that need to be filled for the business to continue developing?<\/p>\n<p>Instead of hiring full-time, consider contracting freelancers or agencies to take on jobs on a project basis. Consider which positions you need on an ongoing basis and which you only need on an occasional or seasonal basis. Hiring freelancers instead of full-timers can <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.websiteplanet.com\/blog\/freelance-stats\/\">save employers around $11.6<\/a> an hour per employee.<\/p>\n<p>In addition to monetary benefits, outsourcing is a great way to access different skill sets, expertise, and strengths tailored to specific projects in a way that\u2019s not possible otherwise.<\/p>\n<p>There\u2019s a wide pool of options to choose from all over the world and, of course, when you find a good and reliable freelancer, there\u2019s no reason why you can\u2019t hire them for additional projects and build up a good relationship as you would with a full-time worker.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Declutter_your_box_of_tools_and_subscriptions\"><\/span>5. Declutter your box of tools and subscriptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the digital age, companies are using multiple tools and apps for their business operations. Sometimes we have so many tools and subscriptions that we don\u2019t even remember what they all are or what they\u2019re for. Having a good clear out and canceling subscriptions for anything that\u2019s not being used will reduce unnecessary spending.<\/p>\n<p>There are a lot of tools that have similar functions, so having a browse to compare the offerings might mean that you\u2019re able to find a better deal that suits you and saves a bit of money. Some multi-use platforms and tools additionally consolidate and integrate functions, so you get more bang for your buck rather than having a separate tool for every task\/team.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Take_advantage_of_funding_opportunities\"><\/span>6. Take advantage of funding opportunities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might be taking all the measures you can to save money, but sometimes an extra helping hand can provide a bit more security. There are several open programs, both EU-funded and privately sponsored, to support startups during the recession and enable them to continue growing and scaling:<\/p>\n<ul>\n<li>The <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/eic.ec.europa.eu\/eic-funding-opportunities_en\">European Innovation Council<\/a> (EIC) for example, has a range of funding opportunities to back everything from research and mentoring to building business plans to scale and develop for market.<\/li>\n<li>As mentioned earlier, Scaleway\u2019s 100 Startups program is providing cloud funding support for 24 months.<\/li>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.climate-kic.org\/get-involved\/apply-for-a-grant\/\">Climate-KIC<\/a> has a number of grants available specifically for startups that are accelerating the transition to zero-carbon and climate resiliency.<\/li>\n<li>For low-tech SMEs wanting to develop AI techniques, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/stairwai.fundingbox.com\/\">StairwAI<\/a> is a good option.<\/li>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.euresearch.ch\/en\/our-services\/inform\/open-calls-137.html\">Eurosearch<\/a> is a great place to find a range of funding opportunities, specifically tailored to different types of startups.<\/li>\n<\/ul>\n<p>There\u2019s no need to panic as the recession approaches. Instead, it\u2019s time to get smart about spending, find the best options and discounts available, and always be on the lookout for the many funding programs and opportunities out there!\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/6-ways-eu-startups-can-cut-spending-during-the-recession\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;6 ways EU startups can cut spending during the recession&#8221; With a global recession impending, Europe\u2019s startups are feeling the pressure. Investment opportunities are dwindling and customer acquisition is getting harder. So what can startups do to survive during this time? From hiring freezes to spending cuts, founders are making preparations to get through the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":537686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2022\/12\/Untitled-design-1-3.jpg&signature=b349e30417af8e5370afceac75d12e9b","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-537685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/537685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=537685"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/537685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/537686"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=537685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=537685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=537685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}